The document discusses how marketing strategies must change in response to the COVID-19 pandemic and resulting lockdowns. Customers will now seek more value and be more cost-conscious in their spending. The lockdown provided an opportunity for companies to better understand changing customer trends. Effective marketing approaches will need to address the empathy deficit caused by the pandemic and lack of regular communication during lockdowns, moving beyond just transactions to focus on emotional connections with customers. Strong market research will be essential to design future branding strategies that adapt to changing consumer behavior and focus on product bundles to suit new customer demands in the "new normal" post-pandemic environment.