1. The document presents research conducted on the impact of online shopping on retail business in India. 2. It analyzes the sales drop in retail outlets due to the increasing popularity and convenience of online shopping sites/applications. Online shopping offers discounts, varied products, and satisfying delivery and service. 3. The research objectives are to study the effects on retail store profitability and pricing patterns, and how retailers can adapt business patterns to improve customer satisfaction.

1. NAME ROLL NUMBER
Abhishek Kumar 2015321
Ashwini Agarwal 201600222
Himanshu Sharda 201601225
Mohit Bhatter 201601124
Sagar Kewalramani 201611103
Shashank Sharma 201601329
GROUP NO. 9
Section F
Submitted To:
Dr.Santhi Perumal
BUSINESS RESEARCH
ON
Impact of Online shopping upon retail Business

2. Conducting Research to analyze the sales drop in
Retail outlets in India due to upcoming online
shopping sites/applications and existing players.

3. Our motivation is based on the increasing popularity of online trade and
declining retail trade business.
Online trade has gained so much popularity because of its convenience
model and customer satisfaction in terms of product delivery, quality and
services.
Whereas the retail trade business has taken a hit because of the discount
model followed by the online trade business which is lucrative for the
customers.

4. The research has been conducted with the following
objectives:
• To study the effect on profitability of retail stores due to
upcoming e-stores
• To analyze the effect upon pricing patterns of retail
stores.
• To analyze the change in business pattern to achieve
customer satisfaction

5. Descriptive Research
To identify the characteristics or behavior of sample
population about decision making.
Quantitative data collection methods include Online
Surveys.

6. Sample Size And Sample Unit- surveying population of students of IMT-
Nagpur.
Sampling Techniques- For the study convenient sampling technique method
has been applied on the basis of suitability for the availability of information
and which has a substantial share in the market so as to give more accurate
picture of the impact of online shopping.
Data Collection Techniques- The data for the study has been collected through
applying the following techniques: Direct interaction and Investigation through
trends.
Representation Tools- The data collected and classified, will be tabulated and
represented through chart and bar diagram in the main presentation.

7. How frequently do you visit any retail store?
•Once in a week
• Once in 15 days
• Once in a month
• Once in 2-3 months
Which products do you purchase more often ?
• Groceries
• Electronic Goods
•Apparels
•Others (specify)________________
Which source made you to buy product from online store?
• Google ads
• Television
•News paper
•Friends/others
Why do you make purchase of products online ?
• Low price
•Better Quality
•Variety of products
•Various Brands
•others (specify)__________________

8. How are the re-preventatives interactions are at retail stores?
• Effective
• not effective
• Good
• No Interaction
How is the customer service department in retail store, is it effective in providing service?
•fast service
•slow service
• not sufficient service
• not good service
Does retail stores offer any special, discount on prices?
• yes season wise service
• no special offers
Are you waiting for a long time at the billing section at retail store ?
• YES
• NO
DO you prefer retail store over online store ?
• YES
• NO
How is online store maintaining product QUALITY, QUANTITY compare to other retail stores?
• Good
• Normal
• Not good
• Poor

9. • Trends shows that people are preferring online store
over retail store because of its discount model and
easy to buy services which will be practically done by
floating a google form in further research.
• People have to spend time looking for products at
retail stores and also at the billing counter which can
be negated by using the online shopping model.