Nestle was founded in Switzerland in 1866 and established Nestle India in 1912. Maggi, an international brand of seasonings and noodles, was acquired by Nestle in 1947. In 2015, Maggi Noodles faced a crisis when tests found samples contained MSG and lead above permissible limits, violating labeling. This led to a nationwide ban in India for 5 months, costing Nestle Rs. 320 crore to destroy 38,000 tonnes of Maggi. After tests cleared Maggi of safety concerns, the ban was lifted in November 2015 and Nestle's emotional "Welcome Back" campaign was a success, with Maggi capturing over 60% of the market again in the next two years.

3. Nestle was founded in 1866-1867 in geneva, Switzerla
Basically the company started to meet the need of milk
Nestle India was started in the year 1912.
Nestle formed a company in India, named Nestle India
The first factory was set up in 1961 at Moga, Punjab.
Nestle unleashed brand maggi in India.

4. o Maggi is an international brand of
seasonings, instant soups, and noodles
that Originated in switzerland in the late
19th century.
oThe maggi company was acquried by
Nestle in 1947.
oJulius Maggi was the founder of maggi,
founded in 1884; 138 years ago.

6. The Maggi Noodles crisis in 2015 emerged as one of
the biggest public relation hurdles for Nestle India,
which came under fire after laboratory tests found the
popular two minute instant noodles were unsafe and
hazardous for human consumption. It nearly
threatened the existence of Nestle India as Maggi
sales contributed to over 25 per cent revenues of the
Swiss company’s India unit. It was in 2014 when food
safety regulators from the Barabanki district of Uttar
Pradesh reported that samples of Maggi Noodles had
high levels of monosodium glutamate (MSG) apart
from high lead content above the permissible level. At
the time, the labelling on packets of Maggi Noodles
indicated that it had no added MSG.

7. Maggi faced a temporary ban in 2015. samples
were sent to a government-authorized lab in Kolkata
which only supported the findings of state FSSAI
laboratory.
Several states banning sale and use of Maggi, obviously
because of the health concerns. And unfortunately, on
9th June, 2015, FSSAI (Food Safety and Standards Authority
of India) i.e. the food regulator in India put a nationwide ban
on sale on Maggi noodles for 5 months. Owing to this
nationwide ban Nestlé recalled all the Maggi products from
all the outlets and emotionally promised that they’ll be back
in market as soon as the lab reports were clear.
Almost 38,000 tonnes of Maggi was destroyed by
Nestlé which worth Rs.320 crore.

8. HOW MAGGI OVERCOMED.
Surprisingly even when the Maggi was banned, it really
wasn’t ready to give up on its consumers. The brand
had an active social media page through which it stayed
connected to its audience by the way of various social
media posts and advertisements. Even on their
Facebook page, they kept posting that their
(consumers’) favorite food will be safe to consume very
soon. There was a loyal set of customers that believed in
Maggi and would occasionally post on their social
media about how much they wanted their favorite
noodles to return. Responding to them Maggi ran a
campaign showcasing how they were missing their

9. InAugust2015, thebanwasliftedbytheBombayHigh
courtontheconditionthatitwillberelaunchedonly
afterthereportsareclearedbytheFSSAI. And, in
November2015,whenNestlégotanodfromthefood
regulatoryauthorityof India(FSSAI), itlaunchedits
WELCOMEBACKcampaign–anemotionalcampaignthat
wontheheartof itsconsumers.Theyevenlaunched15
newvariationsofMaggi.Theyteamedupwithe-
commercegiantsandstartedsellingwelcomekits
whichcontained12Maggipacks.Theresponsewas
great,thethene-commercecompanySnapdealsold
60,000 Maggikitsinjust5minutesafterthelaunch.

10. Allinall,thisteaches atallthatmattersinendis
theemotionalconnectionyouhavewithyour
customers.UnfortunatelyforMaggi’s
competitors,theyreallydidnotachievealot
duringtheban.Maggicaptured over60%againin
thenexttwoyearstocome. And,thiswasthe
storyofthecrisisourfavoritenoodlesfaced –we
hopedwekilled it.

11. THANK
YOU.