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Tata Pravesh Doors
By:
Abhishek Dutta
M160507MS
Project Assigned
“To Understand The Buying Behavior Of Tata Pravesh
Door Customer.”
OBJECTIVE
A. To study the buying behavior of customers.
B. Finding out the satisfaction level of customers.
C. To identify the buying motives that have more impact on
purchase decision.
D. Impact of price on the customer purchase decision.
Hypothesis:
• H0 = Customer are satisfied from the overall
product.
• H1 =/= Customers are not satisfied from the
overall product.
Methods Adopted
• Questionnaire was created using Google Form.
• Total of 150 Respondents filled the questionnaire.
• Non Random Sampling method adopted
• Data collected through:
i. Telephonic Interview
ii. Direct Interview
• Interpretation done using Google Form Analytics.
OUTCOMES
OUTCOMES
TOWARDS
COMMUNICATION
TOWARDS
THE
PRODUCT
TOWARDS
THE
SERVICE
TOWARDS
THE BUYING
BEHAVIOUR
OUTCOMES : TOWARDS COMMUNICATION
Difference between actual data and distributors data provided to
company .
0
20
40
60
80
100
120
140
Nov-16 Jan-17 Mar-17 Apr-17 Jun-17
Distributor
Actual
OUTCOME: TOWARDS THE PRODUCT
During the research customers were asked if they faced
any problems regarding the product, and their
responses were .
81%
10%
9%
PRODUCT FEEDBACK
NO PROBLEM DESIGN QUALITY
Outcomes towards the product continued….
0.00%
8.50% 8.50%
36.60%
46.50%
POOR BELOW
AVERAGE
AVERAGE GOOD EXCELLENT
overall rating of the product
POOR BELOW AVERAGE AVERAGE GOOD EXCELLENT
According to the overall rating of the customers the product achieved an
average rating of 4.19 out of 5
value for money:
As the company has positioned its product as a premium product with a
comparatively high price range starting form 17000 Rs, the customers when asked
about the value of product against the price, 70% customers found the product
valuable against the price they paid .
Outcomes towards the product continued….
71%
18%
11%
VALUE FOR MONEY
YES
MAY BE
NO
OUTCOMES: TOWARDS SERVICE
30%
10%
20%
11%
29%
FEEDBACK ABOUT THE SERVICE
DELAY IN DELIVERY
PRODUCT NOT UPTO
THE MARK
NO PROPER
COMMUNICATION
SALES EXECUTIVE NOT
COOPERATIVE
NO PROBLEM
Main reason of buying the product:
During the survey it was found that the main motive behind the purchase of the
product was to try a new product , as TATA came up with its new product PRAVESH
DOORS customers wanted to try this new product, followed by several other reasons .
46%
16%
27%
11%
REASON TO BUY PRAVESH DOOR
TRYING A NEW
PRODUCT
PRDOUCT AVAILABLE
AT THE BEST PRICE
RECOMMENDED BY
PROFESSIONALS
RECOMMENDED BY
FAMILY AND FRIENDS
Outcomes : Towards the buying behaviour
Most important factor influencing the buying the product:
There have been several factors that have helped to make the purchase decision of a
customer, most important of them were:
Brand name
Design
Quality
Safety
Price
31
26
20
29
35
0
5
10
15
20
25
30
35
40
BRAND
NAME
QUALITY DESIGN PRICE SAFETY
1ST
2ND
3RD
4TH
5TH
RESULT
Thus we can say that we Fail To Reject The Null
Hypothesis, which means the “Customers are satisfied
from the overall product”
Reasons for excepting the Null Hypothesis are:
Overall Rating given by Customers about the product was
4.19/5.
81% people said there was no problem with the product.
71% people said the product was a “Value for Money”
Product.
73% people said they are ready to recommend the product
to others.
66% people said they would be buying this product for
future use.
The following suggestions were given to the company on which
the company took immediate response .
1. To maintain a proper channel of communication at each level
of distribution
2. To maintain a separate warehouse in city that will enhance
and make the delivery of the product more faster and easier .
3. To maintain a proper stock of standard product to meet the
forecasted order quantity
4. It will be more prominent if the company comes up with a
lower range of product
5. To try a different distribution channel .
Suggestions:
On looking at the findings and suggestion given to the company the company
implemented many changes to provide its customers with better quality
product and with excellent service . The company brought these changes to
over come the problems that the product is currently dealing with.
1. New products launched with lower price range .
2. More focus on standardized product .
3. Outsourcing of expert service team .
4. Diversification of distribution models.
5. Data collection are done from the retailers end .
Implementation:
Tata Pravesh Door

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Tata Pravesh Door

  • 2. Project Assigned “To Understand The Buying Behavior Of Tata Pravesh Door Customer.” OBJECTIVE A. To study the buying behavior of customers. B. Finding out the satisfaction level of customers. C. To identify the buying motives that have more impact on purchase decision. D. Impact of price on the customer purchase decision.
  • 3. Hypothesis: • H0 = Customer are satisfied from the overall product. • H1 =/= Customers are not satisfied from the overall product.
  • 4. Methods Adopted • Questionnaire was created using Google Form. • Total of 150 Respondents filled the questionnaire. • Non Random Sampling method adopted • Data collected through: i. Telephonic Interview ii. Direct Interview • Interpretation done using Google Form Analytics.
  • 6. OUTCOMES : TOWARDS COMMUNICATION Difference between actual data and distributors data provided to company . 0 20 40 60 80 100 120 140 Nov-16 Jan-17 Mar-17 Apr-17 Jun-17 Distributor Actual
  • 7. OUTCOME: TOWARDS THE PRODUCT During the research customers were asked if they faced any problems regarding the product, and their responses were . 81% 10% 9% PRODUCT FEEDBACK NO PROBLEM DESIGN QUALITY
  • 8. Outcomes towards the product continued…. 0.00% 8.50% 8.50% 36.60% 46.50% POOR BELOW AVERAGE AVERAGE GOOD EXCELLENT overall rating of the product POOR BELOW AVERAGE AVERAGE GOOD EXCELLENT According to the overall rating of the customers the product achieved an average rating of 4.19 out of 5
  • 9. value for money: As the company has positioned its product as a premium product with a comparatively high price range starting form 17000 Rs, the customers when asked about the value of product against the price, 70% customers found the product valuable against the price they paid . Outcomes towards the product continued…. 71% 18% 11% VALUE FOR MONEY YES MAY BE NO
  • 10. OUTCOMES: TOWARDS SERVICE 30% 10% 20% 11% 29% FEEDBACK ABOUT THE SERVICE DELAY IN DELIVERY PRODUCT NOT UPTO THE MARK NO PROPER COMMUNICATION SALES EXECUTIVE NOT COOPERATIVE NO PROBLEM
  • 11. Main reason of buying the product: During the survey it was found that the main motive behind the purchase of the product was to try a new product , as TATA came up with its new product PRAVESH DOORS customers wanted to try this new product, followed by several other reasons . 46% 16% 27% 11% REASON TO BUY PRAVESH DOOR TRYING A NEW PRODUCT PRDOUCT AVAILABLE AT THE BEST PRICE RECOMMENDED BY PROFESSIONALS RECOMMENDED BY FAMILY AND FRIENDS Outcomes : Towards the buying behaviour
  • 12. Most important factor influencing the buying the product: There have been several factors that have helped to make the purchase decision of a customer, most important of them were: Brand name Design Quality Safety Price 31 26 20 29 35 0 5 10 15 20 25 30 35 40 BRAND NAME QUALITY DESIGN PRICE SAFETY 1ST 2ND 3RD 4TH 5TH
  • 13. RESULT Thus we can say that we Fail To Reject The Null Hypothesis, which means the “Customers are satisfied from the overall product” Reasons for excepting the Null Hypothesis are: Overall Rating given by Customers about the product was 4.19/5. 81% people said there was no problem with the product. 71% people said the product was a “Value for Money” Product. 73% people said they are ready to recommend the product to others. 66% people said they would be buying this product for future use.
  • 14. The following suggestions were given to the company on which the company took immediate response . 1. To maintain a proper channel of communication at each level of distribution 2. To maintain a separate warehouse in city that will enhance and make the delivery of the product more faster and easier . 3. To maintain a proper stock of standard product to meet the forecasted order quantity 4. It will be more prominent if the company comes up with a lower range of product 5. To try a different distribution channel . Suggestions:
  • 15. On looking at the findings and suggestion given to the company the company implemented many changes to provide its customers with better quality product and with excellent service . The company brought these changes to over come the problems that the product is currently dealing with. 1. New products launched with lower price range . 2. More focus on standardized product . 3. Outsourcing of expert service team . 4. Diversification of distribution models. 5. Data collection are done from the retailers end . Implementation: