Blog Marketing and Advertising as a Business
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This document discusses blog marketing and advertising as a business. It provides an overview of key concepts like social influencers, tapping bloggers, why blogs are effective, measuring campaign effectiveness, and designing blog post campaigns. It also lists market needs for blog services and provides information on joining an upcoming training module on the topic.
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Blog Marketing and Advertising as a Business
- 1. Blog Marke+ng & Adver+sing as a Business Jane5e Toral h5p://bit.ly/blogentrep h5p://digientrepreneur.com
- 8. Internet Search emerges as the top online ac+vity. Ac4vi4es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na4onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
- 12. Social influencers • People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – Posi+onal influencers (peers) Source: Social Media Marke+ng for Dummies (Shiv Singh)
- 13. Tap bloggers • Buzz – Reviews – Event par+cipa+on • Feedback – Focus groups • Insight
- 14. Why blogs? • First voice • Passion rather than a profession • Trust • Ini+ators • Community influence • Pass-‐on effect (word-‐of-‐mouth or viral) • Self-‐policing
- 15. Brand Background Real Leaf green tea is the newest ready-‐to-‐drink (RTD) tea in the market launched mid-‐2009. Real Leaf is brewed from 100% whole green tea leaves, naturally packed with Theanine, with a delicious hint of fruit and honey. Real Leaf Green Tea won the blog category in DigitalFilipino Social Networking Awards 2010
- 16. 1st place: Mommy Talks by Precious Bahin+ng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html
- 17. BACKGROUND Apl de Ap + MTV Asia + PH DOT were in search for the next unsigned PINOY ARTIST MTV Emerge won the media vo+ng category in DigitalFilipino Social Networking Awards 2010
- 19. Join adver4sing network that pays per impression or click like Google AdSense
- 21. A successful Digital PR • People will search for you. • People will write about you. • People will share you.
- 22. What is a blog post campaign? • Get bloggers to write about you – Press release • Pros: fast dissemina+on • Cons: copy-‐paste; no pick-‐up – Meet blogger (group or one-‐on-‐one) • Pros: geeng to know personally • Cons: pick-‐up (messaging / value challenge), cost – Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts • Cons: search engine pick-‐up, reader pick-‐up
- 23. Designing a blog post campaign • Objec+ve • Keywords • Type of write-‐up – Word or Phrase desired – url or link – Buzz • Photos – Website review – News release • Video • Messaging tone • Amplify – Posi+ve – Twi5er – Nega+ve – Facebook – Neutral – Foursquare
- 24. Measuring effec+veness • Sales conversion – Click tracking – Coupons • Visits • Search engine ranking • Recommenda+ons – Like – Retweet – Bookmarks • Conversa+on generated – Comments
- 25. 3 Market Needs Low-‐cost but effec+ve website Rank in search engines Tap social media Very few service providers……
- 26. Module 2 starts on November 6, 2010 Reserve your slot at h"p://bit.ly/blogentrep h"p://digientrepreneur.com
- 27. We hope you can join the program h5p://bit.ly/blogentrep Thank you!