1) The document outlines various engagement tools and promotional strategies that a radio station can use as part of a football season-long campaign on the Second Street platform, including pick'ems, quizzes, contests, ballots and sweepstakes.
2) Example campaign plans ranging from $50,000 to $100,000 in potential revenue are presented, incorporating different combinations of engagement tools over the football season.
3) Promotional strategies like email, print, radio, video and social media are recommended to drive participation in the various engagement tools.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Discover how TV stations of all types and sizes are finding success with promotions – and how you can too – in the How TV Is Crushing It with Promotions webinar, where I was joined by Sara Droke, the Manager of Contests and Promotions for WPSD, and Kent Oglesby, the Internet Director for KY3.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football. This means that the opportunity - and variety - around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Pure Michigan, a leading tourism marketing organization in North America presented their destination to the Australian audience.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Discover how TV stations of all types and sizes are finding success with promotions – and how you can too – in the How TV Is Crushing It with Promotions webinar, where I was joined by Sara Droke, the Manager of Contests and Promotions for WPSD, and Kent Oglesby, the Internet Director for KY3.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football. This means that the opportunity - and variety - around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Pure Michigan, a leading tourism marketing organization in North America presented their destination to the Australian audience.
About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States.
Follow SoMeT on Twitter: https://twitter.com/SoMeTourism
Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism
Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
While the email inbox may be a bit saturated, email marketing has consistently proven to be an effective form of reaching the consumer. When it comes to engaging potential prospects and existing customers social inboxes are your secret weapon.
50 Asks in 50 Weeks is a "back to basics" concept for executive directors and development directors who want to raise more money for their organizations.
Recruiting in the age of Google ; Keynote HRus Katrina CollierThe Searchologist
What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.
What do Scrum Masters Really Do? And do we need them?Kent McDonald
The Scrum Master role is a foundational concept of Scrum, yet like everything else, the role and it’s value should not be fixed. As with everything else related to agile, the nature of the Scrum Master role, and whether it is needed or all, depends a great deal on context. As teams discover this, it leads to some common questions:
* What do Scrum Masters Really Do?
* Do we even need Scrum Masters?
Join Jodi and Kent as we examine the Scrum Master role and attempt to answer the above questions. We’ll share our experiences and give you a chance to share your perspectives with each other. By the end of the session, you'll have more insight into the Scrum Master role and how it applies (or not) to your situation.
After all, the only consistent answer to the above questions is “it depends”.
Presentation: The Power of Celebrity and Partnerships, Your Brand and Your Online Audience
Presented by: Jennifer Smith, Director, Communications and Marketing, AriZona Iced Tea
Since joining AriZona Beverages last year, we have successfully launched three new beverages to market without ever advertising. How did we do that? By tapping into the power of our celebrity partners, our strategic brand partners and our online fans, who have become Ambassadors for our brand.
Watch the recorded presentation: http://bit.ly/SBmHem
Everyone wants more butts in seats at their national conferences and events. Unfortunately sh*t happens and it’s difficult to get a consistent high volume of qualified attendees.
Join us for 29 minutes as Monica Nichele (Marketing Manager, IBM), Jason Tews (VP Marketing, Kelmscott Communications) and Heather Burhan (VP Customer Care, OnPath) share 9 tips you can use today for event marketing success. You’ll learn how to:
• Deliver your marketing message like a Rockstar
• Contact 10,000+ prospects by phone in just 4-6 weeks
• Slice and dice your marketing list to identify the best prospects
• Master the art of Location, Location, Location
• Hypnotize your audience with the right speakers
• Determine which event requires the Big Guns
• Plus much more
Watch the recorded presentation: http://bit.ly/SBmHem
The ME Factor: PR for you and your brandMEPR Agency
You are a brand and should treat yourself accordingly. Personal branding is a part of who you are and when aligned properly it can advance you professionally. Learn how to brand via social media, the community, and awards and acknowledgments. More info, kiajarmon.wordpress.com
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
A young business leader - nonprofit enthusiast - BMXer - future world record holder. These are many ways in which Nathan can be described.
Ultimately, he is an aspiring businessman who desires to build up his surrounding community by utilizing his talents, expertise and time.
How to Build a LinkedIn Profile that Stands Out & SticksGary Schrader
This is a basic How2 for building a LinkedIn profile that engages and educates potential clients.
This is meant for users that have just started using LinkedIn or people that have not used LinkedIn for sales, marketing, business development, or recruitment in the past.
A Cross-Promotion Marketing Layer Cake for Scenic BywaysSheila Scarborough
A presentation on marketing, cross-promotion, & building community, for the 2016 Heartland Byways Conference for scenic byways, heritage highways, & themed trails.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com/
An August 2015 presentation for Lake Charles and Southwest Louisiana tourism partners. Includes tying social media to overall strategy and goals, how to build community online, how to monitor online reputation, and examples of best practices.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
While the email inbox may be a bit saturated, email marketing has consistently proven to be an effective form of reaching the consumer. When it comes to engaging potential prospects and existing customers social inboxes are your secret weapon.
50 Asks in 50 Weeks is a "back to basics" concept for executive directors and development directors who want to raise more money for their organizations.
Recruiting in the age of Google ; Keynote HRus Katrina CollierThe Searchologist
What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.
What do Scrum Masters Really Do? And do we need them?Kent McDonald
The Scrum Master role is a foundational concept of Scrum, yet like everything else, the role and it’s value should not be fixed. As with everything else related to agile, the nature of the Scrum Master role, and whether it is needed or all, depends a great deal on context. As teams discover this, it leads to some common questions:
* What do Scrum Masters Really Do?
* Do we even need Scrum Masters?
Join Jodi and Kent as we examine the Scrum Master role and attempt to answer the above questions. We’ll share our experiences and give you a chance to share your perspectives with each other. By the end of the session, you'll have more insight into the Scrum Master role and how it applies (or not) to your situation.
After all, the only consistent answer to the above questions is “it depends”.
Presentation: The Power of Celebrity and Partnerships, Your Brand and Your Online Audience
Presented by: Jennifer Smith, Director, Communications and Marketing, AriZona Iced Tea
Since joining AriZona Beverages last year, we have successfully launched three new beverages to market without ever advertising. How did we do that? By tapping into the power of our celebrity partners, our strategic brand partners and our online fans, who have become Ambassadors for our brand.
Watch the recorded presentation: http://bit.ly/SBmHem
Everyone wants more butts in seats at their national conferences and events. Unfortunately sh*t happens and it’s difficult to get a consistent high volume of qualified attendees.
Join us for 29 minutes as Monica Nichele (Marketing Manager, IBM), Jason Tews (VP Marketing, Kelmscott Communications) and Heather Burhan (VP Customer Care, OnPath) share 9 tips you can use today for event marketing success. You’ll learn how to:
• Deliver your marketing message like a Rockstar
• Contact 10,000+ prospects by phone in just 4-6 weeks
• Slice and dice your marketing list to identify the best prospects
• Master the art of Location, Location, Location
• Hypnotize your audience with the right speakers
• Determine which event requires the Big Guns
• Plus much more
Watch the recorded presentation: http://bit.ly/SBmHem
The ME Factor: PR for you and your brandMEPR Agency
You are a brand and should treat yourself accordingly. Personal branding is a part of who you are and when aligned properly it can advance you professionally. Learn how to brand via social media, the community, and awards and acknowledgments. More info, kiajarmon.wordpress.com
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
A young business leader - nonprofit enthusiast - BMXer - future world record holder. These are many ways in which Nathan can be described.
Ultimately, he is an aspiring businessman who desires to build up his surrounding community by utilizing his talents, expertise and time.
How to Build a LinkedIn Profile that Stands Out & SticksGary Schrader
This is a basic How2 for building a LinkedIn profile that engages and educates potential clients.
This is meant for users that have just started using LinkedIn or people that have not used LinkedIn for sales, marketing, business development, or recruitment in the past.
A glance through the finance pyramid for investments. This presentations gives an insight to the various products & services that Asit C Mehta Investment Interrmediate Ltd. Get to know about the financial terms that will help you plan your investments.
Our How to Sell a Football Contest webinar covers everything you need to know about selling a pro, college, or high school football contest. Over the past few years, we have seen properties bring in six figure revenue from their football contest alone, which makes this a contest you can’t afford not to run.
Watch the recording or read our top takeaways from the presentation:
http://secondstreetlab.com/2012/07/top-takeaways-how-to-sell-a-football-contest/
The key to running a successful contesting program is advance planning. Having goals and a timeline not only creates focus for your program, but also gives you a chance to approach advertisers before they set their marketing budgets for the year. A great way to plan effectively and far out is to have a contest calendar. But how to fill it?
Rebecca Capparelli from Gatehouse recently joined us for our third annual PLAN-IT 365 webinar to discuss how coming up with a year-long contest strategy enabled Gatehouse to generate over $3 million in 2012, not to mention increase their database by 46%.
Check out the recording and our top takeaways to hear the whole story:
http://secondstreetlab.com/2012/10/top-takeaways-how-to-plan-your-revenue-generating-contest-calendar/
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
The winter holidays are by far the biggest spending season, and each year retailers and ecommerce sites - like your deals program - generate TONS of revenue in November and December.
For 3 years running (2010-2012), Cyber Monday has been the top spending day of the year. But the spending is hardly limited to just that one day. In fact, there was a 36% increase in online spending on Christmas day from 2011 to 2012.
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football.
People throw parties every week to watch football games. They paint their faces. They spend hours outside in the sweltering heat or frigid cold tailgating before a game.
This means that the opportunity – and variety – around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Our How to Drive Revenue & Advertiser Results with Football Promotions webinar took an in-depth at how local media companies of all types and sizes are finding success with football promotions - and how you can too.
Attendees of the 6th annual Second Street Awards walked away with lots of fresh ideas for generating revenue and building databases, as well as plenty of inspiration for contest, ballots, and ecommerce promotions to run in 2015.
To see which promotions excelled this past year, check out the slides from the Second Street Awards webinar.
This was a project my group put together for Colin Spooner at Pereira & O\'Dell. The project was to increase WPS attendance by 20% and gain brand awareness/new customers through viral marketing and social media.
Shannon Lynes
Upon graduation, Shannon hopes to enter the sport industry working in either sports marketing or event management. While she would love to work in her home state of Maryland, she is open to the idea of working in other locations.
Our mission is to bring football fans to one centralized location for football kickoff 2014 on September 4th. Come to the newly-renovated Dave & Buster’s Sports bar in Times Square and start the football season right, as the defending champion Seahawks welcome in the Packers. Meet fellow and rival fans and let them know why 2014 is going to be YOUR team’s year. Eat, drink and play games all night, while catching all the action on the big screens.
The college basketball tournament will arrive at in March, and with it bracket fever. Although the tournament lasts only three weeks, it can pack a huge promotional punch and the revenue potential is immense – our partners have generated upwards of $40,000 from college basketball contests!
There are 14.3 million avid college basketball fans in the US – predominantly men between the ages of 18 and 34. Combine that with the fact that 2 out of 5 internet users visit sports websites and that college basketball fans spend an average of 90 minutes per week on basketball sites, and you have an audience ripe for college basketball online promotions.
To learn more about how to succeed with a bracket of your own, watch the How to Sell a College Basketball Contest webinar recording or check out our top takeaways from the presentation:
http://secondstreetlab.com/2013/01/top-takeaways-how-to-sell-a-college-basketball-contest/
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
As a newspaper or magazine, you have a large audience and a nearly unlimited inventory. You can leverage the power of print to achieve maximum results with your online promotions.
Planning a calendar is key to success, revenue, and engagement with promotions. This webinar will help you brainstorm and build a year-long calendar that's built for success in 2016.
3. #secondstreetlab
JJ Pellini
Director of Digital Media, Bonneville Denver | Denver, CO | DMA 17
@JJPellini
Boasts:
Nickname is “Chicken Nug”
Used to teach broadcasting
KKFN is the #1 local media site in Football
4. #secondstreetlab
Questions & Twitter
Follow @secondstreet on Twitter!
Want to win an exclusive prize? Tweet
with our hashtag
#secondstreetlab
Note: We are recording this webinar
and you will receive an email with
links to the recording and slide deck.
10. #secondstreetlab
Important Dates
Game Date
Top 15 College Football Pickoff
Thursday September 1, 2016 –
Saturday November 26 , 2016
Pro Pick’em
Thursday September 8, 2016 –
Sunday February 5, 2017
College Bowl Games
Saturday December 17, 2016 -
Monday January 9, 2017
Big Game Sunday February 5, 2017
19. #secondstreetlab
Don’t forget to make your picks this week for a chance to
win $2,000! www.yourstation.com/football
As a special thank you, here’s a great offer from Tilted Kilt.
Print this off and bring it in!
Integrate Sponsors
Weekly Reminder Email
with traffic-driving offer
41. #secondstreetlab
Offer Great Prizes
Grand Prize Winner
(Most Votes): Tickets + travel
for 2 to a game ($3,000)
Grand Prize Winner
(Judge’s Choice): Tickets +
travel for two ($3,000)
2nd Place:
Fan Prize package ($500)
3rd Place:
NFL.com gift card ($250)
64. #secondstreetlab
$50K Revenue Plan
AUG SEP OCT NOV DEC JAN FEB
Football Pick’em $5,000 $5,000 $5,000 $5,000 $5,000
Quiz Bundle $4,000 $4,000 $4,000 $4,000
Ticket Giveaway $3,000 $3,000 $3,000
Campaign Total: $50,000
65. #secondstreetlab
$75K Revenue Plan
AUG SEP OCT NOV DEC JAN FEB
Football Pick’em $5,000 $5,000 $5,000 $5,000 $5,000
Quiz Bundle $4,000 $4,000 $4,000 $4,000 $4,000
Ticket Giveaway $3,000 $3,000 $3,000
Fan Photo Contest $5,500 $5,500
Prep Football Ballot $10,000
Campaign Total: $75,000
66. #secondstreetlab
$100K Revenue Plan
AUG SEP OCT NOV DEC JAN FEB
Football Pick’em $5,000 $5,000 $5,000 $5,000 $5,000
Quiz Bundle $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000
Ticket Giveaway $3,000 $3,000 $3,000
Fan Experience Giveaway $3,000
Fan Photo Contest $5,750 $5,750
Hashtag Photo Sweeps $3,000 $3,000
Prep Football Ballot $10,000
College Bowl Game Pick’em $5,000
Big Game Challenge $2,500
Campaign Total: $100,000
Julie
Hi everyone! Welcome to the webinar for How tto Plan Your Campaign, Excite Your Audience, and Set Revenue Records
Julie
Julie
They get more users than anyone else!
Ask JJ – so how do you get a nickname like “”Chicken Nug”?
JJ – I ate 75 chicken nuggets
Julie
If you have questions, feel free to use the Questions module in the Go to webinar panel
You can also tweet at us – follow @secondstreet on Twitter. We’re also going to do a fun contest! The BEST TWEETS will win an exclusive prize so tweet early and often!
We’re going to record this and everyone who registers will get an email within 48 hours with the recording
The recording, slides and takeaways will also be up 24/7 at secondstreetlab.com
Julie
A little bit about who we are and how we help you
Our products ultimately help you increase ROI and engage your audience in addition to driving revenue
We are going to walk through several promotion ideas that you can implement during football season, from pickems. Quizzes, photo contests. sweeps, ballots and even offers!
Julie
PLUS our VERY POPULAR Playbook is newly updated! Hot off the press! We have affiliates that have downloaded it and used it to sell IMMEDIATELY
Download it NOW at secondstreetlab.com/football
Julie
SO WHY IS FOOTBALL SUCH A BIG DEAL?
Pro football is America’s most watched and favorite sport
People who consider themselves “avid fans” spend 32 hours a week watching games and tracking statistics
I just hung my Packers flag up on the front of my house – which is going over very well since I live in SEATTLE
But aside from Pro football – think about the FANATICS in your community around college and even HS football!!
Speaking of college football FANATICS I’m going to pass it to the Packer fan ever, Emily, who’s going to walk us through the Football PIckem
--------------
According to the Fantasy Sports Trade Association, the typical fantasy player is:
a college-educated professional
often a male, in his 30s or 40s
with an average household income over $90,000
has disposable income
of the 49% of fantasy users who pay to play, most spend an average of $468 on league fees, subscription advice sites and analytics apps.
It was predicted that 25.8 million would play fantasy football in 2013, generating 1.1 billion in revenue. (Ad Age, August 12th, 2013)
According to the Fantasy Sports Trade Association, fantasy sports have a 7-10% growth rate from year to year.
Emily
Emily
Emily
Emily
Emily
More about the optional Survivor game: To play select the one team you are sure will win each week.
If you pick correctly you advance to the next week. However, you can only pick each team to win one time.
If you guess wrong, you are still eligible to continue to participate in the second chance game and its prize. If you guess wrong a second time, you are then able to continue to play, but are no longer eligible for a prize.
The player who makes it through the most weeks will win. That’s why it’s called SURVIVOR!
Remember this is Optional and you can choose to enable or disable this in the admin
Emily
Emily
Emily
Emily
Emily
Emily
Emily
Emily
These guys do it right! They have private groups, sponsors, local prizes and great branding.
Sponsors (Tilted Kilt Pub and Eatery and Guinness)
#1 in Second Street. What is their secret sauce?
How did you guys get started,
Let’s talk about some of your keys to success
Emily – JJ tell me more about how you leverage your talent to promote
Each of our on-air shows has their own group and they encourage listeners to join. The hosts talk about it on-air and that’s a fun way to encourage listeners to tune in and to keep up engagement on the pick’em all season long
Really push people running their groups through your system - groups means LOTS of people and LOTS of engagement. But you have to be ready EARLY!
Having a group keeps engagement throughout the season. Individuals often drop off and stop returning once they realize they’re out of the “winnings,” but groups keep coming back to compete with each other.
OFFICE POOL – prizes matter here too
Emily – JJ tell me more about your integrated promotion
If it works out, we’ll even try to do some remote on-site advertising at the business
Last year we were sponsored by Tilted Kilt & Guiness
Had an on-site watch party at Tilted Kilt and gave away commemorative etched Guiness pint glasses
Emily –
LOCAL PRIZES are what drive participations – HAVE GREAT PRIZES – key to their success
JJ – tell us about why weekly prizes matter
WEEKLY PRIZES are more important than the grand prize
Goal is to keep engagement throughout the contest
I can’t win the big prizes because I’m too far behind – what can I win on a weekly basis to keep me engaged
Using paid clients for prizing – hard to get prize sponsors – if they are good prizes – you’ll WANT to keep promoting it and using your promo inventory
Emily
Emily
Julie – didn’t you run a custom pickem?!
Julie
Julie
Athlete of the week or GAME of the week
Each Monday of the high school football season, we nominated 5 area high school football players and posted them on our website.
We made sure to include players from both large and small schools in order to represent the entire community.
Listeners could then vote up to 100x per day for their favorite players.
Each week’s winner received a plaque and an invitation to a banquet held at the end of football season.
$30k in revenue and over 300k votes
Emily
Emily
Emily
Quizzes are timely and they are fun for your audience – we have seen everything from the two you see here – classic rock bands and which mad men character are you – to sports specific, programming specific and even local hyper local focusing on landmarks
Emily
We offer 2 types of quizzes - personality
Emily
We also offer Trivia quizzes – the easiest type of quiz to create – you could do weekly matchup trivia all season long
KKFN ran one of these for the AFC championship game leading up to the Superbowl – promoted with ONE invite email and ONE FB post
– launched it on a THURSDAY leading up to a SUNDAY game
Over 1,000 users in an hour
4,000 users total in 5 days
515 NEW email opt-ins
Increase in social sharing and engagement
The audience WANTED to take the quiz, even without having a prize as the incentive
Emily
Emily
Emily: The quizzes, a combination of Second Street’s turnkey football quizzes and our own creations, all tied-in thematically to football:
“Which Stadium Food Are You?”
“How Well Do You Know Your Home Team?”
“What Kind of Football Fan Are You?”
“What Kind of Big Game Viewer Are You?”
Julie
Just because you’re not a sports radio station does NOT mean you can’t capitalize on football!
You can extend the passion around football
Tap into a WHOLE DIFFERENT AUDIENCE than those that might participate in your pickem or even your quiz
Think video submission or photo submission
What about a CUTEST FAN kids photo contest?
Emily: Like this biggest fan photo contest from The News Tribune
#MyFanStyle Photo Contest
News Tribune – how did you come up with the hashtag for this?
Of the entries, we then selected 20 photos and their stories, conducted more in-depth interviews, and uploaded the photos and stories into a Voter’s Choice ballot where voters could pick their favorite fan styles.
Julie
Ballot promotions are massive campaigns that help you build your audience and your database, plus generate a lot of revenue in the process! These are significant promotional opportunities. A traditional ballot that you are probably familiar with is a “Best Of” city wide ballot where you can vote on the best businesses in your city. BUT you can also run NICHE BALLOTS and SPORTS provides a perfect opportunity to do so
Julie
Other type
Julie
Other types of ballots to run: Best Mascot, School Spirit
Julie
Other types of ballots to run: Best Mascot, School Spirit
Julie
Surveys are a great way to COLLECT DATA and better understand your audience
The News Tribune created a CUSTOM Engaged their audience
Infographic created from results and posted in print and online!
ASK: How did you guys come up with the idea survey to create an infographic? It’s the first time we’ve seen a partner do this
Emily
To promote the opening of the museum
FOR the pro football hall of fame
Emily
Dine in-only
REALLY QUALITY restaurants – prospecting matters!
Valued at $175, buy The Seattle Times Pizza Passport for just $59 and get one FREE, large two-topping pizza at each of our participating restaurants:
Zeeks Pizza (Belltown, Ravenna, Greenlake, Phinney Ridge, West Seattle, Queen Anne, North Queen Anne, Lynnwood, Bothell locations)
Stellar Pizza (Georgetown)
Flying Squirrel Pizza Company (Seward Park, Maple Leaf, Georgetown)
Via Tribunali (Capitol Hill, Georgetown, Fremont, Queen Anne)
Pizzeria 22 (West Seattle)
Jet City Pizza (Kenmore, Bothell/Mill Creek, Mt. Vernon, Newcastle, Marysville, Cathcart/Clearview locations)
Ballard Pizza Company / Frelard Pizza Company
NYP Bar & Grill (Queen Anne)
Julie
BRING JJ IN HERE – ask him how he approaches selling football
JJ
We have our first brainstorm meeting in March (what’s different, what should we add, who should we reach, etc.)
Have our sponsorship packages developed by April
They’re already securing their sponsors now – Kilt always happens
Hit up participants right after Labor Day
JULIE HERE – not JJ
2. Bundle and sell a season long package that includes several promotion types that span the entire season. Then, you are secure in your ad budget all season long.
JULIE HERE – not JJ
3. Don’t think transactionally. Don’t sell a one-off. Sell a campaign that has frequency. Football lasts 21 weeks (built in frequency) –makes a lot of sense for longer term campaigns.
Julie
Julie
Julie
Julie
To have sales success you need to have buy-in from your team
How are you exciting the sales team?
its all about the cash! Spiffs/bonuses
3. Split your staff into teams and assign captains/coaches have them battle out – award pizza parties for winners
4. Send out daily updates on who’s in the lead and who has sold sponsorships
Create Teams
What are you doing in the sales meeting
Do you have anything on the wall – wall of fame
What spiffs/bonuses do you offer
How do you excite them?
How do you maintain that excitement?
What materials do you give them? Sales sheet? Playbook?
Sales packages – can you share?
How do you give them advertisers to target?
Julie
Have materials ready for your sales staff
One-sheet that is customer-facing – how the program works, what they receive
but one that is also internal that explains the game
Why we are doing this/why its cool/helps them remember what to say in front of a client
Julie – ask JJ
Common advertisers - beer & liquor distributors, sports bars
We’ve also had tire dealers, airlines, jewelry & watch stores
Julie
You should also provide Advertisers to target to your sellers
Car dealers/service providers/HVAC/
Grocery
Restaurant
Home improvement
Restaurants/Bars and Grills
Beer Distributors
POST THE LINK TO THE SALESKIT IN THE WEBINAR CHANNEL
When putting together your sponsorship packages you’ll want to consider all of these assets as well as other assets you will have available to promote the game – this should be an INTEGRATED package
You might consider having 1-2 presenting or title sponsorships available
Offer to include your sponsors as a VIP picker
You should include your core product
HEAVY on digital including email and social
And most importantly you can offer an email opt-in to your title sponsor on the registration page – this has IMMENSE value
When it comes to Supporting sponsors you could have dozens of sponsors here
The package will include a lot of the same elements but scaled back somewhat
Certainly offer to integrate your sponsor into the game as a VIP pickers
Julie
DOWNLOAD PACKAGES at this URL – in the PLAYBOOK!
Emily
Julie
Print premium in special NFL section – integrate ads into content
Show URL prominently
WEEKLY PRIZES DRIVE PARTICIPATION
Emily
But like I said one of the keys to really making this a success was the Live On-Air Promotion and the tie-in to their talent
Kyle Kraska encouraged viewers to participate in the Ultimate Pigskin Picks during his 5pm sportscast each Wednesday during the season.
Kyle shared a few of his predictions and tells viewers to visit CBS8.com to play along and win!
The Title sponsor was included in all of these elements
Emily
Emily – ask JJ to talk about the weekly videos and “blondes vs brunettes”
Weekly interview vlogs – beat the Kilt Girls
Blonde vs brunette – interesting spin on it
Emily
Email drives the MAJORITY of participation
It’s now the ULTIMATE smartphone app
The most used app on your phone
We’ve reached the tipping point – it is MOBILE FIRST
DESIGN EMAILS FOR MOBILE
Design emails for links being clicked by FINGERS
INCLUDE COUPONS on your weekly reminder emails
But like I said one of the keys to really making this a success was the Live On-Air Promotion and the tie-in to their talent
Kyle Kraska encouraged viewers to participate in the Ultimate Pigskin Picks during his 5pm sportscast each Wednesday during the season.
Kyle shared a few of his predictions and tells viewers to visit CBS8.com to play along and win!
The Title sponsor was included in all of these elements
Fixed homepage placement like the State Journal Register did here
But like I said one of the keys to really making this a success was the Live On-Air Promotion and the tie-in to their talent
Kyle Kraska encouraged viewers to participate in the Ultimate Pigskin Picks during his 5pm sportscast each Wednesday during the season.
Kyle shared a few of his predictions and tells viewers to visit CBS8.com to play along and win!
The Title sponsor was included in all of these elements
But like I said one of the keys to really making this a success was the Live On-Air Promotion and the tie-in to their talent
Kyle Kraska encouraged viewers to participate in the Ultimate Pigskin Picks during his 5pm sportscast each Wednesday during the season.
Kyle shared a few of his predictions and tells viewers to visit CBS8.com to play along and win!
The Title sponsor was included in all of these elements
Love this social media post because it follows good best practices – use imagery, don’t just make it salesy – they announce winners first and congratulate them on perfect picks, and promote weekly and national prizes
RUN it on your Facebook page or a Facebook Page of your sponsor
Run it on as many as you like
Love this social media post because it follows good best practices – use imagery, don’t just make it salesy – they announce winners first and congratulate them on perfect picks, and promote weekly and national prizes
RUN it on your Facebook page or a Facebook Page of your sponsor
Run it on as many as you like
Using contest entries as CONTENT – look at all the Likes and Shares!
NEW snap feature - you can upload photos in your snap stories now! Create images that could have codewords in it
Love this social media post because it follows good best practices – use imagery, don’t just make it salesy – they announce winners first and congratulate them on perfect picks, and promote weekly and national prizes
RUN it on your Facebook page or a Facebook Page of your sponsor
Run it on as many as you like
Julie
Julie – Q&A
When do you start selling?
How do you choose which audience engagement campaigns to include in the football bundle? pickem/ig/ballot/survey
Do you have several packages available? Different price ranges?
What are the dates? When does pro football start?
Is the survivor game optional?
How can I learn more about high school & college?
Recording available on lab secondstreetlab.com/football
How many sponsors should I secure?
Should my staff be vips?
What are good ideas for local prizes?
What is part of the sales package?
Pricing should be based on the media involved
The contest is just a part of that and should be baked in
What promotions should I run as well as pro football?
We don’t broadcast football - should I still run the promotion - won’t it just drive viewers to the competition?