The document outlines Udemy's community campaigns aimed at engaging members through challenges, such as the Black Friday course creation challenge, which led to a 24% course publish rate. These campaigns benefit both instructors and Udemy by fostering community interactions, increasing course quality, and achieving business objectives. A highlighted community member, Scott Duffy, exemplifies the success of these initiatives, having significantly contributed to the community and published multiple courses.

1. Community Campaigns
Activating and Engaging Community Members Through Challenges

2. Udemy is the Global Marketplace for Education
190+
Countries
20,000+
Instructors
40,000+
Courses
80+
Languages
12,000,000
+
Students

3. 40,000 members / 2,000 active monthly

4. Community Campaigns: Overview
• For Instructors: Related series of tasks that support and guide to
communal goal
• For Udemy: Concrete outcome related to business objective

5. Start Chart

6. Black Friday
6
30 Day Course Creation Challenge

7. #BlackFriday2015
7

8. Black Friday: Results
8
• Generated 1,600 challenge-related posts
in our Facebook group
• 24% course publish rate (compared to
10% on average)
• Course quality score 13% higher than
marketplace average

9. Community Campaigns: Benefits
• Activate new community members
• Create format for easy peer-to-peer exchange
• Create cohorts and power members
• Drive specific business objectives

10. Community Member Spotlight: Scott Duffy
• Published his first course as a result of the Black Friday Challenge 2 years ago
• Has made 230+ posts and 10,000+ comments in our Facebook community
• Has published 16 live courses in the marketplace
• Presented on a panel at Udemy’s first instructor conference last June
• Now a member of our Instructor Advisory Board!