Local Search on Mobile, App Optimization
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There are more searches on Apps on mobile devices than on the mobile versions of the Search Engines. This session will focus on local search as it relates to mobile application optimization.
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Local Search on Mobile, App Optimization
- 1. App Optimization – The Growth of Mobile App Space Pubcon, Las Vegas November 2011 Prashant Puri Co-Founder, AdLift.com @puriprashant
- 2. Agenda • State of the industry • App usage • App vs. Mobile Web • App Search Analytics • Mobile Shopping Trends ADLIFT CONFIDENTIAL @puriprashant 2
- 3. About Prashant Puri. Currently • Co-Founder & Advisor AdLift.com Previously • Head, Global SEO/SEM at Shopping.com (eBay Company) • Display & Search Monetization – Yahoo! • Search Marketing – AT&T @puriprashant
- 4. Apps Will Make $15 Billion, Garner 17 Billion Downloads In 2011 - Gatner App downloads grew 117% year-over-year 185 B Apps downloaded by 2014 Projected 2014 revenue Revenue grew $57.2 B 190% year-over-year 26.4 apps/person by 2014 ADLIFT CONFIDENTIAL @puriprashant 4
- 5. US Adults, 50% Now Have Cell Phones with Apps 42% US Population has an app Pew Research Center’s Internet & American Life Project @puriprashant http://pewinternet.org/~/media//Files/Reports/2011/PIP_Apps-Update-2011.pdf
- 6. Avg. User Now Spends 9% More Time Using Mobile Apps than the Internet. App usage grew 88% year-over-year http://blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror @puriprashant
- 7. What types of apps do adults download ? News Social Search Entertainment Health Pew Research Center’s Internet & American Life Project @puriprashant http://pewinternet.org/~/media//Files/Reports/2011/PIP_Apps-Update-2011.pdf
- 8. 50/50 Split between Mobile Web Vs. App Traffic 1% 1% App 4% 14% 15% symbian 36% 65% 52% 31% 32% 35% 14% Web Source: jumptap: Mobile STAT october 2011 ADLIFT CONFIDENTIAL @puriprashant 8
- 9. App Search Analytics iOS Android App Name Overall Active Reach Android Market 90.5% Google Maps 74.6% Gmail 74.5% Facebook 73.5% Google Search 71.9% YouTube 51.4% Advanced Task Killer Free 26.1% Angry Birds 25.9% QuickofficePro 25.3% Pandora Radio 23.9% The Weather Channel 17.8% Android Amazon AppStore 17.7% Words With Friends 16.0% Talk – Text to Voice 16.0% Twitter 14.9% Barcode Scanner 13.9% Adobe Reader 13.9% Angry Birds Rio 13.6% Kindle 12.4% Google+ 11.8% Source: Nielsen Smartphone Analytics, Device-meter data from July 2011, Android Smartphone Users, 18+ ADLIFT CONFIDENTIAL 9
- 10. Mobile Shopping Trends – 85% of purchases happen within 15 miles of the consumer's home Large Majority with use their Smartphone vs Sales Rep Mobile – A crucial part of shopping experience http://internet2go.net/news/data-and-forecasts/retailers-need-embrace-mobile- now-surveys ADLIFT CONFIDENTIAL 10
- 11. Questions? Prashant Puri Co-Founder, AdLift.com prashant@adlift.com @puriprashant ADLIFT CONFIDENTIAL 11
- 12. Acquire Amplify Gain Prashant Puri Co-Founder, AdLift.com prashant@adlift.com 213 446 9435 ADLIFT CONFIDENTIAL 12
Editor's Notes
- Gartner says that 17.1 billion downloads for 2011 works out to a growth rate of 117 percent compared to 8.2 billion downloads in 20102011’s revenues representing growth of more than 190 percent on 2010’s revenues of $5.2 billionand growth of over 1,000 percent between 2010 and 2014.Collectively, we will have downloaded an astounding 185 billion apps by 2014Doing a rough calculation based on the world’s populationprojected to be 7 billion in 2011, that works out to 26.4 apps per person downloaded over six yearsFree still dominates. Gartner says 81 percent of all mobile application store downloads in 2011 will still be free, although the percentage has been declining since 2008. The number of free downloads will continue to decrease this year but will rise again between 2012 and 2014. (We are reaching out to Gartner to ask why.)
- The preceding chart compares the average number of minutes consumers spend per day in mobile native apps vs. the web. For mobile apps, Flurry tracks iOS, Android, BlackBerry, Windows Phone and J2ME. And for the web, our figures include the open web, Facebook and the mobile web. Flurry found that the average user now spends 9% more time using mobile apps than the Internet. This was not the case just 12 months ago. Last year, the average user spent just under 43 minutes a day using mobile applications versus an average 64 minutes using the Internet. Growing at 91% over the last year, users now spend over 81 minutes on mobile applications per day. This growth has come primarily from more sessions per user, per day rather than a large growth in average session lengths. Time spent on the Internet has grown at a much slower rate, 16% over the last year, with users now spending 74 minutes on the Internet a day.
- 80% of purchase are 5 miles from home