How to Succeed with Promotions for the Holidays 2015
•Download as PPTX, PDF•
0 likes•1,064 views
This document discusses various holiday promotion ideas that media companies can offer to advertisers. It presents three gift packages of promotions that are ready-to-implement. Gift package #1 includes quiz bundles, holiday sweeps, and a deals network with a total potential revenue of $21,500. Gift package #2 adds upgrades like an ecommerce theme week, custom quiz and custom sweeps for a total potential of $49,000. Gift package #3 fills to the top with additions like a holiday photo contest and golf card for a potential of $82,500. The document provides case studies and specifics on setting up different promotion types to help media companies establish a goal and select the holiday gifts that best fit their market.
Recommended
Recommended
More Related Content
What's hot
What's hot (12)
Viewers also liked
Viewers also liked (17)
Similar to How to Succeed with Promotions for the Holidays 2015
Similar to How to Succeed with Promotions for the Holidays 2015 (20)
More from Upland Second Street
More from Upland Second Street (20)
Recently uploaded
Recently uploaded (20)
How to Succeed with Promotions for the Holidays 2015
- 1. #PromotionsLab How to Succeed with Promotionsfor the H LI D A YS
- 3. #PromotionsLab Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
- 4. #PromotionsLab Follow @secondstreetlab on Twitter!
- 5. #PromotionsLab Want To Win An Exclusive Prize? #PromotionsLab
- 6. #PromotionsLab Second Street Platform PROMOTIONS SUITE DATA SUITE
- 9. #PromotionsLab 2014 Holiday Spending Habits Shop online 42% 72% Search for presents on their phones $702.84 Average holiday budget per person $600 Billion Total dollars spent
- 13. #PromotionsLab 3 WAYS TO PACKAGE HOLIDAY PROMOTIONS
- 14. #PromotionsLab Gift #1 – Turnkey’s Ready to Go
- 16. #PromotionsLab Quiz Bundle Revenue Potential: 6 quizzes at $2,500 each… $15K
- 17. #PromotionsLab ONE Advertiser to Sponsor the Entire Season! Quiz Bundle
- 18. #PromotionsLab Quiz Bundle Shopping Malls Grocery Stores Specialty Food Stores Specialty Retail Local, Seasonal Attractions
- 19. #PromotionsLab Quiz Bundle TV Email to Promotional Database of 30,000 $1,750 Targeted Online Banner Ads $750 Daily Facebook and Twitters Posts During Quiz $500 On-air Mentions During Morning Show (3x) $1,000 Quiz Linked from Related Content on Your Site $250 Quiz Results Posted for Talent to Personal Social Accounts $750 Investment: $5,000
- 22. #PromotionsLab Simple sweeps to grow your list and engage your audience Holiday Sweeps =
- 25. #PromotionsLab Prizes Holiday Sweeps • Electronics • Retail Gift Cards • Grocery Gift Cards • Movie Passes • Local Attractions
- 26. #PromotionsLab Holiday Sweeps Exclusive Facebook Advertiser Sweepstakes Facebook Marketing Consultation Optional TV Campaign (+ $4,000) including: • Audio/video ID in 10 :15 promotional spots, Mon-Fri, 5a-5p • Production of :15 spot Digital Campaign including: • 100,000 728×90 ROS impressions • Total dominance on website homepage Email Campaign including logo: • Invitation email to promotional database of 80,000 • Thank you email to all entrants with coupon or offer Email opt-in checkbox on the registration page Facebook Like box on the registration page Social Campaign including: • Contest setup and placement on Facebook Page, including Facebook cover photo and contest app image • Customized thank you page with coupon or offer • Logo inclusion on promotional Facebook cover photo, contest app index page graphic Mobile Campaign including: • 50,000 mobile display ROS impressions Investment: $5,000 (2 weeks)
- 28. #PromotionsLab Sourced deals to go right on your site Deals Network Store
- 29. #PromotionsLab TravelZoo As Seen On TV Products Local Products Deals Network Store
- 30. #PromotionsLab Deals Network Store We will do the work for you – create the best offers in on place
- 31. #PromotionsLab Gift #1 – Revenue Potential Promotion Sponsors Revenue Potential Quiz bundle – 6 quizzes Grocery Store $15,000 ($2,500 each) Holiday Sweeps Shopping Mall $5,000 Deal Network Store No selling necessary $1,500 TOTAL POTENTIAL $21,500
- 32. #PromotionsLab Gift #2 – Add an Upgrade
- 33. #PromotionsLab Ecommerce Theme Week 5 offers - $2,500 Gross Each
- 34. #PromotionsLab Ecommerce Theme Week Quad-City Times $104,000 Gross
- 35. #PromotionsLab Top Sellers - Spa Hotels Restaurants Home Services Ecommerce Theme Week
- 39. #PromotionsLab One title sponsor (auto dealer) 4 days of quizzes Custom Quiz
- 40. #PromotionsLab Custom Quiz Question sponsors featuring sponsor business or service Featuring local attractions and businesses
- 44. #PromotionsLab Custom Quiz TV Email to Promotional Database of 30,000 $1,750 Targeted Online Banner Ads $750 Daily Facebook and Twitters Posts During Quiz $500 On-air Mentions During Morning Show (3x) $1,000 Quiz Linked from Related Content on Your Site $250 Quiz Results Posted for Talent to Personal Social Accounts $750 Investment: $5,000
- 45. #PromotionsLab Custom Sweeps Single or Multiple Sponsors $7,500
- 46. #PromotionsLab WPSD-TV Paducah, KY | Food for Friends Overview
- 47. #PromotionsLab WPSD-TV Paducah, KY | Food for Friends Marketing
- 48. #PromotionsLab Results WPSD-TV Paducah, KY | Food for Friends $68,000 REVENUE 75% INCREMENTAL REVENUE $10,000 REVENUE 4,598 ADVERTISER OPT-INS
- 49. #PromotionsLab North Platte Telegraph North Plate, NE | 12 Days of Giving Overview
- 50. #PromotionsLab
- 51. #PromotionsLab North Platte Telegraph North Plate, NE | 12 Days of Giving Overview
- 52. #PromotionsLab Sales North Platte Telegraph North Plate, NE | 12 Days of Giving Survey Questions Question Yes No Have you previously visited or been a guest at NP Hampton Inn? 35% 65% Did you know you can reserve conference rooms to host family gatherings? 51% 49% Did you know that NP Hampton Inn has 5 suite choices? 15% 85%
- 53. #PromotionsLab North Platte Telegraph North Plate, NE | 12 Days of Giving Results $6,000 REVENUE 2,614 NEW OPT-INS
- 55. #PromotionsLab Custom SweepsSponsored Sweepstakes Presenting Sponsorship (1+) TV Campaign including: • 2 mentions in midday news (call for entries, winner announcement) • Audio/video ID in :15 promotional spots, Mon-Fri, 5a-5p (minimum 15/week) Digital Campaign including: • 50,000 728×90 ROS impressions • Customized thank you page with coupon or offer Email Campaign including logo: • Invitation email to promotional database of 80,000 • Thank you email to all entrants with coupon or offer Email opt-in checkbox on the registration page Facebook Like box on the registration page Social Campaign including: • Mentions on Facebook & Twitter at least once a week Mobile Campaign including: • 50,000 mobile display ROS impressions Investment: $7,500
- 56. #PromotionsLab Gift #2 – Revenue Potential Promotion Sponsors Revenue Potential Ecommerce Theme Week Dining / Retail $15,000 Custom Quiz Toy Stores $5,000 Custom Sweeps Retail/Events $7,500 TOTAL POTENTIAL $27,500
- 57. #PromotionsLab Gift #3 Fill the Stocking to the Top
- 58. #PromotionsLab Holiday Photo Contest One Sponsor $7,500
- 60. #PromotionsLab
- 61. #PromotionsLab Holiday Photo Contest By the Numbers: 119 Entries 1,021 Votes 594 Opt Ins
- 62. #PromotionsLab Financial Healthcare Kids Activities Specialty Retail Holiday Photo Contest $
- 63. #PromotionsLab Holiday Photo ContestSubmission Contest Presenting Sponsorship (Limit 1) Logo inclusion on all promotional elements for the contest TV Campaign including: • 3 mentions in morning news (call for entries, call for votes, winner announcement) • Audio/video ID in :30 promotional spots, Mon-Fri, 6a-12a (minimum 10/week) Digital Campaign including: • Logo inclusion in contest header graphic • Contest page 728×90 & 300×250 served together (100% share of voice) • Pencil Pushdown (twice during the contest, during submission and voting periods) • 100,000 300×250 ROS impressions Email Campaign including coupon or offer: • Daily news & breaking news emails to combined database of 115,000 • Invitation email to promotional database of 80,000 • Thank you emails after registration and submission Email opt-in checkbox on the registration page Facebook Like box on the registration page Social Campaign including: • Mentions on Facebook & Twitter at least once a week
- 66. #PromotionsLab Golf Card Custom Banner Ads Targeted Email On-air Promotion Social
- 68. #PromotionsLab Advertisers to Target Golf courses Golf retail Financial Golf Card $
- 69. #PromotionsLab Golf CardMulti-Merchant Card (6+) TV Campaign including: • Video ID in :15 shared promotional spots, Mon-Sun, 5a-1a (minimum 20/week) • 3 min. segment featuring your business in weekend news Digital Campaign including: • 2 shared Pencil Pushdown ads • 100,000 shared ROS impressions promoting the card • 100,000 ROS impressions • Shared golf section banner ads promoting the card (50,000 ROS impressions) • Golf section banner ads (50,000 ROS impressions) Email Campaign including logo: • Weekly shared emails promoting the card to database of 80,000 • Email with embedded 3 min. segment Social Campaign including: • Mentions on Facebook & Twitter (every other day at launch and then at least once a week for the duration of the promotion) Value: $80,000 Investment: $0
- 70. #PromotionsLab Gift #3 – Revenue Potential Promotion Sponsors Revenue Potential Holiday Photo Contest Healthcare/Financial $7,500 Golf Card Courses/Golf Retail $75,000 TOTAL POTENTIAL $82,500
- 71. #PromotionsLab CHOOSE THE HOLIDAY GIFTS THAT WORK WITH YOUR MARKET
- 73. #PromotionsLab Gift #1 – Revenue Potential Promotion Sponsors Revenue Potential Quiz bundle – 6 quizzes Grocery Store $15,000 ($2,500 each) Holiday Sweeps Shopping Mall $5,000 Deal Network Store No selling necessary $1,500 TOTAL POTENTIAL $21,500
- 74. #PromotionsLab Gift #2 – Revenue Potential Promotion Sponsors Revenue Potential Quiz bundle – 6 quizzes Grocery Store $15,000 ($2,500 each) Holiday Sweeps Shopping Mall $5,000 Deal Network Store No selling necessary $1,500 Ecommerce Theme Week Dining / Retail $15,000 Custom Quiz Toy Stores $5,000 Custom Sweeps Retail/Events $7,500 TOTAL POTENTIAL $49,000
- 75. #PromotionsLab Gift #3 – Revenue Potential Promotion Sponsors Revenue Potential Quiz bundle – 6 quizzes Grocery Store $15,000 ($2,500 each) Holiday Sweeps Shopping Mall $5,000 Deal Network Store No selling necessary $1,500 Ecommerce Theme Week Dining / Retail $15,000 Custom Quiz Toy Stores $5,000 Custom Sweeps Retail/Events $7,500 Holiday Photo contest Healthcare/Financial $7,500 Golf Card Courses/Golf Retail $75,000 TOTAL POTENTIAL $131,500
- 78. #PromotionsLab • Contest Planning • Ecommerce Planning • Ballot PlanningPlanning
- 79. #PromotionsLab • Contest Sales • Ecommerce Sales • Ballot Sales • NEW! Advertiser ContestsSelling
- 80. #PromotionsLab • Sweepstakes Admin • National Sports Admin • Ecommerce Admin • Submission Admin • Ballot Admin Executing
- 82. #PromotionsLab September 22 & 24 @ 1 ET secondstreetlab.com/webinars
- 83. #PromotionsLab Playbook: secondstreetlab.com/football FOOTBALL PROMOTIONS REVENUE MADEEASY Discover how to generate significant revenue with football promotions advertisers to target QUI ZZES take advantage of premade turnkey quizzes available in the "turnkey" promotions section of our admin tool
- 86. #PromotionsLab Choose the gift that works for you
Editor's Notes
- I’m Liz Crider a member of the Affiliate success team and I’m joined by Matt Chaney – both of us are really excited to be here today and talk about planning for 2016. Promotion Elves!
- We will be taking questions throughout the webinar and reserve some time at the end for QA. There are a couple of ways you can interact with us. The goto panel on the left of your screen. We’ll have folks monitoring that and fielding your questions. You can also ask questions and make comments on Twitter using the hashtag promotionslab, which is also on the bottom left of every slide. We will be awarding a prize to the top tweet, so fire up Twitter and get ready! Also, we are recording this webinar and everyone who registered will be getting a link to that within the next 24-48 hours.
- We also encourage you to follow us @secondstreetlab
- You can also make comments and asks questions via Twitter. Just use the hashtag #promotionslab, as you seen the on the screen. This will also be on each of the slides in the bottom left And we’re going to be giving away a prize to our best tweet, so fire up your Twitter accounts and get ready.
- At Second Street We are proud to work with media companies around the country who are using the promotions platform to generate digital revenue, grow their email and social databases and capture valuable consumer data and insights through our suite of products. So let’s jump in – I’m going to hand it over to you chaney to start us off with why planning matters At little bit about Second Street. We are a software and technology company working with local and national media companies around the country to help increase ROI by Building & Engaging their audiences and collecting valuable data and insights through our promotions platform which includes contests, ballots, quizzes and ecommerce solutions. So, now review why planning is so important
- Chaney Let’s dig in a little deeper and set the tone for why the holidays should be a high priority for your company in Q4
- It all starts with revenue. There’s simply a ton spending going on in the fourth quarter – both from consumers AND advertisers. The money is out there; it is a matter if you’re willing to go get it. If you don’t, someone else will. I would encourage you to think about leveraging promotions to expand on existing initiatives (like special sections and online guides), leveraging them to target new advertisers who don’t normally spend with you, and for giving existing advertisers a new, unique solution to help achieve their holiday goals.
- Don’t just take it from me. Here are a couple of data points for what happened last year around the holidays. That online shopping number just keeps skyrocketing. I remember a few years back and it being in the 20% range. Now it is nearly 50%! Same with mobile search. But wow, the average budget is over $700 – that’s kind of making me look like a scrooge. No one on this webinar is allowed to tell my wife that
- Promotions are also excellent at engaging and activating consumers. That have built in incentives to encourage participation – great prizes, big discounts, bragging right for a trivia quiz or sports contest as well as being able to voice your opinion in a local, metro ballot. We like to think of them as a “lean in” medium where folks are actively involved in voting, submitting, buying, picking. To me, that’s the very definition of engagement. Advertisers want to be in front of that engaged audience and you can provide it to them.
- And that engagement is happening both on your sites and on social media. Promotions are inherently viral, and we have features built right into the tool to help turn your participants into promoters of your contest. That can exponentially grow your audience and help increase traffic to your site. By sharing your promotions on social media, they’re helping you expand your reach. People love to share a great deal or prize or with their friends, and in particular, I’m constantly friends and acquaintances sharing quiz results on FB!
- Not only is that engagement great from a traffic and social activity standpoint, you’re also able to grow yours and the advertiser’s email databases. And your email database is the gift that keeps on giving. As it grows your, promotions become stronger and more valuable because you’re able to promote them to a expanded list of loyal and engaged consumers. When you think about your current email database, consider your market’s population. You’re goal should be to get a critical mass of total market, so that you have comprehensive reach not only in your core media but in email as well.
- Now, I’m going to turn it over to Liz who’s going to kick off our section on how to package up your promotions for the holidays.
- Liz
- Shopping Malls Grocery Stores Specialty Food Stores Specialty Retail Local, Seasonal Attractions
- UT San Diego Great partnership with this local venue promoting the nutcracker performance. Nice prize – family pack of tickets 2,920 entries Over 6,600 opt-ins (one third of which went to the sponsor Template is available in two styles
- Chaney Love all of those turnkey solutions! Let’s you all focus on the selling and marketing and the promotion is taken care of for you. Now we’re going to expand on that and talk about some more customized solutions that will help you generate even more revenue, engagement and database growth.
- I love an ecommerce theme week and that’s the first part of our second gift bundle. Theme weeks allow you to have a focused sales effort around a particular theme or topic. We’ve seen so much revenue generated from these. The holidays are a perfect time to run a theme week – especially during Cyber Week, which is when online spending is at is peak. These are also great because anyone can run one whether you have a deals program or not. Liz mentioned the network store, these can be a great, local complement to those offers. $12,500
- 2 stores – Cyber and holiday deals Our example is from the quad city times. They’ve really done a masterful job with stores and theme weeks. Their Cyber Week store year in and year out is generating this kind of revenue. They have this success based on the quality and variety of their deals.
- They also do a killer with sales materials, which helps the sales team get the job done. Their packages include core and digital assets. Email. The whole gambit. They give their participating a huge a promotional package, which is of high value. And gets people to their site to buy. Top sellers include…
- Local attractions – indoor waterparks Holiday events – nutcracker performance, light displays Restaurants – always a hit Retail – specialty boutiques, chocolate shops, jewelry
- Next up, a custom quiz. Here’s your chance to create something truly unique. These can be custom quizzes that you build around a particular topic – like local sports match-up trivia – where you get a sponsor. Or they can also be created entirely around a sponsor with specific questions related to the sponsors and their products. Just goes to show the flexibility of quizzes.
- Our example comes from KAKE out of Wichita, KS. This station has been cranking out successful custom quizzes for almost a year. It has been a real focus for them and has resulted in some significant revenue. One of their more creative contest came last December – the naughty or nice holiday quiz.
- Title sponsor – auto dealer logo in header logo with link in footer (both were persistent throughout quiz) Opt-in, social follow buttons 4x days of quizzes 4 different prize sponsors Supporting sponsors (7x) Nursery Holiday light display Jewelry store Restaurant Hotel Car wash Chocolate shop
- The cool thing is that each question was setup for a particular advertiser and featured their logo and an unique image. They even incorporated the advertiser into the answers – my favorite: when you’re inlaws are snowed in at your house, what do you do? One of the answers was offer to get them a hotel – same hotel that sponsored that question!
- Then each day, there was a new prize and those who took the quiz were entered to win. Each day’s prize was provided by a different sponsor not to mention the grand prize provided by the title sponsor (a $250 gift card)
- This quiz was taken over 4,000 times! I think the fun tone and the great prizes were the key reasons why this quiz did so well. That said, we’ve seen custom quizzes with and without prizes on topics like American history or sports that have done this well and better. People just love a fun quiz!
- We’ve really seen a wide variety of advertiser categories represented, but these are the ones that seem to keep bubbling up a lot. Financial – a quiz around saving or financial planning trivia Automotive – what car should you drive Retail – what’s your home décor personality Attractions – where should your next vacation be or what ride at the theme park are you
- A custom quiz should be priced higher than a turnkey quiz – especially if you’re building it specifically for the advertiser. But it is worth the extra effort and as we’ve seen they’re a great way to showcase products and services in a fun, unobtrusive way.
- We’re going round out gift #2 with two custom sweepstakes. Sweeps are my favorite promotion because they are so flexible. You can do so much with them and they’re simple to setup and excute, but don’t let their simplicity fool you – they’re also highly effective at capture emails and data.
- The contest gave people a chance to win $250 worth of groceries for them and $250 for a friend for 15 days plus the station also gave each winner a chance to pick a charity of their choice to get another $250 – that right there helped make this a viral hit The promotion around this was a full court press including tv, digital, email, social – everything under the sun. But social in particular is where they found a lot of traction To promote the contest, we posted regular updates to our Facebook Page featuring the winners – they would post every time a winner was announced and add a new face to the image you see on the right.
- The promotion around this was a full court press including tv, digital, email, social – everything under the sun. But social in particular is where they found a lot of traction – number one driver – though this is often email To promote the contest, we posted regular updates to our Facebook Page featuring the winners – they would post every time a winner was announced and add a new face to the image you see on the right. The fact that friends were picking people they knew to also win the prize made it go viral quickly. That’s an optional piece but it certainly worked here. Goes to show you the power of a good prize. I doubt this level of activity would have happened for a $25 starbucks gift card One variation that I could see working well would be to allow the winner to pick a charity from a list and you all make a donation based on that.
- Perkins Motor Plex paid $10,000 for the promotion, as well as put up the money for the gift cards, which totaled $7,500. The contest received 7,235 entries, and collected 4,598 opt-ins for Perkins Motor Plex ( that’s a 57% opt-in rate). They also collected 4,156 new Facebook Likes – without a Like-gate! Perkins loved the promotion and all of the community involvement that came with it. They have already committed to running it again in 2015! The community had an overwhelmingly positive response as well. ----- Meeting Notes (7/7/15 12:06) ----- Goes to show you the impact of a GREAT prize 11K entries
- This example from north pl@atte telegraph is for a 12 Days of Giving promotion, which was essentially 12 individual sweepstakes tied together. So, instead of a single sponsor, you’re spreading this among a dozen. This type of promotion was by far our most popular during the holiday season last year. We saw hundreds of them being run. They’re a great way to get several advertisers involved at a lower individual rate. Especially useful to attract non-traditional advertisers, those with smaller budgets or those advertisers who have been interested in promotions but haven’t been able to commit to the bigger sponsorships. Here they get to be a part of a larger shared promotion but also get their day in the spotlight. A key component of this was a holiday themed landing page where they previewed the upcoming prizes and linked off to each individual sweepstakes Let’s take a look at the whole thing
- This was built by them and then linked out to the individual sweeps Notice the background is tied in with the theme as well And they actually had a couple of online display banner spots as well around the page We often see partners create landing pages like this that are calendars
- This example from north pl@atte telegraph is for a 12 Days of Giving promotion, which was essentially 12 individual sweepstakes tied together. This type of promotion was by far our most popular during the holiday season last year. We saw hundreds of them being run. They’re a great way to get several advertisers involved at a lower individual rate. Especially useful to attract non-traditional advertisers, those with smaller budgets or those advertisers who have been interested in promotions but haven’t been able to commit to the bigger sponsorships. Here they get to be a part of a larger shared promotion but also get their day in the spotlight. A key component of this was a holiday themed landing page where they previewed the upcoming prizes and linked off to each individual sweepstakes Let’s take a look at the whole thing
- Survey questions for Hampton Inn There were three Total of 322 entrants for this one contest 65% No – Great to be able to take that to the advertiser and show them how many new customer you reached (220 people said “NO” hadn’t been before) Conference room was split pretty much half and half (still 150 people had not heard about it and now have) 85% - did not know about the different room types available which could inspire a family to do a staycation or something nice for folks celebrating an anniversary (288) Look they could have advertised “Hey we have 5 room types” but isn’t the same as people reading and physically clicking yes or no. It is a higher level of engagement.
- Over 4200 entrants overall
- Here’s a sample of advertisers to target with sweepstakes, but really, the sky’s the limit here. You can create sweepstakes around any theme and tie an advertiser in to that. Or create a sweepstakes specifically for the advertiser and run it on their site.
- So, to summarize, here the revenue potential for a second gift bundle. Not a bad chunk of change for a few promotions, huh! These all complement each other really well not to mention they can easily tie in with existing initiatives and run in addition to the turnkey solutions Liz mentioned.
- July marks our one year anniversary of launching promotions university, and in that time we’ve handed out over 1,000 certifications.
- These courses are geared towards Ad Directors, Managers, Corporate Leads and encompass how to understand the opportunity around promotions and create a plan to work against for the year. Types of promotions A process to evaluating opportunities At the end of each you’ll be able to create your own promotions calendar based on your audience, revenue and database goals
- These courses are geared towards front-line sellers and sales managers. Lots of great information in these about prospecting, conducting a thorough needs analysis and how to follow-up after the promotion. A lot of partners have found that kicking these trainings off as group with your entire sales team, then having each person complete them on their to be an effective roll-out approach.
- Finally, this bundle of courses was created for your admin folks or anyone who’s actively in the tool creating promotions. As with all courses in promotions university, these were designed to be focused and quick, so you can get in, get what you need, and get out quickly. You can get certified in just 90 minutes or less!
- If you haven’t been to the Second Street Lab, then you’re really missing out on a lot of great industry insights, articles from your peers and case studies about successful promotions. There you can also….
- Mark your calendars! These are going to be two action-packed webinars with a ton of ideas for you. We’re taking a fresh approach on these and focusing not just on the top promotions but also how to take an advertiser category – like automotive or home improvement – and build a promotions package geared specifically to that category. Definitely don’t miss this one!
- Amazing insights into all facets of promotions. We had some true rock stars at the summit, so be sure to check out their successes and all of the great takeaways from this year’s event.
- Chaney We’d love to see you run all of these promotions, but more importantly, we want to see you all be successful. So, think about your goals and resources, and find the gift combination that best suits you’re needs. Be bold but also realistic in what you can truly execute. That success will make it easier to grow and expand in the future.
- Liz
- Chaney We timed this webinar with a timeline in mind. We’re three months from December. That gives you time to plan and prep your teams. Leverage our training resources – promotions university, the affiliate success team. Make sure you’re teams are ready. Give them the tools and materials they need. And give them ample time to sell.
- LIz
- I’m Liz Crider a member of the Affiliate success team and I’m joined by Matt Chaney – both of us are realy excited to be here today and talk about planning for 2016.