Making Print Your Competitive Advantage for Online Promotions
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Print publications are finding phenomenal success with online promotions. Why? To find out, flip through the slide deck from the Making Print Your Competitive Advantage for Online Promotions webinar. For the presentation, Julie Foley, Second Street's Director of Affiliate Success, was joined by Vince Johnson, the Publisher at the Forsyth County News and former Chief Multimedia Officer at The Signal, Joe Mullen, the Director of Digital New Business Development at the Milwaukee Journal Sentinel, and Christine Randall, the Advertising Manager at The Daily Advocate.
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Making Print Your Competitive Advantage for Online Promotions
- 1. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E Making PRINT Your Competitive Advantage for ONLINE PROMOTIONS
- 2. @secondstreetlab Julie Foley Director of Affiliate Success Second Street julie@secondstreet.com @julie_foley Joe Mullen Director of Digital New Business Development JS Digital Solutions/Journal Communications jdmullen@jrn.com Vince Johnson Publisher The Forsyth County News vince@signalscv.com @vincejohnson Christie Randall Business Development Leader The Daily Advocate crandall@civitasmedia.com Presenters
- 3. @secondstreetlab Follow @secondstreetlab on Twitter! Want to win an exclusive prize? Be the one who tweets the most with our hashtag #promotionslab Note: We are recording this webinar and you will receive an email with links to the recording and slide deck. Questions + Twitter
- 6. @secondstreetlab Agenda • The Opportunity • Case Studies • Next Steps • Questions
- 7. @secondstreetlab $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Borrell Associates in Billions The Opportunity
- 9. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E MY EXPERIENCE WITH ONLINE PROMOTIONS AT A 7,500 CIRCULATION DAILY
- 10. @secondstreetlab
- 11. @secondstreetlab Results ü 13 Weeks ü 400 Players ü Social Activity ü $12,000 Revenue
- 12. @secondstreetlab
- 13. @secondstreetlab Results ü 7 Sponsors ü 890 New Registered Users ü 10,990 Votes ü 25,000 Pageviews ü Social Activity ü $3,500 in Revenue
- 14. @secondstreetlab
- 15. @secondstreetlab Results ü 10 Sponsors ü 491 Submissions ü 2,424 Registered Users ü 134,000 Pageviews ü 2,000+ Email Opt-Ins ü Community Involvement ü $10,000 in Revenue
- 16. @secondstreetlab
- 17. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E Online Promotions a Huge Success
- 22. @secondstreetlab
- 23. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E CASE STUDIES
- 24. @secondstreetlab
- 26. @secondstreetlab
- 27. @secondstreetlab
- 29. @secondstreetlab
- 30. @secondstreetlab
- 32. @secondstreetlab Joe Mullen Director of Digital New Business Development JS Digital Solutions/Journal Communications jdmullen@jrn.com
- 37. @secondstreetlab Christie Randall Business Development Leader The Daily Advocate crandall@civitasmedia.com
- 41. @secondstreetlab Record Growth! 682% growth in users since 2010!
- 45. @secondstreetlab Vince Johnson Publisher The Forsyth County News vince@signalscv.com @vincejohnson
- 47. @secondstreetlab The Impact of Print
- 48. @secondstreetlab
- 49. @secondstreetlab
- 50. @secondstreetlab
- 53. @secondstreetlab Prep Sports – just an image of the ballot
- 54. @secondstreetlab D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E WHAT NOW?
- 56. @secondstreetlab
- 58. @secondstreetlab IMAGES OF SIGNAL PREP BALLOT
- 60. @secondstreetlab Print Ads Email Social ElementsAdvertiser Opt-In What to Include Online, Mobile & Tablet Ads Thank You Coupons & Offers Deals Store or Card
- 64. @secondstreetlab $0 $10 $20 $30 $40 $50 $60 $70 $80 $90 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: Borrell Associates in Billions Online Promotions Spending
- 65. @secondstreetlab
- 68. @secondstreetlab YOU CAN DO IT
- 72. @secondstreetlab YOU CAN DO IT
- 74. @secondstreetlab Julie Foley Director of Affiliate Success Second Street julie@secondstreet.com @julie_foley Joe Mullen Director of Digital New Business Development JS Digital Solutions/Journal Communications jdmullen@jrn.com Vince Johnson Publisher The Forsyth County News vince@signalscv.com @vincejohnson Christie Randall Business Development Leader The Daily Advocate crandall@civitasmedia.com Questions?