Sydney Sloan, Limited Partner @ Stage 2 Capital Keshila Shannon, SVP, Head of Marketing @ Lever Mark Jung, VP of Marketing @ Sales Impact Academy Prelini Udayan-Chiechi, SVP Global Marketing @ Zendesk The most commonly asked questions from investors & CEO’s to heads of marketing is, “If I were to give you a million dollars how would you spend it?” The answer is, “it depends.” Putting the right demand generation strategy in place isn’t as easy as putting a coin in the slot machine. In this session, each of our panelists will share how they have developed techniques to increase the odds of demand gen success from growth hacking, media takeovers and integrated campaign strategies that scale globally.