The document discusses digital menus and proximity marketing technologies for restaurants. It describes how digital menus allow customers to access menus and wine lists on their mobile devices, allowing them to stay connected to social apps and share what they like. The menus also gather customer data on habits, preferences, and time spent in the restaurant, which is displayed to owners in real-time dashboards. It further explains how iBeacons can be used to trigger customized experiences for customers within set distance ranges of the beacons placed in a restaurant.

1. Infrastructures for mobile devices
and Proximity marketing

2. “A full-sized menu in your pocket,
for every restaurant.”

3. The Menu’s natural evolution
DIGITAL MENU
MENU AND WINE LISTS ARE DIRECTLY
AVAILABLE AT YOUR CUSTOMER’S
FINGERTIPS, ALLOWING THEM TO STAY
CONNECTED WITH SOCIAL APPS AND
SHARE WHAT THEY LIKE.

4. 2012
2013
2014
2015
INSIGHTS FOR OWNERS
The owner can easily manage each function of the menu, directly from his PC
While the menu is gathering data, the dashboard shows the performance and customer
approval in real time to the restaurant owner.
Data like customer’s habits, preferences and time spent inside the restaurant are
beautifully rendered into a private web page.

5. THE RESTAURANT EXPERIENCE,
REINVENTED WITH iBEACON
iBeacons are small devices that emit a bluetooth low
energy signal, in an area ranging from about 0cm (touch)
to 50 meters, able to talk and activate pre-programmed
functions with smartphones and tablets within their active
area.
Near
Immediate
Far
Beacon
• IMMEDIATE (interactions in a
distance less than 1 meter)
• NEAR (interactions in a distance
between 1 meter and 3 meters)
• FAR (interactions in a distance
greater than 3 meters)
Beacon Device
Calculated battery lifetime
from 2 to 4 years

6. Growing in
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