With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.

1. 4 Ideas to Generate
Revenue NOW
& how to make it happen!

2. First things first…
Julia Miller
Customer Success
Representative
jmiller@uplandsoftware.com
Matt Hummert
Customer Success
Manager
mhummert@uplandsoftware.com

3. Do you have
questions?
Ask in the GoToWebinar
Panel during the webinar,
and we will answer them at
the end!

4. Advertiser Showcases

5. Benefits

6. Benefits of Advertiser
Showcases
Show off multiple
advertisers at once

7. Benefits of Advertiser
Showcases
More revenue than single-
advertiser campaigns

8. Benefits of Advertiser
Showcases
Fits into special sections and
special programming – Weddings,
Home and Garden, etc.

9. Benefits of Advertiser
Showcases
Standalone program with BIG
dollars or complements in person
events

10. How to Sell

11. How to Sell Advertiser
Showcases
Robust, multimedia package that
advertisers can buy into: Presence
on the advertiser showcase AND
their own sweeps landing page
secondstreet.com/sales-one-sheets

12. How to Sell Advertiser
Showcases
Their own individual sweepstakes
with personalized lead-gen and
opt-ins

13. Case Studies

14. Hurricane Expo
• In-person event turned into a virtual
advertiser showcase
• This showcase split local hurricane
preparedness businesses into different groups
• Such as Roofing, Insurance, and
Electricians
• Each sponsor was offered a chance to include
a video of their services as well as run a
sweepstakes with lead-generation questions
• $39,750 revenue
Sun Coast Media Group, Venice, FL

15. Baby Fair
• Title sponsor: Lutheran Health Network
• Had 15 webinars on different topics such as:
• Pregnancy questions
• Child’s challenging behavior
• And more!
• Each sweepstakes had an average of 90+
entries, & each sweepstakes had a $50 prize for
entrants to enter to win
• $21,000 revenue
WMEE-FM, Fort Wayne, IN

16. Brackets

17. Benefits

18. Benefits of Brackets
Repeat engagement & site traffic

19. Benefits of Brackets
Multiple rounds of exposure
for your advertiser

20. Benefits of Brackets
Sell as an annual for bigger
revenue commitment

21. How to Sell

22. How to Sell Brackets
Sell as an annual campaign
6-12 brackets per year to a
title sponsor

23. How to Sell Brackets
Lead-gen for sponsors
(& new lead-gen each month for an annual deal)

24. Case Studies

25. Music to My Beers
Beer Bracketology
• Promoted and incorporated into
station’s podcast Music to My Beers
• 97 said “Yes, I want to receive a monthly
beer newsletter from Music to My
Beers!”
• 305 opt-ins for other station newsletters
• Planning more brackets for other
podcasts!
WRBR-FM, South Bend, IN

26. #inUTAH Bracket Challenge
• Sponsored by the Utah Governor’s
Office of Economic Development
• “Let’s do all we can to slow the spread of
COVID-19, while we strengthen Utah’s
economy by supporting locally owned
businesses”
• About 2,000 votes per bracket
• $50,000 revenue
KSFI-FM, Salt Lake City, UT

27. National Sweeps

28. National Sweepstakes in 2021
$6,600
Sweepstakes
Car Payments
For a Year
$5,000
Sweepstakes
Home Improvement
Giveaway
$1,500
Sweepstakes
Staycation
Giveaway
$1,500
Sweepstakes
Back-to-School
Shopping Spree
$15,000
Sweepstakes
Rent or Mortgage
for a Year
$4,800
Sweepstakes
Win Groceries
for a Year

29. National Sweepstakes in 2021
$6,600
Sweepstakes
Car Payments
For a Year
$5,000
Sweepstakes
Home Improvement
Giveaway
$1,500
Sweepstakes
Staycation
Giveaway
$1,500
Sweepstakes
Back-to-School
Shopping Spree
$15,000
Sweepstakes
Rent or Mortgage
for a Year
$4,800
Sweepstakes
Win Groceries
for a Year

30. Benefits

31. Benefits of National
Sweeps
You can choose your own theme!

32. Benefits of National Sweeps
National prizes provided by
Second Street

33. Benefits of National
Sweeps
Attract many participants with
national prize & that gives more
exposure to your local sponsor
and local prize offerings

34. Benefits of National
Sweeps
Grow both your database and
your advertiser’s database

35. Benefits of National Sweeps
We provide many resources – easy
and efficient for large teams AND
small teams!

36. How to Sell

37. How to Sell National
Sweeps
Prospect the right advertisers for
your theme

38. How to Sell National
Sweeps
Create a multimedia package that
includes digital, core media, and
email

39. How to Sell National
Sweeps
Be sure to include lead-gen and an
opt-in for your advertiser in your
multimedia package

40. Case Studies

41. The Great Auto
Sweepstakes!
• Sponsored by Keystone Auto Sales
– great lead-gen for sponsor
• 1,150+ entries
• 85 new opt-ins
• 119 said YES to “Are you currently in
the market for a vehicle?”
• $3,000 revenue
Pocono Record, Stroudsburg, PA

42. Gary & Nelson’s $15,000
Year End Bonus
• Sponsored by Liberty First Credit Union
• 8,000 entries
• 2,000+ NEW opt-ins for the KFGE database
• 1,500 opt-ins for the Credit Union’s database
• Generated leads for Credit Union:
• 408 people said they would like to purchase a
new car in 6 months
• $15,000 revenue
KFGE-FM, Lincoln, NE

43. Recurring Revenue

44. 2 Types

45. 1. ‘Of the Month’ Campaign
• Sponsorship model of revenue with big
dollar monthly investment
• Generate leads over time with a unique
lead-gen question each month
• Examples:
• Baby of the Month
• Athlete of the Month
• Teacher of the Month
• Hometown Heroes
• Nurse of the Month

46. 2. Annual Buys with
Lead-Generation Campaigns
• Understand advertiser’s profit centers/sales cycles
• Create custom advertiser campaigns based on
those specific sales cycles
• Generate qualified leads with each campaign &
use HOT LEADS
• Example HVAC Advertiser:
• Q1 – Furnace Maintenance
• Q2 – AC Service / Prep
• Q3 – Energy Efficiency
• Q4 – Furnace Service / Prep

47. Benefits

48. Benefits of Recurring
Revenue
NOT a one-off - much better for
your advertisers AND better for
you/your sellers

49. Benefits of Recurring
Revenue
BIG revenue on monthly
billing cycle

50. Benefits of Recurring
Revenue
You can give advertiser unique
lead-gen questions with each new
month or new promotion – they can
build customer profiles over time

51. How to Sell

52. How to Sell Recurring
Revenue
Prospect advertisers with bigger
budgets

53. How to Sell Recurring
Revenue
Create a multimedia package that
lasts 9-12 months
secondstreet.com/sales-one-sheets

54. How to Sell Recurring
Revenue
Sell as an annual deal that hit your
advertiser’s different sales
cycles and profit centers
throughout the year

55. Case Studies

56. Skinner’s Hometown Heroes
• Sponsored by Skinner’s Grocery
• Prize: $250 Skinner’s gift card to
winning hometown hero each
month
• Different lead-gen questions each
month
• $1,500 Revenue each month
• $18,000 Revenue
Longview News-Journal, Longview, TX

57. Chick-fil-A Monthly
Photo Contest
• Sponsored by Chick-fil-A
• Seasonally themed photo contest
each month
• Helping Chick-fil-A drive app
downloads with families & helping
keep their presence strong in the
community
• $24,000 Revenue
The Pilot, Southern Pines, NC

58. Resources

59. lab.secondstreet.com

60. secondstreet.com/sellers-guide

61. secondstreet.com/sales-one-sheets

62. secondstreet.com/turnkeys

63. Virtual
Summit 2021
Starting Monday, June 7th!

64. Thank You!
Julia Miller
Customer Success
Representative
jmiller@uplandsoftware.com
Matt Hummert
Customer Success
Manager
mhummert@uplandsoftware.com