This document discusses how media companies can generate revenue through Facebook advertiser contests. It provides case studies of radio, TV, and newspaper companies that saw success growing their Facebook likes, databases, and engagement through contests. Best practices are shared such as using sweepstakes, targeting prizes to audiences, and promoting contests through various advertising channels and email. Sample campaign packages tailored for different media are presented, with radio packages starting at $5,000 and TV and newspaper packages at $4,500-5,500. The document encourages media sales teams to leverage Facebook contests to generate new revenue from advertisers.
This document summarizes a webinar about using Facebook contests to generate leads, grow databases, and build likes for advertisers. It discusses how Facebook contests can be a major opportunity for advertisers, provides case studies of radio, TV, and newspaper advertisers who saw success, and offers best practices for prospecting clients, planning contests, and promoting them. The webinar emphasizes that Facebook contests can help advertisers make money, acquire new advertisers, and drive key metrics like leads, database growth, and likes.
The document summarizes Larry Kim's presentation on hacking Facebook ads on a small budget. The presentation provides tips on using paid social media ads strategically to promote the most engaging ("unicorn") content to generate more sales leads and traffic. Specifically, it recommends: 1) Identifying the top 1-2% of content posts that receive much higher engagement than average ("unicorns"); 2) Promoting only the unicorn content to achieve high relevance scores and lower costs per click/engagement; 3) Leveraging custom audiences and remarketing to further amplify the reach and performance of unicorn content promotion.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
FFF 2015 - Kick Your Website Into High Gear!Saffire
This document provides tips for optimizing a website to attract more visitors and increase sales. It recommends focusing on search engine optimization by developing keywords, ensuring the site is mobile-friendly, and adding fresh and engaging content like photos, videos and interactive elements. Other tips include using email marketing, social media and ecommerce functions to find new customers, keep them engaged on the site and make purchasing easier. The goal is to get visitors, keep them on the site longer and encourage more sales.
Noisy Little Monkey is a digital marketing agency located in the UK. The document provides an overview of the agency's services including search engine optimization, digital publishing, and social media marketing. It lists the agency's leadership team and specialists. Throughout the document are tips, links and explanations about search engine algorithms, content optimization, and how Google interprets various on-page signals. The document also includes a hypothetical example of how the agency would help a marketing manager address his online marketing needs.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
In today’s ultra local while ultra global digital world, brands have to strike a balance and be global while also resonating on a local level with consumers. In this webinar led by digital marketing pioneer, President and Founder of Cement Marketing Alaina Shearer, you'll learn how to take your local marketing to the next level.
This document summarizes a webinar about using Facebook contests to generate leads, grow databases, and build likes for advertisers. It discusses how Facebook contests can be a major opportunity for advertisers, provides case studies of radio, TV, and newspaper advertisers who saw success, and offers best practices for prospecting clients, planning contests, and promoting them. The webinar emphasizes that Facebook contests can help advertisers make money, acquire new advertisers, and drive key metrics like leads, database growth, and likes.
The document summarizes Larry Kim's presentation on hacking Facebook ads on a small budget. The presentation provides tips on using paid social media ads strategically to promote the most engaging ("unicorn") content to generate more sales leads and traffic. Specifically, it recommends: 1) Identifying the top 1-2% of content posts that receive much higher engagement than average ("unicorns"); 2) Promoting only the unicorn content to achieve high relevance scores and lower costs per click/engagement; 3) Leveraging custom audiences and remarketing to further amplify the reach and performance of unicorn content promotion.
Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?
In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.
Learn how to:
Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
Effectively market social proof to increase customer trust, engagement, and conversions
FFF 2015 - Kick Your Website Into High Gear!Saffire
This document provides tips for optimizing a website to attract more visitors and increase sales. It recommends focusing on search engine optimization by developing keywords, ensuring the site is mobile-friendly, and adding fresh and engaging content like photos, videos and interactive elements. Other tips include using email marketing, social media and ecommerce functions to find new customers, keep them engaged on the site and make purchasing easier. The goal is to get visitors, keep them on the site longer and encourage more sales.
Noisy Little Monkey is a digital marketing agency located in the UK. The document provides an overview of the agency's services including search engine optimization, digital publishing, and social media marketing. It lists the agency's leadership team and specialists. Throughout the document are tips, links and explanations about search engine algorithms, content optimization, and how Google interprets various on-page signals. The document also includes a hypothetical example of how the agency would help a marketing manager address his online marketing needs.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
In today’s ultra local while ultra global digital world, brands have to strike a balance and be global while also resonating on a local level with consumers. In this webinar led by digital marketing pioneer, President and Founder of Cement Marketing Alaina Shearer, you'll learn how to take your local marketing to the next level.
1. The document provides tips and strategies for search engine optimization (SEO), including optimizing content, keywords, links, and social media to improve search engine rankings.
2. It emphasizes the importance of quality, relevant content and links from trusted sources in determining a page's relevance to search queries.
3. Additional tips include conducting keyword research, optimizing page titles, meta descriptions, and images with alt text, and claiming local business listings on search engines and directories.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Ned Poulter shares key learnings from creating over 8,000 Facebook advertising campaigns. He recommends deploying tracking pixels early, testing different ad objectives and targeting combinations, and leveraging remarketing by creating product-specific campaigns targeted at website visitors. Poulter also stresses learning which Facebook data is useful for reporting and advises trialing remarketing campaigns first for new clients.
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...Ned Poulter
Ned Poulter discusses the importance of personalization in digital marketing. He argues that traditional targeting approaches are becoming less effective as consumers expect more personalized experiences. To improve targeting, marketers should leverage customer data to segment audiences and tailor campaigns. Some tactics include building custom audiences for remarketing, using data to optimize paid media bidding, and generating dynamic content. Personalization requires a shift away from broad strategies to a more nuanced understanding of individual customers.
Top Tips & Tools for SEO & Paid Social Media #tide talks - @nedpoulterNed Poulter
This document provides tips and tools for SEO and paid social media. It discusses the importance of visibility and reach online through search and social platforms. It encourages businesses to get visible through search optimization, get listening by setting up brand monitoring alerts, get local by listing businesses on maps, and get structured by adding structured data to search results. The document also provides tips on targeting audiences and leveraging data from platforms like Facebook and LinkedIn to build custom audiences for advertising.
How To Skyrocket Your Blog Following and Create A Revenue-Generating MachineKissmetrics on SlideShare
Content Marketing Institute regularly reports that while a majority of companies do some form of content marketing, they fail to see tangible ROI from their efforts.
This webinar will dive into how Influence & Co. generated 20% of the companies revenue in 2016 using content, and will discuss various tactics that you can use to apply the same strategies to your own blog.
You will learn tactics such as:
Co-branded content
Linking strategies (effect links aren't just for SEO)
Content optimization and techniques
Pop-up offers
Incorporating content into your other sales efforts
We’ll unveil three H2H (human to human) marketing best practices you can use in 2017, with examples of H2H marketing successes, and most importantly how to measure that success.
You'll learn:
-The Power of H2H and its role in today’s marketing
-H2H and Influence
-H2H and Loyalty
-Intersection of loyalty, influence, and growth marketing
-Best practices
A quick introduction to Digital Marketing along with tools that will help you get started. Data sourced from We are Social Report and original deck from Nicolas J. Chevalier
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
This document discusses how to build expertise, authority, and trust (E-A-T) for SEO purposes. It recommends maintaining an active blog that publishes high-quality, fact-based articles weekly and includes proper author markup. It also suggests optimizing profiles on Facebook, Twitter, guest posting on other relevant blogs when possible, seeking media features to increase perceived newsworthiness, and claiming your Google My Business listing to establish online presence and authority. Building E-A-T takes ongoing effort across multiple online channels to strengthen your professional reputation and search rankings over time.
The Afterglow Effect: Creating Customer Relationships that LastEtix
The document outlines 5 things that event organizers should do after their event to maintain customer relationships. It recommends optimizing search engine results, updating the website for desktop and mobile, asking customers for feedback through surveys, maintaining engagement on social media, and increasing sponsorship value by showing sponsors metrics and recapping the event. It provides examples from case studies on how implementing these recommendations increased engagement, website traffic, and email list growth for clients.
The document outlines what makes a great website and how to build one. It discusses that a great website should convert visitors into customers, generate organic traffic, encourage social sharing, be mobile responsive, and reflect your brand. It then provides steps for building a website, including keyword research, site mapping, wireframing, content development, design, development, optimization, and measuring conversions. The cost of building a website can range from $0 for DIY to over $600,000 for a large agency. Hiring an experienced digital marketing team is recommended to avoid wasting money and ensure the website functions like real estate.
Here are the key points about Steven Essa's webinar business model:
- Steven has generated over $20 million in sales through webinars for his clients and own businesses.
- He prefers the "show and tell" webinar model where he demonstrates a product or service and then pitches it at the end.
- For lower priced products ($30-300), 60 minute webinars work well but for products over $1,000, 90 minute webinars are generally needed.
- Other models he uses include interviewing experts to build his list and authority in his niche.
- The live engagement of a webinar allows for higher conversion rates than other online marketing methods
New tools allow media companies to run ballot promotions more effectively and efficiently than they have been able to in the past. It is also now easier than ever to run a variety of niche ballots throughout the year, in addition to a large-scale metro ballot once a year.
To learn how to make the most of this opportunity to engage your audience with targeted ballots, flip through the slide deck from our Ideas for Niche Ballots webinar, for which we were joined by Tammy Burdick from The Roanoke Times (they’re on track to make more than $76K!).
The document discusses relationship marketing and building relationships with customers. It emphasizes capturing attention through compelling brand stories and messaging, articulating what the brand does for customers, focusing on building relationships, and providing exceptional customer experiences. Various tips are provided around content creation, social media engagement, and using tools like Google My Business to enhance customer experiences. The overarching message is that strong relationships will lead to repeat and referral business.
Facebook business analysis 2014 presentation provides an analysis of Facebook overall revenues and profits, Facebook business segment revenues, Facebook mobile ad revenues, Facebook geographic segment revenues, Facebook monthly and daily active users (MAUs and DAUs), and Facebook average revenue per user (ARPU) for the years 2010 to 2014.
The document discusses various ideas proposed by a group to address privacy issues with Facebook. The three solutions proposed are:
1) Facebook should establish a philanthropic foundation to fund social good causes and improve its reputation.
2) Facebook should expand its VoIP calling functionality worldwide to help users stay connected and save on international calling costs.
3) Facebook should develop a new web browser that integrates Facebook and email functionality to create a more personalized browsing experience. Photos and features of "Facebook Home" browser concept are shared.
1. The document provides tips and strategies for search engine optimization (SEO), including optimizing content, keywords, links, and social media to improve search engine rankings.
2. It emphasizes the importance of quality, relevant content and links from trusted sources in determining a page's relevance to search queries.
3. Additional tips include conducting keyword research, optimizing page titles, meta descriptions, and images with alt text, and claiming local business listings on search engines and directories.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
Ned Poulter shares key learnings from creating over 8,000 Facebook advertising campaigns. He recommends deploying tracking pixels early, testing different ad objectives and targeting combinations, and leveraging remarketing by creating product-specific campaigns targeted at website visitors. Poulter also stresses learning which Facebook data is useful for reporting and advises trialing remarketing campaigns first for new clients.
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...Ned Poulter
Ned Poulter discusses the importance of personalization in digital marketing. He argues that traditional targeting approaches are becoming less effective as consumers expect more personalized experiences. To improve targeting, marketers should leverage customer data to segment audiences and tailor campaigns. Some tactics include building custom audiences for remarketing, using data to optimize paid media bidding, and generating dynamic content. Personalization requires a shift away from broad strategies to a more nuanced understanding of individual customers.
Top Tips & Tools for SEO & Paid Social Media #tide talks - @nedpoulterNed Poulter
This document provides tips and tools for SEO and paid social media. It discusses the importance of visibility and reach online through search and social platforms. It encourages businesses to get visible through search optimization, get listening by setting up brand monitoring alerts, get local by listing businesses on maps, and get structured by adding structured data to search results. The document also provides tips on targeting audiences and leveraging data from platforms like Facebook and LinkedIn to build custom audiences for advertising.
How To Skyrocket Your Blog Following and Create A Revenue-Generating MachineKissmetrics on SlideShare
Content Marketing Institute regularly reports that while a majority of companies do some form of content marketing, they fail to see tangible ROI from their efforts.
This webinar will dive into how Influence & Co. generated 20% of the companies revenue in 2016 using content, and will discuss various tactics that you can use to apply the same strategies to your own blog.
You will learn tactics such as:
Co-branded content
Linking strategies (effect links aren't just for SEO)
Content optimization and techniques
Pop-up offers
Incorporating content into your other sales efforts
We’ll unveil three H2H (human to human) marketing best practices you can use in 2017, with examples of H2H marketing successes, and most importantly how to measure that success.
You'll learn:
-The Power of H2H and its role in today’s marketing
-H2H and Influence
-H2H and Loyalty
-Intersection of loyalty, influence, and growth marketing
-Best practices
A quick introduction to Digital Marketing along with tools that will help you get started. Data sourced from We are Social Report and original deck from Nicolas J. Chevalier
Understanding your customer psychographics without surveys or spending a lot ...Kissmetrics on SlideShare
Customer psychographics don't have to come from expensive third party tools. There’s a way to learn about your customers affinity groups, purchase behaviors, and interests – without running a survey and without spending money.
In this webinar, You’ll learn:
How to use your customer list to understand your audience’s interests without surveying
An advanced method for getting meaningful psychographic information out of Facebook
Ways to leverage newfound psychographic insights, from content strategy to copywriting to product development
Plus, we’ll give all attendees a spreadsheet of US psychographic benchmarks to compare to your own insights.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
The document describes a series of sessions for start-ups on marketing and advertising tools. It will include 5 sessions over June and July on topics like creating a brand model, getting traffic, content creation, and data analysis tools. It also provides information on various free and paid tools for analyzing market categories, competitors, consumers, websites, and social media. Key tools highlighted include Admetricks, Statista, SimilarWeb, Ahrefs, Google Consumer Surveys, and Moz.
This document discusses how to build expertise, authority, and trust (E-A-T) for SEO purposes. It recommends maintaining an active blog that publishes high-quality, fact-based articles weekly and includes proper author markup. It also suggests optimizing profiles on Facebook, Twitter, guest posting on other relevant blogs when possible, seeking media features to increase perceived newsworthiness, and claiming your Google My Business listing to establish online presence and authority. Building E-A-T takes ongoing effort across multiple online channels to strengthen your professional reputation and search rankings over time.
The Afterglow Effect: Creating Customer Relationships that LastEtix
The document outlines 5 things that event organizers should do after their event to maintain customer relationships. It recommends optimizing search engine results, updating the website for desktop and mobile, asking customers for feedback through surveys, maintaining engagement on social media, and increasing sponsorship value by showing sponsors metrics and recapping the event. It provides examples from case studies on how implementing these recommendations increased engagement, website traffic, and email list growth for clients.
The document outlines what makes a great website and how to build one. It discusses that a great website should convert visitors into customers, generate organic traffic, encourage social sharing, be mobile responsive, and reflect your brand. It then provides steps for building a website, including keyword research, site mapping, wireframing, content development, design, development, optimization, and measuring conversions. The cost of building a website can range from $0 for DIY to over $600,000 for a large agency. Hiring an experienced digital marketing team is recommended to avoid wasting money and ensure the website functions like real estate.
Here are the key points about Steven Essa's webinar business model:
- Steven has generated over $20 million in sales through webinars for his clients and own businesses.
- He prefers the "show and tell" webinar model where he demonstrates a product or service and then pitches it at the end.
- For lower priced products ($30-300), 60 minute webinars work well but for products over $1,000, 90 minute webinars are generally needed.
- Other models he uses include interviewing experts to build his list and authority in his niche.
- The live engagement of a webinar allows for higher conversion rates than other online marketing methods
New tools allow media companies to run ballot promotions more effectively and efficiently than they have been able to in the past. It is also now easier than ever to run a variety of niche ballots throughout the year, in addition to a large-scale metro ballot once a year.
To learn how to make the most of this opportunity to engage your audience with targeted ballots, flip through the slide deck from our Ideas for Niche Ballots webinar, for which we were joined by Tammy Burdick from The Roanoke Times (they’re on track to make more than $76K!).
The document discusses relationship marketing and building relationships with customers. It emphasizes capturing attention through compelling brand stories and messaging, articulating what the brand does for customers, focusing on building relationships, and providing exceptional customer experiences. Various tips are provided around content creation, social media engagement, and using tools like Google My Business to enhance customer experiences. The overarching message is that strong relationships will lead to repeat and referral business.
Facebook business analysis 2014 presentation provides an analysis of Facebook overall revenues and profits, Facebook business segment revenues, Facebook mobile ad revenues, Facebook geographic segment revenues, Facebook monthly and daily active users (MAUs and DAUs), and Facebook average revenue per user (ARPU) for the years 2010 to 2014.
The document discusses various ideas proposed by a group to address privacy issues with Facebook. The three solutions proposed are:
1) Facebook should establish a philanthropic foundation to fund social good causes and improve its reputation.
2) Facebook should expand its VoIP calling functionality worldwide to help users stay connected and save on international calling costs.
3) Facebook should develop a new web browser that integrates Facebook and email functionality to create a more personalized browsing experience. Photos and features of "Facebook Home" browser concept are shared.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Social media platforms use an advertising revenue model, where users are not charged directly but are the product being sold to advertisers. Their personal data, including time spent, engagement, behavior, and intellectual property, is collected and sold to advertisers, generating billions in revenue. However, this extensive collection of personal data raises significant privacy and security concerns, as it could potentially fall into the wrong hands and be misused.
This document discusses the potential issues that may arise for a UK trading company if its founder's marriage ends in divorce. The company has secured investment for international expansion and the investor is looking to exit within five years. If the founder's marriage ends in divorce, it could delay or jeopardize the investment, reduce the founder's involvement in the business, and give the founder's wife claims over the business in divorce proceedings that may disrupt the planned growth and sale timeline. The document provides recommendations on steps the founder could take to safeguard the business in the event of a divorce.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
E-commerce and Permanent Establishment (International Tax Systems). .
I tried to show in a pleasant and direct way, during my LL.M. course of International Tax Systems, how a fictional corporation, "Luigi's", is led to adopt tax avoidance schemes taking advantage of the newest information technologies. And how OECD has taken action against these abuses.
This document discusses using offshore financial centers (IOFCs) for tax planning purposes in the context of e-commerce. It notes the key benefits of IOFCs are lower regulatory burdens, low tax rates, and ease of doing business. However, US anti-avoidance laws like the economic substance doctrine must be considered. A permanent establishment under tax treaties could exist if a company's website and server through which it conducts transactions are located in a foreign country. Careful planning is required to ensure the taxing event occurs in a low-tax jurisdiction in a compliant manner.
Keynote Presentation
The BEPS Project and the Tax Challenges of the Digital Economy
• The overview of the OECD/G20 BEPS project: progress to date and future developments
• Tax challenges of the digital economy: how has digitalisation transformed the global economy?
• Creating a sustainable regulatory ecosystem for the development of digital economy
Raffaele Russo, Head of BEPS Project, The OECD
Boost your Ecommerce Site's ROI by learning some tips about Facebook DPA.
You can find the recorded version of this webinar hosted by Susana Cipriota (Co-Founder and CMO | VP of Product at Funnely) here:
https://youtu.be/pIuMhog3Vg0
The document provides an overview of Facebook including:
- Facebook has over 1.23 billion monthly active users globally and generates over $7 billion in annual revenue primarily from advertising.
- Key executives and leaders at Facebook include Mark Zuckerberg, Sheryl Sandberg, and Mike Schroepfer.
- Facebook has acquired companies like Instagram, WhatsApp, and Oculus VR to expand its user base and services.
- While Facebook dominates the social media market, it faces challenges around monetizing mobile users, competing with Google, and ensuring continued growth.
This document provides an overview of Facebook's strategy and business model from 2004 to 2011. It discusses the evolution of social networks, Facebook's growth in users and revenue, emerging platforms like mobile and search integration, and threats to telecommunications companies. The document compares Facebook's success to Myspace's failure, analyzes Facebook's acquisition of Skype, and outlines opportunities in enterprise solutions and emerging areas like commerce. Overall, the summary highlights how Facebook has leveraged a two-sided market approach to drive massive growth while traditional media companies like Myspace failed to adapt their business models to the new social media landscape.
Mobile Application Monetisation: A Revenue ModelKeegan Ziady
The mobile application monetization framework is a generic revenue model that can be used to systematically assess the possible revenue streams for a mobile application or content service.
How Global Companies Can Successfully Address Threats to Withholding Tax Comp...Ryan
This document discusses how global companies can address threats to withholding tax compliance. It identifies key risks such as ineffective collaboration between business units, poor recordkeeping practices, and lack of institutional knowledge about tax laws. It recommends mitigation strategies like streamlining communication between departments, maintaining comprehensive payment records, and creating a knowledge base about withholding tax rates. The overall goal is for companies to get ahead of the verification process and mandate real-time review of withholding taxes.
How Radio Can Drive Digital Revenue & Generate Qualified Leads with Online Pr...Upland Second Street
1. The document discusses how digital promotions and contests can be used to generate revenue, leads, and engagement for advertisers.
2. Examples are provided of successful sponsored contests run on radio stations' websites that resulted in thousands of social media mentions and dollars of revenue.
3. Strategies are presented for using contests to solve advertiser challenges like lead generation and growing social followings.
This webinar discusses how affiliates can generate revenue during the holidays through promotions like contests, deals, and ballots. The presenters recommend running various promotions from November through December to capitalize on holiday spending. Successful past promotions examples include contests that generated hundreds of opt-ins and deals stores producing over $10,000 in revenue. The webinar provides templates and tools to help affiliates create their own holiday promotions and maximize engagement through email, social media, and other promotional channels.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
This document provides information about running a college basketball bracket promotion, including:
1. Contact information for PromotionsLab representatives and an overview of the Promotions Platform.
2. Details on running an "Upfront 3 in 1 Bracket" promotion that allows participants to enter 3 separate bracket contests for a single registration.
3. Case studies showing how radio, TV, and newspaper stations have successfully run basketball bracket promotions, including promotion strategies, packages offered to sponsors, and results.
4. Tips for running a variety of associated promotions, planning the bracket promotion 3 months in advance, selling sponsor packages 2 months out, and promoting the contest 1 month out.
This document provides information and best practices for running successful college basketball promotions. It includes examples of promotions from radio stations, newspapers, and digital platforms. The key recommendations are to 1) run an upfront 3-in-1 bracket, 2) include a variety of smaller promotions, 3) plan promotions 3 months in advance, 4) sell sponsorships 2 months out, and 5) heavily promote contests 1 month out. Case studies show how following these steps increased engagement, revenue, and leads for media companies and sponsors. The document also includes sample promotion packages and timelines to help others replicate successful basketball marketing campaigns.
This document discusses strategies for running successful football promotions. It provides important dates for the 2015 college and NFL football seasons. It then discusses different types of promotions that can generate revenue, including pick'em contests, sweepstakes, ballots, quizzes and offers. Case studies are presented of promotions that generated between $4,000-$125,000 in revenue. Best practices for marketing, sales, timelines and leveraging assets are covered. The goal is to help media companies generate significant revenue from football promotions.
This document provides information and best practices for running a college basketball bracket promotion. It discusses selling the promotion 2 months in advance, planning the promotion 3 months in advance, running a variety of related promotions, and promoting the bracket 1 month out. Case studies are presented from the Atlanta Journal-Constitution, KKFN radio in Denver, and WPSD TV in Paducah. The document recommends running an upfront 3-in-1 bracket, selling packages to multiple sponsors, and promoting through various media including social media, email, display ads, and radio/TV. Sample package deals and timelines are also presented.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Unless you take the time to understand your advertisers' businesses on a deeper level, you won’t be able to give them what they really need – a solution. To learn how to more effectively sell solutions, flip through the deck from our How to Solve Advertiser Challenges with Promotions webinar.
This webinar discusses how promotions are increasingly important for businesses and media companies. Promotions spending has grown significantly while advertising spending has declined. The webinar outlines different types of promotions like discounts, coupons, contests, and events. It emphasizes using email marketing as the central way to drive promotions success. Case studies show how media companies have generated millions in revenue through promotions involving contests, deals, and email lists. The webinar advises media companies to view promotions as a standalone business, educate advertisers, and use data to target categories and position as experts.
The document outlines 5 steps to grow deals revenue: 1) focus on deal quality, 2) emphasize sales, 3) grow the deals database, 4) engage the existing database, and 5) evolve the deals model over time. It provides examples from the Quad-City Times' promotions lab of how they implemented each step, such as running proven deals repeatedly, making deals a regular discussion at sales meetings, growing their database through contests and ballots, engaging the database through credits and surveys, and expanding their annual promotions like Father's Day deals. The overall goal is to use deals to drive new revenue and continue refining the program.
How Newspapers Can Capitalize on Explosive Online Promotions: 2014 AAN DigitalUpland Second Street
This document discusses 5 proven online promotion opportunities for newspapers: 1) running sponsored contests, 2) running advertiser contests on Facebook, 3) running deals promotions, 4) expanding reader's choice ballots, and 5) running niche ballots. It provides examples of each type of promotion and discusses how they can drive revenue, build email databases, and grow audiences. The document emphasizes that online promotions and email are key opportunities for newspapers to engage readers and boost revenue in the changing media landscape.
There are 75 million auto racing fans in the United States (that's 1 in 3 Americans!), and one of the best ways to capitalize is by running auto racing promotions throughout the 37-week season.
Media companies have the opportunity to generate TONS of revenue with auto racing promotions. To learn how to make the most of this opportunity, check out the How to Drive Revenue & Results with Auto Racing Promotions webinar.
Football fans are incredibly passionate about their sport, and this passion holds for not only professional football, but also college and even high school football.
People throw parties every week to watch football games. They paint their faces. They spend hours outside in the sweltering heat or frigid cold tailgating before a game.
This means that the opportunity – and variety – around football promotions is immense. In fact, we’ve seen our partners drive six-figure revenue from a single pro football contest!
Our How to Drive Revenue & Advertiser Results with Football Promotions webinar took an in-depth at how local media companies of all types and sizes are finding success with football promotions - and how you can too.
This document discusses the opportunities for online promotions, specifically through parenting magazines. It notes that online promotions revenue has grown significantly in recent years. Some key opportunities discussed include running sponsored contests, advertiser contests on Facebook pages, and expanding reader's choice programs. Various case studies are presented of publications that saw substantial revenue increases from implementing online promotions strategies like contests and reader's choice programs. The presentation encourages the use of email and social media to promote contests and build audience engagement and new subscriber databases.
The document discusses how broadcasters can maximize promotions revenue through social media. It outlines how the promotions market has shifted significantly online in recent years. Some key ways broadcasters are driving revenue include running contests on Facebook with advertisers. Examples are provided that show how contests can significantly increase likes, engagement, leads and revenue for both media companies and advertisers. Sample promotional packages that pair contests with other online and on-air promotions are presented.
This document discusses various holiday promotion ideas that media companies can offer to advertisers. It presents three gift packages of promotions that are ready-to-implement. Gift package #1 includes quiz bundles, holiday sweeps, and a deals network with a total potential revenue of $21,500. Gift package #2 adds upgrades like an ecommerce theme week, custom quiz and custom sweeps for a total potential of $49,000. Gift package #3 fills to the top with additions like a holiday photo contest and golf card for a potential of $82,500. The document provides case studies and specifics on setting up different promotion types to help media companies establish a goal and select the holiday gifts that best fit their market.
The document discusses opportunities for newspapers to generate revenue through online promotions. It outlines how sponsored contests, advertiser contests, deals, expanding reader's choice ballots, and niche ballots can drive revenue, build email databases, and grow audiences. The key strategies presented include running sponsored contests, creating Facebook contests for advertisers, launching weekly deals and specialized cards, monetizing and expanding reader's choice ballots, and developing niche ballots around topics like sports, food, and holidays. The document advocates creating a annual promotions calendar and organizing teams to execute the various online initiatives.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
1. The document discusses how to drive revenue and engagement for college basketball bracket promotions. It provides examples of successful bracket promotions run by radio stations, TV stations, and newspapers that generated thousands of dollars in revenue.
2. The webinar teaches attendees how to plan, sell, and promote their own basketball bracket contests with tips like choosing local prizes, integrating promotions on-air, and leveraging station talent as VIP pickers.
3. Attendees learn about best practices like starting promotion 3 months in advance, targeting sponsors in categories like food and automotive, and using email marketing to drive the majority of contest submissions.
Similar to How to Generate Revenue with Facebook Advertiser Contests (20)
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
This document summarizes a webinar about generating leads through contests and quizzes. It provides examples of successful lead generation campaigns run by home services, financial, real estate, automotive, grocery, education and healthcare companies. The webinar highlights top advertiser categories and goals, and offers resources for developing lead generation ideas and accessing guidance from success managers.
This webinar discusses turning lead generation campaigns into a business line. It outlines 5 steps to make it happen: 1) understand the benefits of lead gen campaigns, 2) target advertisers in top categories like home services, 3) understand clients' needs through a client needs assessment, 4) sell recurring campaigns and packaged solutions, and 5) follow up regularly to provide data and pass along new leads. The webinar encourages attendees to trust their solutions and just do it.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
1) The document outlines various engagement tools and promotional strategies that a radio station can use as part of a football season-long campaign on the Second Street platform, including pick'ems, quizzes, contests, ballots and sweepstakes.
2) Example campaign plans ranging from $50,000 to $100,000 in potential revenue are presented, incorporating different combinations of engagement tools over the football season.
3) Promotional strategies like email, print, radio, video and social media are recommended to drive participation in the various engagement tools.
AAN Annual Meeting - Promotions & Interactive Content ExplosionUpland Second Street
The document discusses the steps for media companies to become modern audience engagement companies. It outlines 7 key steps: 1) cross-departmental collaboration, 2) establishing goals and a plan, 3) owning relationships with consumers through email, 4) building and leveraging consumer profiles, 5) delivering measurable results to clients, 6) targeting and personalizing content and advertising, and 7) creating a corporate strategy. Industry experts provide advice and perspectives on each of the 7 steps.
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
The document outlines a webinar discussing Second Street's football engagement tools for affiliates. It introduces the speakers and encourages participants to follow @secondstreet on Twitter for a chance to win a prize. Various engagement tools are then showcased, including photo voting, quizzes, pick'ems, surveys and more. Case studies demonstrate tools driving revenue and engagement. Lastly, tips are provided on how to sell, promote and maximize tools for advertiser results.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
This document outlines an awards ceremony for promotions programs. It provides an agenda for the ceremony with categories, nominees, and winners. The categories include contests, ballots, quizzes, ecommerce programs, and promotions campaigns. Descriptions and organizations for each nominee are listed, followed by the winner. The document promotes engagement on social media and opportunities to win prizes for participation.
The document discusses the importance of using promotions to drive event attendance and strategy. It notes that spending on promotions has increased significantly in recent years. Effective promotions rely on having a robust consumer database to segment and target audiences. Case studies show how various media companies generated substantial revenue and leads through targeted promotional campaigns for their events. Maintaining a large consumer database allows for more customized promotions and valuable profiling of consumers.
As a newspaper or magazine, you have a large audience and a nearly unlimited inventory. You can leverage the power of print to achieve maximum results with your online promotions.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
How to Generate Revenue with Facebook Advertiser Contests
1. #promotionslab
G E N E R AT E L E A D S , G R O W DATA B A S E & B U I L D L I K E S
HOW TO GENERATE REVENUE
WITHFACEBOOK ADVERTISER
CONTESTS
2. #promotionslab
Emily Thousand
Affiliate Success Manager
Second Street
@emilythousand
Presenters
Erin Galant
Digital Director
Max Media Radio
@egalant
Tony Freije
Digital Sales Manager
KTUU-TV
@tonyfreije
Katie Wilson
Digital Sales Manager
Quad City Times
@KatieWilson
FEATURING
4. #promotionslab
Questions & Twitter
Follow
@secondstreetlab
on Twitter!
Want to win an exclusive prize? Be
the one who tweets the most with
our hashtag #promotionslab
Note: We are recording this webinar and
you will receive an email with links to the
recording and slide deck.
QUESTIONS + TWITTER
42. #promotionslab
“Facebook contests play a key role in
our digital revenue success.”
CASE STUDY: RADIO
Erin Galant
Digital Director
Max Media | Virginia Beach, VA
47. #promotionslab
KEY TAKEAWAYS
1
2
3 Use the Thank You screen for a call to action
Targeted prize of products and services
drive different results than a generic prize
Empower your sales staff
54. #promotionslab
CASE STUDY: NEWSPAPER
Katie Wilson
Director of Digital & Retail Advertising
Quad-City Times | Davenport, IA
Recently named one of Editor
& Publisher’s 25 under 35
60. #promotionslab
KEY TAKEAWAYS
1
2
3 Shared contests open up categories to target
and lowers the price point
Sweepstakes drive the best results
Email is the single-most powerful asset
64. www.secondstreetlab.com
SMB need you to serve as "the
expert" and guide them towards what
WORKS. Sweepstakes are
universal, everyone loves them!
Easy to enter: no delay in finding the
right picture or writing an essay.
Save the more complicated contests for your own
media site. - Alison O’Brien, Digital Product Manager
Roanoke Times
79. #promotionslab
2 Week Facebook Sweepstakes
Facebook marketing consultation Included
On Air Commercials (:30) M-F 6a-7p (20x) $1,000
Internet Radio (:30) M-F 6a-Mid (40x) $750
Like-Gate $500
Opt-in for Email Database $500
Email to 20k members $1,000
Web Display Ads, 50k ROS impressions $250
Social media mentions $800
Investment: $5,000
SAMPLE PACKAGE – RADIO
80. #promotionslab
2 Week Facebook Sweepstakes
Facebook marketing consultation Included
On Air Commercials (:30) M-F 6a-7p (20x) $1,000
Internet Radio (:30) M-F 6a-Mid (40x) $750
Like-Gate $500
Opt-in for Email Database $500
Email blast to 20k members $1,000
Web Display Ads, 50k ROS impressions $250
Social media mentions $800
Investment: $5,000
SAMPLE PACKAGE – RADIO
81. #promotionslab
SAMPLE PACKAGE – TV
2 Week Facebook Sweepstakes
Facebook marketing consultation Included
Mentions in weather forecast Included
85 :15 TV Spots $2,000
Like-Gate $750
Opt-in for Email Database $750
Email to 20k members $1,000
Web Display Ads, 50k ROS impressions $500
Mobile Display Ads, 50k ROS impressions $500
Investment: $5,500
82. #promotionslab
SAMPLE PACKAGE – TV
2 Week Facebook Sweepstakes
Facebook marketing consultation Included
Mentions in weather forecast Included
85 :15 TV Spots $2,000
Like-Gate $750
Opt-in for Email Database $750
Email blast to 20k members $1,000
Web Display Ads, 50k ROS impressions $500
Mobile Display Ads, 50k ROS impressions $500
Investment: $5,500
93. #promotionslab
Emily Thousand
Affiliate Success Manager
Second Street
@emilythousand
Presenters
Erin Galant
Digital Director
Max Media Radio
@egalant
Tony Freije
Digital Sales Manager
KTUU-TV
@tonyfreije
Katie Wilson
Digital Sales Manager
Quad City Times
@KatieWilson
Q&A
Editor's Notes
Emily: Thanks everyone for joining us for the webinar on how to Drive revenue with Facebook Contests. I’m excited to share with you recommendations and case studies on how you can monetize your Facebook presence by helping your advertisers generate revenue on their Facebook pages
Emily
In terms of who we are and how we help youOur products ultimately help you increase ROI and engage your audience in addition to driving revenueToday we’re going to focus on our UPICKEM contest engine in conjunction with Facebook but we also have eblast Engine, My captureandOur newest product – Voter’s Choice, which allows you to run ballot-style promotions easily and more effectively than ever beforeWe’re really excited about it
In terms of some housekeeping itemsIf you have questions, feel free to use the Questions module in the Go to webinar panelYou can also tweet at us – follow @secondstreet lab on Twitter. We’re also going to do a fun contest! Be the person who tweets the most using the hashtag #promotions lab will win a fun prize.We’re going to record this and everyone who registers will get an email within 48 hours with the recordingThe recording, slides and takeaways will also be up 24/7 at secondstreetlab.comSurvey at the end – your feedback is welcomed
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
Let’s go ahead and get started with the opportunity
The reason I’m so excited to have such a large group here today, I’m going to talk about a proven way to make some serious money - we’ve seen successacross a variety of media types and market size - I’ve seen it first hand during my experience at Entercom Radio – this isn’t just a concept
And it’s not surprising that we’ve sent his kind of resultsPromotional spend is increasing - Advertisers are looking for campaigns that can excite local audiences. Right now promotions are a $37 BB industry but look ahead just four short years and they are going to rise to 80 BB!! The data shows that these are the kind of marketing spends that advertisers are increasingly looking towards and…
and they’re either going to do it on their own or they can do it with you - and that’s what we’re here to talk about
It makes sense that businesses want to be on Facebook – this is where people spend their time digitally
This is the low hanging fruit, ripe for the picking
EmilyAccording to a recent study by MantaBIG potential. What is your primary goal in using social media?#1 is Acquiring and Engaging new customers: 36%Facebook contests are the best way to get new fansFacebook contests are the best way to get new leads
Why do I think Facebook Advertiser contests work?
Simply putSomething that I’ve been working with a lot of our partners here at Second street for the last couple years who have REALLY turned this into a lucrative part of their businessWe have a partner who did $3MM in revenue last year with Facebook Advertiser Contests
HUGE pool of advertisers are looking for this - Real momentum behind thisAuto DealersRestaurantsFinancial InstitutionsHousing and Real EstateWe’ll look at a lot of case studies todayAll turning to media to run contests for themPeople are paying really good money - reaching advertisers you don’t work with today
These are Campaigns you can put together to drive results really easily - you’ll see this with our partners sharing their case studies today We’re going to show you what it takes to get into this business and the types of results you can have, whether you have a digital agency at your media company or not – this can work for you
What are we talking about when we say “Facebook Advertiser Contests”
Selling sponsorship opportunities to contests run on your website has been a great model, still one that we highly recommend, generating millions of dollarsSponsored (traditional) – it’s the MEDIA company’s contest, on website or FacebookContest runs on your pageCo-brandedSponsor may provide prizeDual Like-gateDual Email opt-in
Since Facebook has come along, making your contest successful on Facebook has been a great complement to what you’re doing on your websiteAdding Facebook as a channel is great, and having it runs on your website as well as your FB page expands your reach and gives your sponsor a lot of exposure
TODAY we’re going to talk about this – rather than running on your website/Facebook and you sell them into itYou run contests on BEHALF of the advertiser on their Facebook pageDon’t discredit sponsorship – keep doing this – you guys have been making a lot of moneyWe’re talking about an opportunity to ADD to revenue by offering a different serviceIf you have an agency, this is a great thing to offer – if you DON’T, no worries, - these are just agency-like services you can offerIt’s all about themAdvertiser – it doesn’t have to be on their Facebook Page – you could create a minisite – you are an “agency” running this contest for your advertiser – just putting it on Facebook doesn’t mean it’s an advertiser contest – it’s their contest not yoursContest runs on their pageClient-focused objectivesClient pays for promotionClient provides the prizeSingle Like-gate + email opt-in
EmilyNow that we’ve got an understanding of the opportunity, let’s talk about how to capitalize on it!
Emily When you think about the Traditional marketing funnel - awareness, trial, engagementFacebook is a natural place for engagementEvent above and beyond the branding, this is the engagement pieceIt’s easy for us to sell them, clients want to be a part of this
Emily When you think about the Traditional marketing funnel - awareness, trial, engagementFacebook is a natural place for engagementEvent above and beyond the branding, this is the engagement pieceIt’s easy for us to sell them, clients want to be a part of this
Really turnkey for the client and EASY for your to drive results What kind of results am I talking about?
EmilyThey are the #1 way to grow your Likes
EmilyClient’s say “I can run a contest on my own”Comment on your wall to win doesn’t require a LikeIt doesn’t actually achieve your goals100% White-LabelUnlimited contests on your Page (Sponsored) or your Advertiser’s Pages Run same contest on multiple Pages or several contests at onceLike-GateThis means they have to click the Like button before they can see the entry form (PUSH THE BUTTON)
EmilyThis is just one graph from an advertiser contest, Reginelli’s Pizzeria, which will look more closely at in just a little bitYou can see the flatline of the graph, the organic growthSee that spike? That is when the contest was activatedThis kind of graph is what we see over and over again
EmilyYou can also leverage Facebook to convert those fans into something you own, your email database
Emily1,293 entries – almost 1300 entries in a sweepstakes to win a gift cardThis is a great example of an advertiser contest for Duke’s Chowder HouseThey provided an incentive to opt-in – a Buy 1 Get 1 Free meal coupon – if you joined the email databaseAs a result, their opt-in rate was very high
EmilyAnother really important aspect of contesting is what it does for your engagementEveryone is always talking about “engagement” – well what does that mean?
EmilyThey want foot traffic, they want folks through the doorEvery contest can be a clear activatorUse instant coupons
EmilyAnother really important aspect of contesting is what it does for your engagementEveryone is always talking about “engagement” – well what does that mean?
EmilyThey want foot traffic, they want folks through the doorEvery contest can be a clear activatorUse instant coupons
448 entrants, 30 people said next 3 months, 13 people said next month, 12 people said 6 months, TALK ABOUT HOT, QUALIFIED LEADS
EmilyAnother really important aspect of contesting is what it does for your engagementEveryone is always talking about “engagement” – well what does that mean?
EmilyUnderstanding “People Talking About This” is critical to the success of any Facebook PageThese are real peopleThere’s power in this community –they can help you start spreading your messages for youTake a look at the numbers beneath this cover photo – People Talking About ThisThis is the unique # of people who are interacting with your page Represents the last 7 daysYou want that number to be as high as possible – that means people are interacting with what you’re sharing, that’s the whole pointIf that number is low, that’s a problem because
Screenshot of someone’s contest in my Newsfeed
EmilyAgain these graphs speak for themselves – you can see a big spike of activity when the contest launched for Reginelli’sWhat we’re looking at is metric called “People Talking About This” which literally means people on Facebook who are interacting with your page
If you’re not already convinced that there is a huge opportunity for you, let me show you what other markets and media types have done
EmilyHere we’ve got an example from Max Media where they soldGenerated $12,000 from a series of contestsErinPembroke Mall is a great success story of ours. We had been trying to get their business for forever, and Facebook Accelerator helped us get it… and keep it! Marketing objective: wanted to double their LikesBiz Objective: wanted to sell 500 gift cards, average price point 25-50 a cardThis was supported by giveaways on their Facebook Page We gave away tix to Zach Brown Band concertWe gave away a pair country Megatickets (a ticket to every country show that came over the summer)We gave away a VIP meet n greet for Jana Kramer that was performing at Pembroke MallWe are getting ready to another one with them too, still confirming the prize
EmilyHere we’ve got an example from Max Media where they soldGenerated $12,000 from a series of contestsErinPembroke Mall is a great success story of ours. We had been trying to get their business for forever, and Facebook Accelerator helped us get it… and keep it! Had not had any business from them in a longSpending with competitorsNeeded something NEW that no one else was a offering them They were on Facebook but didn’t have many Likes at the timeBringing new stores to the mallYou need to get that new branding message out through FacebookBUTYou have to have Likes to your PagePitch them a Facebook Accelerator
Sold it to them the first time - gave away Brad Paisley tickets - 1000 entries - 1000 Likes in 4 days Megatickets: Almost 2000 Likes in 2 weeks – FebruaryCame to us for their big re-grand opening - Gave away tickets to an onsite event at the mall - Jana Kramer - created an event at the mall - 500 entries for an up and coming country artist, it was greatHolidays: Gave away a brand new car - enter to win a gift card to the mall and a key for the car - 930 entriesValentine’s Day, gave away Megatickets again - 1200 entries
Their goal: Trying to put a coupon up to drive people into the Mall – it’s all about driving foot trafficIn the past 2 years - $12,000 - grown them to over 10k Likes in that timeStill continuing to work with usYES it got us a lot of digital dollars, we also have gotten a lot of terrestrial dollars
How are you selling these?Typical Facebook Accelerator receives 10 posts (divided up on stations of clients choice) per weekDepending on investment level we will also include:Mobile app open adStreaming SpotsEmail blast inclusionsRotating banner on our streaming playersSometimes a video that we create
Emily: What are some of the things that you learned or best tips you want to share?Erin:#1 Empowered and excited my salesforceFirst contest Pull it up, show them how it works, if they don’t understand how it works they won’t be able to pitch itHave success stories to tell themIt took some time to build those upEvery single AE has sold theseThey believe that it worksThe second thing - Big selling points - you can do a targeted prize or a generic prize - who are interested in your product or service.Weight loss company – 113 entries, normal business “that is awful” but to THEM that is 113 that is interested in THEIR productIf you are looking for more mass appeal - see some posts, might consider switching - didn’t JUST want people looking for an eye doctor right at that time. They’re looking for home owners - giving away Home Depot, one year free from Pest Control - yes they only have 100 people - but that’s 100 new leads for them.#3 Use the Thank You ScreenFor the Mall case study, some of the stores gave coupons that we put on the Thank You screen – helps drive foot traffic
KTUU-TV, a part of Schurz Communications, is a DMA 148 television station in Anchorage, Alaska. The station began running online contests in 2011.In Alaska, there is always a mad scramble to get summer tires swapped out for snow tires before the winter begins. Usually, the first snowfall is the boost the the procrastinators need to finally get into the shop and have their tires changed. KTUU decided to take advantage of this trend with a Guess Anchorage’s First Snowfall contest – the perfect fit for a local tire and service shop.To enter, viewers guessed the date that the first snowfall of the year would occur and how much snow there would be. The grand prize winner received an $800 gift certificate toward a set of new or used snow tires from Alaska Tire Service. The 2nd place winner received a $100 gift certificate to Alaska Tire Service and 4 tickets to see The Nutcracker. The 3rd place winner received a free changeover from regular to snow tires from Alaska Tire Service and a $100 gift card to The Pepper Mill, a local steakhouse.
The contest was mobile-optimized and ran on the Alaska Tire Service’s Facebook page. Mobile turned out to be a huge source of contest entries.
The sponsor experienced a very high volume of business during the tire switchover season Signed on for the next Guess Anchorage’s First Snowfall contest
Airtime Schedule:85 :15 spotsKey meteorologist introduced the contest on airKTUU Mobile Site:50,000 ad impressions on the news app50,000 ad impressions on the weather appKTUU.com Traditional Website:100,000 728×90 ROS ad impressionsDynamic ads on homepage (bottom of the screen without scroll escape)
The idea behind the contest was a good fit for the market and suited the needs of the advertiser. The contest was simple to enter, especially on a mobile device. The station researched the 20-year average for first snowfalls and front-loaded their promotional schedule to reach its peak before that date. The rules were very specific and well thought-out in advance, which avoided potential snags when choosing the winner.Show added value to your client: Give them measurable ROI by taking advantage of a custom automated email response. 20% off coupons or buy one get ones are great to get some foot traffic through the door. The better the prize, the better the entries, the better the ROI with emails. It's all connected.
Emily – we’ve got Katie, who recently was honored as one of Editor and Publisher’s 25 under 35 that are helping the next generation of newspapers.HONORED to have her here! I know you’ve been running advertiser contests for a long time – can you give us some background on WHY advertiser contests work for you?Katie – talk about why FB contests, talk about exclusive advertiser contests and mention the new shared advertiser revenue modelMajority of business – they’re looking to grow their database, text, email, Facebook (huge focus for us and for businesses locally)Can involve 1 advertiser, come up with something cool, it’s all about them – costs a decent amount of moneyCan involve lots of advertisers for 1 contest – more affordable, opens up categories of businessesSame common goal – grow Facebook fans – contest links to one place where each advertiser gets a Likebox
Katie – talk about why FB contests, talk about exclusive advertiser contests and mention the new shared advertiser revenue modelMajority of business – they’re looking to grow their database, text, email, Facebook (huge focus for us and for businesses locally)Can involve 1 advertiser, come up with something cool, it’s all about them – costs a decent amount of moneyCan involve lots of advertisers for 1 contest – more affordable, opens up categories of businessesSame common goal – grow Facebook fans – contest links to one place where each advertiser gets a Likebox
Emily – can you walk us through this great case study?Katie10 advertisers$8,000 in revenue
1,800 New Likes on averageOur advertisers were extremely happy and shocked by the results, It took them from NOTHING to huge numbers which is going to help their marketing and their goals moving forwardwe had several advertisers tell us to sign them up if we do anything like this again (we will actually be launching a similar giveaway soon and already have 10 businesses signed up).
6,761 email opt-ins total (670 each/average)With email – sometimes what we’ll do – if they’re getting NEW fans AND an email database – we’ll charge 1,500, 2000 per contestGreat promotion, ton of advertising, they can use this FOREVER – people are willing to pay more for thatEmily – do you help them understand how to use this email database?Katie – it totally depends on the business. Help them get setup with an account – UPSELL – or they can do it themselves. We give them tips on how to not be obnoxious, how often should they be mailing, teach them the right way to do things moving forward
Emily – what is included in your package?KatieWe’ve put together a really killer packageWe’ve built up a database of 80k members!! Send every Tuesday – they share this email – entries IMMEDIATELY start coming in100K impressions on qctimes.comPrint works well for awareness, online really works to drive participation and conversionsFacebook ads – social media mentions on OUR FB page – help the businesses post it on their FB page as wellThe shared promotion included 1-Sunday half page ad and 3-3x5 ads in printand a Total Dominance (homepage takeover and front page strip ad)ANYBODY can run a Facebook contest – the only people who will see it are your fans – the whole point is to get NEW fans – and that’s where the promotion comes in
Email – one of the best assets we haveSweeps – best results – the biggest the prize, better the results, 100% of the time
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
Emily
Sweeps are most effective in building a database quickly
PHOTO/VIDEO/BRACKETS/Sports pickem are great at building a NICHE database!! Sports fans, moms, dads, HS students, etcWant a SuccessfulUGC Photo Contest?Currently have + easily accessibleMass appealEasy to obtainOrganically encourage viewsand sharesNow you’ve taken your total audience, and a smaller segment is actually going to careThen within that segment you’re going to need to find women who have pictures of their baby (which most of them do)
OVERLAY:Facebook.com/searchWe’ve got a tip on using Facebook’s Graph SearchGo to Facebook.com/searchType in “local restaurants” or “local banks”You’ll get a listing of all the business in your area that have a Facebook Page!Do you have anything to add Brandy?BrandyBest is when they DO have eventsAnything that involves food and entertainment – we’ve found this to work really well
OVERLAY:Facebook.com/searchWe’ve got a tip on using Facebook’s Graph SearchGo to Facebook.com/searchType in “local restaurants” or “local banks”You’ll get a listing of all the business in your area that have a Facebook Page!Do you have anything to add Brandy?BrandyBest is when they DO have eventsAnything that involves food and entertainment – we’ve found this to work really well
EmilyClient’s say “I can run a contest on my own”Comment on your wall to win doesn’t require a LikeIt doesn’t actually achieve your goals100% White-LabelUnlimited contests on your Page (Sponsored) or your Advertiser’s Pages Run same contest on multiple Pages or several contests at onceLike-GateThis means they have to click the Like button before they can see the entry form (PUSH THE BUTTON)
Email (91 percent) and text messaging (83 percent) are still the most popular daily “social” activities.This level of activity places Twitter top amongst all social networks alongside Facebook (both have 76 percent of users logging in once or more each day), and ahead of Instagram (70 percent), Snapchat (67 percent) and YouTube (66 percent).Google+, Pinterest (58 percent each) and, surprisingly, Myspace (46 percent) round out the top ten overallhttp://www.mediabistro.com/alltwitter/social-activity_b45692http://www.emarketer.com/Article/Social-Usage-Involves-More-Platforms-More-Often/1010019
Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”July 1-9 collected submissions517 total submissions355 came the day the email was sent70% of contest entries came from the email
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
EmilyWasn’t that fun?What great information from Katie! If you’re not already convinced that there is a huge opportunity for you, let me show you what other size markets and media types have doneWe have tons more in different media and market size on the Lab
Who is going to build the contests once they are sold? Corporate? Local marketWhat types of services will you provide?What types of contests will you provide?Restrictions?Focus on volume and turnaround timeSweepstakes – lowest barrier of entry
LegalCreates contractsContest rulesMention downloadable kit with sample rules and contractSalesManagement approves contractAE funnels contracts, rules and assets to clientDesignBuilds contest graphicsAdminNeeds admin rights to client pagesBuilds the contest
Note length of time – 2 weeks
Note length of time – 2 weeks
Even if you ran just ONE contest every 2 weeks, in one year you would generate $100kThere are 26 advertisers in your market who are on Facebook and want to grow their Likes and email database and would pay you to help them achieve that
Even if you ran just ONE contest every 2 weeks, in one year you would generate $100kThere are 26 advertisers in your market who are on Facebook and want to grow their Likes and email database and would pay you to help them achieve that
By doing the consultative piece, gets advertisers to start thinking about their business and how social media impacts itWhen they talk to advertisers they make a point to say we are consulting we are not selling to you. They get real answers this way about budget and inside information not normally shared with ad sales team.
Newspaper but anybody could do itBy doing the consultative piece, gets advertisers to start thinking about their business and how social media impacts itWhen they talk to advertisers they make a point to say we are consulting we are not selling to you. They get real answers this way about budget and inside information not normally shared with ad sales team.
Emily
Proven model - this isn’t conceptual, media companies are doing this, advertisers love it, they’re reaching new advertisers and they’re generating a lot of revenue from itWe’re sharing a PROVEN opportunity to make a lot of money and to make advertisers happy with resultsPeople are paying really good money
You’ll reach new advertisers, bring brand new ideas to your current customersExpand relationships with local businesses faster than ever before
Excite your sales teamCreate sales materials to make it easy for repsGive spiffs and bonusesMake promotions a part of the regular sales meetingHave a sales blitz
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
We’ve got a TV station that generated $11,000, we’ve got a radio station that generated $13,000 and helped drive $100k in gift card sales for a local bank thanks to a Facebook contests – all on the Lab and in the Playbook.Get it at secondstreetlab.com/facebook
Emily: How long are people typically running contests for?Erin: Prizes in terms of these contests - how much does that matter? What is a “good” contest? What if I can’t get a prize with big $$ value?Emily: If a client says they can run their own contest, why do clients need us?Katie: For building a package, I noticed many use email, you talk about how much email matters. What if we don’t have a big email database we can resell to advertisers?If you don’t have an email list but you have run contests in the pastYou can send an email to past contest participants inviting them to this oneMoving forward - have an opt-in for your promotional databaseErin: This sounds like a lot of work. I’m from a small market. Can this still work for me with my limited staff resources?Emily: How do you educate your clients on what a good Facebook page is? How do you know what good posts are when you are consulting with clients?Katie: Your case studies are from successful media outlets with a large base. What about small companies with a 1000 likes, how do we get success from this?