Market intelligence is a structured compilation and interpretation of information or data about a companys market, its competitors and its customers. The main purpose of gathering information is to make decisions in the areas such as market strategy, market penetration strategy or market development. This presentation will be helpful to the company that wants to introduce its new product in the existing market or to enter in new market. There are seven buckets covered in this presentation namely industry overview, market landscape, competitive intelligence, customer insights, market adoption approach, go to market strategy and performance measurement. Industry overview bucket will help the company to illustrate industry related valuable information such as worldwide spending, trends, drivers, value chain, porters model. After showing the key industry information, company can highlight its market related information through market landscape bucket. With market landscape bucket, company can display its market size, market share, market growth, revenue opportunities, market segmentation and restraints. After providing information about industry and market, company may use competitive intelligence bucket to show its competitor analysis based on technology offerings, features, product, activity and price positioning. Company can also compare its competitors based on revenue model and strategies adopted by them. With Customer Insight section, company can define its customers insights through buyer persona, customer journey map and information about its potential customer. Market adoption approach section shows how company will use the approach covering stages such as diagnose, plan, build and grow to enter in the market or to introduce its new product in the market. Go to market strategy bucket will show the companys product pricing strategy, marketing campaign and market forecast based on market, competitors and customers information. Finally, company can use performance measurement bucket to measure its strategy based on touch-point performance and dashboards. https://bit.ly/3fWtU4c

1. Market Intelligence
and Strategy
Development

2. Agenda of Market Intelligence
2
Gather information on trends, drivers, value chain analysis, porter’s
analysis and global spending to enter IoT industry
Developing market strategy based on market landscape, competitive
intelligence and Customer Insights
Add text here
Add text here
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3. Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards
Table of Contents
3

4. Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Table of Content
4
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards

5. Worldwide Spending - By Sector
5
$10 $10
$7
$5 $5
$4
$3
$2
$5
$2
$8
$40 $40 $40
$25
$15 $15
$12 $12 $12
$5
$30
0
5
10
15
20
25
30
35
40
45
Discrete
Manufacturing
Transportation &
Logistics
Utilities B2C Healthcare Process Energy & Natural
Resources
Retail Government Insurance Other
SpendinginBillionUSDollars
2013 2020
Key Highlights
› Global market spending on IoT was
recorded higher in discrete
manufacturing, transportation and
logistics, and utilities in the year 2019
› Add text
Following slide illustrates worldwide spending graph on IoT. It includes sector wise spending statistics in 2020
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6. Shift from centralized cloud to edge computing
By 2020, there will be more than 5,635 million smart sensors and other IoT devices worldwide,
generating more than 507.5 zettabytes of data
Industry Trends Shaping the Future
6
This slide highlights the trends of IoT industry. Trends covered are collaborative robots' popularity, digital twins' adoption, Businesses shift from centralized cloud to
edge computing
Robots are
gaining popularity
Global collaborative robots' market is
expected to expand at a CAGR of
44.5% between 2019-25
Digital twins are
on the rise
In the next three years, 42% of
enterprises are planning to introduce
digital twin to gain additional insights
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Add text
Add text
Add text
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7. Forces Driving the Industry
7
Following slide covers key drivers of the IoT industry. Major driving forces of the industry are connectivity, cloud computing and marketing automation
Connectivity
› Average cost of IoT sensors get reduced from $1.30 (2010) to $0.38 (2020), results in
increased connectivity and enabling businesses to unlock new opportunities
› Add text
Cloud Computing
› Decline in average base infrastructure as a Service (IaaS) price per hour from $0.38 (2010)
to $0.28 (2020), making enterprises to invest in processing system with more storage space
› Add text
Marketing Automation
› Real-time insights and information gathered from IoT are helping businesses in customizing
their solutions based on customer preferences, purchasing patterns, and market trends
Add text
› Add text here
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8. Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Table of Content
8
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards

9. Industry Value Chain Analysis
9
Following slide displays value chain analysis of IoT industry. It also includes shares of value chain revenue from hardware, network, professional services and platform
Share of Value Chain Revenue
25% 20% 35% 15% 5%
› Sensors
› Embedded Chips
› Add text
› Add text
Hardware
› Connectivity Bandwidth
› Equipment
› Add text
› Add text
Network
› Integrated customer
service
› CRM & Billing
› Add text
Professional Services
› Analytics
› Cloud
› API Development
› Add text
Platform
› Add text
› Add text
› Add text
› Add text
Add text
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10. Industry Attractiveness – Porter’s Five Forces Model (1/2)
10
Bargaining Power of Suppliers - Increases Threat of New Entrants - DecreasesThreat of Substitutes - IncreasesBargaining Power of Buyers - Decreases
› As more products become network-
enabled and data becomes a key
differentiator, it will change the sources
of what makes a product valuable
› Add text
› Key value driver for IoT is data and
successful IoT companies will develop
algorithms that make sense of the data.
Companies trying to enter the industry,
will not have the access to existing data
when they start
› Add text
› Enabling devices to become internet-
connected gives rise to new sources of
differentiation for companies, resulting
an increase in product attributes
› Add text
› IoT-enabled devices allow new ways of
monitoring customer behavior, it allow
businesses to tailor their products and
generate new offerings
› Add text
Rivalry Among Existing Competitors – Increases
› Competition for market share in most sectors is set to increase
as IoT brings together traditional companies from the industry,
IT companies, hardware companies and others
› Add text
Mentioned slide shows IoT industry attractiveness by porter’s five forces model. It covers increasing and decreasing status of bargaining power of suppliers and buyers,
threats of substitutes and new entrants, and rivalry among existing competitors
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11. Industry Attractiveness – Porter’s Five Forces Model (2/2)
11
Mentioned slide shows IoT industry attractiveness by porter’s five forces model. It covers increasing and decreasing status of bargaining power of suppliers and buyers,
threats of substitutes and new entrants, and rivalry among existing competitors
› Enabling devices to become
internet-connected gives rise to
new sources of differentiation
for companies, resulting an
increase in product attributes
› Add text
› IoT-enabled devices allow new
ways of monitoring customer
behavior, it allow businesses to
tailor their products and
generate new offerings
› Add text
› As more products become
network-enabled and data
becomes a key differentiator, it
will change the sources of what
makes a product valuable
› Add text
› Key value driver for IoT is data
and successful IoT companies
will develop algorithms that
make sense of the data.
Companies trying to enter the
industry, will not have the
access to existing data when
they start
› Add text
› Competition for market share
in most sectors is set to
increase as IoT brings
together traditional companies
from the industry, IT
companies, hardware
companies and others
› Add text
Industry Attractiveness
Bargaining Power of
Suppliers - Increases
Bargaining Power of
Buyers - Decreases
Threat of
Substitutes –Increases
Threat of New
Entrants – Decreases
Rivalry Among Existing
Competitors – Increases
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12. Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Table of Content
12
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model

13. Global Market Size
13
Key Takeaways
› Global IoT market is projected to reach $1,567 billion
with 39% CAGR growth by 2025
› Add text
This graph demonstrates global market size of IoT Industry. It also shows CAGR rate of IoT industry from 2017 to 2025
110
151
202
300
400
550
800
1100
1567
0
200
400
600
800
1000
1200
1400
1600
2017 2018 2019 2020 2021 2022 2023 2024 2025
GlobalIOTMarketin$B
CAGR
39%
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14. Market Size in North America - By Sectors
14
$40 $49 $50 $60 $70 $75
$75
$85 $100
$115
$125
$140
$35
$45
$50
$60
$65
$75
$30
$35
$45
$45
$50
$50
$90
$105
$120
$140
$160
$180
$15
$15
$15
$20
$20
$20
$0
$100
$200
$300
$400
$500
$600
2017 2018 2019 2020 2021 2022
MarketsizeinbillionUSDollar
Healthcare Transportation Manufacturing Retail Consumer Electronics Add Text
Key Takeaways
› Consumer electronics is forecasted to become
the largest global IoT segment in terms of
market size by 2022
› Add text
Mention slide provides information about IoT market size in north America. It covers sectors such as healthcare, transportation, manufacturing, retail, consumer
electronics
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15. Smart Cities, 23%
Indsutrial IoT, 24%
Connected Health,
23%
Smart Homes,
12%
Connected Cars, 9%
Wearables, 3%
Smart Utilities, 4%
Others, 2%
Domestic IoT Market Share by Sub-Sector
Global and Domestic Market Share- By Sub-Sector
15
Following pie chart explains global as well as domestic market share of IoT industry. Smart cities are making a greater contribution to both global as well as domestic
market
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Smart Cities, 26%
Indsutrial IoT, 24%Connected Health,
20%
Smart Homes,
14%
Connected Cars, 7%
Wearables, 3%
Smart Utilities, 4%
Others, 2%
Global IoT Market Share by Sub-Sector

16. Following map illustrates region wise market growth of IoT industry. Asia pacific region is expected to contribute more by 2024
Market Growth – By Region
16
Region
Market
Growth
Amount (in Bn)
Americas 27% $207
Asia Pacific 38% $177
Middle East 30% $198
Add text XX% $XXX
› Global market growth of IoT is projected to be higher
in Asia Pacific region by 2024
› Add text
Key Highlights
Regional
Growth Rates
High Medium Low
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17. Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Table of Content
17
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model

18. Global Market Revenues Opportunity – By Segment
18
7
25
2017 2025
Global IoT connection forecast
CAGR
17%
2.8
1.9 1.7
0.4 0.3 0.2 0.1
10.9
5.8
4.9
1.3 1.1
0.6 0.3
Asia Pacific North America Europe Latin America MENA CIS Sub- Saharan Africa
Global IoT connections by region
2017 2025E
Key Takeaways
› Asia-Pacific region is
forecasted to become the
largest global IoT region in
terms of both connections and
revenue by 2025
› Add text
› Add text
68%
27%
5%
Platforms,applications and services IoT professional services Connectivity
Share of IoT revenue in 2025
US$1.1t
Global IoT market
revenue by 2025
Mentioned slide illustrates statistics of global IoT connections forecast and market revenue by 2025. It also shows region wise connections forecast and share of IoT
revenue in platforms, services and connectivity by 2025
In billions In billions
In billions
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19. Global Market Revenues Opportunity – By Company Size
19
Mentioned slide display statistics of global IoT by company size. It also shows region wise market revenue forecasting in which Americas region will contribute the most.
It also shows the CAGR rate in both IoT use cases and traditional IT use cases in 2018-23
4.7 8.3 15.6
0.3
2.1
14.5
5
10.4
30.1
2014 2018 2023
IoT use cases
Traditional IT
use cases
CAGR 2014-18, % CAGR 2018-23, %
56
%
48%
15
%
14%
APAC 0.8 1.6 5.3 21 26
Americas 2.7 5.5 15.8 20 24
EMEA 1.6 3.2 9.1 19 23
Small or home office 0.4 0.8 2.7 19 28
Small and medium
size enterprises
1.9 3.7 9.6 18 21
Large enterprises 2.7 5.8 17.8 21 25
By
Region
By
CompanySize
2014 2018 2023
20% p.a.
24% p.a.
In $ billions
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20. Market Segmentation- By Component, Software and Application
20
Following slide provides detailed information on IoT market segments. Segments covered are components, software and application
› Devices
• Electronic Devices
• Wearable Devices
• Routers
› Sensors
› Actuators
› Platforms
› Add text
By Component
› Real-Time Streaming
Analytics
› Security
› Data Management
› Remote Monitoring
› Add text
› Add text
By Software
› Consumer Electronics
› Manufacturing
› Transportation
› Healthcare
› Retail
› Add text
› Add text
By Application
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21. Data privacy concerns
Data privacy continues a potential problem for IoT and as IoT devices can possibly harvest huge quantities of
information, violation of safety can be dangerous, such incidents can cost smaller companies as much as 13% of
their annual revenue, and for businesses with over $2 billion in revenues, the loss might possibly reach $20 million
Market Restraints to Adoption
21
This slide explains the barriers to entry into IoT industry. Barriers covered are data privacy concerns, network connectivity and high cost of implementation
Network Connectivity
Approximately, 39% of America’s rural
population does not have access to fast and speedy
Internet connectivity, which is one of the many
challenges faced by industries in IoT adoption
High cost of implementation
Many companies have relied on the approach of
designing IoT devices with a centralized cloud-
based business model, which can lead to years or
even decades of revenue-free costs
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22. Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Table of Content
22
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints

23. Company A
Company B
Company C
Company D
Competitor Analysis- by Technology Offering
23
Following table shows competitor analysis of various companies offering technologies like sensors, processors, comm. Hardware, platform, devices, analytics and data
base along with specific product
Technology Offering
Most Selling
Product
Sensors Processors Comm.
Hardware
Platform Devices Analytics Data-base
› Smart Watch
› Add text
› Add text
› IoT Cloud based
Platform
› Add text
› Add tex
› Routers
› Add text
› Add text
› Smart Home
Platform
› Add text
› Add text
Company
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24. Competitor Analysis- By Features
24
0
1
2
3
4
5
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
Mentioned radar chart shows competitor analysis based on features, user interface and support offered by own company and competitors
0
1
2
3
4
5
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
0
1
2
3
4
5
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6
Competitor 7
Competitor 8
Features User Interface Support
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25. Competitor Analysis – By Product
25
This slide shows leading company’s product comparison based on features like interaction model, scope, interoperability and device management. Interaction model
covered are publish and subscribe, point to point message exchange and request reply
Feature Company A Company B Company C
Interaction Model Publish and subscribe Point to point message exchange Request Reply
Scope
Device to Device
Device to Cloud
Device to Device
Device to Cloud
Cloud to Cloud
Device to Device
Cloud to Cloud
Interoperability Model Foundational Structural Structural
Device management No Yes Yes
Add text Add text here Add text here Add text here
Add text Add text here Add text here Add text here
Product IoT Software Platform
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26. Competitor Analysis - By Activity
26
Following graph shows competitor analysis between activity index and tools for value creation. It also includes share of each technology offered by the company
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
ActivityIndex
Tools/ Context for Value Propositions
Company A
Company B
Company C
› Company B focuses more on providing
IoT sensors and Analytics services
› Add text
Devices Add textAdd textAnalyticsPlatformIoT Sensors/ Servers
Key Takeaways
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27. Competitor Analysis - By Price Positioning
27
Following slide shows price positioning comparison of leading IoT players. It indicates that most of the products lies in $500-999 price slot
$500-999
Price in USD Company A Company B Company C Company D
58.4%
36.9%
2.2%
1.0%
0.3%
0.6%
0.6%
34.5%
52.0%
10.6%
2.5%
0. 4%
21.6%
55.2%
14.5%
4.9%
3.1%
0.6%
0.1%
4.9%
37.1%
25.4%
26.7%
4.0%
1.1%
0.8%
$1000-1499
$1500-1999
$2000-2499
$2500-2999
$3000-3499
$4000-4499
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28. Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Table of Content
28
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints

29. Revenue Model Comparison of Leading Companies
29
Following table shows leading company’s business model comparison based on features like model, purpose and process. Business model covered are pay per usage,
subscription based and asset sharing model
Parameters Company A Company B Company C
Pricing Model Pay Per Usage Subscription Based Add text here
Purpose
To monitor customers environment
and product usage
To develop a recurring-revenue
business model
Add text here
Process
Here the customer does not pay for
the use of IoT product itself. Instead,
they pay for the usage of product
monitored by IoT
Here the customer pays fee in return
for continuous value provided
through the model Add text here
Add text Add text here Add text here Add text here
Add text Add text here Add text here Add text here
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30. Strategies Adopted by Leading Players
30
Following slide shows strategies adopted by leading businesses in IoT industry. Strategies covered are data privacy and variable sensor availability
Strategy
Adopted
Data Privacy Strategy Variable sensors availability Add strategy
Purpose
To mine the accessed data for additional trends
and insights to support business performance
To provide great UX & increase business value
by providing wide variety of sensors &
network connectivity
Add text here
Results
Increased accountability across the sales and
marketing department results 15% increase
in sales revenue
Captured customer share of ABC competitor
by 5% in Q3
Add text here
Add text Add text here Add text here Add text here
Particulars Company A Company B Company C
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31. Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Table of Content
31
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted

32. Buyer Persona
32
Following slide shows persona profile of buyer with details about the buyer background, how he finds the company, his pain points, what he wants and what he doesn’t
and finally why he buys from the company
Smith, 45
Persona Profile
Who is he?
› CEO of large IT firm worth $ 60 MM
› He is an entrepreneur and don’t hesitate to take risks
› Add text here
› Add text here
Why he buys from us?
› Add text here
› Add text here
› Add text here
How he finds us?
› Add text here
› Add text here
› Add text here
Pain Points?
› Add text here
› Add text here
› Add text here
What he wants to know?
› Add text here
› Add text here
› Add text here
What he doesn’t want?
› Add text here
› Add text here
› Add text here
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33. Customer Journey Map
33
This slide shows customer journey map most adopted by leading IoT players. It covers stages of awareness, consideration, decision, delivery & use and loyalty &
advocacy
Customer
Activities
Hear from
friends, See on
social
Compare &
evaluate
alternatives
Selecting the
appropriate tool
Make an order Receive or
pickup on order
Contact
customer
service
Add text Order
again/order
more
Share
experience
Customer
Goals
No goals at this
point
Find the best
solution
Easily available
product
Order
effortlessly
Add text Get assistance if
problems
appear
Add text Repeat good
customer
experience
Share feelings,
give feedback
Touchpoints
Social media,
word of mouth
Website, Social
media
Add text Website app,
order
confirmation
email
Delivery service,
packing,
message (email,
SMS, phone)
Phone, email,
chat
Product and
other related
materials
Word of mouth,
social media
Experience
Business Goal
Increase product
awareness
Increase
number of
website visitors
Increase
conversion rate
Increase online
sales &
conversion rate
Deliver on time
and minimize a
delivery window
On-time delivery Match customer
expectation
Increase
retention rate
Add text
Add Text Add text Add text Add text Add text Add text Add text Add text Add text Add text
0
1
2
3
4
5
Add text Add text Add text Add text Add text Add text Add text Add text Add text
Stages Awareness Consideration Decision Delivery & Use Loyalty & Advocacy
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34. Potential Target Customer – By Sector
34
This slide shows sector wise potential target customer details. Company can target manufacturing sector primarily as it will contribute 42% to global IoT revenue
opportunity
42%
32%
11%
8%
4%
8%
0
10
20
30
40
50
Business
Manufacturing
Healthcare Retail Security Transporation Other
%ofContribution
Real-time monitoring of supply chain,
facilities and machinery
Business/ Manufacturing
Biometric and facial recognition locks,
remote sensors
Security
Portable monitoring of health , electronic
recordkeeping, pharmaceutical safeguards
Healthcare
Self-parking cars, GPS locators,
performance tracking
Transportation
Inventory tracking, smartphone,
purchasing, anonymous analytics
of consumer choices
Retail
Add text
Other
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35. Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Market Adoption Approach
Table of Content
35
Performance Measurement
› Touchpoint Performance
› Dashboards
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer

36. Market Adoption Approach
36
Mentioned slide the shows approach for IoT adoption. It covers 4 stages namely diagnose, plan, build and grow. Company can use this approach to enter the IoT
industry
Operational
Redesign
Diagnose
1 week
Plan
3 weeks
Build
6 weeks
Grow
2 weeks
Business Model
Development
Go-to-market plan
(incl. partnerships)
Readiness
Check
Technical
Blueprint
Merger &
Acquisition Roadmap
Organizational &
Leadership Model
Vision Setting &
Strategy Articulation
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37. Performance Measurement
› Touchpoint Performance
› Dashboards
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Table of Content
37
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach

38. Pricing Strategy to Enter Market
38
Following slide covers the pricing strategy adopted by the company to enter the market. It also includes graphs showing the expected acquisition status of market share
Product Our Company Company A Company B
Product 1 $20.3 $21 $20.5
Product 2 $29.5 $30 $30.3
Product 3 $XXX $XXX $XXX
Strategy - Penetration Pricing
Company will introduce its products based on penetration pricing with
higher quality and lower price ( $0.50 - $1.50) compared to leading
players products price
PenetrationEconomy
PremiumSkimming
Price
Quality
HighLow
HighLow
Goal is to capture leading players market share
Add text
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39. Marketing Campaign of the Company
39
Mention slide explains marketing campaign of the firm. It includes campaign focus, its goal, duration, target market, marketing channels, strategy adopted, budget and
expected results
› In a trade show, company will embed its IoT sensor in a
manufacturing machine and will show the insights related to
energy consumption, per hour productivity, machine health,
maintenance reminder
› Add text
Campaign Details
6 months
Duration
$85,000
Budget
Campaign Name – Add text
Goal
To inform existing and new customers about new
connected devices
› Taking an existing product and embedding it with IoT connectivity sensors
› Add text
Strategy
Acquisition of 15% customer share of competitors by Q4 of 2022
Expected Results
Add text here
Add text here
Target Market Marketing Channels
Social media, Direct mail,
events and trade shows
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40. Our Company,
20%
Company A,
30%
Company B,
50%
FY2022
Domestic Market Forecast
40
Following graphs illustrates market share forecasting of the company. It also shows company will acquire 5% market by FY20 and 20% by FY22.
› By adopting penetration strategy company will acquire leading players market share by 5% & 20% in FY20 &
FY22 respectively
› Add text
Key Takeaways
Our Company,
5%
Company A,
40%
Company B,
55%
FY2020
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41. Table of Content
41
Industry Overview
› Worldwide Spending
› Industry Trends
› Industry Drivers
› Industry Value Chain
› Industry Attractiveness –
Porter’s Model
Market Landscape
› Market Size
› Market Share
› Market Growth
› Revenue Opportunities
• By Segment
• By Company Size
› Market Segmentation
› Market Restraints
Competitive Intelligence
› Competitor Analysis
• By Technology Offerings
• By Features
• By Product
• By Activity
• By Price Positioning
› Revenue Model Comparison
› Strategies Adopted
Customer Insights
› Buyer Personas
› Customer Journey Map
› Potential Customer
Market Adoption Approach
Go To Market Strategy
› Pricing Strategy
› Marketing Campaign
› Market Forecast
Performance Measurement
› Touchpoint Performance
› Dashboards

42. Touchpoint Performance Comparison
42
Following slide shows the performance of company’s touchpoint compared to its competitor. Performance measurement is based on the feelings about touchpoint vs
impact on likelihood of purchase
ImpactonlikelihoodofPurchase
Feelings about the Touchpoint
Our Company Invests a
lot online, where ads can
immediately steer the
customer toward
purchase on the website
or through its call center
Very Negative Neutral Very Positive
VeryNegativeVeryPositive
Conservation
Website
Company 1 needs to improve its
service levels, which are leading
to an excess of negative buzz
Online
ads
Online
ads
Add
text
Add
text
ConservationWebsite
Newspaper
/ Magazine
ads Newspaper
/ Magazine
ads
Company 1
Company 2
Circle Size
= Frequency

43. Sales Performance Dashboard
43
This slide illustrates sales performance dashboard. It covers sales revenue, sales growth, average revenue per unit, customer lifetime value and customer acquisition
cost
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Accumulated Revenue Last 12 months
Targeted Sales Growth
Monthly Sales Growth
W 53
2019
W 2
2020
W 4
2020
W 6
2020
W 8
2020
W 10
2020
W 12
2020
W 14
2020
W 16
2020
W 18
2020
W 20
2020
W 22
2020
W 24
2020
W 26
2020
W 28
2020
W 30
2020
W 32
2020
W 34
2020
W 36
2020
W 38
2020
W 40
2020
W 42
2020
W 44
2020
W 46
2020
W 48
2020
W 50
2020
W 52
2020
Average Weekly
Sales Revenue
$12,924
$247,234
Above Sales Target YTD
Average Revenue
per unit
$105
Customer
Lifetime Value
$253
$363 $373
$329
$303 $309
$278 $278
$255 $249 $231 $213 $211
Customer
Acquisition
Cost
$282
Sales Revenue YTD
1,180,357
New Customer YTD
358
Profit YTD
930,216
13%
12%
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America,
$394645
Canada,
$766324
Add text,
$19388
Sales Country Performance

44. Customer Satisfaction Dashboard
44
Following slide shows customer satisfaction dashboard. It covers net promoter score, customer effort score and satisfaction scores. Satisfaction score includes product
quality, pricing, design and service
Net Promotor Score(this month)
On scale of 0-10, how likely is it that you would
recommend our service to a friend?
-100 100
N=600
42
Promotor(9-10) 59%
Passive(7-8) 24%
Detractor(0-6) 17%
Customer Effort Score(this month)
On scale of 0-10, how much effort did you have
to get the help you were looking for?
0 10
N=600
18
Small Effort(1-2) 56%
Medium Effort(3-4) 26%
High Effort(5-10) 18%
0
4
8
12
-160
0
160
320
CES
NPS
NPS & CES Development by Month
Net Promoter Score Customer Effort Score
Average N=600
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What do you think about the price
of our product?
Too Expensive
23%
Just Right
65%
How do you evaluate the design
of our product?
72% …liked the product design
63%…think its fit with the brand
83%
…think its appealing
How do you evaluate the
performance of our team?
8
17
11
28
36
Pricing Design Service
How do you evaluate the
quality of our product?
Quality
Customized
Friendly
Competent
Short Wait
Too Cheap
12%
Satisfaction Scores (this quarter) N=1800

45. Market Intelligence and Strategy Development Icons Slide
45

46. 46
Additional Slides

47. Our Mission
47
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Vision
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Mission
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audience's attention.
Goal

48. Our Team
48
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Name Here
Designation
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Name Here
Designation
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audience's attention.
Name Here
Designation

49. About Our Company
49
Target Audiences
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your audience's attention.
Preferred by Many
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your audience's attention.
Value Clients
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50. 50
Timeline
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2016
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2017
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2018
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2019
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audience's attention.
2020
Start
Finish

51. Our Goal
51
Goal 01
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Goal 02
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Goal 03
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52. 52
Post it Notes
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53. 53
Financial
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Minimum
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Medium
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Maximum

54. 54
Thank You
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state