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1. Business Life Cycle
Mamaearth
Abhishek Singh
Sakshi Kalia
Vishwa Vora
Vaishnavi Mishra
Tibba Gon

2. Table of contents
Introduction
01 Business overview of
Mamaearth
02 Marketing plan
Marketing strategies
implemented Mamaearth
03 SWOT Analysis
Strenghts Weakness
Opportunites & Threats
04 Competitors
Major competitors of Mamaearth
05 Product portfolio
Diversity of products
06 Summary
A brief recap of the
presentation

3. Introduction
“Things will never go the way you imagine, a
hundred different things will go wrong
(sometimes all at once), you will have to
change tactics and rework plans.”
- Ghazal Alagh
01

4.  Mamaearth is an Indian Organic brand
that was started by Varun Alagh and
Ghazal Alagh in 2016
 The idea of the company came about
after having their first child
 The company’s headquarters are located
in Gurugram (Gurgaon), India
 Mamaearth follows a direct-to-consumer
(DTC) business model

5.  It is the first Asian brand to be certified as “MADE SAFE
 Mamaearth has segmented its product line into categories like Baby,
Beauty, Hair, Face, Body, Gift packs etc.
 Today, Mamaearth is one of the leading organic brands made in India
 Mamaearth decided to directly target mothers & like-minded parents

6. Marketing plan
02
Marketing strategies implemented Mamaearth

7. ● Enhancing Customer Base
● Concentrate on Digital Platforms
● Brand Message
● Social Media Marketing
● Brand Endorsement
● Word of Mouth
● TV Commercials
● YouTube Marketing

8. SWOT
Analysis
03

9. Strength
 Natural product
 Ad campaigns
 Quick and fast delivery
 Customer service
Threats
 Competition
 Price of raw material
Weakness
 Less no of outlets
 Production outsourcing
Opportunities
 New environment policy
 New trends in consumer behavior
 Expansion in physical retail market

10. Major Competitors
04

11. Product portfolio 05

14. Summary
Start-up
Mamaearth was
founded by
parents for
parents
Marketing
A journey to
success through
marketing
SWOT Analysis
Conducting SWOT
Analysis of Mamaearth
Competitors
Major Competitors for
Mamaearth in the
industry
Product
portfolio
Vast & Diverse
range of products
06

15. CREDITS: This presentation template was created by Slidesgo, and
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