This document discusses common male stereotypes portrayed in advertising and media. It notes that men are often shown as muscular and powerful, taking action and dominating space. Common stereotypes include the athletic jock that others admire and women adore, the buffoon who bungles tasks but means well, the action hero who saves the world with strength and bravery, the successful big shot in a position of power, and the strong silent type who is in control and doesn't express feelings. These stereotypes focus on portraying masculinity through physical strength, control, and action rather than vulnerability.

1. Stereotyping MenStereotyping Men

2. Men = Action
Men are usually
portrayed as virile,
muscular
Powerful bodies
dominate space in
advertisements.

3. Men are more
often portrayed
doing something, an
activity, action
Women more often
just look
Into the camera
• focus is on slenderness,
• attaining a feminine ideal
• weakness and
• vulnerability
In Advertising/Media

4. Focus on
Masculinity
“He didn’t buy
20 pink pashimas””

5. Smell like a Man, Man

6. The Jock
Male Stereotype
• Powerful
• Athletic
• In control
• Men
admire
him
• Women
adore him

7. The Jock
Male Stereotype
Beefcake

8. The Buffoon
Stereotype
Oatmeal Crisp Dad- Hiding Cereal
Example:
Bungling father
Well-intentioned

9. Jim Carrey The Joker
The Joker Stereotype
Mask of Masculinity

10. Action Hero
Male Stereotypes
•Strong
•Not silent
There to save the
world or a damsel
in distress

11. The Big Shot
Male Stereotypes
The epitome of success
Powerful

12. Strong Silent Type
Male Stereotypes
In charge
In control
Acts decisively
Successful with women
Doesn’t need to
discuss feelings