Tips & Ideas for Boosting Fundraiser Turnout & ProfitsSignUp.com
Schools, nonprofits, leagues, community and faith groups will learn how to pick the right fundraiser for their group. We'll share tips and best practices for hosting and choosing product fundraisers, restaurant and retail fundraisers, and live event fundraisers like carnivals, races, art shows and auctions. Learn how to amplifying fundraising success using social media channels like Facebook, Pinterest, Instagram and Twitter. Thanks to sponsor Panda Express fundraising.
Boosting Event Participation with Social MediaSignUp.com
TexasPTA Conference 2017 - Karen Bantuveris Facilitator Presentation: Boosting Event Participation for your PTA group with Social Media. Get more parents involved with your school parent group activities.
BERNARD TOLIVER: The Anatomy of a Winning Sponsorship Proposaltechsytalk
To successfully attract sponsors today, your proposals need to go way beyond cookie cutter templates decorated in colors like, "Silver, Gold, Platinum". Sponsors want substance and measurable ROI. In this rapid-fire session, Sponsorship expert, Bernard Toliver, will show you how to secure more sponsorship dollars by dissecting the key elements of a winning proposal that effectively demonstrates how your event augments a brand's strategy.
Success Tips & Traps for Boosting Parent Participation in your PTASignUp.com
Success Tips and Traps for Boosting Parent Participation in your PTA, TexasPTA 2017 Conference Presentation by facilitator, Karen Bantuveris, Founder & CEO of SignUp.com
Tips & Ideas for Boosting Fundraiser Turnout & ProfitsSignUp.com
Schools, nonprofits, leagues, community and faith groups will learn how to pick the right fundraiser for their group. We'll share tips and best practices for hosting and choosing product fundraisers, restaurant and retail fundraisers, and live event fundraisers like carnivals, races, art shows and auctions. Learn how to amplifying fundraising success using social media channels like Facebook, Pinterest, Instagram and Twitter. Thanks to sponsor Panda Express fundraising.
Boosting Event Participation with Social MediaSignUp.com
TexasPTA Conference 2017 - Karen Bantuveris Facilitator Presentation: Boosting Event Participation for your PTA group with Social Media. Get more parents involved with your school parent group activities.
BERNARD TOLIVER: The Anatomy of a Winning Sponsorship Proposaltechsytalk
To successfully attract sponsors today, your proposals need to go way beyond cookie cutter templates decorated in colors like, "Silver, Gold, Platinum". Sponsors want substance and measurable ROI. In this rapid-fire session, Sponsorship expert, Bernard Toliver, will show you how to secure more sponsorship dollars by dissecting the key elements of a winning proposal that effectively demonstrates how your event augments a brand's strategy.
Success Tips & Traps for Boosting Parent Participation in your PTASignUp.com
Success Tips and Traps for Boosting Parent Participation in your PTA, TexasPTA 2017 Conference Presentation by facilitator, Karen Bantuveris, Founder & CEO of SignUp.com
Digital marketing campaign for Little Caesar's Pizza. A new feature allowing customers to order food online through the use of a computer or smartphone application. Presentation for NMDL (ADV 420) at Michigan State University.
Corporate sponsorship is defined as the financial support a company provides to an event, activity, or organization to fulfill the budget requirements. Corporations invest in these events to get brand exposure and increase awareness. However, brands don’t easily invest in the events unless they find the cause moving and powerful. If you are organizing an event and don’t have enough funds to support it, make an appealing proposal for your clients using Corporate Sponsorship Proposal PowerPoint Presentation Slides. With our aesthetically-designed cover letter, create an appealing story for your target audience and provide the central theme of your proposal. Entice your clients by ensuring that their brand's message will be delivered conveniently to their target audience. Urge your clients to invest in the gold membership package with our PPT design. Illustrate the benefits of investing in the event including customer engagement, increased sales, more customers, and brand publicity by incorporating our outwardly-engaging patronage PowerPoint templates. Build interest in your customers by showcasing the value the event will add to their brand image, like social media exposure, credibility, and different marketing channels. Discuss various sponsorship packages, including gold, silver, and bronze with your clients by employing our financial support PowerPoint theme. Explain the characteristics of each package and give emphasis on gold package benefits by utilizing our professionally-designed financial aid PowerPoint proposal. Provide a detailed overview of the event and mention the activities that will take place. With the assistance of the pictorial representation, depict corporate event attendee profile. Put a strong impression on your customers and add brief detail about your company like history, vision, and mission. Introduce the skilled and determined team working behind the planning activities of the event. Therefore, persuade your audience by including clients' testimonials and create a mark. Download this financial help theme and amaze your audience. https://bit.ly/3x1YyC4
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.
Building a successful social media program that truly takes advantage of the medium has little to do with the size of your social communities. Rather, it is about engaging your followers in conversations about your brand so they can spread the word for you. But this is easier said than done, and many casinos continue to struggle with producing content that doesn’t, well, suck. In this session we will explore the best practices for producing engaging, memorable content for your casino. Hear from casino social media experts about what works…and what doesn’t and share tips that your casino can start using right away.
"Create a Positive Economic Impact Through Travel & Tourism"
Here is the Visit Grand Rapids 2013 Overview that was presented at the annual meeting on Feb 18th, 2014.
Contest and other online promotions create audience and revenue growth. Newspapers around the country used contests and interactive promotions to generate millions of dollars this year. You’ll learn how papers of all sizes can easily tap into this revenue stream.
Digital marketing campaign for Little Caesar's Pizza. A new feature allowing customers to order food online through the use of a computer or smartphone application. Presentation for NMDL (ADV 420) at Michigan State University.
Corporate sponsorship is defined as the financial support a company provides to an event, activity, or organization to fulfill the budget requirements. Corporations invest in these events to get brand exposure and increase awareness. However, brands don’t easily invest in the events unless they find the cause moving and powerful. If you are organizing an event and don’t have enough funds to support it, make an appealing proposal for your clients using Corporate Sponsorship Proposal PowerPoint Presentation Slides. With our aesthetically-designed cover letter, create an appealing story for your target audience and provide the central theme of your proposal. Entice your clients by ensuring that their brand's message will be delivered conveniently to their target audience. Urge your clients to invest in the gold membership package with our PPT design. Illustrate the benefits of investing in the event including customer engagement, increased sales, more customers, and brand publicity by incorporating our outwardly-engaging patronage PowerPoint templates. Build interest in your customers by showcasing the value the event will add to their brand image, like social media exposure, credibility, and different marketing channels. Discuss various sponsorship packages, including gold, silver, and bronze with your clients by employing our financial support PowerPoint theme. Explain the characteristics of each package and give emphasis on gold package benefits by utilizing our professionally-designed financial aid PowerPoint proposal. Provide a detailed overview of the event and mention the activities that will take place. With the assistance of the pictorial representation, depict corporate event attendee profile. Put a strong impression on your customers and add brief detail about your company like history, vision, and mission. Introduce the skilled and determined team working behind the planning activities of the event. Therefore, persuade your audience by including clients' testimonials and create a mark. Download this financial help theme and amaze your audience. https://bit.ly/3x1YyC4
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.
Building a successful social media program that truly takes advantage of the medium has little to do with the size of your social communities. Rather, it is about engaging your followers in conversations about your brand so they can spread the word for you. But this is easier said than done, and many casinos continue to struggle with producing content that doesn’t, well, suck. In this session we will explore the best practices for producing engaging, memorable content for your casino. Hear from casino social media experts about what works…and what doesn’t and share tips that your casino can start using right away.
"Create a Positive Economic Impact Through Travel & Tourism"
Here is the Visit Grand Rapids 2013 Overview that was presented at the annual meeting on Feb 18th, 2014.
Contest and other online promotions create audience and revenue growth. Newspapers around the country used contests and interactive promotions to generate millions of dollars this year. You’ll learn how papers of all sizes can easily tap into this revenue stream.
The Second Street Promotions Summit was an exciting, sold-out event in our hometown of St. Louis that explored how media companies can drive revenue and results with promotions.
It was a unique gathering with many different media types and market sizes represented – there were newspapers, magazines, television & radio stations, cable companies, industry consultants, and more.
The summit focused on the shift in advertisers’ marketing spend toward promotions. While the change in spending is disruptive for media companies, the group at the Promotions Summit was bent on turning it into an opportunity. Media companies are beginning to generate millions of dollars with promotions, and, more importantly, to drive remarkable results for businesses in their markets.
The college basketball tournament will arrive at in March, and with it bracket fever. Although the tournament lasts only three weeks, it can pack a huge promotional punch and the revenue potential is immense – our partners have generated upwards of $40,000 from college basketball contests!
There are 14.3 million avid college basketball fans in the US – predominantly men between the ages of 18 and 34. Combine that with the fact that 2 out of 5 internet users visit sports websites and that college basketball fans spend an average of 90 minutes per week on basketball sites, and you have an audience ripe for college basketball online promotions.
To learn more about how to succeed with a bracket of your own, watch the How to Sell a College Basketball Contest webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/01/top-takeaways-how-to-sell-a-college-basketball-contest/
These deal ideas will bring success to your program.
Leading up to our 30 Deals in 30 Minutes webinar, we analyzed thousands of deals to see what’s selling. Flip through the slide deck above, or watch a recording of the presentation and read our top takeaways:
http://secondstreetlab.com/2012/06/top-10-takeaways-30-deals-in-30-minutes-guns-meat-dirt-other-deals-that-work/
Summer brings challenges when it comes to driving new revenue with promotions, but it also bring opportunities. In fact, we’ve seen partners drive over $45,000 with summer promotions!
To discover best practices and tips for planning, selling, and administering summer promotions, watch a recording or our Summer Promotions Survival Guide.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Planning Your Revenue-Generating Promotions Strategy for the YearUpland Second Street
One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football.
People throw parties every week to watch football games. They paint their faces. They spend hours outside in the sweltering heat or frigid cold tailgating before a game.
This means that the opportunity – and variety – around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Our How to Drive Revenue & Advertiser Results with Football Promotions webinar took an in-depth at how local media companies of all types and sizes are finding success with football promotions - and how you can too.
To learn how to make the most of this opportunity to generate significant revenue with deal cards, watch a recording of our Strategies for Making Money with Voter’s Choice webinar below, for which we were joined by Shawn Wilcox from UpNorthLive.com (they’re on track to make more than $200K with deal cards this year!).
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business ResultsSpredfast
Every company has objectives for business growth. Social marketing should support these key goals. And measurement of social marketing efforts should speak directly to goal-based results. Learn how socially mature organizations are connecting the dots between social measurement and bottom line business results. Understand the principles guiding these efforts and see how social is being integrated with other areas (and systems) across the business.
Unless you take the time to understand your advertisers' businesses on a deeper level, you won’t be able to give them what they really need – a solution. To learn how to more effectively sell solutions, flip through the deck from our How to Solve Advertiser Challenges with Promotions webinar.
Second Street hosted our annual Promotions Summit in early June. This two-day event explored the best practices for media professionals to drive revenue, grow email databases, and engage their audience with online promotions.
The winter holidays are by far the biggest spending season, and Cyber Monday – the Monday after Thanksgiving Day – is the top spending day of the year.
Media companies have the opportunity to generate TONS of revenue, engagement, and new email opt-ins in November and December. To learn how to make the most of this opportunity with contests, ballots, and ecommerce promotions, check out the Promotions for the Holidays webinar.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
7. TWEET TO US
We will be live tweeting from
@secondstreetlab!
Join the conversation on
#PromotionsSummit
#PromotionsSummit
8. TWITTER CONTESTS
• Best tweet of the day
• Best photo
• Most tweeting
• Best photo of you exploring St. Louis
• Best additional movie quote
#PromotionsSummit
9. My momma always said,
life was like a promotion.
You never know what
you’re gonna get.
Forrest Gump
11. TWITTER CONTESTS
• Best tweet of the day
• Best additional movie quote
• Best photo
• Most tweeting
• Best photo of you exploring St. Louis
#PromotionsSummit
Promotions…
12. TWITTER CONTESTS
• Best tweet of the day
• Best additional movie quote
• Best photo
• Most tweeting
• Best photo of you exploring St. Louis
#PromotionsSummit
Promotions…
…my precious.
13. TOP 5 THINGS ADVERTISERS WANT IN
2014
The Start of
Something Big
#PromotionsSummit
23. TOP 5 THINGS ADVERTISERS WANT IN
2014
#PromotionsSummit
The Top 5 Things
Advertisers Want
24. SPEAKERS
Julie Foley
Director of Affiliate Success
Second Street
julie@secondstreet.com
@julie_foley
Matt Chaney
Director of Affiliate Success
Second Street
chaney@secondstreet.com
@mattchaney
#PromotionsSummit
25. 1. Generate Leads
2. Drive Engagement &
Foot Traffic
3. Grow Social
4. Grow Email Database
5. Collect Data
TOP PROMOTIONS BENEFITS
#PromotionsSummit
54. SECRET SAUCE
#PromotionsSummit
• Persistence – the seller established a
relationship with the merchant and spent
time crafting the deal.
• BND’s audience was better than other
sites the merchant had worked with.
55. Brandy Carter
Director of Integrated Sales
SmartReach Digital / Entercom
bccarter@smartreachdigital.com
@BrandyCCarter
#PromotionsSummit
SPEAKER
65. SECRET SAUCE
#PromotionsSummit
• Valuable insights for the advertiser and
lead generation.
• Mobile database, Facebook, and email
database growth.
• Proof through results.
70. Stage 7
Vote for wedding dress + reception site
Stage 6
Vote for honeymoon suite
Stage 4
Vote for wedding cake + rehearsal location
Stage 3
Vote for flowers; bonus sweeps for voting
Stage 2
Top 3 couples interviewed on air; vote for winner
Stage 1
Vote for Top 3 couples
#PromotionsSummit
71. Results – media company
#PromotionsSummit
$30,000
in revenue
74. SECRET SAUCE
#PromotionsSummit
• Contest with a valuable prize that engaged
the target audience.
• Live event at the resort.
• Integrated campaign with broad reach.
86. SECRET SAUCE
#PromotionsSummit
• Station-wide buy-in
• Internal team including multiple
departments, including marketing, creative
services, and sales.
• Email opt-in & Like-gate to grow
databases for future marketing
95. SPORTS CLIPS
Sports Clips is a hair salon that caters to men and
boys by providing hassle-free hairstyling in a
sports-themed environment.
Sports Clips has four locations in the market and is
opening a fifth location. They are looking for hot
leads, foot traffic and to build brand awareness.
The target demo for Sports Clips is Men 25-54 with
a secondary demo of female head of households.
#PromotionsSummit
96. STL REALTY
STL Realty is the oldest and biggest realty group in St.
Louis. They serve all areas of the market in a variety of
home styles and price points. Focusing on the customer
service experience and ease of the home buying process,
STL Realty turns most of their customers into lifelong
customers.
STL Realty is looking for first time home buyers. They
would also like to generate leads, expose people to their
huge library of listings and raise their overall brand
awareness. The typical age of a first time home buyer is
30.
#PromotionsSummit
97. ROOTS & BLOOMS GARDEN CENTER
Roots & Blooms Garden Center has enjoyed great success
with their single location garden center for 30 years. They
recognize that their retail business varies from season to
season so they are always working to create repeat/loyal
customers. They also added a landscaping division about
10 years ago that has seen tremendous success in the
residential landscaping category.
Roots & Blooms is looking for people that are in the market
to do a major, DIY landscape project (Avg. cost $3K). With
a secondary goal of finding customers that are doing
seasonal maintenance and purchasing shrubs, flowers,
pots, supplies, etc. They are looking for leads, foot traffic
and overall awareness.
The target demo for Roots & Blooms is female 35+.
#PromotionsSummit
98. PROMOTIONS AS A WINNING FORMULA:
STORIES FROM THE FIELD
#PromotionsSummit
The 4 Pillars of
Promotions
Success
99. SPEAKERS
#PromotionsSummit
Katie Wilson
Director of Digital
& Retail Advertising
The Quad-City Times
kwilson@qctimes.com
Tim Murphy
VP Digital Strategy
& Enterprise Platforms
Entercom
tmurphy@entercom.com
@tmurphdigimedia
104. Christmas in July
The Quad-City Times | Davenport, Iowa
Grew revenue by $5,000 in the second version of this SMB Facebook promotion.”
- Katie Wilson, Digital Sales Manager
$19,250 in Revenue
11 Sponsors
157 – 341 New
Facebook Likes per
Advertiser
“
105. THE BEST PROMOTIONS TOOLS YOUR
NOT USING
#PromotionsSummit
The Best Promotions
Tools You’re Not
Using
106. SPEAKERS
Matt Chaney
Director of Affiliate Success
Second Street
chaney@secondstreet.com
@mattchaney
Paul West
VP of Customer Relations
Second Street
paul@secondstreet.com
@pfwest
#PromotionsSummit
107. #PromotionsSummit
DEALS
REPORT CARD
Avg. Similar Your Data Avg. Similar Your Data
$23.17 $45.14 $662.70 $1,137.49
$31,849.67 28
Avg. Similar Your Data
27% 48%
6.50% 11.43%
1.00% 0.81%
Get Yours Free 81% Avg. Similar Your Avg. Data
Refer a Friend INACTIVE 10 28
Popover Enabled 432 8
# of Deal Groups 4 3 6
Credits Created 7 0 0
Average Revenue per
Deal
Average Price
Point
Length of Deal (days)
# of Contests / Month
Average Open Rate
Average Click-thru Rate
% of Total Audience that are Active Buyers
Number of Deals
Program Details - Monthly Averages for PeriodFeature Usage
# of Contests w/ Optin
Travel:
1%
Beauty:
30%
Restaura
nt:
23%
Event:
7%
Retail:
16%
Recrea o
n:
6%
Services:
12%
Other:
5%
Deal Mix
$1,899
$928
$1,871
$990 $1,014
$1,652
$1,281
$430
Average Revenue Per Deal by
Category
5,612
26,348
Email Database
Your Data Average Similar
51
288
Average Similar Your Data
Avg. Monthly Opt-ins
$37,591
$29,530 $28,428
August September October
Monthly Revenue
108. #PromotionsSummit
DEALS REPORT CARD
Avg. Similar Your Data Avg. Similar Your Data
$23.17 $45.14 $662.70 $1,137.49
$31,849.67 28
Average Revenue per
Deal
Average Price
Point
Travel:
1%
Beauty:
30%
Restaura
nt:
23%
Event:
7%
Retail:
16%
Recrea o
n:
6%
Services:
12%
Other:
5%
Deal Mix
$1,899
$928
$1,871
$990 $1,014
$1,652
$1,281
$430
Average Revenue Per Deal by
Category
26,348
Email Database
288
Avg. Monthly Opt-ins
$37,591
$29,530 $28,428
August September October
129. HOUSEKEEPING
TONIGHT
• Party at the Second Street Office
• Networking Dinners at 7:15pm
TOMORROW
• Group Activity for Day 2
• Team Breakfast at 7:30am
#PromotionsSummit
HOUSEKEEPING
130. PICK UP YOUR RFP
#PromotionsSummit
Yellow
Green
Red Star
Pink
Black
Silver Star
Blue
Red
Purple
Gold Star
Editor's Notes
What are your most successful print issues?
How can you align a contest with those?
What are your most successful print issues?
How can you align a contest with those?
What are your most successful print issues?
How can you align a contest with those?
What are your most successful print issues?
How can you align a contest with those?
They provided an incentive to opt-in – a Buy 1 Get 1 Free meal coupon – if you joined the email database
What are your most successful print issues?
How can you align a contest with those?
Foot Traffic – have run deals in the past with minimal success
Merchant has said no several times – persistence and GREAT customer service paid off and they ran a deal
Family owned busines
Advertiser was THRILLED with all of the ‘new faces they saw’
Great/qualified customers
Will run the deal again
Brandy
Growth was exponential
Emily
Big aspect of this campaign
Send out a newsletter called Common Cents
Gave them 562 new emails
Emily
They ran out of gift cards!
They sold 1000 gift cards
Emily
In Card Sales
That encouraged them to look at more promotions
Used power of new fans in first quarter promotion
Community Rewards program, had over 78k votes
They were floored
Emily
In Card Sales
That encouraged them to look at more promotions
Used power of new fans in first quarter promotion
Community Rewards program, had over 78k votes
They were floored
Emily
In Card Sales
That encouraged them to look at more promotions
Used power of new fans in first quarter promotion
Community Rewards program, had over 78k votes
They were floored
500+ submissions
15,375 users
19,248 votes
Emily
Big aspect of this campaign
Send out a newsletter called Common Cents
Gave them 562 new emails
Emily
Big aspect of this campaign
Send out a newsletter called Common Cents
Gave them 562 new emails
Emily
In Card Sales
That encouraged them to look at more promotions
Used power of new fans in first quarter promotion
Community Rewards program, had over 78k votes
They were floored
500+ submissions
15,375 users
19,248 votes
Emily
Big aspect of this campaign
Send out a newsletter called Common Cents
Gave them 562 new emails
Katie
This deal not only helped grow our database but because of our focus on deal quality, those who got the free deal have been actively buying. In fact, they’ve spent over $55K since we ran deal! That’s all new money we may have never gotten!
Background:
Why this advertiser?
How was it closed?
What did they get out of the deal?
Results
2,276 “purchased”
2,276 deals claimed
Approx. 1,144 new users
851 made subsequent purchases
Those who got deal have ended up buying two additional deals
Over $55K in new revenue
Katie
Specific onesheet and promotional package for each store
Value of every item included including total value
Great place to stress the reach of your entire audience based on the mix of this package
Key deadlines, dates, basic specs
Minimum requirements (ex. must be 50% off or more)
Keeps it simple and straightforward
So, welcome to promotions university
We listened to you
Based on feedback gathered by our Affiliate Success and Affiliate Support Teams
Based on interviews and interactions with dozens of partners
We created an online training program built from the ground up with our partners in mind
To give them the knowledge and insights to be as successful as possible with promotions
Here are a few of the things we learned
Need our help to supplement their own training
Get new hires up to speed quickly and out selling
Those who invest in training, do the best
It’s a common thread among our most successful partners
So, selected the top topics we get asked about to be our launch courses: contest sales planning, deal sales, and contest sales
Let’s take a look at some highlights from each of those
Creating Your Promotions Calendar
Promotions Team
3, 2, 1 Rules
Tips for Sales Team
Sample Packages by Media Type
Entire Sales Process
Bonus Module on Selling Cards
Keys to Prospecting
ROI Calculator Walk-thru
Merchant Center Overview
Prospecting by Contest Type
Merchant Benefits
Objection Handling
Contest Prizes
Post-Contest KPIs &Follow-up
To fit into the busy schedule of our partners and their reps –
Our Courses are made up of 7-8 modules, averaging around 10 minutes per module
So a learner can easily get in and get out
Each module has an assessment at the end to test the knowledge of the learner
This is something we’re offering exclusively for our partners