This document provides an overview of Maggi noodles and Nestle's marketing strategies in India. It begins with an introduction to Maggi's history in India and how Nestle shifted its target market from working women to children and mothers. The document then provides details on Maggi's product profile, extensions, branding, advertising campaigns, market segmentation, and consumer decision-making process. It analyzes how Nestle positioned Maggi as a fast, convenient and fun snack and gained popularity through aggressive promotions, emotional advertising, and understanding Indian consumers' needs and buying behaviors.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
Brand Loyalty and Consumer Buying Behaviour towards maggiUtkarsh Verma
A Project on the consumer buying behaviour and brand loyalty towards nestle maggi after the recent ban that it went through,
this project focuses on each aspect of the brand internally and externally to analyse and interpret the results after proper research.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
This project report is to study various internal and external factors affecting AMUL company.
It can be referred by the one working on business environment subject.
Maggi seems to be just that perfect quick-snack between meals and is so easy to make that kids sometime make it alone. At the end of May 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular Maggi noodles after tests showed that the product contained high levels of lead and MSG. Hence, the 2-minutes ready Maggi Noodles ban in India was declared.
Maggi India Twitter account makes an impressive effort to respond to every tweet from customers on this issue with a pre-prepared statement explaining that lead occurs naturally in soil and water.
Maggi India Twitter account makes an impressive effort to respond to every tweet from customers on this issue with a pre-prepared statement explaining that lead occurs naturally in soil and water.
On August 13, the ban was set aside by the court but it asked Maggi to undergo a retest at labs certified by National Accreditation Board for Testing and Calibration.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
This project report is to study various internal and external factors affecting AMUL company.
It can be referred by the one working on business environment subject.
Maggi seems to be just that perfect quick-snack between meals and is so easy to make that kids sometime make it alone. At the end of May 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular Maggi noodles after tests showed that the product contained high levels of lead and MSG. Hence, the 2-minutes ready Maggi Noodles ban in India was declared.
Maggi India Twitter account makes an impressive effort to respond to every tweet from customers on this issue with a pre-prepared statement explaining that lead occurs naturally in soil and water.
Maggi India Twitter account makes an impressive effort to respond to every tweet from customers on this issue with a pre-prepared statement explaining that lead occurs naturally in soil and water.
On August 13, the ban was set aside by the court but it asked Maggi to undergo a retest at labs certified by National Accreditation Board for Testing and Calibration.
Brand Management Project on Maggi noodlesAnil Nandyala
• Brand Image Measurement using Brand Asset Valuator method
• Brand Equity Measurement using Colombo Morrison & Van Westendorps method
• Brand Value Measurement using Inter brand valuation method
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Table of Content
Introduction
Product Profile
Product Mix
Consumer Decision Making Model
Consumer Research (Methodology)
Questionnaire
Analysis and Interpretation
Conclusion and Suggestion
Bibliography
2. Introduction
NIL introduced the Maggi brand to Indian consumers when it launched Maggi 2 Minute
Noodles, an instant food product, in 1982 (Refer to Exhibit III for the history of the Maggi
brand). At that time, Indian consumers were rather conservative in their food habits, preferring
to eat traditional Indian dishes rather than canned or packaged food. In fact, NIL was trying to
create an entirely new food category, instant noodles, in India. Initially, the company targeted
working women on the premise that Maggi noodles were fast to cook and hence offered
convenience.
However, this approach failed as was evident from the fact that the sales of Maggi noodles
were not picking up despite heavy media advertising. To get to the root of the problem, NIL
conducted a research, which revealed that it was children who liked the taste of Maggi noodles
and who were the largest consumers of the product. After this, NIL shifted its focus from
working women and targeted children and their mothers through its marketing. NIL's
promotions positioned the noodles as a 'convenience product', for mothers and as a 'fun'
product for children. The noodles' tagline, 'Fast to Cook Good to Eat' was also in keeping with
this positioning.
NIL aggressively promoted Maggi noodles through several schemes like distributing free
samples, giving gifts on the return of empty packs, etc. NIL's advertising too played a great role
in communicating the benefits of the product to target consumers.
Through its ads, NIL positioned Maggi as a 'fun' food for kids which mothers could prepare
easily. Taglines like 'Mummy, bhookhlagihai' (Mom, I'm hungry), 'Bas 2-Minute,' (Only 2
minutes) and 'Fast to Cook Good to Eat' effectively communicated the product's benefits to
target consumers.
These ads had become so popular that the tagline 'Bas 2-Minute' immediately reminded Indian
consumers of Maggi noodles even several years after the ads were taken off the TV. Maggi's
first product extension was Maggi instant soups launched in 1988. With the launch of Maggi
soups, NIL had become a pioneer in the organized packaged soup market in India.
3. Product Profile
Type: Noodles
Industry: Food
Founded: 1890
Headquarter: Cham, Switzerland
About Nestle
•
Nestle is a multinational packaged food company founded and head quartered in Vevey,
Switzerland
•
It was set up in 1866
•
NIL is the Indian Subsidiary of Nestle
Nestle Product Range
Candy and Chocolates
Pet Food
Maggi Seasoning
Ice cream
Beverages
Frozen Foods
Specialty Items
Maggi Taste of Asia
Baking
Bottle of water
•
The Maggi brand originates from Switzerland where in 1863 Julius Maggi created the beginning
of the Maggi brand
•
In 1947 Nestlé acquired the Maggi brand.
•
The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia,
Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines
•
Maggi has launched different flavors in India: Maida, Atta, rice, multi grain, tomato, and chicken.
•
Maggi noodles is recognized as a genre for instant noodles product category.
4. Maggi Product Extension
Maggi Ketchup
Maggi Bhuna Masala
Soups: Soups and Instant Noodles
2 Minutes Noodles: Masala, Chicken, Rice, Atta, Multigrain
Maggi’s Mantras
Promise of Quality, health and nutrition, easy to cook and tasty.
Brand Element
Slogan: me and meri Maggi.
Jingle: http://www.youtube.com/watch?v=5ZIDu9J3oz8
Packaging: Yellow and Red pack
URL: http://www.maggi.in/
Pre Requisite for Maggi
Transferability: Maggi ketchup, Maggi soup, Maggi bhuna masala
Adaptability: packaging has been changed over the period of time
Memorable: 2 minute noodles
Meaningful: name “Maggi noodles” can be easily related to the instant noodles product
category
Likeability: most favorite snack, whole family snack
Protected: ® sign could be found on the packets of Maggi noodles
Evaluation of Print Ads and TV Ads
Fast to cook, good to eat: focused on educating customers about nutritional value of Maggi,
convenient in cooking, healthy product.
Maggi 2 minute noodle: change in target market
Taste bhi, health bhi: Maida isn't consider good for health, hence they came with Atta and rice
variant.
Me and meri Maggi: emotional bondage with the customer. Earlier sharing Maggi moments on
the packet and now Big B narrates them on TV. (hostel, lakhan, rakhi’s wedding)
http://www.youtube.com/watch?v=qhqubxGq7t4
Type of Appeal
•
Emotions- Maggi ads also has emotional appeal as it shows a hungry child comes from outside
and says that he is hungry and his mother says 2 minutes and prepares Maggi.
•
Mr. Amitabh Bachchan narrating the stories of different consumers on television.
5. Interactive marketing/Social media
•
Facebook: merimaggi fan page
•
1.83 million likes
Sales and Consumer Promotion activities
•
•
•
Different pack sizes: Rs5 (chotu maggi), Rs 2 Maggi (specially for rural areas)
Different variants: Atta, multi grain, rice, tomato, chicken
Sharing magi moments
6. Market Segmentation of Maggi Noodles
Demographic, Behavioral, Psychographic
•
Region and Usage Rate:
Urban : Heavy users
Semi urban: Medium Users
Rural: Light
•
Occupation:
House wives and kids
Working Professionals
Students
•
•
•
Social Class : Middle and upwards
Family Life cycle : Young, Married , and married with children
Life style : Hard press of time
Positioning
•
•
Fast to cook-Good to eat
2 minutes noodles
Target Market
•
•
Primary Target: Children (>16 years)
Others :
Family
Health conscious people: Maggi Vegetable Atta Noodles
Young professionals: Maggi Cuppa Mania*
(*) Cuppa Mania is a trend ally of today’s multitasking generation
7. Consumer Decision Making Process: Maggi
Consumer Decision Making Process, this basic psychological process plays an important role in
understanding how consumers actually make their buying decision. Marketers must understand
every facet of consumer behaviour in terms of “who, what, when, where, how and why”. Smart
companies like MAGGI try to fully understand the consumer’s buying decision process – all
their experiences in learning, choosing and using of the product.
Maggi has always considered the following steps:
1 Problem Recognition
This is the first stage of the Buying Decision where the buyer recognizes a problem or need. The
need can be triggered by internal or external stimuli which a marketer must identify by
gathering information from number of consumers. They can then develop marketing strategies
that trigger consumer interest.
Nestle after carefully analysing the market, identified the need for a quick snack in India. They
adopted the first mover strategy and launched Maggi in India in the year 1982 as an instant fast
food.
Thereafter, Nestle recognized the consumer’s need for Maggi in different sizes and introduced
the 50gms, Double Pack and Super Saver Pack (s).
Later on in the years 2005 and then 2006, consumer’s need for a healthy instant food was
catered by launching Maggi Atta Noodles and Maggi Dal Noodles. These again emerged as
successful products and were widely accepted by masses.
Further to suffice the need for different taste, Maggi Rice Mania was brought in the market in
ShahiPulao, Chilli Chao and Lemon Masala flavors.
2 Information Search
An aroused customer will be inclined to search for more information. At this level, a person
simply becomes more receptive to information about a product. There are four major
information sources which are of key interest to the marketer. These are the personal sources
(family, friends, and acquaintances), commercial sources (advertising, websites, packaging and
displays), public sources (mass media, consumer rating organizations) and experiential sources
(handling, examining and using the product).
MAGGI has over the years well established itself in the market and has now become a
household name. This has helped the brand gain popularity through word of mouth.
Maggi’s Mass Advertising Campaigns targeted consumers of all ages. Their advertisements have
highlighted that Maggi is a good alternative available with the consumers when it comes to
having a quick snack.
8. 3 Evaluation of Alternative
Once all the consumers gather all the information he then evaluates the various option
available to him. When evaluating the potential alternatives, consumer uses two types of
information the first is the “list” of brands from which they plan to make their selection and the
second is the criteria from which they plan to make their decision.
Beliefs and Attitude: Evaluations often reflects beliefs and attitudes. And these are acquired by
experiences and learnings.
MAGGI has always provided its consumers with something new from time to time which has
developed a good belief in the brand and thus has helped them to choose them from their
other alternatives. Their competitors like top ramen always find it difficult on the evaluation
front with magi because of strong association of consumers with it.
Awareness set is
Maggi
Tom Ramen
WaiWai
Cup of Noodles
Chings
So out of the above awareness set the consumers decides to choose Maggi because after
analyzing the different parameters of the brand Maggi was chosen as the best alternative
among the rest leading to its maximum market share.
4 Purchase Decision
In the evaluation stage the consumer forms preferences among the brands in the choice set,
the consumer may also form an intention to buy the most preferred brand .In executing a
preferred intention the consumer takes up five sub decisions
Brand
Dealer
Quantity
Timing
Payment Method
In some cases consumer may decide not to formerly evaluate each and every brand; in other
cases intervening factors may affect the final decision.
Because of the strong consumer awareness about the brand MAGGI, consumer generally prefer
Maggi out of all the available brands , due to the mass distribution strategy adopted by Maggi,
any consumer can easily purchase it from their local grocery store without wasting much of
his/her time in searching for the product , Maggi comes in various sizes like single , double and
9. the supersaver packs so depending upon each individuals need Maggi is catering each and
every segment of the society not to mention that as the size increase the saving on each pack
increases.
5 Post Purchase
After the purchase the consumer might experience dissonance that stems from noticing certain
disquieting features or hearing favorable things about other brands and will be alert to
information that supports his/her decision. Marketer must monitor
Post Purchase Satisfaction
Post Purchase Action
Post Purchase Product Uses
6 Post Purchase Satisfaction
Satisfaction is a function of the closeness between expectations and the product’s perceived
performance, if performance falls short of expectations the consumer is disappointed and if it
meets the expectation the consumer is satisfied and if it exceeds the expectations then the
consumer is delighted.
7 Post Purchase Actions
Satisfaction or dissatisfaction with the product will influence subsequent behavior if the
consumer is satisfied he will exhibit a higher probability of purchasing the product again. The
satisfied customer will also tends to say good things about the brand to others, marketers
says “our best advertisement is the satisfied customer”.
Post Purchase Use
Marketer should also monitor how buyers use and dispose of the product. A key driver of sales
frequency is product consumption rate – the more quickly buyers consume a product the
sooner they may be back in the market to repurchase it.
10. TITLE OF THE PROJECT
A study on acceptability and consumption pattern of Maggi Noodles in South Delhi Region.
OBJECTIVE
To understand the stimulus of Maggi Noodles as a brand on consumer mind set.
To understand the customer satisfaction of Maggi Noodles.
To understand the effectiveness of advertisement of Maggi Noodles
To understand the perception of the people about Maggi
Also to identifying the outliers causing decline in the customer satisfaction
Research Design
In this project we will use descriptive research design
Research Methodology
Primary data collection via questionnaire let alone online survey.
Secondary data collection via internet
Target population :- people in the age group of 18-50 years residing in south Delhi
Sample size: - 50 people (approx.)
In this project with the help of advance descriptive statistics as well as with the help of sig sigma i.e.
defect analysis we will understand the consumption pattern of Maggi noodles in south Delhi. This report
will also help as to find out the outliers as well as non-value adding activities leading to decline in
demand of the product and acceptance of competitors by consumer
Limitation of the research
Sample size of 50 respondents has been taken which is too small to generalize the trend.
Study is limited only to south Delhi region.
Research time was limited so in depth analysis could not be done.
11. Research Analysis
Ques1). Do you Buy Maggi Noodles
Response: Out of 50 Response we find that acceptability of Maggi Noodles in South Delhi is 100%
Variable
Yes
No
Total
Frequency
50
0
50
Percentage
100%
0%
How Many people buy Maggi
No
0%
Yes
No
Yes
100%
Ques2). Have you tried different variant of Maggi?
Response: Out of 50 respondents only 28 respondents tried other variants of Maggi Noodles
Have you tried Different Variants of Maggi
Yes
No
Total
Response
Percentage
28
56%
22
44%
50
12. Have you tried Different Variants of Maggi
Yes
44%
56%
No
Ques3). Consumer of Maggi age group wise
Response: in this research we found that consumption of Maggi noodles is highest in 18-25 years age
group, than 26-30 years age group
Age Group
18-25 Years
26-30 years
31-40 Years
41-50 years
Total
23
18
7
2
50
Percentage
46%
36%
14%
4%
Age group Wise wise: How many people prefer
to buy maggi
41-50 years
4%
31-40 Years
14%
18-25 Years
18-25 Years
46%
26-30 years
36%
26-30 years
31-40 Years
41-50 years
13. Ques4). Consumption of Maggi occupation wise.
Response: Out of 50 respondent we found that consumption of Maggi noodle is very high in “Working
menand women” that is 58% ( 29 respondent)
Occupation
Students
Parents
Working Men/Women
Total
Response
15
6
29
50
Percentage
30%
12%
58%
Occupation wise: How many people prefer to
buy maggi
Students
30%
Students
Parents
Working Men/Women
58%
Working Men/Women
Parents
12%
Ques5). Which Factor motivates you to buy this product?
Response: In this analysis we found that consumer is 100% satisfied with “Taste”, “Price”, Ease to Make”
and out of 50 respondents 36 respondents are saying Maggi noodles are not god for health (C-sat: 28%).
Motivational factors
Taste
Price
Ease to make
Reliability
Quality Assurance
Loyalty
Good For Health
Total
Yes
50
50
50
46
43
35
14
288
No
0
0
0
4
7
15
36
62
Customer Satisfaction %
100%
100%
100%
92%
86%
70%
28%
82%
14. Motivational Factor
Good For Health
Taste
5%
Loyality
18%
12%
Taste
Price
Ease to make
Quality Assurance
15%
Price
17%
Reliability
Quality Assurance
Loyality
Reliability
16%
Good For Health
Ease to make
17%
Ques6). Which of the following brand would you like buy if price is not taken into consideration?
Response: In this analysis we found that if price is not taken into consideration 46% respondent will buy
Maggi noodles and nearby competitor isWai-Wai noodles that is 24 % (12 out of 50 Respondents).
Brand you would like to buy ( when price in not a concern)
Maggi
Yippi
Top Raman
Wai-Wai
Knor
Total
Result
23
1
9
12
5
50
Percentage
46%
2%
18%
24%
10%
15. BRAND YOU WOULD LIKE TO BUY
Knor
10%
Wai-Wai
24%
Maggi
46%
Top Raman
18%
Yippi
2%
Ques7). On the basis of past experience would you like to buy the product again and also suggest to you
family and dear ones?
Response: Out of 50 respondents 31 respondents would like to buy and refer this product to their family
and dear ones, let alone customer satisfaction level of this product is 62%
Yes
No
Total
Satisfaction level
31
19
50
62%
would you like to buy the product again
No
38%
Yes
No
Yes
62%
16. Ques8). What comes first in your mind when you hear the word Maggi?
Response: Here we tried to check the perception of consumer towards the product and we found that
out of 50 respondents for 41 respondents Maggi is just “Noodles” and for rest of the 9 respondents
Maggi is a “Snacks”.
Maggi is a (Perception)
Noodles
Fast food
Snacks
None of these
Total
Percentage
82%
0%
18%
0%
41
0
9
0
50
Perception : Maggi is ?
None of these
0%
Snacks
18%
Fast food
0%
Noodles
Fast food
Snacks
None of these
Noodles
82%
Ques 9). Which of the following Maggi variants do you relish?
Response: Out of 50 Respondents we found 48 respondents (96%) relish on Maggi 2 minutes noodles
Maggi variants do you relish?
2 minutes-Masala Maggi
Atta noodles
Vegetable multi grain noodles
Cuppa mania
Total
48
1
1
0
50
Percentage
96%
2%
2%
0%
17. Maggi variants do you relish?
Atta noodles
Vegetable multi grain
2%
Cuppa mania
noodles
0%
2%
2 minutes-Masala Maggi
Atta noodles
Vegetable multi grain noodles
Cuppa mania
2 minutes-Masala Maggi
96%
Categorization of Maggi noodles
On the basis of age group
Age group wise overall Category
18-25 Years
26-30 years
31-40 Years
41-50 years
Total
Outstanding Good
9
11
6
8
1
6
1
1
17
26
Average
2
3
0
0
5
Caution Alarming
1
0
1
0
0
0
0
0
2
0
Out of 50 respondent,17 respondent’s thinks Maggi is “Outstanding”, for 26 respondents it is “Good” for
5 respondents it is “Average” product.
On the basis of Motivation:
Motivation wise
Outstanding
Good
Average
Alarming
30
17
3
0
Out of 50 respondents , motivation level of 30 respondents are “Outstanding”, for 17 it is “Good”, and
for 3 it is “Average”.
18. MOTIVATION WISE
30
17
3
0
OUTSTANDING
GOOD
AVERAGE
ALARMING
On the basis of Motivation and Perception
Motivation and Perception Wise
Outstanding
Good
Average
Alarming
Response
22
19
9
0
Out of 50 respondents, motivation and perception level of 22 respondents are “Outstanding”, for 19 it is
“Good”, and for 9 it is “Average”.
MOTIVATION AND PERCEPTION WISE
22
19
9
0
OUTSTANDING
GOOD
AVERAGE
ALARMING
19. On the basis of Attitude
Attitude Wise
Good
Average
Bad
28
22
0
50
Here we found out of 50 respondents, 28 respondents have “Good”, 22 respondent have “Average”
attitude towards the product
ATTITUDE WISE
28
22
0
GOOD
AVERAGE
BAD
20. Questionnaire: Acceptance and consumption pattern of Maggi Noodles
Part A
1. Name of the Customer/ Wholesaler/Retailer : ___________________________________
2. Contact Detail : ____________________________________________________________
3. Age Group
18-25 years
26-30 years
31-40 years
41 to 50 years
4. To which category do you belong to?
Student
Parent
Working men/ women
Part B
5. Do you Buy Maggi Noodles
Yes
No
6. Have you tried various different variants of the product
Yes
No
7. Are you satisfied with the below mentioned features
Variable
Yes
Taste (Good or not)
Price (pocket friendly)
Ease to make
Reliability
Quality Assurance
Loyalty
Good For Health
8. Which of the following Maggi variants do you relish?
2 minutes-Masala Maggi
Atta noodles
Vegetable multi grain noodles
Cuppa mania
No
21. 9. Which of the following brand would you like buy if price is not taken into consideration
Maggi
Yippi
Top Raman
Wai-Wai
Knor
10. On the basis of past experience would you like to buy the product again and also suggest to you
family and dear ones
Yes
No
11. What comes first in your mind when you hear the word Maggi
Noodles
Fast food
Snacks
None of these
22. Findings
100% people buy Magginoodles.
There is high brand awareness about Magginoodles, People have been able to differentiate
Maggi noodles from other products available in the market and have positive perception.
Maggi noodles have a tough competition from Wai-Wai noodles and Top Raman.
Maggi noodles have a strong distribution channel. It is easily available in the shops.
Advertisement of Maggi noodles is very attractive to buy the product.
Packaging of Maggi noodles influence the consumers to make a buy decision.
People are very satisfied with the price of the Maggi noodles.
People buy Maggi noodles because they see somenutritional value in the product. Maggi noodles
contain calcium & iron which is god for health.
This product has not appealed to health conscious people because there are other substitutes (health
supplements) available in the market.
23. Recommendations:
Effectiveness of promotional activities should be increased.
Nutritional value should be improved like fat content should be reduced and other minerals
should be added in the product.
Establish Nestle’s own flagship outlet.
Educate Consumer through campaign
Use the package to describe the nutritious benefits
Do more market research to improve the product