international market research for establishing pink salt production company , business plan by Shiv N S

1. BUSINESS PLAN
FOR dinopee private
lTD.
PINK SALT
-SHIV N S
CYGNUS

2. INTERNATIONAL
MARKET RESEARCH
• Geographically Asia-Pacific is dominating the global
pink salt market aided by China, Japan and India.
• North America is the second largest in terms of
revenue. The regions market share has been
strengthen by the robust sales of pink salt for de-
icing in US and Canada.
• Pink salt is only found Pakistan.Himalayan salt is
rock salt (halite) mined from the Punjab region of
modern Pakistan. The salt often has a pinkish tint
due to mineral impurities.
•

3. • Critical success factors:
• The global rock salt market is mainly driven by
chemical industry for obtaining chlorine because it is
used in multiple applications such as pulp and paper
industry as it utilizes large amount of chlorine for
bleaching of soda.
• Textile and tanning industries need chlorine in brine
to heal and soften the tissues.
• Another factor growing the demand for rock salt is
the food industry for using rock salt as flavoring of
cereals, snacks, meats and more.

4. • It is widely used in medication as it possesses many
vital minerals and it aids in digestion and is
prescribed for laxative and digestive disorders.
• Apart from this, rock salt is also used for cosmetic
purposes because it has cleansing and
detoxifications properties such as it exfoliates the
dead skin cell and protect the natural layer of skin.
• Rock salt is the highly cost-effective product
available for removing snow and ice, keeping traffic
and the economy flowing

5. Enterprise description
• Mission statement:
• Our mission is to make people aware of the health benefits of
salt products and make such products that amuse the aesthetic
sense of our customer.
• Vision statement:
• To achieve sustainable growth, we have establishes a vision
with clear goals. We want to become superior in providing
quality, hygienic and healthy products with well-being of people
on this planet.

6. objectives
• Make sales and marketing a priority.
• Meet our customer’s requirement.
• Penetrate and dominate the global
market.
• We want to design sub salt lamps.
• We want to become most attractive
company.

7. Strategies
• 1. Increase sales of pink salt by directly delivering it to the
bulk consumers without involving middlemen.
• 2.Expand the market coverage by exporting processed pink
salt in relative cheaper price as compared to the rivals.
• 3.Create a unique image in the minds of the people by
directly selling from origin of pink salt Pakistan, ensuring
sanctity and heritage.

8. Marketing sub-plan
• Our target customers are big manufacturing
companies who are ready to buy tons of processed
pink salt.
• There is no real competition to our company as
Pakistan is the sole country were pink salts are
found. Since there no other company established to
process the pink salt we a sole autonomy in the
market.
• We would be using more effective mode of
extraction of pink salt by using advanced latest
technology and equipments.

9. Market entry strategy
• 1. Joint venture- partner with a domestic company
so that we can easily penetrate into the market and
export to foreign market.
• 2. Licensing agreement- we would sign contracts
with existing companies, that would allow us to
manufacture and sell companies product this would
give us a quick entry to market.
• 3.Purchasing foreign assets – Rather than launching
an entirely new venture in a foreign market , simply
purchase or invest in a foreign company that is
already well integrated into the market.

10. • PROMOTION:
• Methods used for promotion are advertisements in
popular television channels, popular newspaper and
popular magazines.
• Advertisements in YouTube, Instagram, Facebook.

11. • THE PRICE:
• COST PER TON- Rs.8,000 + PROFIT PER TON- Rs.4,000
• TOTAL COST – Rs.12,000/ Ton

12. Human resource sub-plan
• We would be having full time labours in our company in the following departments;
1. Sales – 25 employees
2. Information technology – 30 employees
3. Marketing – 30 employees
4. Finance – 30 employees
5. Human resources- 25 employees
6. Research and Development- 30 employees
7. Production- 300 employees
8. Administrative- 30 employees
9. Logistics- 20 employees
10. Security- 25 employees
TOTAL NO. OF EMPLOYEES: 545

13. • We require only skilled and experienced employees
as the quality of work by the employees gives us a
competitive edge over our rival companies.
• To ensure loyalty we would be giving bonus time to
time.
• We would provide them with travel allowances once
in a while.
• Paid leave would be provided to employees who
have higher rate of productivity.

14. Operations sub-plan
• We already purchased lands for setting up factory and
headquarters.
• These locations are permanent unless there is an
expansion and addition of locations.
• The manufactured and processed pink salts are kept in
warehouse and according to the demand it is exported.

15. Financial sub-plan
• DIRECT COSTS INVOLVED ARE;
1. Raw materials costs.
2. Transportation of finished goods.
• INDIRECT COSTS THAT ARE INVOLVED ARE;
1. Administrative salaries.
2. Electric and communication expenses.
3. Accounting and other legal expenses.
We are investing 100 crore into this business. We require 90 crore
for operating the first year, 10 crore will be kept as emergency

16. csr
• Disclosure of activities results in improved financial
performance
• Lower operating cost.
• Increased sales and enhanced brand image.

17. Contingency plan
• Our contingency plan is to target only
domestic if things didn’t go as expected
and rent all the excess of assets.

18. THANK YOU
PRESENTED BY: SHIV N S
CYGNUS