This is a presentation introducing a 1080P video collaboration platform over a 3 mbps unmanaged broadband pipe. Provides up to 1080P resolution on concurrent application sharing with far-side control capabilities.

1. Presented by Jon Edwards
Sunset Studios Media Solutions, Inc.

2. Magor TeleCollaboration:
the leading visual collaboration solution
• Seamlessly integrates high definition
video and advanced desktop sharing in
a peer-to-peer communications
architecture
• Enables instant access to the
information and people you need, when
you need them
• Rather than ‘talk now, do later’; create
working collaborative sessions, from the
comfort of your own office
• Helps organizations speed and enhance
decision making, improve productivity
and strengthen relationships with
colleagues, suppliers, partners and
customers – around the city or around
the world
2

3. New business dynamics drives new
communication/collaboration tools
• Current economic climate requires companies to
• Streamline what they do
• Automate as much as possible
• Up productivity metric
• This is resulting in
• Geographically dispersed teams
• Multiple hats and multi-tasking
• Growth in knowledge workers
• Need to engage an increasingly mobile workforce
• “Doing more with less” shifts focus to improving business processes and streamlining
workflow
• Provides for ad hoc, rather than scheduled, meetings
• On-demand access to relevant decision data is critical
• Immersive video for strengthened relationships
• Consumerism enters the enterprise
• “Don’t tell me how and when I can use something. Let me work the way I like to
and use the tools I want to!”
• Immediate gratification
3

4. Visual collaborations VS visual
communications
• Redefines the video conference business model
•Visual collaboration meets new demands via peer to peer network
• Seamlessly integrated desktop sharing and advanced collaboration
capabilities
• Instant access to the information and people you need, when you need
them.
• conduct rich, working collaborative sessions rather than ‘talk now, do
later’
Christie Digital saw the benefits to implementing this game-changing
video collaboration tool into their work-flow across 14 countries
worldwide
4

5. Christie chose Magor for worldwide
visual collaboration infrastructure
• North America, Europe
and Asia, 14 Magor endpoints
• Leveraging Magor’s flexible
peer-to-peer architecture and
advanced collaboration
capabilities
• Enables access to subject
matter experts and critical
information via visual
collaboration meetings on an
ad-hoc, as needed basis
5

6. The Jewelbox
Christie Digital Systems, Inc - Cypress California
Programmed and installed by Sunset Studios Media Solutions, Inc.
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7. “Providing our global offices with an easy to use, rich visual collaboration
experience that speeds and enhances decision making and raises productivity
was a key priority for us.”
“After evaluating our options, the Magor TeleCollaboration system stood out for its
flexible peer-to-peer architecture, which allows us to bring subject matter experts
and critical information into visual collaboration meetings on an ad-hoc, as needed
basis.”
Ashish Kudsia, IT Director, February 2011

8. What is needed?
Advanced
End user control High quality video
collaboration
Human experience
Scalability
design
Any browser, any
device
8

9. Sophisticated desktop sharing and
collaboration
• Access, share and grant control over multiple concurrent
documents, files and applications
• Always have the information you need, Advanced
when you need it collaboration
9

10. End user flexibility and control over
experience
• See what you want, how you want
• No multipoint control unit (MCU) dictating your
experience
• Add, drop and reconnect participants in an ad- End user control
hoc way, with no impact on others
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11. Highest quality 1080p video
• Pick up on non-verbal cues
• See details of white boards, flip charts, High quality video
shared materials
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12. Advanced scalable video coding
• The ONLY scalable, adaptive,
real time 1080p HD video
available today
• Works over any network,
including non-engineered IP
networks like the Internet
• Leverages flexible video
compression processes that
adapt in real time to varying
network conditions and end-
user behavior
• Protects critical network traffic
and applications Scalability
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13. Human experience design
• Immersive, realistic
interactions Shanghai
• Accurate eye contact
• Consistent gaze
direction
• Eliminates meeting Toronto
fatigue Los Angeles
Human experience
design

14. Any Browser, Any Device
• Anytime/ Anywhere Extends a
Magor TeleCollaboration session to
remote users, enabling them to view
the session’s shared desktops
through a standard web browser
while participating by voice via the
integrated audio bridge
• Any desktop, notebook, iPhone,
iPad, Blackberry Torch/Bold, HTC
Android, Galaxy Tablet, etc.
• Remote users can be granted
control of shared desktops
Any browser, any
device
14

15. Release 3.3 (Q2 2011)
• Remote users can receive a Unicast
stream of any videos or desktops
shared within a Magor
TeleCollaboration session
• Point-to-point, two-way video calling
from Skype video mobile client to a
Magor endpoint
• Wordy - Mobile users provide video
from their location (airport, disaster
scene, … ) over 3/4G/WiFi wireless
to a Magor endpoint and Magor
endpoint delivers video to any other
Magor EP which redistributes to
attached mobile participants
anywhere in Canada! Any browser, any
device
15

16. Summary
• Game Changing paradigm shift!
• Traditional video conferencing does not support the integrated and dispersed
workflow as we move to a more ad-hoc work environment used by geographically-
dispersed workers wearing multiple hats
• These new tools for collaboration redefine how workers can work to deliver
highest productivity
• Magor TeleCollaboration enables workers to access the right people
and information any time by delivering:
• Advanced collaboration
• End user control
• Highest quality 1080p video
• Human experience design
• Access from any browser on any device
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17. The Power of Now – Magor video collaboration
Improving the way we work, without changing how
we work
Legacy video conferencing: Magor TeleCollaboration:
‘Talk now, do later’ ‘Get work done now’
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18. Appendix Backup Slides
March 2011

19. On its videoconferencing‐merits alone, Magor competes well
against other videoconferencing / telepresence offerings.
However, when combined with its powerful, paradigm‐busting
data collaboration engine and the advanced capabilities
described above, this solution really shines.
Wainhouse Research Report, May 2010

20. Richness index values assessed for standard
collaboration solutions
Source: Frost & Sullivan

22. • A single-screen, single-camera
system
• Ideal for people who need to
collaborate with remote teams and
off-site parties
• Flexibility of using up to six video
collaboration windows
22

23. • A two screen, one or two camera
system
• Ideal for busy professionals and small
teams who need the flexibility of two
screens
• Two cameras support two full size
videos with eye contact along with
more flexible video and collaboration
display options
23

24. • A three screen, two or three camera
system
• Ideal for geographically dispersed
teams and teams that need to
collaborate with off-site parties
• Supports up to three full size videos
along with more flexible video and
collaborative display options
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25. Interoperability with legacy endpoints and MCUs
Endpoint/
Vendor Model
MCU
Aethra Vega X3 Endpoint
Lifesize Room Endpoint
Lifesize Room 200 Endpoint
Tandberg C90 Endpoint
Tandberg 600 MXP Endpoint
Tandberg 880 MXP Endpoint
Tandberg T1000 Endpoint
Tandberg Codian 4505 MCU
Tandberg Codian 4310 MCU
Polycom HDX‐8000 Endpoint
Polycom RMX ‐2000 MCU
Polycom VSX‐7000 Endpoint
Polycom VSX‐3000 Endpoint
Sony XC80 Endpoint
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26. For more information please contact:
Sunset Studios Media Solutions, Inc
Visual Collaboration Technology Group
Los Angeles, California
818.907.7630