Mamaearth is an Indian company that produces natural baby and personal care products. The document discusses Mamaearth's marketing strategies, including its strong digital presence on websites, mobile apps, and social media. It analyzes Mamaearth's competitors Wow Skin Science and Clean & Clear. The recommendations suggest Mamaearth focus more on integrated marketing by using traditional channels like television, print, outdoor advertising, and telemarketing in addition to digital. The key takeaway is that an integrated approach can help Mamaearth stay competitive against its rivals.

1. Source : https://mamaearth.in/

2. Mamaearth's Introduction
Mamaearth's Marketing strategies
Competitor Analysis
Recomendations
Key takeaways:
Today's
Agenda

4. Is Mamaearth
an Indian
Brand?

5. Yes, Mamaearth is an Indian
company of Health and
Wellness. The company
headquarter is in Gurgaon,
Haryana.

6. Are
Mamaearth
products
good?

7. Source : https://mamaearth.in/

8. Source : https://mamaearth.in/

9. Who are we?
We are a brand that takes
care of every parent &
baby’s well-being from
head to toe with
safe, toxin-free,
international standard
products which you can
choose without having to
think twice.
Source : https://mamaearth.in/
GHAZAL & VARUN ALAGH

10. Incorporated
Entered the
market with six
baby products
Launched our
website & app
#PlantGoodness
initiative
2016
Collaborated
with brands like
Nykaa amazon,
flipkart
2017
Hired Shilpa
Shetty as
our brand
ambassador
2018
Recognized as,
"ONE OF THE
BEST BRANDS"
in India
started
#PlasticPositive
Always initiative
2019
Launched
India's first
plant based
diapers
Tied up with
Indian esports
gamers
2020
Released our
first TVC
featuring Sara
Ali Khan and
Amrita Singh
Partnered with
more than 10
retail
PRESENT
OUR JOURNEY
Looking
forward to
a brighter
future
FUTURE
Source : https://mamaearth.in/

11. Takes advantage of all the tools
available.
Mama Earth
makes the
most out of
the internet
Social media channels
Automated customer service
Seamless ecommerce platform
Analytic tools and reporting
Tailor-made user recommendations

12. Our
Presenc
e

13. Website 4,06,090 organic traffic monthly

14. Mobile App
1+ Million users

15. Instagram
967k
Facebook
326k
YouTube
45.5k
Pinterest
647 followers
122k monthly views
LinkedIn
14.8k
Twitter
4.3k
Source :https://socialblade.com

16. Our First-Ever
TV Commercial

17. SPONSERSHIPS
COLLABURATIVE EMAIL MARKETING
We further use
INFLUENCER MARKETING
VLOGGERS
RE MARKETING
PARTNERED WITH MORE THAN 10,000 RETAIL STORES.
Source : https://mamaearth.in/

18. Take advantage
of the tools available.
We are also available on
Nykaa
Amazon
Flipkart
Myntra
Zivame
Apollo pharmacy
Paytmmall
Lifestyle
Health & grow
Purplle
Firstcry
Bigbasket
Grofers
Cashkaro
1mg
Shoppers stop
Netmeds
Smytten

19. OUR CAMPAIGNS
#PLASTICPOSITIVEALWAYS
#TOUCHOFGOODNESS
#MAMAEARTHMUMMYSONG
#GOODNESSAMBASSADOR
#BEAUTIFULINDEED
#MEETYOURPLANT

20. Competitor
analysis

21. 2016- INCORPORATED
USP -NATURE-POWERED FORMULATIONS
TARGET AUDIENCE- 18-45
PRODUCTS ARE AVAILABLE ON THEIR
WEBSITE, FLIPKART, AMAZON, SUPERSTORE,
GENERAL STORE.
BLEND OF NATURAL AYURVEDIC AND MODERN
SCIENTIFIC FORMULA
1986- INCORPORATED
USP -KEEPS YOUR SKIN FRESH THROUGHOUT
THE DAY.
PARENT COMPANY- JOHNSON & JOHNSON
TARGET AUDIENCE- COLLEGE YOUTH AND
YOUNG WORKING PROFESSIONALS
PRODUCTS ARE AVAILABLE ON NYKAA,
AMAZON, FLIPKART, SUPERSTORE, GENERAL
About them :

22. Website
Organic keywords- 69,519
Organic monthly traffic -212870
Domain Authority- 33
Backlinks- 25,928
Top Keyword- Buy wow, Wow skincare, Apple
cider vinegar Shampoo
Organic keywords- 2,240
Organic monthly traffic -21,314
Domain Authority- 27
Backlinks- 801
Top Keyword - Clean clear face wash, Clean and
Clear, Clean and clear morning energy face
wash
Source :https://app.neilpatel.com/

23. 1m+ users on Android - 3.3 ratings
Email marketing- The brand is not using. The
company has launched #trashyourspam
Campaign
The company is not using Email marketing and
neither do they have an app.
App and Email Marketing
Source :http://businessworld.in/article/

24. Wow Clean & Clear
Influencer marketing
10 M Views on youtube 1.5M Views on youtube

25. SEM

26. Clean & Clear?
SEM

27. Instagram
Facebook
Source :https://socialblade.com

28. Youtube
Twitter
Source :https://socialblade.com

29. Wow Clean & Clear
Retail marketing- Gondola Marketing, Using
cash counters display, Posters in retail shops.
Billboards
Recent tv ad
Bhumi Pednekar | WOW Skin Science Ubtan
Facewash | Trust in WOW | Hindi
Collaboration with PVR Cinema in Tamil Nadu
Retail marketing- Gondola Marketing, Using
cash counters display, Posters in retail shops.
Billboard
Recent tv ad- Meeting | Ab Pimples Ki Nahi,
Khud Ki Suno | Clean and Clear Foaming Face
Wash
The brand is showing its ad in regional
languages
Traditional Marketing

30. Recommendations

31. Mama Earth
should
focus on
Integrated
marketing

32. Broadcasting (TV, Radio etc)
Window display and signs
Outdoor (Billboards, bus/taxi wraps, posters etc)
Print (Magazines, newspapers etc)
Telemarketing (Phone, text message)
Quora Marketing

33. TV Ad

34. Print

35. Print

36. Outdoor

37. Outdoor

38. Quora

39. Mamaearth's has a great digital presence
However, they should focus more on traditional marketing
Integrated marketing can help them stay competitive
Key takeaways:
To
conclude
with

40. RAVINA RISHABH PRIYANSHI
Thank you for your time
- TEAM IIDE

41. Q&A