Get even more ideas to supercharge your online promotions strategy (and see the full story) on the Second Street Promotions Lab: http://bit.ly/16x5Zjf

1. 34 IDEAS
FOR YOUR
PROMOTIONS
STRATEGY

2. making a few
SIMPLE
TWEAKS

3. to your
PROMOTIONS
STRATEGY

4. can produce
FANTASTIC
RESULTS.

5. so...we polled some
EXPERTS

6. they came up with these
QUICK & SIMPLE
IDEAS

7. to help you take your
PROMOTIONS
to the !

8. WHY NOT
TRY A FEW?

9. #1 COMMIT TO ONLINE
PROMOTIONS. THEY
WILL BE AN $80 BILLION
INDUSTRY BY 2017.
see the full story
– gordon borrell
ceo
borrell associates
@goborrell

10. #2 BUILD YOUR
PROMOTIONS TEAM
WITH PEOPLE FROM
SALES, MARKETING &
DIGITAL
see the full story
– matt coen
president & co-founder
second street
@mcoen

11. #3 LEVERAGE ALL
YOUR PROMOTIONAL
RESOURCES – ONLINE &
OFFLINE
see the full story
– julie foley
director of affiliate success
second street
@julie_foley

12. #4 TAKE ADVANTAGE OF
HOLIDAYS & SEASONS
TO RUN CONTESTS &
DEALS STORES
see the full story
– matt coen
president & co-founder
second street
@mcoen

13. #5 APPROACH
ADVERTISERS BEFORE
THEY SET MARKETING
BUDGETS
see the full story
– matt chaney
director of affiliate success
second street
@mattchaney

14. #6 SHOW ADVERTISERS
THE $$$ VALUE OF THE
PROMOTION THEY ARE
GETTING
see the full story
– matt coen
president & co-founder
second street
@mcoen

15. #7 INCLUDE AN OPT-IN
ON THE REGISTRATION
PAGE OF EVERY
PROMOTION
see the full story
– julie foley
director of affiliate success
second street
@julie_foley

16. #8 RUN A SWEEPSTAKES
TO BUILD YOUR EMAIL
LIST
see the full story
– emily thousand
affiliate success manager
second street
@emilythousand

17. #9 KEEP DEAL QUALITY
AS YOUR MAIN FOCUS
learn more
– matt chaney
director of affiliate success
second street
@mattchaney

18. #10 ENGAGE YOUR
AUDIENCE WITH
BALLOT PROMOTIONS
– liz white
executive vice president & assistant publisher
record-journal
see the full story

19. #11 BUILD A CALENDAR
THAT INTEGRATES ALL
YOUR PROMOTIONS
– matt coen
president & co-founder
second street
@mcoen
see the full story

20. #12 MASTER HOW TO
OVERCOME MERCHANT
OBJECTIONS TO
RUNNING DEALS
– nathan mccray
deals program manager
the killeen daily herald
see the full story

21. #13 ALWAYS SEND
EMAIL - IT’S YOUR
MOST VALUABLE
PROMOTIONAL ASSET
– doug villhard
president & co-founder
second street
see the full story

22. #14 CALCULATE A PER
DEAL REVENUE GOAL &
USE IT TO JUDGE DEAL
QUALITY
– matt chaney
director of affiliate success
second street
@mattchaney
see the full story

23. #15 MAKE ADVERTISERS
VIP PICKERS IN SPORTS
CONTESTS
– marty carry
regional ad director
the state journal-register
@mcarry
see the full story

24. #16 INCLUDE VALUABLE
DIGITAL ASSETS IN
YOUR SPONSORSHIP
PACKAGES
see the full story
– emily thousand
affiliate success manager
second street
@emilythousand

25. #17 IMPLEMENT A
POPOVER ON YOUR
WEBSITE TO DRIVE
EMAIL SIGN-UPS
– liz crider
affiliate success manager
second street
@emcrider
see the full story

26. #18 INTEGRATE AN
ONLINE PROMOTION
WITH A LIVE EVENT
– clinton randall
webmaster
the daily advocate
@clintonjrandall
see the full story

27. #19 SELL ADVERTISERS
THEIR OWN FACEBOOK
CONTESTS
see the full story
– emily thousand
affiliate success manager
second street
@emilythousand

28. #20 SEND A $5 CREDIT
TO SUBSCRIBERS WHO
HAVEN’T MADE A
RECENT PURCHASE
see the full story
– liz crider
affiliate success manager
second street
@emcrider

29. #21 FOCUS ON
CHOOSING THE RIGHT
CONTESTS FOR YOUR
MARKET
see the full story
– matt coen
president & co-founder
second street
@mcoen

30. #22 INCLUDE A COUPON
IN YOUR CONTEST
FOLLOW-UP EMAIL
see the full story
– emily thousand
affiliate success manager
second street
@emilythousand

31. #23 INCLUDE A VARIETY
OF PRICES, CATEGORIES
& LOCATIONS IN YOUR
DEAL MIX
see the full story
– matt chaney
director of affiliate success
second street
@mattchaney

32. #24 RUN A CUTEST
BABY & A CUTEST PET
CONTEST
– julie foley
director of affiliate success
second street
@julie_foley
see the full story

33. #25 SEND OUT A DEALS
SURVEY TO YOUR
AUDIENCE
– joe matar
product manager
fusionfarm
@joemotts
see the full story

34. #26 USE DATA TO
TARGET & SELL
PROMOTIONS TO YOUR
ADVERTISERS
– gordon borrell
ceo
borrell associates
@goborrell
see the full story

35. #27 MAKE SURE
YOUR PROMOTIONS
ARE MOBILE-FRIENDLY
– emily thousand
affiliate success manager
second street
@emilythousand
see the full story

36. #28 RUN A FREE DEAL
OR LOSS LEADER TO
BOOST YOUR DATABASE
– molly urciolo
sales & marketing director
the washington post
@mollyurciolo
see the full story

37. #29 SELL BUNDLED
PACKAGES THAT
INCLUDE MULTIPLE
PROMOTIONS
see the full story
– rebecca capparelli
director of sales training & development
gatehouse media
@rebeccacappa

38. #30 MAKE PROMOTIONS
A PART OF YOUR
AGENCY STRATEGY
see the full story
– matt coen
president & co-founder
second street
@mcoen

39. #31 MEET WITH
MERCHANTS BEFORE &
AFTER THEIR DEAL RUNS
– kent oglesby
new media development manager
ky3-tv
@kentogs
see the full story

40. #32 TIE A CONTEST OR
DEALS STORE TO AN
EXISTING INITIATIVE
see the full story
– liz crider
affiliate success manager
second street
@emcrider

41. #33 RUN A BALLOT
ALONGSIDE A SPORTS
CONTEST
see the full story
– doug villhard
president & co-founder
second street

42. #34 SPEND MORE TIME
IN THE SECOND STREET
PROMOTIONS LAB
– rebecca capparelli
director of sales training & development
gatehouse media
@rebeccacappa