2021 Second Street Awards
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At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
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2021 Second Street Awards
- 1. Second Street Awards The 12th Annual Webinar starting shortly…
- 2. Second Street Awards The 12th Annual
- 3. First things first… Liz Huff Director of Customer Success Julie Foley Senior Customer Success Manager Julia Miller Customer Success Representative Tim D’Avis Senior Digital Strategy Consultant
- 4. Second Street Awards The 12th Annual
- 5. The Categories Purpose Awards Best Advertiser Lead-Gen Campaign Best ‘Best Of’ Ballot Best Branded Content Campaign Best COVID-Inspired Campaign Best Editorial & Programming Campaign Best Email Newsletter Campaign Best List-Builder Campaign Best National Sweepstakes Campaign Best Recurring Revenue Campaign Best Sponsored Campaign Technical Awards Best Advertiser Showcase Best Birthday Campaign Best Email Campaign Best Event Sign-Up Best Niche Ballot Best Photo Contest Best Poll Best Quiz Best Sweepstakes Best Video Contest Best Voting Bracket Program Awards Best Advertiser Program Best Email Program Best Small Market Program Best Mid-Size Market Program Best Large Market Program Best Groupwide Strategy Campaign of the Year
- 6. Do you have questions? Ask in the GoToWebinar Panel during the webinar, and we will answer them at the end!
- 7. Chat NOW with Success! lab.secondstreet.com 10am - 4pm CT, Monday-Friday
- 8. Purpose & Technical Awards Recognizing the best promotions and email campaigns
- 10. Community Over Crisis The Sumter Item Sumter, SC
- 11. AutoNation Mask Up South Florida Sun Sentinel Fort Lauderdale, FL
- 12. #SupportLocal Sweepstakes WMEE-FM & WGHQ-FM Fort Wayne, IN
- 13. Park City Community Bulletin Board Park Record Park City, UT
- 14. Salute to Healthcare Workers & Emergency Personnel Renda Broadcasting Indiana, PA
- 15. And the winner is… Chime in for Changemakers Gannett McLean, VA
- 16. Best Photo Contest Technical Award
- 17. Win a Free AC Unit with Installation WBYR-FM 225 Acadian House $10K Kitchen Giveaway 225 Magazine Michigan Wildlife Council Fishing Photo Contest Detroit Free Press Backyard Makeover & Miracle on Your Street The Daily News secondstreet.com/2021photos
- 18. And the winner is… Military Photo Contest Projects Pittsburgh Post-Gazette Pittsburgh, PA
- 19. Best Email Newsletter Campaign Purpose Award
- 20. Coronavirus News Southeast Missourian Cape Girardeau, MO
- 23. And the winner is… From the Newsroom Green Valley News Green Valley, AZ
- 25. Wild & Wonderful Summer Getaway Giveaway New South Media 2020 Blue Water Spa Refresh & Restore WRAL-TV The FUGE Wedding Reception Sweepstakes Bucks County Courier Times Mr. Electric LED Landscape Lighting Giveaway WMEE-FM secondstreet.com/2021sweepstakes
- 26. And the winner is… Traeger Grill Giveaway Citrus County Chronicle Crystal River, FL
- 28. Who’s Your Dave & Chuck Lockdown Twin? WRIF-FM Test Your Medicare Knowledge Palm Beach Post Summer of Gordon – Name the Ingredient WFXG-TV Financial Preparedness Quiz syracuse.com secondstreet.com/2021quizzes
- 29. And the winner is… Test Your Home Buying IQ KLQQ-FM Clearmont, WY
- 31. The Great 2020 Gas Giveaway Federated Ft. Wayne Ft. Wayne, IN
- 33. Montcalm Community College Stay Close, Go Far The Daily News Greenville, MI
- 34. Spice Hunter Campaign St. Louis Magazine St. Louis, MO
- 35. And the winner is… Air Conditioning Sweepstakes Fort Collins Coloradoan Fort Collins, CO
- 36. Best Niche Ballot Technical Award
- 37. Salute to Nurses The Oklahoman Best in Business 2020 Colorado Springs Business Journal Hannaford Recipe Contest Keene Sentinel HighSchoolOT Honors WRAL-TV secondstreet.com/2021nicheballots
- 38. And the winner is… Best Wedding Services in Calgary Avenue Calgary Calgary, AB
- 39. Best Sponsored Campaign Purpose Award
- 40. 2020 Coors Light Pro Football Contest Leighton St. Cloud St. Cloud, MN
- 42. #inUTAH Bracket Challenge KSFI-FM Salt Lake City, UT
- 44. And the winner is… Philadelphia’s Virtual Dog Walk WMGK-FM Philadelphia, PA
- 45. Best Email Campaign Technical Award
- 46. Community Marketing Grant Email The Taos News Enter to Win: Bob Seger Prize Pack WCSX-FM Warehouse Liquidation Sale KY3-TV secondstreet.com/2021emails
- 47. And the winner is… Country 102.5 Artist Targeted Emails WKLB-FM Boston, MA
- 48. Best Editorial & Programming Campaign Purpose Award
- 49. Chicago Madness: Best Moments in Chicago Sports History WGN-TV Chicago, IL
- 50. Florida Covid-19 Lockdown Poll Northwest Florida Daily News Fort Walton Beach, FL
- 51. Father’s Day ”Dad Jokes” Sweepstakes WDAF-TV Kansas City, MO
- 52. Music to My Beers – Beer Bracketology WRBR-FM South Bend, IN
- 53. And the winner is… Dave & Chuck Fan Feud WRIF-FM Detroit, MI
- 54. Best Event Sign-Up Technical Award
- 55. Teddy Bear Clinic Fredericksburg Parent and Family Be Well 2020 Campaign St. Louis Magazine Back to School: Coping with Anxiety KPRC-TV Voters’ Choice Awards Virtual Event WRAL-TV secondstreet.com/2021events
- 56. And the winner is… Women’s Virtual Expo News Tribune La Salle, IL
- 57. Best Branded Content Campaign Purpose Award
- 58. AAA College Admissions Guide – Financing College Newsday Melville, NY
- 59. Revolution Farms Lettuce Campaign GRKids.com Grand Rapids, MI
- 60. Human Trafficking Quiz The Daily Sentinel Grand Junction, CO
- 61. 2020 Census Quiz Pocono Record Stroudsburg, PA
- 62. And the winner is… Culligan Water Trivia Quiz KAVU-TV Victoria, TX
- 63. Best Voting Bracket Technical Award
- 64. ROH Bracket of Honor Ring of Honor Card of the Month Bracket Creative Scrapbooker STL Sports Showdown St. Louis Post-Dispatch Christmas Movie Bracket WDIV-TV secondstreet.com/2021brackets
- 65. And the winner is… Mutt Madness WKML-FM Fayetteville, NC
- 66. Best ‘Best Of’ Ballot Purpose Award
- 67. Best of NOCO NOCO Style Loveland, CO
- 68. Best of Palm Beach Palm Beach Post West Palm Beach, FL
- 70. 2020 Best of the Best Chattanooga Times Free Press Chattanooga, TN
- 71. And the winner is… Readers’ Choice Billings Gazette Billings, MT
- 72. Best Advertiser Showcase Technical Award
- 73. Hurricane Expo Sun Coast Media Group 12 Days of Christmas Giveaways WILX-TV Now Hiring – Job Fair Chattanooga Times Free Press secondstreet.com/2021showcases
- 74. And the winner is… Virtual Home and Garden Show Leighton Alexandria Alexandria, MN
- 76. Blitz Game of the Week Polls WOI-TV Drag Queens Reading at the Library Poll Idaho State Journal The Fluoride Poll KXLY-TV Hash House A-Go-Go | Offensive Lineman of the Year KHKR-AM secondstreet.com/2021polls
- 77. And the winner is… Editorial Polls Series Chattanooga Times Free Press Chattanooga, TN
- 79. The Great Auto Sweepstakes! Pocono Record Stroudsburg, PA
- 80. The Bear’s Bankroll WRBR-FM South Bend, IN
- 81. Groceries for a Year KNDE-FM College Station, TX
- 83. And the winner is… Gary & Nelson’s $15,000 Year End Bonus KFGE-FM Lincoln, NE
- 84. Best Birthday Campaign Technical Award
- 85. WGN-TV Chicago, IL Distinctly Montana Magazine Bozeman, MT Beasley Philadelphia Philadelphia, PA Daily Herald Chicago, IL secondstreet.com/2021birthday
- 86. And the winner is… WTTS-FM Indianapolis, IN
- 90. Cover Kids Search MetroFamily Oklahoma City, OK
- 91. And the winner is… The Great Grocery & Gas Giveaway WJHL-TV Johnson City, TN
- 92. Best Video Contest Technical Award
- 93. Battle of the Bands Folio Weekly Rockin’ Wars 2020 WCSX-FM My Kids Got Talent Daily Journal Thank a Nurse Austin American Statesman secondstreet.com/2021videos
- 94. And the winner is… Oh Say Can You Sing WJXT-TV Jacksonville, FL
- 95. Best Recurring Revenue Campaign Purpose Award
- 96. Baptist Health Juice Quiz Campaign WJXT-TV Jacksonville, FL
- 97. Amazing Teachers Ocala Star & Gainesville Sun Ocala & Gainesville, FL
- 98. St. Louis Hometown Champions St. Louis Magazine St. Louis, MO
- 99. And the winner is… All Things Culinary & Ozarks Big Bites KYTV-TV Springfield, MO
- 100. Program Awards Companies whose overall strategies rose above the rest
- 101. Best Email Program Program Award
- 104. Best Advertiser Program Program Award
- 107. Best Small Market Program Program Award
- 110. Best Mid-Size Market Program Program Award
- 113. Best Large Market Program Program Award
- 116. Best Groupwide Strategy Program Awards
- 119. Campaign of the Year The best of the best
- 120. Campaign of the Year Winner Community Photo Campaign The Pilot Southern Pines, NC
- 121. Second Street Awards The 12th Annual