TIDE Analytics is a platform that uses sensors to capture visitor data and foot traffic patterns in real-time for on-site businesses. It detects smartphone presence and stores data in the cloud for processing into marketing insights. This helps businesses easily identify advantageous traffic areas, analyze shopper behavior and trends, and provide traffic rankings and predictions to support revenue decisions and effective resource allocation.

1. Maximising Online Tools
for On-site Business.
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2. TIDE Analytics captures visitor data
and measures behaviors to increase customers
by collecting foot traffic data
for on-site business in real time.
250
200
150
50
0
1 2 3 5 8 10 12 13 15 20Min
185
3X
(25 person)
45.5%
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3. PROBLEMS
Traffic is hard to
measure and cause
several issues.
Hard to identify traffic
problems that affects
shopping experience.
No hard evidence to
convince advertisers
or tenants.
Unable to benchmark
different areas to
measure marketing
campaigns responses.
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4. SOLUTION
TIDE Analytics detects
smartphone presence.
Data will be stored in
cloud to be processed into
marketing insights.
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5. Easily identify
advantageous traffic
hotspots.
Shopper behaviour &
trend analysis.
Retail Traffic Ranking
(Identify shopper preference
- retail segment & brand)
Identify New vs Loyal
Shoppers
(Esp - program/campaign
by mall management)
SOLUTION - UNDERSTAND & IMPROVE SHOPPING EXPERIENCE
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6. Supporting facts for Rental
Adjustment in particular
retail or an area based on
shopper traffic.
SOLUTION - FIND REVENUE
Advertising Opportunity
for High Traffic /
Hot Spot area
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7. SOLUTION - EFFECTIVE RESOURCE ALLOCATION
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Real Time Shopper
Traffic dashboard
(allow management to make
timely decision)
7 days advance Traffic
Predictions
Enable sufficient
allocation of security &
cleaning manpower
TIDE Alerts
(notify when there is abnormal
traffic occuring in real time.)

8. IBEACON TECHNOLOGY
IN TIDE SENSOR
(Mall/Retailer mobile application can send
marketing content to their existing
members)
FURTHER ENGAGE SHOPPERS,
INCREASE SALES & GAIN LOYALTY
(Instant notification/promotion
sent to shoppers phone during
campaigns/events)
SOLUTION - BEACON TECHNOLOGY READY
You’ve
Got 5
points!
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9. FEATURES
Beautiful, Powerful Data Tailor-made for all Sizes Instantly, Anywhere
Precise Insights Maximising Your TIDE Beacon Extra Enterprise Features
User-friendly infographics
in a sleek, minimal
dashboard interface.
Integration with strategic
partners and vendors for
higher precision marketing.
Incredibly scalable to
capture precisely the data
you need, where and when
you need it.
Updates in real-time,
processing with our unique
algorithm for daily report
and online viewing.
Our partnership with eBaucar means
you can instantly reward walk-ins.
Easily customizable coverage range
to suit business objectives.
Merge TIDE Analytics with
your own enterprise
resource planning system to
gain more advance features.
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10. copyright@tideanalytics.com
A marketing optimisation platform
leveraging the latest in proximity
marketing technology with highly
visual insight for building real-time
consumer engagement.

11. TEAM
IVAN LOH (Founder, Product Development)
Ivan is highly experienced in building e-commerce businesses in consumer technology. Previously in
Silverlake R&D, where he worked on real-time transaction processing for the finance and banking
industries, while taking on multiple business and technology roles for the company.
DENNIS SOON (Co-founder, Sales & Operations)
A successful entrepreneur, Dennis specialises in retail management and sales & marketing in
F&B supply chains across Perlis, Kedah, and the Klang Valley. He owns the Selera Alifbaba
chain of restaurants and specialty coffee outlet The Mad Alchemy.
NICHOLAS CHAN (Co-founder, Product Development)
With 8 years of enterprise software industry experience in both China and Malaysia, Nicholas has
worked at Objectiva Software Solutions, Elitesoft Asia, and Silverlake, in addition to having
expertise in software consulting.
GOH WEI PING (Data Scientist)
Goh holds a Masters in Statistics and worked on software development in Silverlake R&D, then
as Research Analyst at the CEIC Group where she oversaw economic performance and data
quality analysis.
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12. CONSULTANTS
SERB JODHA
Currently investment advisor and mentor for 1337 Ventures, Serb was Head of Consulting for
Asia Pacific in Bluefin Solutions after serving as Senior Consultant for Daugherty Business
Solutions, Deloitte Consulting, and Accenture.
BIKESH LAKHMICHAND
A co-founder of iTrain, the leading tech training centre in Southeast Asia where he
pioneered mobile development trainings, Bikesh is also CEO of 1337 Ventures which runs the
1337 Hub and 1337 Accelerator, the nation's first accelerator for App Development.
TCA MALAYSIA
A dynamic digital creative agency specializing in brand development, TCA brings its expertise of User
Interface and User Experience to TIDE's products, and oversees its visual strategy and data information
systems development.
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13. Information is the oil of the 21st century,
hello@tidenalytics.com | tideanalytics.com
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and analytics is the combustion engine