Second Street hosted our annual Promotions Summit in early June. This two-day event explored the best practices for media professionals to drive revenue, grow email databases, and engage their audience with online promotions.
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
"GroupOn" talked to Google about selling its business for $6 BILLION dollars but decided to keep it with the enormous potential according to the video on the website from "The Sunday Morning" show on CBS!
With The Customer Advantage, get a minimum of 50% discount at LOCAL businesses in your area! FREE sign up! NO monthly fees! Just enjoy the savings! Earn money if you choose to share The Customer Advantage with your family and friends when they purchase coupons!
The Customer Advantage is establishing itself as a means for your business to be viewed by millions of people and offer them coupons and other specials. The good news is it’s FREE to signup! Get in now and take advantage of being first to market! Save money and Make money with The Customer Advantage!
Check out our website, watch the 4 video\'s to see for yourself and then signup for FREE ==> http://RetireBefore40.TheCustomerAdvantage.com
7 Deadly Sins of Startup Marketing - and How to Avoid Them (Katie Martell at ...Katie Martell
WATCH THE REPLAY: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
@KatieMartell
---
Snow White had seven dwarfs, the world has seven seas.
Likewise, startups often make seven critical mistakes when bringing a new brand to market.
Founders and startup marketers must navigate a particular set of challenges: you’re strapped for time, cash, resources, and facing down a barricade of indifference from buyers.
How does any brand break through in these conditions?
In this session, “unapologetic marketing truth-teller,” startup marketer, and B2B entrepreneur Katie Martell gets real about why MOST early-stage businesses fail at marketing, and what it takes to succeed.
VIDEO HERE: http://katie-martell.com/replay-slides-inbound-19-the-7-deadly-sins-of-startup-marketing
In order to admire and acknowledge the contributions of businesswomen, the franchise universe up with the edition – The 10 Most Successful Businesswomen to Watch, 2021
"GroupOn" talked to Google about selling its business for $6 BILLION dollars but decided to keep it with the enormous potential according to the video on the website from "The Sunday Morning" show on CBS!
With The Customer Advantage, get a minimum of 50% discount at LOCAL businesses in your area! FREE sign up! NO monthly fees! Just enjoy the savings! Earn money if you choose to share The Customer Advantage with your family and friends when they purchase coupons!
The Customer Advantage is establishing itself as a means for your business to be viewed by millions of people and offer them coupons and other specials. The good news is it’s FREE to signup! Get in now and take advantage of being first to market! Save money and Make money with The Customer Advantage!
Check out our website, watch the 4 video\'s to see for yourself and then signup for FREE ==> http://RetireBefore40.TheCustomerAdvantage.com
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
I presented on how to build brand loyalty and grow a community of brand advocates at SearchLove San Diego. Learn tips and tricks on how to create, launch and measure successful brand marketing campaigns.
Presentation from Retail’s BIG Show, January 15-17, 2017.
ROD SIDES, Retail, Wholesale and Distribution Leader, Deloitte LLP, Moderator
MIKE MAULER, EVP and President, GameStop International, GameStop Corporation
COLIN WATTS, Chief Executive Officer and Chief Health Enthusiast, The Vitamin Shoppe
Resonate's Chief Revenue Officer, Jason Schneider, and Michael Horn, Chief Data Officer from Huge presented at Adweek's Brandweek Challenger Brand event on Wednesday, February 6th. If you missed it, check out the slides to learn about the 3 Keys to Thriving in a Challenger Market. They discussed data-driven stories of building brand love with deep consumer insights, featuring the Zelle success story.
Direct Marketing in a Multichannel World 2014Beth Smith
Marketing today requires multiple channels. Few marketers are successful using either all traditional media or all digital media. Get real facts to support your strategies. Understand the TAO of Multichannel Marketing. Presented by award-winning direct marketer Beth Smith of Direct Marketing Smarts. Beth is creator of DMA’s Direct Marketing Institute. You can attend her public seminars. Learn more at www.DirectMarketingSmarts.com
How To Create A Successful Landing Page That ConvertAntoine Dupont
Presentation done at the Digital Marketers of the Palm Beaches: "Landing Pages That Convert...and make the phone ring".
In the presentation, I cover how to create a successful landing page, I show landing pages that convert examples and some of the best converting landing pages in 2017.
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
6 Smart Direct Marketing Lessons That Saved a BrandBeth Smith
This award-winning case demonstrates 6 key lessons of successful direct marketing - from knowing your audience to creating an offer to achieve your objective. And most importantly they were focused on the long-term value of the customer.
8 Cardinal Principles for Direct Marketing SuccessBeth Smith
Whether you call it direct marketing, demand generation, performance marketing or ROI marketing – it's all about the strategy to get a response. The cardinal principles for success are often counter-intuitive – the opposite of what your common sense might tell you. This is a brief introduction to the 3-day Direct Marketing Institute and DM University seminars I conduct for DMA. You can attend my public seminars. Learn more at www.DirectMarketingSmarts.com
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
At the NAB Small Market Television Exchange 2013, Matt Coen presented on a panel on how to drive revenue with social media. Here is his deck that covers Facebook contesting, deal cards, and ballot promotions.
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
This is a slide presentation given at the TelerX Summit presentation by Simon Mainwaring from We First about the need to integrate storytelling with contact center engagement.
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
I presented on how to build brand loyalty and grow a community of brand advocates at SearchLove San Diego. Learn tips and tricks on how to create, launch and measure successful brand marketing campaigns.
Presentation from Retail’s BIG Show, January 15-17, 2017.
ROD SIDES, Retail, Wholesale and Distribution Leader, Deloitte LLP, Moderator
MIKE MAULER, EVP and President, GameStop International, GameStop Corporation
COLIN WATTS, Chief Executive Officer and Chief Health Enthusiast, The Vitamin Shoppe
Resonate's Chief Revenue Officer, Jason Schneider, and Michael Horn, Chief Data Officer from Huge presented at Adweek's Brandweek Challenger Brand event on Wednesday, February 6th. If you missed it, check out the slides to learn about the 3 Keys to Thriving in a Challenger Market. They discussed data-driven stories of building brand love with deep consumer insights, featuring the Zelle success story.
Direct Marketing in a Multichannel World 2014Beth Smith
Marketing today requires multiple channels. Few marketers are successful using either all traditional media or all digital media. Get real facts to support your strategies. Understand the TAO of Multichannel Marketing. Presented by award-winning direct marketer Beth Smith of Direct Marketing Smarts. Beth is creator of DMA’s Direct Marketing Institute. You can attend her public seminars. Learn more at www.DirectMarketingSmarts.com
How To Create A Successful Landing Page That ConvertAntoine Dupont
Presentation done at the Digital Marketers of the Palm Beaches: "Landing Pages That Convert...and make the phone ring".
In the presentation, I cover how to create a successful landing page, I show landing pages that convert examples and some of the best converting landing pages in 2017.
About Antoine Dupont
Antoine Dupont has made it his business to make the phone ring. As CEO of Katapult.Marketing, he brings his sense of competition to his client’s businesses. Katapult is an Internet Marketing company that manages the web presence for business owners, helping them grow their business. They create websites that generate leads and increase their credibility. Antoine leads a team of playful, yet serious professionals specializing in generating leads for businesses & organizations through internet marketing.
Antoine conducts regular educational workshops and seminars and is available for speaking engagements on the topics of Internet marketing, Email Marketing, Best Practices and Business development.
http://www.antoinedupont.com/
https://www.instagram.com/adupont65/
https://www.facebook.com/antoine.dupont
https://www.linkedin.com/in/dupontantoine/
About Katapult.Marketing
A digital marketing marketing agency located in West Palm Beach serving clients all over south Florida including Miami & Fort Lauderdale. We specialize in SEO Services, Social Media Marketing, Video Marketing, Facebook Marketing.
561-272-8567
http://www.katapult.marketing/
6 Smart Direct Marketing Lessons That Saved a BrandBeth Smith
This award-winning case demonstrates 6 key lessons of successful direct marketing - from knowing your audience to creating an offer to achieve your objective. And most importantly they were focused on the long-term value of the customer.
8 Cardinal Principles for Direct Marketing SuccessBeth Smith
Whether you call it direct marketing, demand generation, performance marketing or ROI marketing – it's all about the strategy to get a response. The cardinal principles for success are often counter-intuitive – the opposite of what your common sense might tell you. This is a brief introduction to the 3-day Direct Marketing Institute and DM University seminars I conduct for DMA. You can attend my public seminars. Learn more at www.DirectMarketingSmarts.com
Content Marketing World 2014 Social Selling with LinkedInKoka Sexton 💼
During Content Marketing World 2014 Koka Sexton of LinkedIn Sales Solutions talked with 100 content marketers and social marketing professionals about how to leverage LinkedIn and other social media for Social Selling by thinking like a publisher.
At the NAB Small Market Television Exchange 2013, Matt Coen presented on a panel on how to drive revenue with social media. Here is his deck that covers Facebook contesting, deal cards, and ballot promotions.
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
One of the best ways to succeed with promotions is to form a year-long strategy and build an integrated calendar, but it's just as important to revisit that calendar at the beginning of each quarter to fill in the details.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Quizzes are an unique solution that will drive an immense amount of traffic to your – or an advertiser’s – website. Plus, they are incredibly social and shareable, and can reach either a broad or a niche audience, depending on the topic.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
Armagedon is over, the strong are surviving, and green shoots of recovery are sprouting. But how do you take your business from surviving to thriving?
Kim Gilmore, President of Gilmore Marketing Concepts, Inc. is back, by popular demand, for a second seminar. Marketing 201: How to Market in a Down Economy will give you tips tricks and insider information on how to put your business name on the tips of everyone's tongues and get them to buy.
A successful brand must create a meaningful brand experience for their customers. Our Global CMO, Margaret Molloy, asked a cross-industry sample of CMOs how they are showing their customers love. See what they said.
Paid Advertising is a proven tactic for driving traffic to your website & social media channels but can easily turn into a Money Pit. How do you make sure funds are spent in support of winning campaigns and not wasted frivolously?
Joe Skibbie, Director of JRS Mar/Com shares campaign tales of Wastes & Wins when incorporating paid advertising into a Digital Marketing Strategy.
Learn to grow your audience, increase website traffic & promote virtual content.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
This is a presentation I gave at the Utah Business Summit in Provo, Utah 3.13.2012. It was about Social Media ROI and specifically inside I cover 4 specific ROI opportunities that we should all be taking advantage of.
Achieving The ‘Triple Win’ - Exploring New Ways For Non-Profits & Busine...Jay Ziskrout
Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com).
The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well
Planning Your Revenue-Generating Promotions Strategy for the YearUpland Second Street
One of the best ways to succeed with online promotions is to form a year-long strategy and build an integrated promotions calendar that incorporates contests, ballots, deals in with your calendar.
Approached to talk about lead funnels and marketing automation, I suggested we change the topic to be relevant to the problem:
- Where to Start & Attracting an Audience
- Managing Audience & Growth
Marketing is the crutch of product mediocrity ... if your offering is good enough, you don't need for marketing and any form of active sales diminishes ... your "sales-funnel" turns into something that much more closely resembles a pipe ... almost every lead that comes in the top is a conversion through the bottom.
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Socialising and Sharing the Love & Expertise @ 2 Day Startup Accelerator with Entrepreneur Social Club in Melbourne Australia
> http://www.entrepreneursocialclub.com.au
> http://www.meetup.com/Entrepreneurial-Social-Club
> https://www.facebook.com/entrepreneursc
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Similar to Promotions Summit Top Takeaways Webinar (20)
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
As a newspaper or magazine, you have a large audience and a nearly unlimited inventory. You can leverage the power of print to achieve maximum results with your online promotions.
Planning a calendar is key to success, revenue, and engagement with promotions. This webinar will help you brainstorm and build a year-long calendar that's built for success in 2016.
Football is an incredible opportunity for local media companies, and we have consistently seen our partners bring in more than $100K in revenue with football promotions. Interested in learning more about how you can make the most of football season?
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
2. #PromotionsSummit
Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley
Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen
Beth Mann
President, WKDZ/WHVO
Cadiz, KY | DMA 79
@radioedge
38. #PromotionsSummit
“Gathering first-
party data is
absolutely priority
#1.”
-Tim Murphy
Entercom Communications
“We’ve been talking
for years about the
rich data that we’re
collecting through
promotions. The
future is now!”
-Doug Villhard
Second Street
43. #PromotionsSummit
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History ?
Name
✓
Email
✓
Gender
✓
Age
✓
Address
?
Postal Code
✓
Income Level
✓
CUSTOMER PROFILES
METRO BALLOT
44. #PromotionsSummit
CONSUMER PROFILES
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• McMahon Ford
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History ?
Name
✓
Email
✓
Gender
✓
Age
✓
Address
?
Postal Code
✓
Income Level
✓“What Kind of Car Should You Drive?” Quiz
45. #PromotionsSummit
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• McMahon Ford
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History
Beauty, Local Events, Italian Restaurants
Name
✓
Email
✓
Gender
✓
Age
✓
Address
✓
Postal Code
✓
Income Level
✓
CONSUMER PROFILES
ECOMMERCE OFFERS
46. #PromotionsSummit
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• McMahon Ford
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History
Beauty, Local Events, Italian Restaurants
Name
✓
Email
✓
Gender
✓
Age
✓
Address
✓
Postal Code
✓
Income Level
✓
CONSUMER PROFILES
86. #PromotionsSummit
Leverage Second Street’s resources, including
University, Lab, Calendar Template, Promotions
Manager Job Description, to get started.
secondstreetlab.com/summit
90. #PromotionsSummit
Everything we do is
an opportunity to
capture emails
It is our
database –
we own it
Segmentation
allows us to be
more targeted
Collect Email
Addresses
Build Consumer
Profiles
Use a Variety of
Promotions
Email Reach Database
Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”
July 1-9 collected submissions
517 total submissions
355 came the day the email was sent
70% of contest entries came from the email
Move promotions to center stage at your business.
In terms of promotions data, you don’t have to wait until you have a full database. Use what you have now. –Kathy Lehmen McClatchy
Experiment with monetizing these profiles.
Quad City Times Advertiser Facebook Sweepstakes “Win Dinner for 10 at Red Lantern”
July 1-9 collected submissions
517 total submissions
355 came the day the email was sent
70% of contest entries came from the email
Entercom also does a national cash contest that brings in hundreds of thousands of entries.
Don’t talk about text
How it worked
How many stations?
When do you run – quarterly
Run for 4 weeks
We used to have a web based contest, but knowing how text contests make it easier for listeners to enter, we turned it into a text contest. This brought a new challenge - we had no way of converting those hundred thousand entries into database members because the 104 stations all share the one common list. So, we decided to send one final text message to all entrants at the end of the contest, thanked them for playing and invited them to join their favorite radio station’s exclusive club. If they clicked on the mobile friendly link in the text, they were sent to a mobile friendly web page with all 21 of our markets. When the user clicked on their market, they found their favorite station and could easily sign up for that station’s email club, text club or both. We have found that these opt-ins are “stickier” - meaning that the user physically took his or her time to sign up. These are “gold” in a database. These are our active fans. When we’ve done large, national web-based national contests in the past, we’ve seen a huge flood of opt-ins. But sadly, we find that they don’t stick and, 6 months after the contest, we find that they have been inactive. So, for us, it’s been a race to gain sticky fans and less about huge databases of disengaged fans. Entercom also has an automated process where we flag a subscriber as “inactive” if they don’t open an email from us in 180 straight days. We don’t delete them. We just don’t send them emails because email sends aren’t free and sending emails to disengaged members isn’t a good business model. That said, several times a year we do reactivation campaigns where we ask those subscribers why they left and give a compelling offer or subject line to entice them to open. If they open that email, they will go back into our active database. As long as they continue opening emails from us, they will stay in that active database.
Our goal is to drive significant revenue growth with every contest we do.
Danielle Outlaw Neuhoff communications
The advertiser had been buying tickets for the best seats in the house at Busch Stadium (home of the Cardinals) for years, and this year he decided to use them as a prize for a Facebook sweepstakes. He wanted to partner with the radio station to execute this contest since they would be able to dramatically increase his reach using our media assets and audience.
Largest station is in a city of 3500, county of 13k - definitely small market –
we have created a new media plan - goal for 2015 is $250k! Quarter of a million dollars
IT’S GOT TO BE BIG ENOUGH TO MATTER
You can make the best effort the sooner you prepare kim wildenmann scripps company
NEED SCRIPT
Created Think Tank Tuesday team (FIRST THING WE DID AFTER THE SUMMIT)
-this isn’t their only job – cross-departmental
Last few months we’ve had records for revenue
Larger contesting effort
They have a New Media report card that shows EVERYTHING so they don’t give up on it
Radio Station Stream
Mobile Ads
Facebook and Twitter
Contesting
Email
Weather Texting
Deals
That’s where it starts - what is your goal and how are you going to do that? You have to have a goal first and then have a plan to get there.
Largest station is in a city of 3500, county of 13k - definitely small market –
we have created a new media plan - goal for 2015 is $250k! Quarter of a million dollars
IT’S GOT TO BE BIG ENOUGH TO MATTER
Largest station is in a city of 3500, county of 13k - definitely small market –
we have created a new media plan - goal for 2015 is $250k! Quarter of a million dollars
IT’S GOT TO BE BIG ENOUGH TO MATTER