This document provides an overview of using Facebook contests to increase engagement and revenue. It discusses how contests can be run on a website, mobile devices, tablets, and Facebook to reach audiences anywhere. Case studies are presented that demonstrate how contests were used to build audiences, generate revenue from sponsors, and grow email databases. Best practices are outlined such as keeping contests simple, incorporating sharing features, and continuing engagement beyond the contest period.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Anatomy of Twitter - Establishing YourselfRod Brooks
This excellent overview of Twitter and the best practices for creating an account was presented byJulio Fernandez ~ @SocialJulio
VP Enterprise Search & Social SEO for Global Strategies at a WOMMA event in 2009.
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIMatthew O'Brien
http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email.
Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.
At the NAB Small Market Television Exchange 2013, Matt Coen presented on a panel on how to drive revenue with social media. Here is his deck that covers Facebook contesting, deal cards, and ballot promotions.
Second Street hosted our annual Promotions Summit in early June. This two-day event explored the best practices for media professionals to drive revenue, grow email databases, and engage their audience with online promotions.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Becoming a Blog and Social Media EntrepreneurJanette Toral
Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Anatomy of Twitter - Establishing YourselfRod Brooks
This excellent overview of Twitter and the best practices for creating an account was presented byJulio Fernandez ~ @SocialJulio
VP Enterprise Search & Social SEO for Global Strategies at a WOMMA event in 2009.
Google Plus Content Wheel for Social, Mobile and Search Marketing ROIMatthew O'Brien
http://www.mintsocial.com - What are the most effective ways to do content marketing? Mint Social has found that leveraging multi-media content marketing campaigns, we call it The Content Wheel, is the longest lasting and most effective way for deploying ongoing content marketing strategies.
Content remains a challenge to create with many businesses and The Content Wheel helps to increase your visibility in search engines and social networks. Think of a single piece of content, like a video, as a multi-media campaign. By creating a transcript of the video, taking screenshots of the video and turning the transcription into a blog post, a press release and a document, you now have 5 unique forms of media to promote over a 2 month period of time (or longer). This presentation also shares strategies for local search marketing called Geo-SoMo, geo-tagging content for social and mobile marketing. Learn more at http://www.mintsocial.com/content-marketing/
If you've always wanted to set up a blog, but aren't particularly web savvy or don't want to invest a lot of time in blogging, you may want to consider using Posterous. Posterous (pronounced "PO-ster-us") makes it easy to set up a blog and share your thoughts, photos, videos and favorite links with others on the web via email.
Deb Nystrom, Reveln Consulting, will share her story, lessons learned, and tips & strategies for staying on top of social media development and the decision questions that will help you make wiser choices for how you budget your marketing time and money.
At the NAB Small Market Television Exchange 2013, Matt Coen presented on a panel on how to drive revenue with social media. Here is his deck that covers Facebook contesting, deal cards, and ballot promotions.
Second Street hosted our annual Promotions Summit in early June. This two-day event explored the best practices for media professionals to drive revenue, grow email databases, and engage their audience with online promotions.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
Say It Loud: Transforming Introverts to Marketing Extroverts OnlineYCC
Presented at IMEX America 2014
Lori Lorusso, Social Media/Internet Marketing Director
Lauren Prezby, Creative Director, YCC
How do you turn your attendees into your biggest brand advocates? How do you take traditional word-of-mouth, the one-to-one ratio, and transform it to one-to-many? YCC has enhanced online marketing and community growth strategy to ensure attendees promote YCC conferences, minimizing advertising costs and increasing attendees.
CREDIT:
CMP-IS Domain I: Marketing, Clock Hours: 0.75
ORGANIZATION:
YCC
TRACK:
Marketing and Communication
Social Media in a Corporate Context Manchester 2010 - Chi-Chi Ekweozor, Real ...Communicate Magazine
Social media on a mobile platform
The use of social media on smartphones, PDAs and handsets is growing at a furious pace. And research has shown that users' income and status is higher too, making it an advertiser's dream. But for organisations with diverse stakeholder groups, the corporate use of social media on a mobile platform is expected to rocket.
5 Ways Social Media Changed Marketing Your Business Pamela Muldoon
5 Ways Social Media Changed Marketing Your Business:
1. Marketing Flipped 180 Degrees
2. Personal & Professional
3. Level The Playing Field
4. Consumer Is In Charge
5. Connecting In Real Time
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
As a newspaper or magazine, you have a large audience and a nearly unlimited inventory. You can leverage the power of print to achieve maximum results with your online promotions.
Planning a calendar is key to success, revenue, and engagement with promotions. This webinar will help you brainstorm and build a year-long calendar that's built for success in 2016.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
1. Section Header
Section: Title
Cool little catchy phase to impress people.
Making Money
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
with Facebook
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
2. How to Ask Questions
Note: We are recording this
webinar and you will receive an
email with links to the
recording and the slide deck.
GoToWebinar
Questions Panel
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
3. Speakers
Julie Foley
Director of Affiliate Success
Brian Page
Online Products Director
Scripps Media
Matt Coen
Owner & Co-Founder
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
4. Who We Are
□ Increase ROI, Build
& Engage Audience
□
□
□
□
WebinarWebinar hashtag is #2ndstreet
Webinarhashtag is #2ndstreet
hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
5. What We Do
A truly white label contest provider
To date, UPICKEM has executed
• More than 40,000 contests
• On more than 1,300 local
media sites
• More than 6 million players
have participated
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
6. Agenda
• Play Anywhere!
• Why Facebook?
• What is the importance of a
“Like”?
• Revenue and Audience building
case studies
• Best Practices
• Q&A
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
7. Section Header
Section: Title
Cool little catchy phase to impress people.
Play Anywhere!
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
8. Play Anywhere!
• Your website
• Mobile
• Tablet
• Facebook
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
9. Play Anywhere!
Website
• “Traditional” contest
platform
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
10. Play Anywhere!
Mobile
• More than 1/3 of US adults
now own smartphones
• UPICKEM gets over half a
million visits from mobile
devices a month.
• People that use Facebook on
their mobile devices are twice
as active on Facebook than
non-mobile users.
• Separate ad spaces for mobile
version
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
11. Play Anywhere!
Tablet
• Traffic from tablets
has grown 1400%
since July 2010
• Separate ad spaces for
Tablet version
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
12. Play Anywhere!
Facebook:
• Unlimited Contests
• Social Boost
• Any UPICKEM contest can
be run inside Facebook
• Ability to run contest on
multiple Facebook pages
• Multiple contests one a
single Facebook Page
• Shared data with website
version of contest
• Like Gate
• Full HTML Branding Control
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
13. Play Anywhere!
Your Advertiser on Facebook
• Easily add the contest to your
advertiser's Page
• Require the user to “Like” your
advertiser before entering
• Incorporate your advertiser
into the “Like-gate” of your
page
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
14. Section Header
Section: Title
Cool little catchy phase to impress people.
Why Facebook?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
15. Why Facebook?
• 800 million users
• 200 million users in the US*
• Average user has 130 friends
and Likes two pages a month
• Average user is connected to
80 community pages, groups
and events
• Most popular tool among
marketers who use social
media**
* Inside Facebook Gold http://gold.insidenetwork.com/facebook/2011
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet ** Social Media Marketing Industry Report, Social Media Examiner, April 2011
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
16. Why Facebook?
Like-gating
• For every one person that Likes a
brand, an additional 34 of their
friends can be reached through
an exposure to the liker.*
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet * "The Power of Like: How Brands Reach and Influence Fans Through Social
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia Media Marketing" comScore, May 2011
17. Why Facebook?
Contesting generates
status updates
• 65% of US Facebook users said
they are more likely to buy a
product based on a positive
Facebook friend referral*
• Social media tactics generate
nearly 2.5 times more offline
and online brand conversations
than non-social tactics. They
also yield 4x as many influenced
purchases.**
* "The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing"
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet comScore, May 2011
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia ** Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010
18. Why Facebook?
Build Awareness
• Photos are viewed more than
anything else on Facebook*
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet * Digital Actions and their effect on Advocacy, 22squared and Consumer Insights Inc., 2010
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
19. Section Header
Section: Title
Importance of a
Cool little catchy phase to impress people.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
“Like”
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
20. Importance of a “Like”
• “Likes” come from real people
• Automatically exposes your
brand to that person’s contacts
• Low cost promotion tool
• Allows instant interaction with
your audience
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
21. Importance of a “Like”
• The average value of a Facebook
like is $136.38
• Fans are 28 percent more likely
than non-fans to continue using
a specific brand.
• Fans are 41 percent more likely
than non-fans to recommend a
product they are a fan of to their
friends.
* "The Power of Like: How Brands Reach and Influence Fans
Through Social Media Marketing" comScore, May 2011
Webinar hashtag isis #2ndstreet
Webinar hashtag #2ndstreet
Follow us on on Twitter @2ndstreetmedia
Follow us Twitter @2ndstreetmedia
22. Importance of a
“Likes”
Low Barrier Contests
• More entries
• Encourages sharing
• Creates even playing field for all
participants
Image from “Facebook Contests, Fan Acquisition and Business Value” Social Media
Explorer November, 2011.
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
23. Section Header
Section: Title
Cool little catchy phase to impress people.
Set Goals
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
24. Set Goals
Goals for each Facebook
Contest:
• Likes for your Facebook page
• Likes for your advertisers
• New revenue
• Drive sign-ups for database
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
25. Section Header
Section: Title
Cool little catchy phase to impress people.
Case Studies
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
26. Scripps
Scripps Social Media Strategy
• What do you want to
communicate?
• What do customers want to
share?
• Integrate web page and
marketing
• How will you measure
success?
• Leads
• Fans
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
27. WFTS
Audience Builder
“Blue Man Group Giveaway”
Goals: Increase social media
presence and user engagement by
growing Facebook fans
• Facebook contest
• Integrated promotion
Results
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
28. KY3
Revenue Generator &
Advertiser Audience Builder
“Back to School Cool”
• Andy’s Frozen Custard
Giveaway
• Exclusive contest for sponsor
• 1,200 entries
• Substantial growth of
Facebook fans
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
29. WFTV
Revenue Generator
“Summer Splash Sweeps”
• 11 sponsors!
• Promoted on Facebook
• Email opt-in for sponsors
• 2,600 entries
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
30. KSWB
Revenue Generator & Audience
Builder
“Football Frenzy”
• SuperCuts & Little Ceasars
• Part of Football Contest
Campaign
• Grown Likes by 5,000 since
start of contest
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
31. St. Louis Post Dispatch
Database Builder
“Name the Rally Squirrel”
• 72 hour contest
• Facebook promotion
• Like Gating for SLPD
• Database builder for Daily
Deals
• 3,350 entries
• 36% signups for Deals email!
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
32. WSH
Audience Builder
“FANdemonium”
• Facebook promotion
• Like Gating for WSH
• 76,000 entries!
• Social Boost
• 2 chances for every 1
referral!
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
33. San Diego Union Tribune
Database Builder
“Simon Mall Giveaway”
• 1,900 entries
• Likes for SDUT
• Drove sign-ups for Deals
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
34. Summary
Results
• Revenue
• Likes for your page
• Likes for your advertiser
• Database builder
• Power of your Facebook fan
base is an important selling
tool
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
35. Section Header
Section: Title
Best Practices
Cool little catchy phase to impress people.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of
type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
36. Best Practices
• When creating a
contest, keep it simple. The
less your fans need do to
enter, the better.
• Incorporate a sharing
component so your contest
spreads virally.
• Consider Social Boost
• Offer prizes that resonate
with the target audience
• Analyze your results
• Optimize
• Continue to engage your
audience beyond the like
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
37. Summary
• Build Audience, Page Views and Awareness
• Generate Sponsorship & Ad Revenues
• Build User Database for Email Marketing
• Powers your Social and Mobile strategy
Webinar hashtag is #2ndstreet
Follow us on Twitter @2ndstreetmedia
38. Questions?
Matt Coen
Owner & Co-Founder
matt@secondstreet.com
314-880-4902
877-843-2900x4902 (Toll-free)
Follow me @mcoen
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
314-880-4910
877-843-2900x4910 (Toll-free)
Follow me @julie_foley
Note: We are recording this webinar and you will receive
Webinar hashtag is #2ndstreet
Webinar hashtag is #2ndstreet
an email with links to the recording and the slide deck.
Follow us on Twitter @2ndstreetmedia
Follow us on Twitter @2ndstreetmedia
Editor's Notes
Matt
Matt
Matt
Matt
Matt
Julie
30 billion pieces of content shared each month
by lowering the barrier to contest entry i.e. 50 votes and conducting a random draw, brands can build a participation ‘long tail’ that:prompts more people to enter because there is a reasonable chance of winning vs. having to compete with contest pros that buy/exchange votes.helps create business value by prompting brand communication with real people and fueling genuine word of mouth – with a low barrier to entry fans will likely share contest details/expose the brand to friends, family or colleagues. The low barrier of entry discourages users that participate in voting groups.creates an even playing field for participants and minimizes acrimony – the contest is deemed to be fair, doesn’t get overrun by people exchanging votes and mitigates negative dialogue.There is much more value in having a slower rate of acquisition and building a fan base that has the potential to be engaged … rather than rapid growth created by smoke and mirrors.
Matt
Being able to accomplish all three is what made this so powerful
Julie
Key point: partnership with Arizona Cardinals. Did better as a result of their fan base – but also grew their fan base.Made perfect sense from synergy standpoint.
Substantial growth in Facebook fans.
Even with smaller budgets you can still earn business.
Jeff:Another example of a client wanting to piggyback on ABC15 fanbase. Very similar to PIR messaging. They grew their fanbase more than we did. We used our fanbase to market the contest and to sell the contest to Fiat.
Since I first saw this contest WSH has increased their likes by 10,000!
Jeff:
MattNew revenue?Who sold it?More of these contests in 2012?You get what you promote. Cardinals did the best because it was promoted the best.
Drive Likes for you Drive Likes for your advertisersDrive new Revenue for your media company