SlideShare a Scribd company logo
Submitted To: Miss Urooj Ashar
• Introduction
• Competitors
• Mission & Vision Of (Pakistan & USA)
• Nestle Company Product Labels
• Transportation (Pakistan & USA)
• Target Market in(Pakistan & USA)
• Weakness Product in (pakistan & USA)
• Nestle Bootles (price,size,shape)
• Some Uses in (pakistan & USA)
• Conclusion
• Nestlé has been serving in USA in 1993
and in Pakistan consumers since 1988
when our parent company, the
Switzerland-based Nestlé SA, first
acquired a share in Milkpak Ltd.
• Nestle waters is the number one
bottled water company worldwide.
• Nestle pure life has became in 2008 the
largest water brand sold in the world.
• These Brands Are Competitors Of Nestle Pure Life Water In
Pakistan..
• Nature
• Aquafina
• Culligan
• Sufi finest water
• kinely
• Aquafina Water is bottled by the Pepsi Co.
• The other is Dasani which is bottled by Coca Cola Company
Nestle mission is to provide the best water to our people throughout the world.
“At Nestle, we believe that research can help us to make better quality of water, so that
people live a better life
Meet the nutrition needs of consumer of all ages.
Our Mission is to provide the healthy water to our customers.
To take care the health of our customers who are health consious..
Captures the very essence of Nestle and the promise we commit ourselves to
everyday,everywhere as the leading Nutrition,Health and wellness Company...
Nestle Pure Life Targets Both Genders.
Targets The Upper And Middel Class People Who Are Health Consious
Tourists Are Also The Target Market Of Nestle Pure Life.
Newly Drinking Water With Safety And Security.
Pure Water Pure Relationship
Safe And Healthy Drinking Water
 Public Awareness Message
Our target market is Behria town Defence,Malir,Landhi,Cant,Shah Faisal
Colony Gernal & Medical Stores.
 Our customers are upper class families
 They have their own businesses and they are health conscious
 They are quality conscious
 Behria town and Defance people are richest families and they are quality
conscious.
Nestle Pure Life Is Relatively Expensive Than Other Brands.
Water Is An Essential Part Of Life And Everyone Prefers TO Drink Safe And Healthy
Water.
Nestle Is A Trusted Brand For Providing Good Quality Products.
Tough Competition From Aquafina And Kinely.
Selective investment due to uncertain economic and political condition.
Feasibility of new products needs to be analysed E.g Nestea was launched some
years back but it failed because no customer demand for it esxisted.
Lack of awarness among the target market.
External environment
Politics
High trade Offers By Aquafina And Kinely.
Nestle is a market leader due to different reasons.
Its price is high against its competitors but it matches its quality with
its competitors.
We can easily find nestle from any retiler shop.
Due to advertisement, nestle attract more customers.
Our objective is to serve humanity not to earn Maximum profit we want
to earn legal from our customers we provide Health to our customers.
Presentation nestle pure life usa & pakistan

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Presentation nestle pure life usa & pakistan

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  • 2. Submitted To: Miss Urooj Ashar
  • 3. • Introduction • Competitors • Mission & Vision Of (Pakistan & USA) • Nestle Company Product Labels • Transportation (Pakistan & USA) • Target Market in(Pakistan & USA) • Weakness Product in (pakistan & USA) • Nestle Bootles (price,size,shape) • Some Uses in (pakistan & USA) • Conclusion
  • 4. • Nestlé has been serving in USA in 1993 and in Pakistan consumers since 1988 when our parent company, the Switzerland-based Nestlé SA, first acquired a share in Milkpak Ltd. • Nestle waters is the number one bottled water company worldwide. • Nestle pure life has became in 2008 the largest water brand sold in the world.
  • 5. • These Brands Are Competitors Of Nestle Pure Life Water In Pakistan.. • Nature • Aquafina • Culligan • Sufi finest water • kinely • Aquafina Water is bottled by the Pepsi Co. • The other is Dasani which is bottled by Coca Cola Company
  • 6. Nestle mission is to provide the best water to our people throughout the world. “At Nestle, we believe that research can help us to make better quality of water, so that people live a better life Meet the nutrition needs of consumer of all ages. Our Mission is to provide the healthy water to our customers. To take care the health of our customers who are health consious.. Captures the very essence of Nestle and the promise we commit ourselves to everyday,everywhere as the leading Nutrition,Health and wellness Company...
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  • 9. Nestle Pure Life Targets Both Genders. Targets The Upper And Middel Class People Who Are Health Consious Tourists Are Also The Target Market Of Nestle Pure Life. Newly Drinking Water With Safety And Security. Pure Water Pure Relationship Safe And Healthy Drinking Water  Public Awareness Message Our target market is Behria town Defence,Malir,Landhi,Cant,Shah Faisal Colony Gernal & Medical Stores.  Our customers are upper class families  They have their own businesses and they are health conscious  They are quality conscious  Behria town and Defance people are richest families and they are quality conscious.
  • 10. Nestle Pure Life Is Relatively Expensive Than Other Brands. Water Is An Essential Part Of Life And Everyone Prefers TO Drink Safe And Healthy Water. Nestle Is A Trusted Brand For Providing Good Quality Products. Tough Competition From Aquafina And Kinely. Selective investment due to uncertain economic and political condition. Feasibility of new products needs to be analysed E.g Nestea was launched some years back but it failed because no customer demand for it esxisted. Lack of awarness among the target market. External environment Politics High trade Offers By Aquafina And Kinely.
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  • 14. Nestle is a market leader due to different reasons. Its price is high against its competitors but it matches its quality with its competitors. We can easily find nestle from any retiler shop. Due to advertisement, nestle attract more customers. Our objective is to serve humanity not to earn Maximum profit we want to earn legal from our customers we provide Health to our customers.