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5 Promotions Trends for 2013

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Upland Second Street
Upland Second Street

In the world of online promotions, 2012 has been the year of expansion and integration. Everywhere we looked, we saw increased flexibility and synthesis. Deals evolved into richly varied deals stores, contests migrated from desktop websites to Facebook and mobile devices, and year-long promotions calendars were created to keep track of it all. It was an exciting and flourishing year, and bodes well for the continuing maturation and growth of online promotions in 2013. And now, without further ado, the top 5 promotions trends for 2013. Get the full story: http://bit.ly/WZuLSC

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5 TRENDS FOR 2013 Promotions strategies for savvy media companies
WHY PROMOTIONS?
THAT’S WHY.
WHAT’S SO… TRENDING?
#1 PROMOTIONS CALENDARS
THE KEY TO INTEGRATED PROMOTIONS PLANNING IS A COMPREHENSIVE CALENDAR
WHY CALENDARS?
IN 2012, GATEHOUSE MEDIA GENERATED $3 MILLION FROM CONTESTING ALONE (THANKS TO THEIR COMPREHENSIVE CALENDAR) GET THE FULL STORY
#2 DEAL DIVERSITY
IT’S NOT ALL ABOUT RESTAURANTS & MASSAGES ANYMORE
YOU GOTTA DIVERSIFY RESTAURANTS | RETAIL | TRAVEL | RECREATION | EVENTS | BEAUTY | SERVICE GET THE FULL STORY
#3 DEALS STORES
GROW YOUR REVENUE EXPAND YOUR DEAL MIX KEEP YOUR SUBSCRIBERS ENGAGED
GROW YOUR REVENUE EXPAND YOUR DEAL MIX KEEP YOUR SUBSCRIBERS ENGAGED AT THE SAME TIME!
DO IT WITH DEALS STORES GET THE FULL STORY
#4 MOBILE UPLOADING
UPLOAD PHOTO & VIDEO DIRECTLY FROM A MOBILE DEVICE
WHAT DOES THAT MEAN?
INCREASED FLEXIBILITY WITH CONTESTING GET THE FULL STORY
#5 FACEBOOK CONTESTING
CONTESTS ARE INCREASINGLY BEING RUN ON FACEBOOK EVERYBODY’S DOING IT
YOU SHOULD TOO (SERIOUSLY)
AT LEAST, YOU SHOULD IF YOU LIKE: REACHING A BROADER AUDIENCE FREE PROMOTIONAL TOOLS MAKING YOUR ADVERTISERS HAPPY (YEAH, WE THOUGHT SO) GET RELATED STORIES
SO THERE YOU GO: 1 PROMOTIONS CALENDAR 2 DEAL DIVERSITY 3 DEAL STORES 4 MOBILE UPLOADING 5 FACBOOK CONTESTING 6 SUCCESS!
FOR MORE HELPFUL INFORMATION ABOUT PROMOTIONS: VISIT THE PROMOTIONS LAB

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Editor's Notes

  1. Example of deals store