CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Sarah Schaaf of Imgur reveals how they build on existing community activity to drive increased engagement.

1. A-BADLY-PHOTOSHOPPED-
MICHAEL-CERA-EVERYDAY
WHAT IS
AND WHAT DOES IT HAVE TO DO
WITH COMMUNITY ENGAGEMENT?

2. 4h
Awesome
6809 Points 342,112 Views
Zorg Industries ZF-1
@mistersavage
1 day
Aww7,531 Points 112,113 Views
Homeless Dog Gets Taken to Pet-Friendly
Restaurants Every Day
@20morticella

3. 1 day
Funny3,531 Points 68,361 Views
Best Memes of the Week!
@GrimRiderJ
4h
Awesome
6809 Points 342,112 Views
David vs. Goliath
@TheRealRobert

4. 150 million
users / month

5. @ANewBadlyPhotoshopped
PhotoofMichaelCeraEveryday

7. @ANewBadlyPhotoshopped
PhotoofMichaelCeraEveryday

8. Aug 21, 2015
A New Cera Every Day6809 Points 342,112 Views
[My Reaction When] I post the same photo of Michael
Cera (badly photoshopped) every day
@ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday

9. by @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Aug 21, 2015
A New Cera Every Day6809 Points 342,112 Views
I post the same photo of Michael Cera (badly photoshopped) every day

10. by @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Aug 21, 2015
A New Cera Every Day
[Mrw] I post the same photo of Michael Cera (badly
photoshopped) every day
56,809 Points 7,342,352 Views

11. @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday@ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Nov 26, 2015
A New Cera Every Day
“MRW I heard some really awesome news
today!
1,434 Points 326,049 Views

12. @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Aug 21, 2015
A New Cera Every Day
“Any man who must say, I am the king, is no true
king.” – Tywin Lannister
56,809 Points 7,342,352 Views

13. @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday@ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Oct 11, 2015
A New Cera Every Day
MRW people ask how much time I spend on
these....
6,496 Points 1,029,849 Views

14. Millions of Votes, Views,
Comments, Oh my!

15. The biggest opportunities
aren’t always planned

17. @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday@ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Oct 11, 2015
A New Cera Every Day
Terrifying ghost attack caught on
video!
27,496 Points 6,329,849 Views

18. by @officialimguraffe Feb 23, 2016
A New Cera Every Day
I heard you like Cera, so I give you @sarah posing as
Cera while being @sarah
13,989 Points 844,903 Views

21. by @iamthemonkeymansowhatevercats Aug 21, 2016
A New Cera Every Day
Sleep well, sweet prince. Your dope ass photoshops will not be
forgotten in the history books of Imgur.
2,495 Points 86,456 Views
by @Huesh Aug 21, 2016
To my friend and all around dank motherfucker.
16,814 Points 262,204 Views

22. by @ANewBadlyPhotoshoppedPhotoofMichaelCeraEveryday Aug 21, 2016
A New Cera Every Day
My actual face when I post the last badly
photoshopped photo of Michael Cera every day!
45,490 Points 9,946,773 Views

23. The biggest opportunities
aren’t always planned

24. Spot organic trends
Embrace them
Amplify