Kushuhara company has been exporting fish and seafood products since 2002. A key decision is to introduce a new fish sausage product in Jabalpur, India and select advertising methods. The company analyzes the product, promotion, price and place using marketing frameworks. External factors like political, economic, social and technological environments are also considered using a PESTLE analysis. A SWOT analysis identifies strengths in existing seafood expertise, while weaknesses include higher costs of airline transportation without a local harbor.

1. Introduction.
 Kushuhara company has been trading 2002
 Exporting fish and seafood products.
 Our main clients are,
France
Italy
Australia
Austria
Europe
USA

3. Key decisions.
 Introduce new fish sausage.
 Selected Jabalpur in India to launch it.
 Selecting advertising method.
 Satisfying customers requirement in target market.

4. 4P’s
Product,
 Packaging.
 With different flavours.
 Brand name.
Price,
 Raw materials.
 Techniques.
 Pricing objectives.
 Pricing strategy.

5. Promotion,
 Advertising methods.
 Promotion strategy.
Place,
 Launch in Jabalpur in India.
 Infrastructure facilities.

6. Why we selected india among these two countries
Pakistan,
 Pakistan is muslim country.
 Civil war going on Pakistan,so the demand is low.
 When comparing with India,Pakistan is far away from sri lanka.
 The number of trade agreements between India and Sri lanka is
morethan the trade agreements between Sri lanka and Pakistan.
Maldives,
 Fisheries are one of the main industries of Maldives.
 The marin prospect for economic development is the country’s
main resources.
 Rice and fish are the staple food of Maldivians.
 They have limited land mass.

7. PESTLE Analysis.
Political Environment,
 The government in power.
 Attitudes to taxtation.
 Attitudes to social welfare.
 Attitudes to foreign trade and trding blocks.
 Economic Environment.
Economic Environment,
 Wage rate .
 National economic trends.
 Inflation.

8. Social-cultural factors.
Exporting our product into an area where culture plays a major role
will effect are product badly.but as almost all region and cultural
condition fish and eatable,this will not be a problem in exporting are
product.
Technological factors.
There may be threats of Indian firms coming up with
innovative and similar industrial,at the moment.there is
onlyone major player,and there is a less chance of it being a
major competitors as low price of their product
is high.

9. Legal factors.
There are many legal factors.that can effect the product there may be
product safty regulation and financial regulation according to helth and
safty regulation we may have to reduced the preservatives and
excessive ingredients.
Technological factors.
There are sartin rules regulations which we have to a side
when it to the enviorment.we are using bio-packing to save
the environment.so by doing that.we are avoiding the
environment from effecting the product.

10. SWOT Analysis
Opportunity
Strength. Many people in this city do not take meat
for their meals, because of their religion
we do a seafood business
influences.
already then company can
Jabalpur is located in central india. it is
adaptable that seafood for
help to populate the product in whole
this product.
market.
The company selected to
export this product to
Jabalpur in India because the
religions influences are higher
than the other countries.
Threats
After we entered the market in Jabalpur it
will be a thread for fish sellers in this city
and other products which made by fish.
Main competitors’ images is also thread
Weakness for us.
There is a airport in Jabalpur
but there isn’t a harbor. Then
we export this product via
airline. That cost is higher
than exporting via naval
route.

11. Summary
Kushuhara company has been
 Trading 2002.
 Key decision.
 Product,promotion,price,place.
 PESTLE analysis.
 SWOT analysis.