SlideShare a Scribd company logo
#PromotionsLab
Q3 Calendar Check-In
April 2015
#PromotionsLab
Matt Chaney
@mattchaney
Julie Foley
@julie_foley
Presenters
#PromotionsLab
Questions?
ask in the GoToMeeting panel
#PromotionsLab
Want To Win An Exclusive Prize?
#PromotionsLab
#PromotionsLab
Follow @secondstreetlab on Twitter!
#PromotionsLab
Contests Ballots Quizzes Ecommerce
The Promotions Platform
#PromotionsLab
WHY YOU NEED TO
PLAN THROUGHOUT
THE YEAR
#PromotionsLab
Goals Are the Roadmap to Success
#PromotionsLab
Be Focused on the RIGHT Things
#PromotionsLab
Sell Efficiently
#PromotionsLab
Drive Significant Revenue
#PromotionsLab
Your Goals for the Webinar….
•  Absorb all of the ideas presented
•  Review your current sales and marketing plans
•  Look for opportunities to align or create new ones
•  Set clear and measurable goals
•  Build a promotions calendar to achieve them
#PromotionsLab
Q2
CHECK-IN
#PromotionsLab
Golf
#PromotionsLab
Mother’s
Day
#PromotionsLab
Father’s
Day
#PromotionsLab
GEAR UP FOR
Q3
#PromotionsLab
Monthly Breakdown
#PromotionsLab
JULY
Patriotic
Summer Fun
#PromotionsLab
Patriotic
Submission Contests
Trivia Quiz
#PromotionsLab
Arkansas Democrat-Gazette
Little Rock, AR | Oh Say! Can You Sing?
#PromotionsLab
Arkansas Democrat-Gazette
Little Rock, AR | Oh Say! Can You Sing?
85
ENTRIES
41,714
VOTES
#PromotionsLab
KXLT-TV
Rochester, MN | Cutest Pet Contest
#PromotionsLab
KXLT-TV
Rochester, MN | Cutest Pet Contest
301
ENTRIES
17,394
VOTES
#PromotionsLab
Trivia Quiz:
American History
#PromotionsLab
Summer Fun
Theme Week
Personality Quiz
Sweepstakes
#PromotionsLab
KY3-TV – Half Prize Ozarks
Springfield, MO | Summer Fun Theme Week
#PromotionsLab
KY3-TV – Half Prize Ozarks
Springfield, MO | Summer Fun Theme Week
$27K
REVENUE
1,000+
OFFERS SOLD
#PromotionsLab
Personality Quiz:
Your Next
Vacation
#PromotionsLab
UT San Diego
San Diego, CA | Summer Pops VIP Experience Giveaway
#PromotionsLab
UT San Diego
San Diego, CA | Summer Pops VIP Experience Giveaway
2,862
ENTRIES
2,574
OPT-INS
#PromotionsLab
Sample Calendar for July
Promotion Month Sponsor Revenue
Patriotic Contest
Mid-June
Kick-off
Travel, Financial,
Grocery, Regional
Brands, Retail
$15,000
Cutest Pet Contest July - August Pet shop, Pet Services $10,000
Quiz
“How well do you know
American history?”
July
Financial, Auto,
Education, Events
$5,000
Summer Sweepstakes July Events, Travel, Auto $7,500
Quiz
“Where should I go on my
next vacation?”
July - August
Travel, Attractions, CVBs,
Regional Destinations,
Auto
$5,000
#PromotionsLab
AUGUST
Back to School
Football
#PromotionsLab
Back to School
Shopping Spree Sweepstakes
Back to School Quiz
#PromotionsLab
WKBW-TV
Buffalo, NY | Back to School Sweepstakes
#PromotionsLab
3,948
OPT-INS
$3,000
REVENUE
WKBW-TV
Buffalo, NY | Back to School Sweepstakes
#PromotionsLab
Personality Quiz:
What Kind of
Student Are You?
#PromotionsLab
Football
College Pick ‘Em
Pizza Card
#PromotionsLab
The Roanoke Times
Roanoke, VA | Fearless Forecasters
#PromotionsLab
The Roanoke Times
Roanoke, VA | Fearless Forecasters – College Pick ‘Em
$68,000
REVENUE
75%
INCREMENTAL
REVENUE
#PromotionsLab
The News Tribune - dealsaver
Tacoma, WA | Pizza Card
#PromotionsLab
The News Tribune - dealsaver
Tacoma, WA | Pizza Card
$10,000+
REVENUE
#PromotionsLab
Sample Calendar for August
Promotion Month Sponsor Revenue
Back to School Giveaway August
Auto, Financial,
Healthcare, Retail
$10,000
Back to School Quiz August
Retail, Education,
Financial
$5,000
College Pick ‘Em
August -
December
Auto, Recreation,
Food/Bev.
$20,000
Pizza Card
August -
December
Pizza & Italian
Restaurants, Sports
Bars
$10,000
#PromotionsLab
SEPTEMBER
Football
Fall
#PromotionsLab
Football
Pro Football Pick ‘Em
Fan Quiz
Ticket Giveaway
#PromotionsLab
KFMB-TV
San Diego, CA | Ultimate Pigskins Picks
#PromotionsLab
KFMB-TV
San Diego, CA | Ultimate Pigskins Picks
$45,000
REVENUE
#PromotionsLab
Personality Quiz:
Which Royals Player
Are You?
#PromotionsLab
The Gazette
Cedar Rapids, IA | College Football Ticket Giveaway
#PromotionsLab
The Gazette
Cedar Rapids, IA | College Football Ticket Giveaway
1,360
ENTRIES
894
NEW OPT-INS
#PromotionsLab
Fall
County Fair Photo Submission Contest
Fall Quiz
#PromotionsLab
Forsyth County News
Forsyth, GA | Cummings Country Fair & Festival
#PromotionsLab
Forsyth County News
Forsyth, GA | Cummings Country Fair & Festival
3,482
VOTES
82
ENTRIES
#PromotionsLab
Personality Quiz:
Which Season
Are You?
#PromotionsLab
Sample Calendar for September
Promotion Month Sponsor Revenue
Pro Football Pick ‘Em
September -
January
Auto, Financial,
Food/Bev.
$50,000
Pro Football Quiz September Food/Bev. $5,000
Ticket Sweepstakes September
Education, Auto,
Grocery, Services
$7,500
County Fair Photo Contest September
Auto, Real Estate,
Education, Financial
$20,000
Fall Quiz September
Travel, HVAC, Service
Providers
$5,000
#PromotionsLab
SUCCESS
TOOLS
#PromotionsLab
•  Contest Planning
•  Ecommerce Planning
•  Ballot Planning
Planning
#PromotionsLab
•  Contest Sales
•  Ecommerce Sales
•  Ballot Sales
Selling
#PromotionsLab
•  Sweepstakes Admin
•  National Sports Admin
•  Ecommerce Admin
•  Submission Admin
•  Ballot Admin
Executing
#PromotionsLab
#PromotionsLab
summit.secondstreet.com
St. Louis - June 8-9
#PromotionsLabsecondstreetlab.com
#PromotionsLab
Sign up for the newsletter
#PromotionsLab
Download the playbooks
#PromotionsLabsecondstreetlab.com/calendar
#PromotionsLab
TAKEAWAYS
#PromotionsLab
START PLANNING
NOW
#PromotionsLab
FIND THE
COMBINATION THAT
WORKS FOR YOU
#PromotionsLab
SET TIME-BOUND,
MEASUREABLE GOALS
#PromotionsLab
Sign up now for Q4 Check In!
June 2nd at 4PM ET
secondstreetlab.com/checkin
#PromotionsLab
Matt Chaney
@mattchaney
Julie Foley
@julie_foley
Questions?
#PromotionsLab

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