The document examines representations of masculinity in media from the 1930s to present day. It provides examples of iconic images from advertising in different decades that promoted idealized versions of manhood, often emphasizing strength, independence, and heterosexuality. More recently, representations have become more complex and varied, incorporating vulnerability and highlighting the socially constructed nature of gender roles. The document also discusses the potential influence of unrealistic media images on men's self-esteem and body image.
Which new style of action figures are introduced in the market?JohnHeisenberg
It’s often been said and considered no matter how great the storyline would be the character adds a strong element to the scenarios. Both of them go hand in hand and that is the reason the character stays in our hearts for every.
Superhero blockbuster Batman V Superman: Dawn of Justice is released this weekend across the UK and Ireland. This got us talking Superheroes at the jump! office.
Superheroes each have a singular, extraordinary approach to their worlds. They approach everything with a perspective that’s true to their unique character. What if we brought a super hero mindset to how brands act and innovate?
Our brands would act and create with extraordinary difference, no?
This jump! rubberneck puts forward five Superhero Archetypes that point to new innovation opportunities for your brand.
Stay safe. Enjoy.
UrbnApparel is the latest in premium luxury leisurewear, it encapsulates sophisticated menswear tailored specifically for fashionable men constantly on the go. Not only is the collection inspired and refined but each piece is skillfully crafted with meticulous detailing resulting in the ultimate unique clothing experience.
UrbnApparel aims to add a casually sophisticated flair to every man’s wardrobe with classic cuts, elegant prints and signature embroideries that are timeless and ever so comfortable. Men can wear the quality line for any occasion whether It’d be lounging with friends, running errands, or attending casual meetings — what more could men ask for?
This series of infographics by Cannes Lions and SapientNitro is full of rich Festival data. Each one focuses on a different decade. Number 4 centers around the 1980s.
Which new style of action figures are introduced in the market?JohnHeisenberg
It’s often been said and considered no matter how great the storyline would be the character adds a strong element to the scenarios. Both of them go hand in hand and that is the reason the character stays in our hearts for every.
Superhero blockbuster Batman V Superman: Dawn of Justice is released this weekend across the UK and Ireland. This got us talking Superheroes at the jump! office.
Superheroes each have a singular, extraordinary approach to their worlds. They approach everything with a perspective that’s true to their unique character. What if we brought a super hero mindset to how brands act and innovate?
Our brands would act and create with extraordinary difference, no?
This jump! rubberneck puts forward five Superhero Archetypes that point to new innovation opportunities for your brand.
Stay safe. Enjoy.
UrbnApparel is the latest in premium luxury leisurewear, it encapsulates sophisticated menswear tailored specifically for fashionable men constantly on the go. Not only is the collection inspired and refined but each piece is skillfully crafted with meticulous detailing resulting in the ultimate unique clothing experience.
UrbnApparel aims to add a casually sophisticated flair to every man’s wardrobe with classic cuts, elegant prints and signature embroideries that are timeless and ever so comfortable. Men can wear the quality line for any occasion whether It’d be lounging with friends, running errands, or attending casual meetings — what more could men ask for?
This series of infographics by Cannes Lions and SapientNitro is full of rich Festival data. Each one focuses on a different decade. Number 4 centers around the 1980s.
6th of October, 2010.
XI B : 55. SM Ishraqul Huq and 43. Hossain Md. Nayeem handed in their presentation on ‘advertising history of USA: a change from late 19th century to 20th century.
The UpDeck: The Luxury Edit - Embracing FinstaRE UP Agency
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The UpDeck searches for trends less obvious but everpresent. It's written by RE-UP team.
This first edition of the report focuses on the representation of peers, and how luxury brands try to change the influential loops. With a central question: Will you touch them?
Report agenda:
The word: Finsta
Forewords
Agenda
Trend 1: Gender pervasive brands
Takeaways: Consensual sex sells for brands
- Paco Rabanne, Pure XS
- Jimmy Choo, SS18
- Cartier, and Sofia Coppola
- House 99, and David Beckham
- Louis Vuitton, and Jaden Smith
- Gucci, Guilty
Trend 2: WeChat: Permanent pop-up store
Takeaways: WeChat turns
- Hermes, Apple watch
- Celine, Pop-up store
- Vacheron Constantin, Online and offline shopping
- Moncler, Platforms
Trend 3: Embracing paparazzi
Takeaways: Embrace 'Finsta'
- Balenciaga SS18
- Yeezy, Season 6
- Moschino, SS17
This presentation is an analysis of the elements of coolness in three ad campaigns made by the director Dante Airola and the possibility of their future growth.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
6. 1950s Consumerism swept across America like a tidal wave at the start of the fifties, with Britain following in its wake. Grinning housewives extolled the virtues of new kitchens with Formica tables, built in cupboards and fabulous labour-saving devices, whilst keeping young, slim and beautiful to please their husbands! Seemingly perfect families promoted holiday camps like Butlins, air travel, practical motoring and an ever- increasing range of food and drinks.
7. Marlboro offered an opportunity to fantasize about an escape to a mythical “Marlboro Country,” which epitomized a slower lifestyle that required a strong masculine figure to carry out tasks. This completely contradicted the growing sedentary lifestyle of working in an office. Furthermore, the Marlboro Man was always depicted alone, which evoked feelings of seclusion and the need to focus on one’s pleasures, free of social pressure. 1970s
8. 1980s Milk Tray was responsible for one of the most famous and iconic advertising campaigns in British television history. Running from 1968 to 2003, the chocolate was then advertised by the Milk Tray Man a rough, tough James Bond -style action man who goes through hell and high water to surreptitiously deliver a box of Milk Tray chocolates to a woman. The original strapline was All because the lady loves Milk Tray.
9. “The James Dean type loner; vulnerable and arrogant, soft yet muscular, tough but tender... The story lines were really much less interesting than the visual messages coming over about the male body. This is where new man advertising breaks the rules, frustrating traditional codes of masculinity. In other words, it's where marketing imagery enters the realm of sexual politics. Two features are especially worth noting. First, the fracturing and sexualization of the male body, condensed around the display of the commodity - the jeans. Cut close-up focus on bum, torso, crutch and thighs follows standard techniques of the sexual display of women in advertising over the last forty years. But now the target is men. More to the point, male sexuality is conjured up through the commodity... It was the display of the body through the product that was sexy. Belt, button-flies, jeaned thighs... was what made the ads erotic, less the flesh beneath. And so the sexual meanings in play are less to do with macho images of strength and virility (though these are certainly still present) than with the fetishized and narcissistic display - a visual erotica. These are bodies to be looked at (by oneself and other men?) through fashion codes and the culture of style.” Mort, 1988 1985 http://www.youtube.com/watch?v=u06rDf-kUt0
10. 1986 poster of ‘man and baby’ sold 5 million copies Its juxtaposition of a rugged male and helpless infant had instant appeal and was held as presaging the arrival of the sensitive but sexy "New Man".
14. 2000: Celebrity obsession dominated advertising this decade. Companies competed to have their products endorsed by the hippest musicians and singers, the biggest movie stars, the hottest supermodels, and the latest TV and sports personalities. David Beckham earned $40m (£26m) in 2009, with about 80% of that coming from sponsors such as Adidas, Giorgio Armani and Motorola.
15. 2008: Ads that were banned http://www.guardian.co.uk/media/organgrinder/2008/jul/29/beingintheadbusiness
17. CristianoRonaldo and Didier Drogba peel down to their posing pants in World Cup photo shoot May 2010
18. Next month Rootstein, a British firm, will unveil its Young and Restless collection, which includes a mannequin with a 35in chest and a 27in waist, 11in smaller than the average British man.
19. Quotation from ‘Beat’ an eating disorder charity "Men nowadays are subject to the same insecurities around their body and self-image as women are. Unrealistic images in the fashion world – such as these mannequins – and in the media still abound and the pressures they bring can lead to low self-esteem in often young and vulnerable people.”
20. "It is a collection dictated by current fashion trends for skinny jeans and very tight tailoring, as seen everywhere from Topman to Gucci and in the edgier fashion magazines like Numéro.” "None of the boys we used [as models for the mannequins] were remotely anorexic. They were just teenagers – the oldest one was 20, I think – so they were pubescent really. "It's a trend which you can see in celebrities and rock stars – Russell Brand has a little bit to do with it. But I am sure that muscle boys will have their time again." Kevin Arpino, creative designer at Rootstein rejects claims that his mannequins could influence men to starve themselves.
22. Most popular adverts on YouTube survey: Old Spice's 'Your Man Could‘ 17 Apr 2010Daily Telegraph http://www.youtube.com/watch?v=owGykVbfgUE’
23. Beer Ads: are they worth looking at for our study? http://www.budweiser.com/en/downloads/commercials/commercial-01.aspx#/en/downloads/commercials/commercial-01
24. "THE CULTURAL MEANING OF BEER COMMERCIALS" Lance State (1991) Beer commercials are aimed at a male audience, and challenge is central to the myth of masculinity. According to this myth (or stereotype or social role), men demonstrate their masculinity by: taking risks, facing danger, and overcoming challenges Or symbolic tests of strength, skill, and self-control Challenge is also present in the ads that present beer as a medium for male-bonding: men socialising in groups, telling jokes, trading insults etc Or beer as a means of facilitating interaction between the sexes. In these commercials, the challenge to the male is to remain cool and calm in the presence of beautiful women.
26. Obama: image of modern masculinity? http://www.timesonline.co.uk/tol/news/world/us_and_americas/us_elections/article5092946.ece
27. So, what is the representation of men as a collective group?
28. “In contrast with the past - or the modern popular view of the past - we no longer get singular, straightforward messages about ideal types of male and female identities (although certain groups of features are clearly promoted as more desirable than others). Instead, popular culture offers a range of stars, icons and characters from whom we can acceptably borrow bits and pieces of their public persona for use in our own. In addition, of course - and slightly contradictorily - individuals are encouraged to 'be yourself', and to be creative - within limits - about the presentation of self. This opens the possibilities for gender trouble, as discussed above. Today, nothing about identity is clear-cut, and the contradictory messages of popular culture make the 'ideal' model for the self even more indistinct - which is probably a good thing. Some critics say that the media should offer traditional role models and reassuring certainties, but this view is unlikely to survive. Radical uncertainties and exciting contradictions are what contemporary media, like modern life, is all about.” David Gauntlett Conclusion?
29. Men’s Magazines http://www.fhm.com/ http://www.menshealth.co.uk/ http://www.nuts.co.uk/ David Gauntlett: “men's magazines have an almost obsessive relationship with the socially constructed nature of manhood. Gaps in a person's attempt to generate a masculine image are a source of humour in these magazines, because those breaches reveal what we all know - but some choose to hide - that masculinity is a socially constructed performance anyway. The continuous flow of lifestyle, health, relationship and sex advice, and the repetitive curiosity about what the featured females look for in a partner, point to a clear view that the performance of masculinity can and should be practiced and perfected.”