The Secret to Community Engagement - CMX Summit West 2016

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CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Caty Kobe of Square shares her secret to community engagement

Business

@catykobe
… speciﬁc people for
speciﬁc contributions.

@catykobe
“Sometimes you have to do
unscalable things to get to the
point of scale.”
 
- Maria Ogneva

@catykobe
We’re competing in the
Attention Economy.

@catykobe
Family & friends, or
the community?

@catykobe
An Ask is not  
a Call To Action.

@catykobe
Asks are loans from your
Relationship 401K.

@catykobe
Asks must supplement
organic activity.

@catykobe
Scalable & unscalable tactics
drive community success.

@catykobe
Community is a fundamental,
human experience.

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