Stereotypes can be positive or negative generalizations about individuals or groups. Gender stereotypes in media depict men and women based on masculine or feminine traits rather than biological sex. Masculine traits typically shown include confidence, aggression, employment, and dominance, while feminine traits typically shown include fragility, sensitivity, caretaking roles, and a focus on appearance.

1. Stereotypes
Shannon, Amber, Demi

2. Stereotype
A generalization of the differences of the
individuals or group of people. These can
either be positive or negative.

3. Gender
Gender is how a man or women is represented in
the media.
It is not about the sex of the individual, it’s
whether they’re based as Masculine or Feminine.

4. Masculine
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Self confident
Aggressive
Tall and broad shoulders.
Insensitive
Stereotypically doctors and construction workers
Bread winner / Looking after the family.
Treats a women, like a women.
Usually shown in some kind of employment.
Chivalry
Always attract the women.
Active
Dominant
Rational

6. Feminine
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Always in ‘girly’ colors like pink
Always completing household chores
Defenseless
Sensitive emotions
Always revealing skin
Stereotypically nurses or sectaries
Always looking after the children.
Fragile
Attractive/ care about their appearance
Passive
Submissive
Weak
Wife and mother status
Needs approval from others in society