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Insites cons and danone benl
1. Tom De Ruyck, InSites Consulting
Annemiek Temming, Danone BENL
2. 20 talks with
marketers and
insights managers
MR Impact Research
survey with 185
marketers and
insights managers
@tomderuyck increasing THE ROI OF INSIGHTS@insites
11. WHAT IS THE
POWER OF
AN INSIGHT?
HOW TO LET
INSIGHTS
FLOW?
HOW TO
MAKE IT A
HABIT?
“These insights are
interesting, but we
tend to forget them.
It’s not in our
routines”
“Interesting
finding…but this
insights will not
change my
business?”
“I will share these
insights with other
teams as well, so they
are up to date”
@tomderuyck increasing THE ROI OF INSIGHTS@insites
17. An insight cannot be neutral:
I WANT TO change!
@tomderuyck increasing THE ROI OF INSIGHTS@insites
18. RELEVANCE
A good insight is
recognizable & real
to a consumer.
FRESHNESS
A good insight
is a fresh way of
looking at things.
EMOTION
A good insight
creates an
emotional desire
to change.
KEY TO SUCCESS
A good insight
creates the
foundation for
actionable marketing
decisions.
In-sight |’in.sit|
@tomderuyck increasing THE ROI OF INSIGHTS@insites
19. WHAT IS THE
POWER OF
AN INSIGHT?
HOW TO LET
INSIGHTS
FLOW?
HOW TO
MAKE IT A
HABIT?
@tomderuyck increasing THE ROI OF INSIGHTS@insites
20. 1. MENTAL: The mental state of operation in
which a person performing an activity is fully
immersed in a feeling of energized focus, full
involvement, and enjoyment in the process of
the activity.
2. PHYSICAL: To move in a continuous and
smooth way.
‘FLOW’ˈflō
@tomderuyck increasing THE ROI OF INSIGHTS@insites
30. ACTIVIA PURPOSE
We believe in a world where no woman's potential has gone to waste.
For woman who belief that there is much more inside of them,
than that they are sometimes able to bring out.
We want to align every woman to here core, so she can pursue her
greatest potential. By helping her turn down her biggest enemy:
her own inner critic
@TOMDERUYCK