MyMoM is an app and online portal aimed at being the largest platform in India for pre-pregnancy and post-pregnancy care. It offers a wide range of products from baby, kids, and women's brands. The app also provides services like doctor consultations, maid services, and beautician services. The founders aim to change how Indian parents access products and services for their children by offering everything in one convenient mobile and web platform. Revenue is generated through advertising and commissions on sales through the marketplace.

1. MyMoM App
DIWAKAR SINGH

2. MyMoM-One Stop App for the Pre and
Post Pregnancy Segment
 MyMoM incepted with an aim to be the India's Largest Online Portal
and Mobile application for Pre and Post Pregnancy care segment
which offers multiple on demand services along with end to end
marketplace. MyMoM would also emerge as the exclusive social
networking site for would be MoM’s and MoM’s. MyMoM portal offers
wide range of Women, Baby and Kids Products. We have over 4000+
items from 40+ top International and Indian brands like Pigeon,
Funskool, Hot wheels, J&J,Pampers, Disney, Barbie, Fisher Price,
Chota Bheem so on.

3. Mission
 Our mission is to provide best of the services products/brands at the
lowest prices with great online shopping experience, free shipping and
Prompt customer service. Our benchmark is to provide our customers all
required services needed as they progress would be MoM to MoM of 5
Years .We are aiming to provide wide range of services which includes
Doctor consultation, Maid Services, Beautician services . Our sourcing
team working with over 100 vendors internationally, nationally to source
the best services products/brands for you at the most affordable price.
 Over time, we hope to 'Change' the way, Indian parents buy and avail
services on mobile and web, so that they can be at home to spend more
quality time with their 'Little ones' and family.

4. MyMoM-How it Works
 MyMoM has loads of information for pre and post pregnancy care women
and committed to build a large online community for would be Moms and
Moms'. There's a “Online Groups" feature so users can "find other moms
in your stage of pregnancy or parenting. Build friendships and share
stories, photos, advice, and more!“ Try to help her find a local moms group
(ideally both online and in person) so reduce the feeling of isolation.
 Yoga flows specifically designed for each of trimesters.
 The pre and post pregnancy care segment demand for many services
,keeping in view MyMoM designed to provide services such as 1) Maid
Services 2) Baby Sitting 3)Beautician Services 4)Doctor Appointments
5)Nutrition 6) Yoga and Meditation Services

5. Who are the core team members behind this venture?
2/19/2016
Confidential
Diwakar Singh
CEO & Global Sales Head
• Entrepreneur and Technology
Enthusiast, Professional with
a decade of team leadership
and business development
excellence. Skilled at the
planning, coordination and
prioritization of entire Sales
process, address business
problems, support business
initiatives and drive process
efficiencies.
Ravi Janardhan-CTO
• Ravi Janardhan K, is
founder/CTO of the company.
He’s bachelors in Computer
Science & Systems Engg, from
Andhra University. Has rich
experience in resource
management, apart from being
into programming, during his
6+years in Wipro. He’s
ventured into entrepreneurship
for last 8+ years.

6. MyMom-Functionality
 Tips from Celebrities
 Samiksha Vaccination
 Quiz and Contest
 Movies
 Astrologer
 Doctor’s Appointment(Website Only)
 FAQ Section
 Food Supplements
 Yoga & Meditation Tips
 Parenting Tips
 Shop by Age
 Membership Registration
 Member Privileges
 Capture Moments
 Upload Videos
 Latest Ads
 Wish List
 Book Shelf
 Create Albums
 Greetings and Gift
 SoS Application
 Online Chat

7. Connect With Us
 Website
 Mobile Apps
 Twitter
 Google +
 MyMoM Blog

8. Payment methods
 Credit Cards
 Net Banking
 ATM & Debit Cards
 COD(Cash on Delivery) (To be Implemented)
 Easy EMI(Equated Monthly Installment)

9. Product Categories
 Clothing & Fashion
 Toys
 School Supplies
 Birthday Party Supplies
 Baby Diapering
 Feeding & Nursing
 Bath & Skin Care
 Health & Safety Baby Gear Nursery Moms & Maternity Gifts
 Many More…

10. Other Services
 Doctor Consultation
 Maid Services
 Social Networking
 Beautician Services
 Astrology
 Yoga and Meditation
 Many More…

11. Revenue Model
 Revenue is generated through Advertising and also from brand
loyalty.10-15% Margin on every transaction
 Need to raise funds for branding and promotion, any of the portal or
app in this segment visible and successful raised minimum 30 Mill in
first two years of inception including FirstCry.
 The segment potential is growing 300% year after year,as the mobile
users reached 100 Billion on Dec 31st,the most promising segment
for ecommerce/mCommerce transactions is pregnancy and baby
care till 5 years.

12. Propose to all Vendors to offer free or low cost
services during maternity and series of events to
create a great brand impact with in the user family
Propose vendors for joint campaign with MyMoM for
their product and services to increase reach.
Create credible, valuable and dynamic partnerships
Marketing Strategy-Vendor Acquisitions

13.  Reach multiple vendors of baby care and pregnacy care product,
Hotels, Restaurents,Resorts,Local businesses and ask them to offer
the MyMoM users free service one time during pre or pregnancy stage.
 Create partnerships to joint promotional campaigns on MyMoM
website.
 Once we have ample list of free offerings we will list a free services
offer section, or discount in next purchase.
 Most of the business would be willing to offer once their service free
for pregnancy/maternity stage for brand recall
Marketing Strategy

14.  Website & recurring Optimizations : Rs 30 lacs
 Social Media campaigns : Rs 72 lacs
 Mobile App Dev & campaigns : Rs 30 lacs
 Vendor Enrollments : Rs 24 lacs
 Travel & offline campaigns: Rs 54 lacs
 Hosting : Rs 6 lacs
 Content Marketing: Rs 24 lacs
 Staff and Admin: Rs 60 lacs
14
Investment spilt of Rs. 300 Lac

15.  150 Vendors
 200000 Products
 App Downloads 500,000
 Daily average Transaction up to Rs 30,000/-
 Valuation of 3-5 Mill (Min)
15
Target in 24 Months

16. Android Play Store
https://play.google.com/store/apps/details?id=mymom.dotweb
Apple Store
It’s in test flight mode Please search app using MyMoM Beta
key word
Website:
www.mymom.co.in
16
App Links

17. Cash Flow Projections(Jan 2016-Jan2018)
Revenue Workings (
FY 2016-17 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Total
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00 16.00 126.00
FY 2017-18 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18
18.00 20.00 22.00 24.00 26.00 28.00 30.00 32.00 34.00 36.00 38.00 40.00 338.00
FY 2018-19 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19
45.00 50.00 55.00 60.00 65.00 70.00 75.00 80.00 85.00 90.00 95.00 100.00 575.00

18. Media Branding and Marketing
Social Media -----50%
Digital Campaigns-20%
Print Media: 10%
TV and Radio: 20%

19. DIWAKAR SINGH
Thank You!