This document outlines an awards ceremony for promotions programs. It provides an agenda for the ceremony with categories, nominees, and winners. The categories include contests, ballots, quizzes, ecommerce programs, and promotions campaigns. Descriptions and organizations for each nominee are listed, followed by the winner. The document promotes engagement on social media and opportunities to win prizes for participation.

1. #SecondStreetAwards#SecondStreetAwards

2. #SecondStreetAwards#SecondStreetAwards
Your host
Matt Coen
President & Co-Founder
@mcoen

3. #SecondStreetAwards#SecondStreetAwards
Presenters
Julie
Foley
@julie_foley
Liz
Crider
@emcrider
Matt
Chaney
@mattchaney
Emily
Thousand
@emilythousand

4. #SecondStreetAwards#SecondStreetAwards
Questions?
Ask in the GoToWebinar panel

5. #SecondStreetAwards#SecondStreetAwards
Follow @secondstreetlab on Twitter!
#SecondStreetAwards

6. #SecondStreetAwards#SecondStreetAwards
Want to win an exclusive prize?

7. #SecondStreetAwards#SecondStreetAwards
Best Acceptance Tweet

8. #SecondStreetAwards#SecondStreetAwards
Best Watch Party Photos

9. #SecondStreetAwards#SecondStreetAwards
Best Overall Tweet

10. #SecondStreetAwards#SecondStreetAwards
$0
$10
$20
$30
$40
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$60
$70
$80
$90
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
INBILLIONS
source: Borrell Associates

11. #SecondStreetAwards#SecondStreetAwards
secondstreetlab.com
Playbooks
How-TosCase Studies

12. #SecondStreetAwards#SecondStreetAwards
summit.secondstreet.com
St. Louis | June 6-7, 2016

13. #SecondStreetAwards#SecondStreetAwards

14. #SecondStreetAwards#SecondStreetAwards
Categories
Contests
Best Video & MP3 Contest
Best Sweepstakes
Best National Sports Contest
Best Local Sports Contest
Best Photo Contest
Best #PhotoSweepstakes
Best Overall Contest Program
Ballots
Best Metro Ballot
Best Niche Ballot
Best Overall Ballot Program
Quizzes
Best Native Quiz
Best Sponsored Quiz
Best Editorial Quiz
Best Overall Quiz Program
Ecommerce
Best Ecommerce Offer
Best Card
Best Overall Ecommerce Program
Best Promotion to Achieve
an Advertiser’s Goal
Best Advertiser Quiz
Best Advertiser Sweepstakes
Best Overall Advertiser Program
Best Promotions Program
Best Small Market Promotions Program
Best Mid-Size Market Promotions Program
Best Large Market Promotions Program
Best Group-Wide
Promotions Strategy Best Overall PromotionBest Promotions Campaign

15. #SecondStreetAwards#SecondStreetAwards
UP NEXT… NATIONAL SPORTS CONTEST NICHE BALLOTADVERTISER QUIZ

16. #SecondStreetAwards#SecondStreetAwards
Master of All
Garages
CIFM-FM
Kamloops, BC
School Spirit
Photo Contest
Record-Journal
Meriden, CT
Peugot Baby
of the Year
Sunday World
Dublin, Ireland
Cutest Baby
Contest
WPXY-FM
Rochester, NY
Puppy Love
WLMG-FM
New Orleans, LA

17. #SecondStreetAwards#SecondStreetAwards
WINNER: Cutest Baby Contest
WPXY-FM – Rochester, NY

18. #SecondStreetAwards#SecondStreetAwards
UP NEXT… ADVERTISER QUIZ VIDEO & MP3 CONTESTNICHE BALLOT

19. #SecondStreetAwards#SecondStreetAwards
2015 Bracket Challenge
KKFN-FM
Denver, CO
Texomas Auto Racing
KFDX-TV
Wichita Falls, TX
Auto Racing Challenge
Bristol Herald Courier
Bristol, VAUPick’Em
Pro Football
Northwest Herald
Crystal Lake, IL
Football
Pick’Em League
Steamboat
Pilot & Today
Steamboat Springs, CO

20. #SecondStreetAwards#SecondStreetAwards
WINNER: UPick’Em Pro Football
Northwest Herald – Crystal Lake, IL

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UP NEXT… NICHE BALLOT LOCAL SPORTS CONTESTVIDEO & MP3 CONTEST

22. #SecondStreetAwards#SecondStreetAwards
What’s Your
Stampede Get
Up?
CFGQ-FM
Calgary, AB
What’s Your Home
Decor Personality?
WPSD-TV
Paducah, KY
How Haunted is
Your House?
WJW-TV
Cleveland, OH
How Well Do You
Know the Flu or
Common Cold?
KYTV-TV
Springfield, MO
Tallulah’s Gadget
Quiz
Inside Columbia
Magazine
Columbia, MO

23. #SecondStreetAwards#SecondStreetAwards
WINNER: What’s Your Home Decor Personality?
WPSD-TV - Paducah, KY

24. #SecondStreetAwards#SecondStreetAwards
UP NEXT…UP NEXT… VIDEO & MP3 CONTEST SWEEPSTAKESLOCAL SPORTS CONTEST

25. #SecondStreetAwards#SecondStreetAwards
Giving Back Awards
Coastal
Virginia Magazine
Virginia Beach, VA
Golden Teddy Awards
Parent Map
Seattle, WA
Wedding Awards
Northshore Magazine
Boston, MA
The Best Pizza in Dallas
D Magazine
Dallas, TX
Fans’ Choice
Awards
The Daily Sentinel
Grand Junction, CO
Best Ever Sooner
Tulsa World
Tulsa, OK

26. #SecondStreetAwards#SecondStreetAwards
WINNER: Wedding Awards
Northshore Magazine – Boston, MA

27. #SecondStreetAwards#SecondStreetAwards
UP NEXT… LOCAL SPORTS CONTEST NATIVE QUIZSWEEPSTAKES

28. #SecondStreetAwards#SecondStreetAwards
The Official Forsyth Dance Off
Forsyth County News
Cumming, GA
Be the Opener for
Finger Eleven Contest
CIFM-FM
Kamloops, BC
#BirthdayBash20
5 Minutes of Fame
WHTA-FM
Atlanta, GA
ABC 15 Salutes
Arizona Veterans
KNXV-TV
Phoenix, AZ

29. #SecondStreetAwards#SecondStreetAwards
WINNER: ABC 15 Salutes Arizona Veterans
KNXV-TV – Phoenix, AZ

30. #SecondStreetAwards#SecondStreetAwards
UP NEXT… SWEEPSTAKES #PHOTOSWEEPSNATIVE QUIZ

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Football Player
of the Week
WYMG-FM
Chatham, IL
Athlete of
the Week
TH Media
Dubuque, IA All-Star Cheer Challenge
KMYS-TV
San Antonio, TX
Big 22 Players
to Watch
WSOC-TV
Charlotte, NC
Friday
Night
Blitz
WJAX-TV
Jacksonville, FL

32. #SecondStreetAwards#SecondStreetAwards
WINNER: Football Player of the Week
WYMG-FM – Chatham, IL

33. #SecondStreetAwards#SecondStreetAwards
UP NEXT… NATIVE QUIZ CARD#PHOTOSWEEPS

34. #SecondStreetAwards#SecondStreetAwards
Jewelry
Giveaway
Opelika-Auburn
News
Opelika, AL
Grocery
Giveaway
WXMI-TV
Grand
Rapids, MI
The Gift of
Magic Giveaway
KCLR-FM, KATI-FM
Columbia, MO
Cruze Into
Summer
WHAM-TV
Rochester, NY
Ameristar
Getaway
KMGH-TV
Denver, CO

35. #SecondStreetAwards#SecondStreetAwards
WINNER: Grocery Giveaway
WXMI-TV – Grand Rapids, MI

36. #SecondStreetAwards#SecondStreetAwards
UP NEXT… #PHOTOSWEEPS EDITORIAL QUIZCARD

37. #SecondStreetAwards#SecondStreetAwards
What’s Your Home
Energy IQ?
The Philadelphia
Inquirer
Philadelphia, PA
What is Your
Philadelphia Bike
Law IQ?
The Philadelphia Inquirer
Philadelphia, PA
Winter’s Coming:
Should You Repair or
Replace Your Heater?
Wisconsin State Journal
Madison, WI
What Color Should
You Paint Your Front
Door?
Richmond Times-Dispatch
Richmond, VA

38. #SecondStreetAwards#SecondStreetAwards
WINNER: What Color Should You Paint
Your Front Door?
Richmond Times-Dispatch – Richmond, VA

39. #SecondStreetAwards#SecondStreetAwards
UP NEXT… CARD ECOMMERCE OFFEREDITORIAL QUIZ

40. #SecondStreetAwards#SecondStreetAwards
My Tulsa Kids
Force
Tulsa Kids
Tulsa, IN
My
Seahawks
KIRO-AM
Seattle, WA
Odin
Mug Shot
KNDD-FM
Seattle, WA
Summer In
Steamboat
Steamboat
Pilot & Today
Steamboat Springs, CO
Q Selfie
Summer
WERQ-FM
Baltimore, MD

41. #SecondStreetAwards#SecondStreetAwards
WINNER: Odin Mug Shot
KNDD-FM – Seattle, WA

42. #SecondStreetAwards#SecondStreetAwards
UP NEXT… EDITORIAL QUIZ METRO BALLOTECOMMERCE OFFER

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Whatcom Taster Challenge
Bellingham Herald
Bellingham, WA
2015 Golf Card
The News Tribune
Tacoma, WA
Bella Vista Village Golf Card
KFSM-TV
Fort Smith, AR
Golf & Go 2015
KRTV-TV / KXLH-TV
Great Falls, MT
2015
’15 Pizza Passport
The Seattle Times
Seattle, WA

44. #SecondStreetAwards#SecondStreetAwards
WINNER: 2015 Golf Card
The News Tribune – Tacoma, WA
$59,796
2015

45. #SecondStreetAwards#SecondStreetAwards
UP NEXT… ECOMMERCE OFFER SPONSORED QUIZMETRO BALLOT

46. #SecondStreetAwards#SecondStreetAwards
Can You Pass the
U.S. Citizenship
Test?
The Arizona Republic
Phoenix, AZ
Can You Recycle
That? An Eco-
Friendly Quiz
Bangor Daily News
Bangor, ME
Who Said It, Yogi
Berra or Mike
Shannon?
St. Louis Magazine
St. Louis, MO
How Well do
You Know Kris
Kobach?
The Wichita Eagle
Wichita, KS
What’s Your Golf
Game Like?
Wisconsin State Journal
Madison, WI

47. #SecondStreetAwards#SecondStreetAwards
WINNER: How Well Do You Know Kris Kobach?
The Wichita Eagle – Wichita, KS

48. #SecondStreetAwards#SecondStreetAwards
UP NEXT… METRO BALLOT ADVERTISER SWEEPSSPONSORED QUIZ

49. #SecondStreetAwards#SecondStreetAwards
Gino’s Restaurant $29
for $50 on Dinner Only
225 Magazine
Baton Rouge, LA
Weeklong Kids Summer
Camp $99 Half-Day Week,
$190 Full Day Week
The San Diego Union-Tribune
San Diego, CA
Half Off Admission to
the 2015 Michigan
Renaissance Festival
WDIV-TV
Detroit, MI
Wild Waters $16
for One All Day
Admission Pass
The Fresno Bee
Fresno, CA
$50 for $100 for All Landscape
and Gardening Plants
from Farmers Exchange
Tri-City Herald
Kennewick, WA

50. #SecondStreetAwards#SecondStreetAwards
WINNER: Half Off Admission to the 2015
Michigan Renaissance Festival
WDIV-TV – Detroit, MI
$296,872

51. #SecondStreetAwards#SecondStreetAwards
Selfie Break
#SecondStreetAwards

52. #SecondStreetAwards#SecondStreetAwards
UP NEXT… SPONSORED QUIZ ECOMMERCE PROGRAMADVERTISER SWEEPS

53. #SecondStreetAwards#SecondStreetAwards
Best of the Fox
Northwest Herald
Crystal Lake, IL
Best of
Forsyth
Forsyth County
News
Cumming, GA
Cape County Choice Awards
Southeast Missourian
Cape Girardeau, MO
Best of
the Best
The Frederick
News-Post
Frederick, MD
Best of
Big D
D Magazine
Dallas, TX
Best of
the Best
Charleston
City Paper
Charleston, SC

54. #SecondStreetAwards#SecondStreetAwards
WINNER: Best of Forsyth
Forsyth County News – Cumming, GA

55. #SecondStreetAwards#SecondStreetAwards
UP NEXT… ADVERTISER SWEEPS BALLOT PROGRAMECOMMERCE PROGRAM

56. #SecondStreetAwards#SecondStreetAwards
Who’s Your
TV Mom?
The Atlanta Journal-
Constitution
Atlanta, GA
What Kind of
Driver Are You?
Greeley Tribune
Greeley, CO
What’s Your Favorite
Fall Activity?
KYTV-TV
Springfield, MO
Test Your Breast
Cancer Knowledge
WPSD-TV
Paducah, KY
Are You a
True 12?
Everett Daily Herald
Everett, WA

57. #SecondStreetAwards#SecondStreetAwards
WINNER: What Kind of Driver Are You?
Greeley Tribune – Greeley, CO

58. #SecondStreetAwards#SecondStreetAwards
UP NEXT… ECOMMERCE PROGRAM CONTEST PROGRAMBALLOT PROGRAM

59. #SecondStreetAwards#SecondStreetAwards
Win Some Wheels
WKDZ-FM
Cadiz, KY
Win a Whiter Smile
WPSD-TV
Paducah, KY
Cash Bash
Northwest Herald
Crystal Lake, IL
King Cakes for a Year Giveaway
WEZB-FM
New Orleans, LA

60. #SecondStreetAwards#SecondStreetAwards
WINNER: King Cakes for a Year Giveaway
WEZB-FM – New Orleans, LA

61. #SecondStreetAwards#SecondStreetAwards
UP NEXT… BALLOT PROGRAM QUIZ PROGRAMCONTEST PROGRAM

62. #SecondStreetAwards#SecondStreetAwards
KYTV-TV
Springfield, MO
The San Diego Union-Tribune
San Diego, CA
225 Magazine
Baton Rouge, LA
CincySavers
Cincinnati, OH
Plan!t Save
DeKalb County, IL

63. #SecondStreetAwards#SecondStreetAwards
WINNER: 225 Magazine
Baton Rouge, LA

64. #SecondStreetAwards#SecondStreetAwards
UP NEXT… CONTEST PROGRAM ADVERTISER PROGRAMQUIZ PROGRAM

65. #SecondStreetAwards#SecondStreetAwards
Charleston City Paper
Charleston, SC D Magazine
Dallas, TX
Coastal Virginia Magazine
Virginia Beach, VA
The Roanoke Times
Roanoke, VA

66. #SecondStreetAwards#SecondStreetAwards
WINNER: Charleston City Paper
Charleston, SC

67. #SecondStreetAwards#SecondStreetAwards
UP NEXT… QUIZ PROGRAM PROMOTIONS CAMPAIGNADVERTISER PROGRAM

68. #SecondStreetAwards#SecondStreetAwards
WKDZ-FM
Cadiz, KY
WPXY-FM
Rochester, NY
KMGH-TV
Denver, CO
The Kansas City Star
Kansas City, MO

69. #SecondStreetAwards#SecondStreetAwards
WINNER: WKDZ-FM
Cadiz, KY

70. #SecondStreetAwards#SecondStreetAwards
UP NEXT… ADVERTISER PROGRAM SMALL MARKET PROGRAMPROMOTIONS CAMPAIGN

71. #SecondStreetAwards#SecondStreetAwards
WSSP-FM
Milwaukee, WI
The Atlanta Journal-Constitution
Atlanta, GA
KYTV-TV
Springfield, MO
Wisconsin State Journal
Madison, WI
WJW-TV
Cleveland, OH

72. #SecondStreetAwards#SecondStreetAwards
WINNER: The Atlanta Journal-Constitution
Atlanta, GA

73. #SecondStreetAwards#SecondStreetAwards
UP NEXT… PROMOTIONS CAMPAIGN MID-SIZE MARKET PROGRAMSMALL MARKET PROGRAM

74. #SecondStreetAwards#SecondStreetAwards
WEZB-FM
New Orleans, LAWPSD-TV
Paducah, KY
KYTV-TV
Springfield, MO
Northwest Herald
Crystal Lake, IL

75. #SecondStreetAwards#SecondStreetAwards
WINNER: WPSD-TV
Paducah, KY

76. #SecondStreetAwards#SecondStreetAwards
UP NEXT… SMALL MARKET LARGE MARKETMID-SIZE MARKET

77. #SecondStreetAwards#SecondStreetAwards
Which Rodeo
Regular Are You?
KWJJ-FM
Portland, OR
Pigskin Picks
The News Tribune
Tacoma, WA
WPSD
Basketball
WPSD-TV
Paducah, KY
Summer Days
of Giveaways
417 Magazine
Springfield, MO

78. #SecondStreetAwards#SecondStreetAwards
WINNER: Pigskin Picks
The News Tribune – Tacoma, WA

79. #SecondStreetAwards#SecondStreetAwards
UP NEXT… MID-SIZE MARKET GROUP-WIDE STRATEGYLARGE MARKET

80. #SecondStreetAwards#SecondStreetAwards
The North Platte Telegraph
North Platte, NE
Forsyth County News
Cumming, GA
Greeley Tribune
Greeley, CO
WKDZ-FM
Cadiz, KY
WEEK-TV
Peoria, IL

81. #SecondStreetAwards#SecondStreetAwards
WINNER: WKDZ-FM
Cadiz, KY

82. #SecondStreetAwards#SecondStreetAwards
LARGE MARKET GROUP-WIDE STRATEGYUP NEXT… OVERALL PROMOTION

83. #SecondStreetAwards#SecondStreetAwards
KYTV-TV
Springfield, MO
The Canton Repository
Canton, OH
WPSD-TV
Paducah, KY
Richmond Times-Dispatch
Richmond, VA
WQSB-FM
Albertville, AL

84. #SecondStreetAwards#SecondStreetAwards
WINNER: KYTV-TV
Springfield, MO

85. #SecondStreetAwards#SecondStreetAwards
GROUP-WIDE STRATEGYUP NEXT… OVERALL PROMOTION

86. #SecondStreetAwards#SecondStreetAwards
The Charlotte Observer
Charlotte, NC
WXSS-FM
Milwaukee, WI
The Atlanta Journal-Constitution
Atlanta, GA
WJW-TV
Cleveland, OH

87. #SecondStreetAwards#SecondStreetAwards
WINNER: The Atlanta Journal-Constitution
Atlanta, GA

88. #SecondStreetAwards#SecondStreetAwards
UP NEXT… OVERALL PROMOTION

89. #SecondStreetAwards#SecondStreetAwards
WINNER: Scripps Media
Cincinnati, OH

90. #SecondStreetAwards#SecondStreetAwards

91. #SecondStreetAwards#SecondStreetAwards
And the winner is…

92. #SecondStreetAwards#SecondStreetAwards
What’s Your Home Decor Personality?
WPSD-TV - Paducah, KY

93. #SecondStreetAwards#SecondStreetAwards
Resources

94. #SecondStreetAwards#SecondStreetAwards
UP NEXT…
secondstreetlab.com/30in30

95. #SecondStreetAwards#SecondStreetAwards
secondstreetlab.com/quiz-playbook

96. #SecondStreetAwards#SecondStreetAwards
secondstreetlab.com/sellers-guide

97. #SecondStreetAwards#SecondStreetAwards
Promotions University
secondstreet.com/university
Sales, Planning, & Admin Courses Available

98. #SecondStreetAwards#SecondStreetAwards
summit.secondstreet.com
St. Louis | June 6-7, 2016

99. #SecondStreetAwards#SecondStreetAwards
Congratulations to all our winners!