Maggi is a popular noodle brand owned by Nestlé, established in Switzerland in 1875 and launched in India in 1982, where it captured a significant market share. The brand faced a major crisis due to allegations of excessive lead and MSG in its products, leading to a nationwide ban and the recall of over 27,000 tonnes of noodles. Following a successful public relations campaign, Maggi made a strong comeback, emphasizing transparency and leveraging social media to restore consumer trust.

2. What dowe know about ???
It is a brand of Nestlewhichmakes Noodles
A brand of Noodleswhichwe loveto Eat
A brand whichrecently facedcharges
against their Noodles

3. The History of Maggi
MAGGI owes its nameto founder JuliusMaggi (1846 – 1912)
Came into existencein 1875 in Switzerland
In 1947, Maggimerged with Nestlé

4. Maggi Noodles
Nestle launched Maggi Noodles inIndia in 1982
They changedIndian food eating habits
It took time for Maggi to establish itself in the IndianMarket

5. So what did they do???
Offering Gifts on return ofempty Noodle pack
Targeted Kids on television networks
Advertised the product through Celebrities
Soldit a very Affordable Cost

6. First Move Advantage …
No or LittleCompetition whenit started
Need for Instant Foods … 2 Minute
A Widely Acceptedbrand
Availablein Differentsizes

8. MAGGI Noodles

9. Maggi Noodles
Contributesto 20% of NestleIndia’s Revenue
Occupies 60% of Indian Noodle Market
Needfor fast foods helpedit
KhusiyonKaRecipe & MeandMeriMaggi

11. The Maggi Conspiracy
MSG was found in theNoodles
More thanpermissible amountof LEAD found
Maggiwas banned
NationWide Protests

12. ???

13. RecallingProcess
Estimatedto recall 27,420 tonnes of Magginoodles
Recalled from over 3.5 millionretailers
Is expectedto last for at least 40 days

14. Let’s talk Numbers here...

18. The Comeback Story
Targeted Social MedialikeFacebook and Twitter
OnlineSales on snapdeal.com
Transparent towards theMedia
WELCOMEBACK Campaign

20. 60,000 Units in First 5 Minutes
3.3 Crore Units in First 10 Days

21. March 2014 April 2015 June 2015 August 2015 October 2015November 2015
Authoritiesin the
StateofUttarPradesh
findMSGin a sample
ofMaggi noodles
Timeline of Events
Leadfound
higherthan
permissiblelimits
Maggi Recalledfrom
Marketand 27,240tonnes
sent for incineration
Pays Rs.639.95cr
for selling Oats Noodles
without Product Approval
“Maggi noodles Safe
for consumption”
says Bombay High Court
WelcomeBack
Maggi

22. Thank You
Enjoy your Noodles