Print	
  journalist	
  incentive      	
  
Page	
  views	
  	
       	
        	
  Google	
  trends	
  &	
  twitter	
  
 	
   	
         	
       	
        	
  for	
  popular	
  issues	
  
Number	
  of	
  posts	
   	
        	
  commentary	
  
New	
  Twitter	
  followers 	
  follow	
  and	
  tweet	
  
Number	
  of	
  comments 	
  ending	
  their	
  items	
  with	
  
   	
           	
   	
   	
  ‘conversation	
  starters’	
  
         http://au.thehype.yahoo.com/blog/post/-­‐/8116669/kim-­‐kardashian-­‐poses-­‐nude/	
  

External	
  pickups 	
                     	
  bloggers	
  
  TPFKATA	
  
  Audience	
  as	
  participants	
  
  Source	
  savvy	
  –	
  or	
  are	
  we?	
  
  Agency	
  feeds	
  –	
  The	
  Timaru	
  Herald	
  
  Authority	
  
  Expertise	
  
  Professionalism	
  
  Access	
  


  Decreased	
  advertising	
  revenue	
  -­‐23%	
  
  1	
  out	
  of	
  every	
  5	
  newspaper	
  journalists	
  have	
  
   been	
  dismissed	
  (based	
  on	
  2001	
  figures	
  to	
  2009)	
  
Andrew	
  Keen	
  -­‐	
  web	
  sceptic	
  
  Has	
  the	
  internet	
  killed	
  print	
  journalism?	
  
Andrew	
  Marr	
  BBC	
  
  Specialist	
  news	
  sites	
  -­‐	
  for	
  specific	
  companies	
  or	
  
   sectors,	
  for	
  different	
  environmental	
  issues,	
  for	
  
   overseas	
  crises	
  -­‐	
  which	
  bring	
  together	
  
   journalists,	
  academics,	
  specialists,	
  campaigners,	
  
   professionals,	
  lobbyists	
  and	
  so	
  on.	
  	
  
  Where	
  the	
  expertise	
  and	
  longer-­‐term	
  attention	
  
   span	
  will	
  be	
  found	
  
Who	
  needs	
  all	
  that	
  news?	
  
  Niche	
  news	
  	
  
  Do	
  I	
  really	
  need	
  the	
  motoring	
  section?	
  
  Andrew	
  Denton	
  –	
  how	
  to	
  make	
  things	
  
   interesting.	
  
   http://www.abc.net.au/tv/enoughrope/pastepisodes/date_2008.htm	
  

  BTN	
  	
  ABC’s	
  Behind	
  the	
  News	
  
Need	
  for:	
  
• Shared	
  identity	
  between	
  employer	
  &	
  employee	
  
• Collective	
  belonging	
  	
  
• Professional	
  ethics	
  
• Common	
  purpose	
  
• Small	
  changes	
  Newsroom	
  1.0	
  –	
  3.0	
  won’t	
  work	
  
• Employ	
  specialists	
  
• $$	
  Research	
  &	
  development	
  
• Open	
  plan	
  –	
  consider	
  noise	
  
• Identify	
  what	
  you	
  do	
  really	
  well	
  –	
  keep	
  doing	
  it	
  
• Tech	
  support!!!!	
  	
  
• Tell	
  stories	
  –	
  journalism	
  is	
  an	
  art	
  
  Should	
  newspapers	
  be	
  funded	
  at	
  a	
  
   government	
  level	
  like	
  schools	
  and	
  hospitals?	
  	
  	
  
  Should	
  more	
  specialists	
  be	
  involved	
  in	
  the	
  
   news?	
  	
  Can	
  this	
  be	
  managed	
  within	
  a	
  
   timeframe?	
  
  Is	
  the	
  newspaper	
  dead	
  or	
  in	
  need	
  of	
  a	
  
   makeover?	
  
  Deuze,	
  M.,	
  Marjoribanks,	
  T.	
  (2009).	
  Newswork	
  [editorial].	
  In:	
  Journalism	
  
     Theory	
  Practice	
  &	
  Criticism	
  10(5),	
  pp.555-­‐561.	
  
  Deuze,	
  M.	
  (2008).	
  Understanding	
  Journalism	
  as	
  Newswork:	
  How	
  It	
  Changes,	
  
     and	
  How	
  It	
  Remains	
  the	
  Same.	
  	
  In:	
  Westminster	
  Papers	
  in	
  Communication	
  and	
  
     Culture	
  Vol.	
  5(2):	
  4-­‐	
  23.	
  
  http://www.fernandosamaniego.com/2009/07/25-­‐tips-­‐for-­‐a-­‐modern-­‐
     newsroom-­‐1.html	
  
  Has	
  the	
  Internet	
  Killed	
  Print	
  Journalism?	
  
     http://www.youtube.com/watch?v=A_MaGHrPI_0	
  
  http://www.theawl.com/2010/05/pink-­‐weekly-­‐debuts-­‐cash-­‐for-­‐traffic-­‐
     reporter-­‐bonus-­‐jackpot-­‐scheme	
  
  http://www.abc.net.au/tv/enoughrope/	
  
  http://www.bbc.co.uk/news/magazine-­‐10745720	
  
  http://www.fernandosamaniego.com/2009/07/25-­‐tips-­‐for-­‐a-­‐modern-­‐
     newsroom-­‐1.html	
  

Mdia 5003 presentation week 11

  • 3.
    Print  journalist  incentive   Page  views        Google  trends  &  twitter            for  popular  issues   Number  of  posts      commentary   New  Twitter  followers  follow  and  tweet   Number  of  comments  ending  their  items  with          ‘conversation  starters’   http://au.thehype.yahoo.com/blog/post/-­‐/8116669/kim-­‐kardashian-­‐poses-­‐nude/   External  pickups    bloggers  
  • 4.
      TPFKATA    Audience  as  participants     Source  savvy  –  or  are  we?     Agency  feeds  –  The  Timaru  Herald  
  • 6.
      Authority    Expertise     Professionalism     Access     Decreased  advertising  revenue  -­‐23%     1  out  of  every  5  newspaper  journalists  have   been  dismissed  (based  on  2001  figures  to  2009)  
  • 7.
    Andrew  Keen  -­‐  web  sceptic     Has  the  internet  killed  print  journalism?   Andrew  Marr  BBC     Specialist  news  sites  -­‐  for  specific  companies  or   sectors,  for  different  environmental  issues,  for   overseas  crises  -­‐  which  bring  together   journalists,  academics,  specialists,  campaigners,   professionals,  lobbyists  and  so  on.       Where  the  expertise  and  longer-­‐term  attention   span  will  be  found  
  • 8.
    Who  needs  all  that  news?     Niche  news       Do  I  really  need  the  motoring  section?     Andrew  Denton  –  how  to  make  things   interesting.   http://www.abc.net.au/tv/enoughrope/pastepisodes/date_2008.htm     BTN    ABC’s  Behind  the  News  
  • 9.
    Need  for:   • Shared  identity  between  employer  &  employee   • Collective  belonging     • Professional  ethics   • Common  purpose   • Small  changes  Newsroom  1.0  –  3.0  won’t  work   • Employ  specialists   • $$  Research  &  development   • Open  plan  –  consider  noise   • Identify  what  you  do  really  well  –  keep  doing  it   • Tech  support!!!!     • Tell  stories  –  journalism  is  an  art  
  • 10.
      Should  newspapers  be  funded  at  a   government  level  like  schools  and  hospitals?         Should  more  specialists  be  involved  in  the   news?    Can  this  be  managed  within  a   timeframe?     Is  the  newspaper  dead  or  in  need  of  a   makeover?  
  • 11.
      Deuze,  M.,  Marjoribanks,  T.  (2009).  Newswork  [editorial].  In:  Journalism   Theory  Practice  &  Criticism  10(5),  pp.555-­‐561.     Deuze,  M.  (2008).  Understanding  Journalism  as  Newswork:  How  It  Changes,   and  How  It  Remains  the  Same.    In:  Westminster  Papers  in  Communication  and   Culture  Vol.  5(2):  4-­‐  23.     http://www.fernandosamaniego.com/2009/07/25-­‐tips-­‐for-­‐a-­‐modern-­‐ newsroom-­‐1.html     Has  the  Internet  Killed  Print  Journalism?   http://www.youtube.com/watch?v=A_MaGHrPI_0     http://www.theawl.com/2010/05/pink-­‐weekly-­‐debuts-­‐cash-­‐for-­‐traffic-­‐ reporter-­‐bonus-­‐jackpot-­‐scheme     http://www.abc.net.au/tv/enoughrope/     http://www.bbc.co.uk/news/magazine-­‐10745720     http://www.fernandosamaniego.com/2009/07/25-­‐tips-­‐for-­‐a-­‐modern-­‐ newsroom-­‐1.html