360° View of Your Customers
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Using Big Data to Drive Customer 360
Organizations across diverse industries are in pursuit of Customer 360, by integrating customer information across multiple channels, systems, devices and products. Having a 360-degree view of the customer enables enterprises to improve the interaction experience, drive customer loyalty and improve retention. However delivering a true Customer 360 can be very challenging.
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But, either we noticed or not, the AI is taking over the world. From driverless cars to Go champion getting beaten out, AI starts being used everywhere.
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Adam shared how Delvinia is marrying real time feedback from customers with deep profiling data on their digital behaviours to help organizations capture and act on the Voice of the Customer to create better customer experiences.
The Connected Consumer – Real-time Customer 360
With Business Data Lake technologies based on EMC’s Big Data portfolio it becomes possible to move away from channel specific analytics towards a 360 customer view.
This presentation will show how technologies like Spark, Hadoop, and Kafka help companies gain a real-time view of everything their customers do and make changes to customer touch points whether mobile, web, in-store, direct marketing or existing transactional systems.
Presented by Steve Jones, Vice President, Insights & Data, Capgemini at EMC World 2016
http://www.capgemini.com/emc
Big_data for marketing and sales
The document discusses a survey of 300 enterprise organizations about data ownership and big data initiatives. It finds that marketing and sales are most involved in purchase decisions, but sales, business development, and insights/analytics have the most influence. Most functions see their involvement peaking late in the purchase process. Organizations need strategies to align functional areas and determine influence. Data initiatives are being driven by needs for better analytics, marketing intelligence, and predictive capabilities rather than just data quality issues.
FinQLOUD platform for digital banking
This document summarizes a digital banking platform that provides various services:
- A multichannel self-service platform for accessing accounts, payments, loans across mobile, web and kiosks.
- Tools for family and small business banking, personalized messaging, contactless payments, e-commerce solutions.
- It has components for user profiles, payments processing, workflow management, and data analytics to power these services.
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How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
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This document discusses how the GDPR will require organizations to have a unified "customer 360" view of all customer data in order to comply with data subject rights like access, rectification, and erasure. It summarizes how the DataStax Enterprise graph database can help organizations integrate siloed customer data sources to provide a real-time, contextual view of each customer to facilitate GDPR compliance and enable features like personalization. The presentation covers how DSE graph can model complex customer relationships, support analytics, and guarantee access to customer data anywhere while maintaining high performance and availability required for real-time use cases.
Gartner Customer 360 Summit 2012
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Extended 360 degree view of customer
The concept of a 360° view, especially of customers, although it potentially applies to other things too, has been around for a substantial period of time. The idea behind the 360° view of customers is that the more you know about your customers the easier it will be to meet their needs, both in terms of products and aftersales care, and to market additional goods and services to them in the most efficient fashion. Thus a 360° view helps both in terms of customer retention and acquisition, as well as up-sell and cross-sell.
In this presentation which complements Bloor Whitepaper on the "Extended 360 degree view" we will discuss why we believe that extending the traditional 360° view makes sense and we will give some uses that demonstrate why the extended 360° view represents an opportunity, both for those that have already implemented a 360° view and for those that have not.
The role of Big Data and Modern Data Management in Driving a Customer 360 fro...
The document discusses building a customer 360 view using big data and modern data management. It describes key challenges in creating a customer 360 like data silos, large and growing data volumes, and new data sources. It then presents an architecture using an Enterprise Data Hub to ingest diverse data sources and enable analytics to build a holistic view of individual customers. The approach advocates starting with core customer data and iteratively expanding the view by adding new data sources and delivering specific use cases.
Data Driven-Toyota Customer 360 Insights on Apache Spark and MLlib-(Brian Kur...
This document summarizes Toyota's use of Apache Spark for customer analytics. It discusses how Spark has helped Toyota improve the performance of customer experience analytics jobs from 160 hours to 4 hours. It also outlines Toyota's efforts to develop machine learning models in Spark for categorizing social media conversations. Specifically, it details the development of an SVM model for classifying conversations about brake noise, achieving over 80% accuracy. The document advocates for continuous improvement and shares lessons learned in working with Spark.
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How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...
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