3. INDEX
๏ฑ HISTORY OF MAGGI
๏ฑ ABOUT NESTLE.
๏ฑ MAGGI IN INDIAN MARKET.
๏ฑ MAGGI. AN ATRACTIVE FOOD.
๏ฑ VARIOUS TAG LINES (PUNCHLINES) OF MAGGI.
๏ฑ FACT FILE OF MAGGI CONTROVERSY.
๏ฑ DATA STUDY FOR FUTURE.
๏ฑ RIGHT NOW!!!
4. HISTORY OF
๏ผEstablishment of company-1875
๏ผprotein-rich meal to the market - 1886.
๏ผIn 1947,Magii merged into the Nestle.
๏ผNestle unleashed Maggi in India in 1983.
5. SOMETHING ABOUT
๏ผ Establishment of company-1866
๏ผ Nestle markets its products in 130
countries across the world.
๏ผ Nestle sells over a billon product
everyday.
6. ๏
๏ถMaggi was launched in India at the time
when instant noodle was not that well
known a category.
๏ถWhen nestle India launched Maggi in
country, it used the tagline, โfast to cook
and good to eatโ.
MAGGI IN INDIAN MARKET
7. ๏
๏ถIn India the word โMaggiโ means noodles.
๏ถNestle India ltd. offered a variety of culinary products
such as
๏ผ instant noodles
๏ผ soups,
๏ผ sauces
๏ผ ketchups
๏ผ cooking aids, etc.
MAGGI IN INDIAN MARKET
8. MAGGI. AN ATTARACTIVE FOOD
๏ Maggi is the most attractive, tastiest and
cheapest food in the Indian market.
๏ In the past 33 years Maggi has entered all
most every Indians body.
๏Without age limitation all were addicted to
its flavor.
9. oTaste bhi โฆ health bhiโฆ
oMummy bhuk lagi haiโฆ bas 2 minuteโฆ
oIn last 20 years we have just asked โ2
minutesโ of your timeโฆ
o2 minute mein khushiya..
11. ๏On June 5, the FSSAI ordered Nestle India to
withdraw all Maggi instant noodles from the
market.
๏noodle Maggi contains high amount of
monosodium glutamate (MSG) and lead.
๏Maggi ban started from the Barabanki, Uttar
Pradesh.
12. ๏ง After detection of harmful chemicals, the batch
was transferred to the Kolkata to confirm the
percentage of lead and MSG.
๏ง Lead found in Maggi- 17.2 ppi(Proton pump
inhibitors).
๏ง Permissible limit range of Lead - 0.01-2.50 ppi.
13.
14. Health hazards due to MSG:
โข Severe headache
โข Flushing
โข Sweating
โข Facial tightness
โข Allergic response
โข Chest pains
โข Shortness of
breath
โข Muscle weakness
and numbness,
โข Heart
palpitations
Tingling or
burning in the
mouth, around the
face and in the
limbs
17. To observe the consumer
behavior after the ban on Maggi
. And to know their reaction a
small survey was conducted to
see the brand value of Maggi in
terms of customer base.