Overview of blog and social media entrepreneurship opportunities was presented through a webinar by Janette Toral last April 14, 2011. It was also meant to serve as an overview of the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program (http://digientrepreneur.com) where module 1 will start this May 5, 2011.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
Lessons Learned in Designing and Implementing a Blog Post Campaign by Janette...Janette Toral
Janette Toral shared her experience and insight on carrying out blog post marketing campaigns at Carlo Ople's Internet and Social Media Marketing for Filipino Marketers and Entrepreneurs (http://bit.ly/9JHjzK) last July 9, 2010 at Oakwood Ortigas Center, Pasig City. As most participants are SMEs, topic was presented in the most newbie format as possible. Other examples were shown online during class and not included in the slide show.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Social Thinkers and Asian Institute of E-Commerce. Janette Toral tackled ten (10) things to know about blogging and search engine optimization. Event participants are mostly college students, public sector employees, and SMEs. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=95
Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.
Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.
This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Blog Marketing and Advertising as a BusinessJanette Toral
This is an overview on "blog marketing and advertising as a business". This presentation was made by Janette Toral in a webinar last October 22, 2010 to also answer questions from prospective participants of the Ateneo-DigitalFilipino Blog Entrepreneur Program (http://bit.ly/blogentrep)
Lessons Learned in Designing and Implementing a Blog Post Campaign by Janette...Janette Toral
Janette Toral shared her experience and insight on carrying out blog post marketing campaigns at Carlo Ople's Internet and Social Media Marketing for Filipino Marketers and Entrepreneurs (http://bit.ly/9JHjzK) last July 9, 2010 at Oakwood Ortigas Center, Pasig City. As most participants are SMEs, topic was presented in the most newbie format as possible. Other examples were shown online during class and not included in the slide show.
Leverage Your Brands with E-Commerce and Social MediaJanette Toral
A presentation made by Janette Toral at the Philippine Association of National Advertisers "Digital Wednesday" event in partnership with the Internet and Mobile Marketing Association of the Philippines last February 9, 2011 at Gerry's Grill, Insular Life Building, Makati City.
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
Presented during BlogWord Philippines: North Luzon E-Commerce Congress event last July 26, 2010 at Music Warehouse organized by Social Thinkers and Asian Institute of E-Commerce. Janette Toral tackled ten (10) things to know about blogging and search engine optimization. Event participants are mostly college students, public sector employees, and SMEs. The video presentation can be found at http://www.eradioportal.com/index.php?p=7&type=2&sec=4&aid=95
Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term.
Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship.
This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Actionable Takeaways from Launch Scale 15WeFinance
Are you a founder that's going "up and to the right"? Can you pitch anything? Do you have student loans? Check out WeFinance for Founders (wefinance.co/founders). It's the simplest way to crowdfund a personal loan!
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Secrets of Social Media - presented at IBM Israel for SSVNMiriam Schwab
How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Advanced Media Productions
Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.
Actionable Takeaways from Launch Scale 15WeFinance
Are you a founder that's going "up and to the right"? Can you pitch anything? Do you have student loans? Check out WeFinance for Founders (wefinance.co/founders). It's the simplest way to crowdfund a personal loan!
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Secrets of Social Media - presented at IBM Israel for SSVNMiriam Schwab
How to use social media tools to increase brand awareness, generate buzz, and gather relevant leads. Also includes 5 tips for successfully promoting your business on twitter.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Presentation made by Janette Toral for the October 24 webinar event encouraging folks to join the Blog and Social Media Entrepreneur Program (http://digientrepreneur.com). The updated presentation (this deck) was also made at the Mindanao Bloggers Summit.
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Advanced Media Productions
Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging S...Janette Toral
Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.
Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Social Media Tactics for Business by Janette ToralJanette Toral
Presentation focused on social media marketing tactics using Halal Certified Food and Products 1-day site (http://www.halalcertifiedfood.com) as case study during DigitalFilipino Club (http://www.e-commercephilippines.com) membership meeting (August 11, 2010) at Tower Club Makati City.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
Ad Standards Council digital rules that covers:
1. Sponsored or paid blog posts and testimonials in the form of posts / comments..
2. Ads paid in Google, Adwords, Facebook banners, etc.
3. Owned content.
These will be implemented on February 15, 2017.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.
To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1
The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
The Philippine Competition Law was ratified into law last July 21, 2015. In the Philippines E-Commerce Roadmap, this law was deemed as a critical component in resolving Internet connectivity challenges on a long-term as it provides legal remedies for unfair competition that puts consumers in cost and service disadvantage. Salient features of the law can be found at http://digitalfilipino.com/salient-features-of-republic-act-10667-philippine-competition-act/
Philippines E-Commerce Roadmap - July 16 DRAFTJanette Toral
With the permission of the Department of Trade and Industry E-Commerce Office, I am sharing the latest version of the Philippines E-Commerce Roadmap with revisions as of July 16, 2015.
With the permission of the Department of Trade and Industry E-Commerce Office, sharing with you the "as of JULY 9 draft version" of the Philippines E-Commerce Roadmap presented last July 9 in a stakeholders consultation session at Baguio Country Club. Earlier, stakeholder consultations took place in Davao (June 30), Cebu (July 6), Manila (5 sessions), and online webinars (4 sessions).
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
13. Find
out
compeFFon
through
search
engine.
Search
engine
is
a
reputaFon
engine.
14.
15. SITE
launch
Step
#2
Structure
/
OpFmize
• About
the
site
• Sidebar
• Company
index
– Facebook
page
• Categories
– Twi5er
– Cat1
– Slideshare
• Photo
– Archives
• DescripFon
– Ads
• Company
info
– About
author
• Keyword:
category,
– News
company
name
22. Listed
-‐
Search
results
Monitor
your
ranking.
(results
as
of
August
11)
23. #5
Calibrate!
• Control
search
engine
results
• What
people
say
about
you
• Learn
how
to
read
trends
• Know
what
your
compeFFon
is
up
to
There
is
no
excuse
why
you
don’t
know.
24. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
All
channels
will
be
social
We
don’t
believe
in
hypes..
(we
trust
friends
more)
30. What
is
a
blog
post
campaign?
• Get
bloggers
to
write
about
you
– Press
release
• Pros:
fast
disseminaFon
• Cons:
copy-‐paste;
no
pick-‐up
– Meet
blogger
(group
or
one-‐on-‐one)
• Pros:
ge^ng
to
know
personally
• Cons:
pick-‐up
(messaging
/
value
challenge),
cost
– Paid
post
• Pros:
flexible
on
budget;
message-‐focused,
support
SEO
efforts
• Cons:
search
engine
pick-‐up,
reader
pick-‐up
31. Designing
a
blog
post
campaign
• ObjecFve
• Keywords
• Type
of
write-‐up
– Word
or
Phrase
desired
– url
or
link
– Buzz
• Photos
– Website
review
– News
release
• Video
• Messaging
tone
• Amplify
– PosiFve
– Twi5er
– NegaFve
– Facebook
– Neutral
– Foursquare
34. Bloggers
&
Social
Media
Users
as
Social
influencers
• People
who
have
influence
on
their
peers
heavily
influenced
by
the
quality
and
volume
of
content
they
share
online
to
their
peers.
– Referent
influencers
– Expert
influencers
– PosiFonal
influencers
(peers)
Source:
Social
Media
MarkeFng
for
Dummies
(Shiv
Singh)
35. Blog
Entrepreneurs
• Content
development
&
site
building
• Traffic
&
conversion
• Amplify,
engage,
&
create
movements
• CreaFve
&
compeFFve
36. TV
PRINT
POS
CRM
digital
digital
digital
digital
social
social
social
social
game
game
game
game
mobile
mobile
mobile
mobile
Be
Useful
37.
38. Lessons
learned
• Not
a
one
Fme
effort
– Web
presence
and
compeFFon
tracking
(monthly
if
possible)
– Constantly
look
into
new
resources
– real
–
not
canned
• Experiment
(TEFCAS
by
Tony
Buzan
–
refer
to
slide
19)