The document discusses challenges facing print journalism and incentives to encourage journalists. It suggests that print journalists could be incentivized by page views, social media followers and engagement. However, the print journalism industry has seen decreased advertising revenue and job losses. Experts debate whether the internet has killed print journalism or if newspapers need an updated business model to focus on specialized content and telling stories. The document also addresses how newsrooms need to change to foster shared identity, expertise and adapting to new technologies.