Pinpoint Berkeley 2017

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berkeley, berkeley class, business model, business model canvas, customer development, engineering, lean launchpad, lean startup, startup, steve blank

Education

10 Weeks
143 Interviews
2 Restarts
Event Discovery
Travel Planning
Inﬂuencer Marketing

A team of pro-travelers
JuanAlex Michael ChaiGaganClay

An online tool to automatically
schedule & book vacation activities
Week: 0 - Interviews: 0

30 interviews showed millennials
want spontaneity during their trips
“I’m on vacation.
No timetables please.”

No problem, we’ll build and app to help
them discover what locals are doing
Week: 2 - New interviews: 30

Turns out millennials are already getting
insider tips organically on social media
“I can get
recommendations from my
friends on Facebook and
that’s great. I don’t need
another app”

Ok, so millennials are heavily inﬂuenced
by the content their friends create on
social media
Could businesses beneﬁt
from this content?
Week: 3 - New interviews: 21

What if businesses could sponsor posts from
millennials like they do with celebrities?
Macro
Inﬂuencer
100k+
Followers
Nano
Inﬂuencer
1k - 10k
Followers

Nano-inﬂuencers have 4x
engagement rate and cost 12x less
<
$500k = 6.6m likes $500k = 80m likes

The rise of temporary social media
platforms has eliminated millennials’
reluctance to promote

Let’s build a web platform that allows
businesses to crowdsource marketing
campaigns to nano inﬂuencers
Week: 4 - New interviews: 16

Local businesses need
better marketing tools
“I offered 50 free beers on
Facebook, and only 15
people showed up”
Week: 5 - New interviews: 13
Freehouse

Our 6 nano-inﬂuencing experiments revealed
3 key drivers of growth
Immediate
Revenue
Branded yet
Organic Posts
Quality
Promotions

We can grow to larger & more scalable
verticals with regional/national brands
Bars & Restaurants
$756M marketing
spend
Week: 9 - New interviews: 48
Consumer Brands
$595B marketing
spend

$595B spent
on ads worldwide
$48B spent
on mobile ads in US
Total inﬂuencer market for
brands is big and growing
$2.3B spent
on inﬂuencers in US

Ad agencies that build campaigns for
brands will be our key partners in
reaching brands
“Inﬂuencer selection
remains the most difﬁcult
part of executing a
campaign for brands”
Horizon Media
Week: 12 - New interviews: 15

Inﬂuencer market is fragmented,
no direct competitor in nano space
Inﬂuencer Platforms
PR
&AdAgencies
SocialM
edia
A
ds
D
eals
Sites
SocialScoring

In the next 3 months
Recruit nano-
inﬂuencers
50 Interviews with
agencies & brands

The document discusses closing the engagement gap between community needs, individual interests, and business priorities by connecting stakeholders through technology to create new possibilities for strategic alignment. It notes that while there is no one-size-fits-all solution, technology is transforming the marketplace by allowing nonprofits, businesses, and individuals to innovate giving, volunteering, and social impact through scalable connections. The document promotes its ability to help organizations close their engagement gaps.

Making the Business Case for Your Community - CMX Summit West 2016

CMX

A winning website - Small charities communications conference, 11 July 2018

CharityComms

The document discusses what makes a good charity website and provides examples. It establishes that websites should have clear goals for both the organization and users. These goals need to be balanced through user testing. Metrics should be used to measure performance and drive continuous evolution. Case studies are presented on how charities like the Lullaby Trust, Holocaust Memorial Day Trust, National Churches Trust, and Brain & Spine Foundation optimized their websites based on analytics. The presentation concludes with a question and answer session.

LSA Bootcamp Atlanta: Welcome/Opening Presentation

Localogy

N/A

AK_Crowdfunder

Sally uses the Currency app to barter her web design skills for other goods and services she needs. The app aims to address problems with current bartering by making it easier to find partners, providing ratings and reviews, and offering accountability. There is a large market opportunity as over 20 million small businesses in the US struggle with limited cash flow but want to barter more. The Currency app proposes to connect these businesses through a mobile marketplace where they can browse offers, negotiate trades, and track credit balances.

What Giving Tuesday Data is Telling Us About Effective Fundraising

TechSoup

GivingTuesday data is providing insights into effective fundraising. It shows that GivingTuesday generates a donation lift and annual increase without a corresponding drop, indicating donor fatigue is a myth. Younger donors are strongly engaged with GivingTuesday and have favorable attitudes toward nonprofits. Data also suggests that organizations that set measurable goals for their GivingTuesday campaigns report greater success and meeting or exceeding expectations.

Five digital trends to follow (and five to avoid) | Charity digital conferenc...

CharityComms

Skills Based Speed Dating Pt. 1: Pitch-Writing for Corporations

VolunteerMatch

Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives. This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.

This document discusses the importance of advocacy marketing and building an ambassador program. It defines advocacy marketing as encouraging customers, employees or partners to promote a company. Building advocacy can amplify a company's reach through existing social connections. An effective ambassador program provides benefits to advocates like early access, exclusive updates and events to recognize, engage and retain them. Tracking key metrics like shares, user generated content and advocate engagement can help measure the success of advocacy marketing efforts.

Approaching digital transformation at your charity. Digital transformation co...

CharityComms

Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.

Billhighway

Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints. Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change

C4: Lean Approaches to Fundraising and How to Optimize Your Donation Page, Br...

Lean Startup Co.

This document provides an overview of lean approaches to fundraising and optimizing donation pages. It discusses using empirical testing and data to improve fundraising efforts. The presenter draws from the world's largest online fundraising experiment library to illustrate concepts like priming donors through various channels before asking for donations. Understanding donor psychology and decision-making is key to optimizing elements like a clear call to action and strong value proposition on the donation page. Nonprofits are encouraged to test different page designs and language to increase donations and conversions.

Are your chapters crowdfunding? The answer is yes, whether you know it or not.

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How to Measure (And Prove!) Your Community's Business Value

CMX

Form optimisation for online campaigning and fundraising | Charity digital co...

CharityComms

The blurring of PR and digital - how small charities can punch above their we...

CharityComms

Target Ovarian Cancer is a UK charity that works to improve early diagnosis of ovarian cancer, fund life-saving research, and provide support to women with ovarian cancer. While it has strong statistics, case studies, messaging and research expertise as pros, it also has a small team and resources as cons. It invested significantly in digital to improve its reach to key audiences, reinforce its brand, increase fundraising, and enable future projects. This led to an 80% increase in website sessions and 70,000+ social media followers, extending its PR reach to 18.9 million. A campaign achieved over 80 MP meetings and support from the Health Minister via social media and PR.

Panel Discussion: Attracting and engaging the right talent

Intuit Inc.

This document summarizes a panel discussion on attracting and engaging talent to fuel future success. The panelists were Chris Evans, Jon Dawson, Alan Hemingway, Nathan Keeley, and Bobby Lane. The agenda included introductions of the panelists, a discussion of key industry trends such as social media, machine learning, and mobile technology, compliance trends like Making Tax Digital, insights into small businesses and millennials as the future workforce, and values important to millennials like flexibility, learning, and purpose. The document provided statistics on millennials' preferences for schedule flexibility, collaborative work culture, coaching and mentoring from bosses, and their high job turnover rate before age 32.

Obama 2012: Lessons from a data-driven campaign

Jess Day

The 2012 campaign to re-elect U.S. President Barack Obama took data and testing to a new level, not just in the field but in its digital operations as well. The campaign raised over half a billion dollars online, much of which can be traced directly to the rigorous testing and data-driven decision-making that defined the campaign’s culture. This rapid-fire training session will give you an insider’s view of the campaign’s most effective techniques for raising money and mobilizing supporters online, particularly through email. The campaign’s Director of Digital Analytics, Amelia Showalter, will show you how to design experiments that go beyond basic split testing, how to incorporate demographic and behavioral data into your outreach, and how to foster a culture of testing and innovation. Plus, you’ll learn surprising lessons and anecdotes from inside the campaign, with the goal of helping you brainstorm new ways to optimize your own digital operations.

The Promise and Peril of Big Data

Leigh George, PhD

Enroll America used big data and public/commercial data to build a model to identify the uninsured and target their outreach. They scored individuals' likelihood of being uninsured based on demographics and purchasing data. Their initial strategy of using the data for micro-targeted media and personal stories did not work well. They realized their budget prioritized big data tactics over basic direct response. After recalibrating to use the data just for broad geo and demo targeting, lower-cost tactics, and retargeting visitors, they acquired 1 million consumer emails and helped 380,000 people enroll. They learned big data strategies may not be right for all goals and budgets.

Online giving-marketplaces-kiva-presentation-1223588359612914-9

kivaspeakers

Kiva is an online lending platform that connects lenders to small entrepreneurs in developing countries. Some key points: - Over 340,000 social investors have lent over $45 million through Kiva in the first 3 years. Loans are funded every 10 days and delinquency and default rates are low. - Kiva applies "Web 2.0" principles to make the user experience easy and fun for lenders, including quick loans, real-time updates, and social features. This has led to strong growth with over 270,000 lenders from 70 countries. - Kiva promotes transparency by openly sharing data on costs, inaccuracies, and loan performance, building trust among lenders and entrepreneurs.

Online giving-marketplaces-kiva-presentation-1223588359612914-9

kivaspeakers

Kiva is an online lending platform that connects lenders to small entrepreneurs in developing countries. Some key points: - Over 340,000 social investors have lent over $45 million through Kiva in the first 3 years. Loans are funded every 10 days and delinquency and default rates are low. - Kiva applies "Web 2.0" principles to make the user experience addictive, be transparent, crowdsource work, leverage increasing data returns, and reach niche borrowers. - Kiva aims to make lending easy and fun for users by highlighting borrower stories and portfolios. It also publishes detailed performance metrics to be transparent and build trust.

Opt-in is coming: are you ready? | The future of public engagement | Conferen...

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LinkedIn New Zealand: Sales Solutions

LinkedIn Sales Solutions

The document discusses how top sales teams leverage LinkedIn for social selling. It notes that 97% of B2B purchases are influenced by social media and 75% of the buying process is complete before sales rep involvement. It introduces the LinkedIn Social Selling Index, noting that SSI leaders create 45% more opportunities and are 51% more likely to hit quota than SSI laggards. The document provides examples of how salespeople can use LinkedIn's tools to search for the right contacts, gather intelligence on them, and engage their network to help close deals. It cites a case study finding social selling increased deal closing by 107%.

State of the sector | Charity digital conference | 21 November 2018

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Strategic Communications, delivered to you by Growth Inc.

GrowthInc

Digital marketing challenges & trends ss

ilijasic

2018 MarketingBitz Bootcamp (Chicago): Welcome & Event Overview

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This document provides information about the Local Search Association (LSA), a not-for-profit industry association that helps businesses with local marketing. It discusses LSA's membership reach and programs. The rest of the document outlines an event agenda on digital marketing challenges and solutions for small businesses, and encourages attendees to engage, network, and make the most of the event.

Crowdfunding 101: WeDidIt's guide to nonprofit crowdfunding

WeDidIt

This document discusses online giving statistics from 2000 to 2011, crowdfunding principles and how it works. It provides tips for crowdfunding campaigns including setting goals, using video, influencers, rewards and the benefits of all-or-nothing funding models. Key points covered are that online donations grew from $250 million in 2000 to $25 billion in 2011, crowdfunding relies on microdonations to reach larger goals, and video, influencers and rewards can help engage donors and increase donations.

Influencer Marketing Thesis

Alessandro Bogliari

Bank Whitepaper

Joshua Waldman

This document proposes a social media strategy for MBank. It discusses the business benefits of social media marketing, including improved customer service, reduced costs, increased brand awareness and loyalty. There are three focuses of a social media campaign: amplification to manage brand perception, listening to understand customer needs, and interaction to build human connections. The proposal recommends using Facebook, Twitter and LinkedIn to target specific demographics and provide customer service at low cost. It also outlines how to measure return on investment through increased website traffic and engagement. The banking industry has started adopting social media successfully despite regulatory challenges.

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Are your chapters crowdfunding? The answer is yes, whether you know it or not.

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Panel Discussion: Attracting and engaging the right talent

Intuit Inc.

Obama 2012: Lessons from a data-driven campaign

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Leigh George, PhD

Online giving-marketplaces-kiva-presentation-1223588359612914-9

kivaspeakers

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kivaspeakers

Kiva is an online lending platform that connects lenders to small entrepreneurs in developing countries. Some key points: - Over 340,000 social investors have lent over $45 million through Kiva in the first 3 years. Loans are funded every 10 days and delinquency and default rates are low. - Kiva applies "Web 2.0" principles to make the user experience addictive, be transparent, crowdsource work, leverage increasing data returns, and reach niche borrowers. - Kiva aims to make lending easy and fun for users by highlighting borrower stories and portfolios. It also publishes detailed performance metrics to be transparent and build trust.

Opt-in is coming: are you ready? | The future of public engagement | Conferen...

CharityComms

LinkedIn New Zealand: Sales Solutions

LinkedIn Sales Solutions

State of the sector | Charity digital conference | 21 November 2018

CharityComms

Strategic Communications, delivered to you by Growth Inc.

GrowthInc

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ilijasic

2018 MarketingBitz Bootcamp (Chicago): Welcome & Event Overview

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Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016

Approaching digital transformation at your charity. Digital transformation co...

Are Your Chapters Crowdfunding? The Answer is Yes, Whether You Know It Or Not.

C4: Lean Approaches to Fundraising and How to Optimize Your Donation Page, Br...

Are your chapters crowdfunding? The answer is yes, whether you know it or not.

How to Measure (And Prove!) Your Community's Business Value

Form optimisation for online campaigning and fundraising | Charity digital co...

The blurring of PR and digital - how small charities can punch above their we...

Panel Discussion: Attracting and engaging the right talent

Obama 2012: Lessons from a data-driven campaign

The Promise and Peril of Big Data

Online giving-marketplaces-kiva-presentation-1223588359612914-9

Opt-in is coming: are you ready? | The future of public engagement | Conferen...

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State of the sector | Charity digital conference | 21 November 2018

Strategic Communications, delivered to you by Growth Inc.

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2018 MarketingBitz Bootcamp (Chicago): Welcome & Event Overview

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What is Influencer Marketing

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