This document summarizes the history and safety issues of Maggi noodles in India. It discusses how Maggi was banned in several states in 2015 due to high lead levels found in some products. This led to major consequences for Nestle including large financial losses, damage to its brand reputation, and lawsuits. The document also describes how Snapdeal later launched a promotion called "Maggi Welcome Kit" to celebrate Maggi's return to the Indian market.

2. A case study
Presented by:-
Nikhil Agrawal

3. Contents:-
• Company history
• Products
• Safety scare of noodles
• Test controversies
• Common consequences
• Important consequences
• Snapdeal lunches maggi
• Maggi welcome kit

4. Company History:-
• 1875, Switzerland By Julius Maggi
• Nutrition intake of worker families
• First to bring protein rich food
• Ready made soup in 1886
• 1947,merged with NESTLE

5. Products:-
• Noodles
• Dehydrated soup
• Seasoning sauce
• Cube

7. Safety scare of
NOODLES:-
• May 2015
FOOD SAFETY REGULATORS
Barabanki, Uttar Pradesh
High levels of Monosodium
glutamate
17 times permissible lead
• 3rd June
New Delhi Govt.
Banned for 15 days

8. • 4th June
Gujarat FDA
Banned for 30 days
27/39 were defective
Assam
Banned Extra Delicious Chicken
Noodles

10. • Banned by Biggest retailer
• Unacceptable lead in 5
states
• 4th June, Banned in Tamil
Nadu
• 5th June, Banned in AP
• 5th June, FSSAI
• Food safety agency of UK
• 6th June, Banned in INDIA

12. Test controversies:-
• Monosodium Glutamate
-Found MSG in Maggi
-“NO ADDED MSG”
-Found in
-Hydrolyzed groundnut protein
-Onion Powder
-Wheat Flour
-Offered to remove “NO ADDED
MSG”

13. • Lead
-2.5 ppm allowed lead
-10/13 in Delhi laboratory has
lead content exceeding limit
-17.2 ppm lead in UP
-Singapore and USA doesn’t find
any lead

14. Common
consequences:-
• Black marketing
• Problem for working woman
• Problems in evening snacks
• Hostellers return to canteen
• Cross border maggi traffic
• Only Chinese

15. Important
consequences:-
• A loss of 451.6 crore
• Domestic sale decreased by
20.6%
• Harmed Goodwill
• Destroyed industry
• Returning back the stocks from
the market
• A topic to discuss

16. • Paid 20 crore to cement factory
• Corporate Ministry affairs
imposed fine of 640 crore
• FIR against brand ambassadors
-Amitabh Bachchan
-Madhuri Dixit
-Preity Zinta
• Lodged by Sudhir Kumar Ojha
-May 30
-Mazaffarpur Dist. court

20. Snapdeal lunches
MAGGI:-
• DilKiDeal
• DilKiDilWithMaggi
• Maggi welcome kit
• 60000 packs in 5 minutes

23. Maggi welcome kit:-
• 12 packets of maggi
• Rs. 12 each pack
• Rs. 144 per pack
• 2016 maggi calendar
• Maggi fridge magnet
• Maggi post cards
• 'Welcome Back' letter

25. References:-
http://Google.com
http://Wikipedia.com
http://economictimes.indiatimes.com/
http://www.business-standard.com/
https://www.nestle.in/
http://profit.ndtv.com/