This is prepared for Academic Purpose only.

1. Hello!
I am YOGESH SHAKYA

2. The Effect of
Advertisement and
Branding On Consumer
Buying Behavior of
Toothpaste

3. PURPOSE OF THE
STUDY
I choose this research topic
to determine the
relationship between
advertisement and
consumer buying behavior,
to determine the effects of
advertisement on the
regular sales of Toothpaste

4. METHODS
In this research quantitative and
quantitative both method is being used
to attain the certain required
information which is necessary for this
research to be completed.
The Questionnaire was designed as a
survey instrument including all
constructs of the proposed model to
investigate the hypothesis of interest.
The questions in the questionnaire are
based on a review of the literature and
research.

5. EXPERIENCE

6. FINDINGS
Based on this study demographic
factor like age, gender,
education, and income influence
people indirectly for decision
making.
Another major finding we find from
this study is that there are different
factors respondents consider while
making the purchase of the
toothpaste. It was found that
availability is the first factor
respondents consider while making
the purchase decision that 20
purchase toothpaste on the basis of
availability. Another on the
advertisement respondents are
purchasing the toothpaste, If the
advertisements are attractive then
they prefer to go to that product
then we can see on the basis of
brand name also respondents are
making the purchase decision.
Third Finding includes that
respondents do not change their
brand after making the
purchase of the particular
toothpaste until the different
factors affect the purchasing
decision of theirs

7. Conclusion
Advertisement can change the behavior of the
consumer’s. These are very helpful in creating and
shifting the consumer is buying behavior that is a
very positive sign for the advertising and marketing
companies.

8. LIMITATION
3 MONTHS CONCEPT OF
BRANDING
SAMPLE SIZE SPSS
ANALYSIS

9. RECOMMENDATION
> A creative way of advertisement must be adopted to catch the attention of
the consumers.
> . Awareness and comparison ads will very helpful to catch the attention of
the consumers.
> Getting your customers to have an emotional attachment with your brand is
one of the keys to keep them loyal with their brands.
> . Consumer’s buying behavior should be continuously observed while
preparing the advertisement messages/Ads.

10. Thanks!
Any questions?