The document outlines mall management as the operation and maintenance of mall infrastructure and services. It covers key components including positioning, zoning, promotions and marketing, facility management, and finance management. Each component plays a vital role in ensuring effective mall functioning and customer attraction.

1. MALL MANAGEMENT
BY
Vishal Patil

2. Introduction
Mall management is defined as an
overall operation and maintenance of
the entire building infrastructure,
including the services and utilities,
ensuring that they are used in a way
that are consistent with the purpose for
which it was acquired.

3. Components of Mall Management:
1. Positioning
2. Zoning
3. Promotions and Marketing
4. Facility Management
5. Finance Management

4. 1) Positioning
Mall positioning is determined
after a detailed survey of
households in the area where
mall is going to be located.
Mall Positioning also refers to
the location of the shopping
mall which is determined by the
access via road, good visibility

6. 2) Zoning:
Zoning refers to the division of
mall space into various zones
for the placement of various
retailers.
Allows the smooth movement
of shoppers in the mall,
avoiding clusters and
bottlenecks.
Attracting buyers of both type

8. 3) Promotions and Marketing:
Promotional events that help promote
brands are an essential part of mall
management.
Most effective promotional models
include celebrity visits, food festivals
and talk shows.
Various national and international

9. Advantages of Promotions and Events:
(i) Optimum utilization of mall space
(ii) To create new source of avenues for
mall retailers
(iii) To attract new customers
(iv) To beat competition.

10. 4) Facility Management:
Facility management provide
specialized services to malls ranging
from parking, security, to housekeeping
and cash management
Facility Management handle electro
mechanical services like and
suppression and fire detection, access
control, power management, water
management plumbing, Supply Chain,
Marketing Research, Logistics and

11. It broadly includes
infrastructure, ambience and
traffic management.
(i) Infrastructure Management:
 Infrastructure management refers to
the management of facilities
provided to the tenants within the
mall.
 Includes risk management issues
such as essential safety measure
asset liability and environmental
audits as well as emergency and
evacuation training.

13. (ii) Ambience Management:
Ambience management includes
management of parks, fountains
and overall look of the mall.
A mall is not just a place for
shopping but is also a place
where people spend their leisure
time.

14. (iii) Traffic Management:
Traffic management includes
managing foot traffic into the mall and
parking facilities.
The flow of people is related to the
design of the mall and the spatial
distribution of its tenants.
Managing parking facilities includes
provision of ample parking and
manoeuvring of cars in the parking

16. 5)Finance Management:
Financial management of a mall involves
monitoring and controlling of various
issues such as:
Cash receipts and collection of income
including rentals, service charges, car park
receipts, electricity and other utility
income.
Developing accounting systems to track
the ageing of debts, payment delay
patterns.

17. Visited the malls
• Thank you ☺