Learn how organizations like Energy Unites Us, the United Nations Foundation, and the American Cancer Society are empowering advocates and influencers to increase awareness and participation in their initiatives.
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
At CafeGive Social, we create mobile and social media apps and campaign solutions that connect businesses and nonprofits with consumers around the causes they love. Learn more about our unique solutions for telling your CSR story, scaling your giving, and driving your impact with effective cause marketing campaigns.
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
Making the Business Case for Social Customer Care Blake Morgan
Making the Business Case for Social Customer Care
• Identifying and communicating the ROI
• Understanding what your company’s decision-makers care about
to develop a persuasive case
• Getting key internal influencers to believe in the social customer
care program
• Developing a clear understanding of what resources you have and
what resources you will need to develop an implementation plan
Blake Landau
Social Media Program Manager, Digital Support
Why Advocacy Should be Part of Your Marketing Strategy - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Alicia Taggio of Hootsuite talks about how they built their massive ambassador program and why every company should consider one.
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
At CafeGive Social, we create mobile and social media apps and campaign solutions that connect businesses and nonprofits with consumers around the causes they love. Learn more about our unique solutions for telling your CSR story, scaling your giving, and driving your impact with effective cause marketing campaigns.
SEO Webinar for Progressive Insurance Agents: If you build it will they come?Search Influence
Gabrielle Benedetto, Sales & Partner Strategist, presented this educational SEO webinar to Progressive Insurance agents in January 2018. This webinar was so well attended, that had it been in a small theatre, it would have been a sold out show!
The goal of this webinar was to introduce insurance agents to the marketing value of strong search engine visibility, and things they can do to improve their search engine rankings.
Search Influence has been Progressive Insurance's preferred SEO and website agency since 2013. We regularly perform search engine audits and consultations for agents and have several ongoing SEO and website maintenance relationships with Progressive agents.
Making the Business Case for Social Customer Care Blake Morgan
Making the Business Case for Social Customer Care
• Identifying and communicating the ROI
• Understanding what your company’s decision-makers care about
to develop a persuasive case
• Getting key internal influencers to believe in the social customer
care program
• Developing a clear understanding of what resources you have and
what resources you will need to develop an implementation plan
Blake Landau
Social Media Program Manager, Digital Support
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
As part of a course project for Dr. T Clarke's Integrated Marketing Communications Course (MKTG 384), worked with a team to create a fully integrated marketing communications plan, presentation, and consumer facing acquisition spot for DIRECTV as a part of the 2014-2015 Marketing EDGE Collegiete ECHO Competition
How to Drive Adoption and Engagement within an Employee Advocacy ProgramDynamic Signal
Presentation entitled How to Drive Adoption and Engagement within an Employee Advocacy Program from Tuesday, September 23rd, 2014. Alex Cramer from Dynamic Signal, Lori Grey, head of Deloitte’s employee ambassador program, and Susan Emerick, CEO & Founder at Brands Rising, explore best practices, strategies and examples for launching an employee advocacy program that your employees really use and love.
It’s always fun to look back and reminisce, especially when you’ve got a lot to cheer about! 2014 was undoubtedly a breakthrough year for Employee Advocacy and Dynamic Signal. We’re proud to be paving the way for so many of the companies innovating within the category. In this new infographic we take a look back at the past year, our accomplishments with clients, our own team, and of course our industry leading technology platform, VoiceStorm. A huge thanks goes out to our awesome clients, investors, and our entire staff for collaborating on the final piece, we couldn’t be more excited for the year to come!
Airbnb's Jenna Meister shares how Airbnb measures success of their community efforts and how YOU can create a similar dashboard in your organization. This talk is from CMX Summit West 2015.
Social intelligence and marketing strategy, presented by Jessica WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Visa's Jessica Williams explains how Visa uses social listening and analytics to help enhance traditional research projects.
She talks about the three core segments their analytics are focused on: small business owners, developers, and the affluent audience.
As part of a course project for Dr. T Clarke's Integrated Marketing Communications Course (MKTG 384), worked with a team to create a fully integrated marketing communications plan, presentation, and consumer facing acquisition spot for DIRECTV as a part of the 2014-2015 Marketing EDGE Collegiete ECHO Competition
How to Drive Adoption and Engagement within an Employee Advocacy ProgramDynamic Signal
Presentation entitled How to Drive Adoption and Engagement within an Employee Advocacy Program from Tuesday, September 23rd, 2014. Alex Cramer from Dynamic Signal, Lori Grey, head of Deloitte’s employee ambassador program, and Susan Emerick, CEO & Founder at Brands Rising, explore best practices, strategies and examples for launching an employee advocacy program that your employees really use and love.
It’s always fun to look back and reminisce, especially when you’ve got a lot to cheer about! 2014 was undoubtedly a breakthrough year for Employee Advocacy and Dynamic Signal. We’re proud to be paving the way for so many of the companies innovating within the category. In this new infographic we take a look back at the past year, our accomplishments with clients, our own team, and of course our industry leading technology platform, VoiceStorm. A huge thanks goes out to our awesome clients, investors, and our entire staff for collaborating on the final piece, we couldn’t be more excited for the year to come!
Employers and employees that are connected are using antiquated internal communication tools. Email and intranets are ineffective communications vehicles.
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
As the voice of the brand, employees can sway public opinion with their authentic, trusted point of view. Businesses continue to adapt to the quickly changing social environment, and there is little doubt that socially active employees exist within organizations. But how do companies partner with these types of employees, organize them behind a unified message, and scale a program? Join author and thought leader Neal Schaffer, and Bart Casabona, Director of Social Media at Pitney Bowes, as they discuss the impact social employees are having on companies.
Grow from the inside the winning social media strategy for mid sized companiesDynamic Signal
Grow From the Inside: The Winning Social Media Strategy for Mid-Sized Companies
Brand marketers always seek tips and strategies to stay ahead of their competition. This is especially true within social media departments at mid-sized companies. Social moves fast so marketers have to be smart about the programs and strategies they implement. Today, many are improving their social media strategies by adopting an Employee Advocacy program.
Join Kelsey Meyer, Cofounder and President at Influence & Co., and An Le, GM Mid-Market at Dynamic Signal as they discuss how smaller companies have now started to capitalize on their most valuable and untapped resource, their very own employees.
KEY TAKEAWAYS:
Tactics and best practices for launching an advocacy program within a smaller company or organization
The best way to train and support a group of employees to ensure maximum participation
How to get started with launching a program in just a matter of hours
To craft a successful distribution strategy, brands must emphasize a strong, relevant audience connection from start to finish. Trust is a commodity, and modern companies are in short supply of it. When it comes to making a big important purchase, B2B buyers are much more likely to trust a brand that offers a helpful, personal connection.
Marketers have to be forward-thinking and sensible about distribution, and they must recognize that different channels possess different parameters. For example, an uber-promotional “buy my product” manifesto certainly won’t y for most journalistic outlets, and a series of tweets must be repackaged if they’re to appear in a long-form medium.
While there are countless ways to go about distribution, the following four options should be seen as the fundamental building blocks of your strategy. Pick one, pick them all, or borrow elements from each to create your own mega-strategy.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
How Employees at BMW NA Drive Awareness & EngagementDynamic Signal
BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing.
Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems.
Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about:
- How BMW NA transforms internal communications into an engagement and awareness tool
- How to draft in behind employees already on social media
- How to keep remote and hourly workers informed and engaged
SXSW 2014 - The Future of Marketing: AdvocacyDynamic Signal
The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works.
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Join us to learn the strategies behind developing a successful employee & customer advocacy programs and hear real world examples of how advocacy can play a vital role in your marketing plan.
Learn How Air Canada Uses Employee Advocacy To Build A More Effective Sales TeamDynamic Signal
In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.
Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.
Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.
Topics discussed include:
• How Air Canada grows sales to other businesses and partners through social media
• How Air Canada gets measurable, effective social selling content to employees
• How Air Canada measures content effectiveness at the employee level
How Hitachi Data Systems Sparked a Digital Transformation with Social Selling...Dynamic Signal
Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation.
An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry.
In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss:
- The challenges and pain points HDS has overcome in order to digitally transform their business
- How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects
- How HDS has tapped into employees, partners, and influencers to drive awareness for the brand
SAP joins Ted Rubin in discussing the impact the company's employee advocacy has had on marketing, sales, and brand awareness. Sarah Goodall, SAP's Social Business Lead for EMEA, shares impressive stats including a paid media cost equivalent of 1.2 million via employee advocacy.
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyDynamic Signal
Pitney Bowes, an American institution for nearly 100 years, serves more than 1.5 million clients with solutions in the areas of customer information management, location intelligence, and global ecommerce. The launch of their ambassador program in 2015 changed the DNA of the company, bringing them into the digital age.
Now, in the second year of the program they are seeing great success and driving real business results. We explore what they have learned along the way and how they now maintain the ambassador program as a critical part of the marketing strategy for the brand.
Marifer Rodriguez and Dennen McCloskey from Pitney Bowes’ social media team joined us to discuss:
• How Pitney Bowes broke down the barriers between their employees and social media
• How Pitney Bowes has engaged their workforce to increase brand awareness and drive sales and revenue
• How Pitney Bowes has expanded their employee advocacy program on a global scale
Creating Brand Advocates via Employee EngagementDynamic Signal
While some companies harness the power of their employees to create brand advocates, most do not. This presentation focuses on how companies can tap their internal network of employees to create brand advocates. We will provide best practices to mobilize and activate your employees.
How Deloitte Activated Thousands of Employees As AmbassadorsDynamic Signal
Deloitte provides industry-leading audit, consulting, tax, and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500. Their employees work across more than 20 industry sectors with one purpose: to deliver measurable, lasting results. As a member firm of Deloitte Touche Tohmatsu Limited, a network of member firms, Deloitte serves its clients in the markets that are most important to them (to learn more about Deloitte, visit http://www.deloitte.com/us/about).
With a history that dates back over 150 years it comes as no surprise that the company has a rich culture built on the passion of its employees for the work they do. To harness the passion of their employees, they formalized an ambassador program in 2013 and have since grown it to over 6,000 US-based employees, driving awareness, reach, and engagement for the brand.
Turner Roach, Social Media Marketing Manager at Deloitte discusses:
- How Deloitte took their employee advocacy program from a grassroots initiative to a formalized ambassador program.
- How Deloitte has engaged their workforce to increase brand awareness, drive web traffic, and strengthen their relationships with their employees.
- How Deloitte has expanded their employee advocacy program across the organization, doubling in size every 12 months.
If you are about to start your first Employee Advocacy program or scaling an existing program, this webinar can help you navigate the 5 different use cases - HR & Recruiting, Social Selling, Lead Generation, Brand Awareness and Event Promotion,
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
TheSocialPeople - Social Media Advisory CollateralTheSocialPeople
This collateral will give you an insight on why your business needs to adopt Social Media Marketing and how TheSocialPeople can partner your growth and success towards this maneuver. www.thesocialpeople.net
Your one stop shop for all things innovative, Laudco provides the ideas, insight and inspiration to help make your business more creative and profitable.
We’ve been around since 2011 and have worked across Asia Pacific bringing Fortune 500 company brands to life!
We love all things digital, print and social. Aligned to your objectives. Whatever the requirement.
Want to advertise with us? Email us at marketing@laudco.com
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Boost Your Brand with Expert Social Media Marketing ServicesDigital Magic Touch
In today's digital landscape, social media is a crucial tool for brand visibility and engagement. Our tailored social media marketing services are designed to elevate your online presence, attract your target audience, and drive meaningful interactions. Let us help you harness the power of social media to achieve your business goals.
Visit Website now: https://www.digitalmagictouch.com/social-media-marketing-smm-services/
From Engagement to Conversions Why Choosing the Best Social Media Marketing A...BellPepper Marketing
From Engagement to Conversions: Elevate Your Brand with BellPepper Marketing - Unleashing the Best Social Media Marketing Agency. Discover the art of captivating your audience, optimizing campaigns, and driving conversions, as we unlock the full potential of your brand in the realm of social media.
How Social Marketing Can Drive Sales - Tips for Auto DealershipsTagkast
People are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Year after year, consumers have digitalized their media consumption and online now dominates. This is a clear argument for ensuring online and social media media gets a greater share of a business's advertising spend and attention.
Many automotive dealerships are responding to this and using owned social media channels to improve relationships with their existing customers. And the same platforms being used to build community and engage supporters – Facebook, Twitter, Instagram – can also successfully attract new customers and generate sales. Here'e how social marketing can drive sales.
In the digital age, where connectivity and communication thrive on the internet, social media has become an integral part of our daily lives. It's not just a platform for sharing photos and staying in touch with friends; it has also emerged as a powerful tool for businesses to connect with their audience and promote their products or services.
An subscription platform integrated with marketplace to manage donors, donations, volunteers, beneficiaries, programs, etc from a distributed application connected through internet.
Similar to Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers (20)
Transforming Workforce Communication at PenskeDynamic Signal
When it comes to workforce communication, Australia-based Penske faces some big challenges. Employees are dispersed across two countries and work in multiple divisions across various worksites. In this on-demand webinar learn how Penske uses Dynamic Signal to keep employees aware of all the great things happening throughout the company while also highlighting a work-hard, have-fun culture.
Kim Ruddock, General Manager Marketing, and Pamela Talevska, Marketing Manager Communications, will discuss:
How the platform brings employees together
Content that engages the workforce
Best practices for outstanding adoption
This can’t-miss webinar explains how an innovative Down Under company stays on top of the competition through better communication.
An estimated 80 percent of the world’s 2.7 billion workers don’t sit at desks. Then why does just 1 percent of the $300 billion spent annually on business software benefit these on-the-go employees?
That’s the big question asked by Kevin Spain, General Partner at Emergence Capital, in a provocative new report, The Rise of the Deskless Workforce. Spain joins Robyn Hannah, Dynamic Signal’s Senior Director of Global Communication, to discuss his research that is generating a buzz throughout Silicon Valley. They explore:
• The growing appetite for new technology among industries that employ the vast majority of global workers
• The changes that have made it possible to improve productivity for these employees with tech tools
• How IT decision-makers are looking for solutions to help deskless workers do their jobs better
It is a great opportunity to learn more about the next big trend in workforce productivity.
5 Steps to Launching Employee Advocacy at Your CompanyDynamic Signal
As much as social media can help a company, there are limits to its reach. More and more organizations have recognized this problem, which is why they’re starting Employee Advocacy programs to extend their social media strategies. In fact, an Employee Advocacy program can help you increase social reach by 24x.
We’ve launched and scaled hundreds of Employee Advocacy programs for companies of all sizes, across all industries. Every successful program seems to follow the same ve steps. We wanted to share them with you so you can be successful as well
How To Activate Employee Engagement Through Digital TransformationDynamic Signal
“Digital” continues to disrupt and create new opportunities for businesses and brands across multiple areas of their organizations. From real-time response to hyper-connected customers and employees, companies often struggle to fulfill the increasing demand for fast, personalized responses to their requests and concerns.
Highly trusted employees can be an organization’s greatest asset during this transformative time. But today’s employees have very different expectations and needs as well.
Join David Armano, Global Strategy Director of Edelman, and Cydney Roach, U.S. Practice Lead for Edelman’s Employee Engagement Practice, for an exclusive webinar with Dynamic Signal. The panel will discuss:
- What got us here and how an organization’s digital transformation journey impacts its future
- How to engage employees using new technology and techniques
- How trust factors into brand reputation and employee advocacy
It’s no secret that technology has changed the way we communicate in our everyday lives. Now, that evolution is directly shaping workforce communication.
While marketing teams have been benefiting from the advances of new technology for years, communications technology has been stuck at intranets and email. But not any longer.
In this virtual fireside chat, Michael Brito, Head of US Digital, LEWIS Global Communications, will be joining Robyn Hannah, Senior Director, Global Communications at Dynamic Signal, to discuss the future of workforce communication and how CommsTech is finally catching up. Michael is a digital strategist, author, TEDx speaker, adjunct professor with over 15 years experience helping organizations solve marketing and communications challenges.
If companies want to keep their employees engaged, understanding how workforce communication and productivity go hand-in-hand is critical. Organizations must set up scalable infrastructure so that employees are informed and empowered to be more productive and amplify the brand message. However, this becomes more difficult as more and more companies are moving to a remote and distributed workforce. Coordinating among multiple roles, languages, and locations is increasingly important.
How Salesforce Mobilized Thousands of Global Employee AdvocatesDynamic Signal
Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innovative cloud platform is the world’s #1 CRM solution.
With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it.
With what started as an event promotion strategy for Dreamforce - Salesforce’s annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforce’s workforce.
Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as:
• What you need to know to launch and scale an employee advocacy program
• What content resonates most with employees
• How to ensure relevancy for global teams
• How to expand your employee advocacy program across multiple marketing channels
The technology industry is fast-paced and constantly changing. To succeed in this competitive landscape, companies need to make sure their employees are up-to-date with the latest information. Softchoice, a leading North American provider of IT solutions and managed services, found a way to keep their 1,600 employees engaged and informed with the latest industry news and company updates — using the Dynamic Signal platform as their primary communications hub.
By launching an employee advocacy platform, Softchoice employees are able to use social media to generate leads, recruit talent, and grow their professional brand. Their world-class internal communications strategy connects every employee across the organization and aligns them with the company's purpose, values and mission and goals.
Joel Marans, Senior Manager, Brand & Communications, from Softchoice discusses topics such as:
• How to make a business case for an employee advocacy and communications program
• How to design the right strategy for your business and select the best technology partner
• How to launch your program, and begin tracking results on day one
• How to activate every employee to build pipeline, attract new business, and recruit new talent
3 Brilliant Ways Deloitte Took Employee Advocacy to the Next LevelDynamic Signal
Since 2012, Deloitte has engaged thousands of employees to advocate for the brand on social media and build their personal brands. By training, coaching and gathering feedback from their ambassadors, they have grown and matured every aspect of the program over the past four years. It has evolved into a critical component of their marketing strategy, driving awareness for the brand and producing results that have impacted the bottom line.
Turner Roach, Social Media Marketing Manager, and Aida Ahmed, Marketing and Communications Lead, from Deloitte Services, LP discuss the evolution of Deloitte’s leading employee advocacy program.
• How to promote the program internally to re-activate employee participation
• How to educate employees on personal brand building so they understand the value of it
• How they have altered their content strategy to ensure ongoing growth and success
How Vodafone Activates & Inspires Their Employees as AdvocatesDynamic Signal
Vodafone is a multinational telecommunications company, headquartered in the UK, with thousands of employees and millions of customers across the globe. As they sought to activate advocates around the business, they began looking for ways to empower their employees to share company content on social media. After conducting an internal survey, they discovered that the majority of employees wanted to share more about the company on social media, but were uncertain about what content they could share and what was acceptable to broadcast on social media.
The External Communications team at Vodafone UK needed a solution that would allow them to provide employees with a single destination where they could access and share company news and content. In 18 months, their program has expanded to almost 2,000 employees, who have shared over 50,000 pieces of content, driving over 30,000,000 impressions for the company.
Kimberley Harcombe and Emma Cook from Vodafone explore topics such as:
• What you need to know to launch an employee advocacy program
• How to identify, activate and mentor employee advocates
• What it takes to sustain program engagement to ensure long-term growth
• How to measure success and evolve your program over time
With over 110,000 employees in 180 countries, Ericsson is a leader in the networking and telecommunications industries. Much of the brand’s success is due to their legacy of hiring and retaining top talent around the world. Their communications and HR teams wanted to find an easy but impactful way to help their employees build their own personal brands on social media to highlight their industry expertise and leadership.
Across Ericsson, there were already a few different types of employee advocacy and social media programs in place. They knew they needed to aggregate the many different programs into one place where employees could more easily access company news, announcements, and job listings from a singular destination. This would keep their employees more informed and engaged, a top priority for the company.
Sonia Boije and Lisa Smith-Strother from Ericsson explore topics such as:
• How to launch and scale an employee advocacy program
• How to aggregate multiple channels & create a single employee advocacy destination
• How to educate and train a diverse workforce on social media and thought leadership
• How to sustain engagement as well as recognize and reward employee advocates
How To Power A Team Of Storytellers, with Michael BritoDynamic Signal
LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can speak to the strategic goals of the company, showcase its values and live its mission.
The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
"From a content perspective it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative," says Michael Brito, Head of US Digital Marketing at LEWIS.
• How to establish employee advocacy policies and workflows
• How to manage employee-driven content
• How to integrate stories across paid, earned and owned media
• How to define key performance indicators and measure success
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.
How SAS Makes Social Media Practical for EmployeesDynamic Signal
Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice.
In response, SAS launched “The 140,” its unique take on employee advocacy. The training-heavy, platform-light program coaches a cross-section of employees (not just from Sales and Marketing) on everything from personal brand building to how to deal with internet trolls. Topics are sourced from participants and actively adjust the focus off SAS, to the SAS employee.
Alli Soule, Social Media Employee Engagement & Education Specialist, and Brandy Mann, Social Media Web & Blog Specialist, from SAS discuss:
• How to establish goals for your program and ensure company leadership is supportive
• How to onboard and train employees to ensure grassroots adoption of the program
• How to align employee advocacy with existing resources and initiatives
• How to evaluate success and determine ROI
SAS, a leader in business analytics software and services, helps organizations across all industries realize the full potential of their greatest asset: data. Used at more than 50,000 sites in over 100 countries, SAS allows you to transform data about customers, performance, and financials into solid and coherent decisions.
How Humana Mobilized Employees to Promote a Healthier LifestyleDynamic Signal
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.
They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.
Join Jason Spencer, Social Media Community Manager at Humana, alongside Robyn Hannah from to discuss:
• How to build trust with consumers and create conversations with them
• How to work within FTC regulations to ensure compliance
• How to mitigate any risks employees may encounter while using social media
• The impressive results Humana has produced in the year since launching their program
Rethink Employee Communications: Adapting to the Digital AgeDynamic Signal
High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be brand advocates. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share your company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
Key Learnings:
- Why traditional forms of employee communications are proving ineffective today
- Real-world examples of how innovative companies are changing their employee comms strategies
- How to ensure that your employees stay informed on company news
- How to incorporate social and mobile into your employee communications strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
1. Cause Advocacy Strategy:
How to Reach Today’s
Donors and Volunteers
As presented by Ajay Ramachandran, Chief Marketing and
Product Officer, Dynamic Signal
CampaignTech West Conference-10/29/13