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Amul final ppt
Amul was founded in 1946 with a vision to empower milk producers in Gujarat, India. It pioneered the cooperative model, ensuring fair prices for farmers. Amul focuses on high quality dairy products at affordable prices. It has a diverse product range and robust distribution network. Amul faces competition from large companies but has opportunities to expand to new markets and product categories through its strong brand and cooperative structure.
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Amul final ppt
- 2. INTRODUCTION A particular picturein every AMUL office prominently displays that “never forget your primary customer… if you don’t, success is certain !!!” The birth of amul inspired the white revolution and heralded the operation flood…
- 3. HISTORY ‘AMUL’ has beenderived from the word ‘amulya’ which in ‘sanskrit’ means ‘priceless’… ‘AMUL’ was primarily the vision of Dr. Verghese Kurien, who in the ’50s gave himself permission to re-invent the milk industry…
- 4. STRATEGIC DECISIONS • Continuousand regular demand for milk • Targeting an untouched industry • Complete technical know-how • Extensively availability of land in villages • Cheap and surplus labour • Wholesale depots, Retailers & Direct consumer base • Use of ICT(Information Communication Technology)
- 5. OPERATING DECISIONS •Every morning20 lakh women across 1000 villages brought milk worth Rs 5crore •Along with men, women dairy workers are available •Creation of co-operative societies •Providing training and skill development to workers •Easy procurement, processing and distribution function •Expansion of product in the form of butter, ghee, cheese etc.
- 6. CONTROL DECISIONS • Professionalmanagement • Effective co-ordination • Benefits from recent initiatives • Assured buy in from the unions
- 7. SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIESTHREATS Highly diverse product mix High quality and low prices Robust distribution network Unique Advertisement techniques Unable to capture chocolate market. Strong dependency on weak infrastructure. Risk of highly complex supply chain. Potential to expand to smaller towns and other geographies. Expand product portfolio to enter new product categories. Strong present competitors- Britannia, nestle, mother dairy, Cadbury. New MNC’s entering the market. Food inflation
- 8. POLITICAL •Licences •Export licences ECONOMICAL •Sanskrit meaning •Valuefor money SOCIAL 3 Tier CSR organizational structure At the village level At the district level At the state level TECHNOLOGICAL Characterized by four distinct components • E-commerce PEST analysis
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- 10. Inputs Conversion subsystem Outputs Environment (always done on2 basis SWOT PEST) Market (competition, product info, customer desires) Primary resources (materials, supply, personnel, assets utilities • Physical (Manufacturing, mining) • Locational services (Transportation) • Exchange services (Retailing and wholesaling) • Storage services (warehousing) • Other private services (insurance, finance, real estate,health, etc.) • Government services (local, state, central) Goods / services Control subsystem
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- 13. Collection of rawmilk Electronic milk test Methyline blue reduction test Purchasing and standardizing process Separation process Quality check Packaging process output Manufacturing process CONVERSION SUB- SYSTEM WAS DEVELOPED BY COMPILING ALL THE INPUTS
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- 15. Analysis of relevantratios: Interest coverage ratio Dupont analysis FINANCIAL MANAGEMENT
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- 18. • Expansion ofprocessing and packaging capacities to meet growing demands. • Setting up of additional processing facilities in Delhi and Mumbai. • Sold its milk brands on the internet • Launched the product Amul calci a fortified milk brand • Long term strategy includes foray into South India.
- 19. • Plans toscale its outlets to 10000 by 2010 • Extending its new retail initiative ice-cream parlors from 60 to 200 across the country. • Cooperation has hired NID people to design its outlets. • Joined hands with the milk co-operative union in Puducherry to manufacture ice-creams there. • The 13 district cooperative milk producers' union today prides to have 2.79 million members handling 11.22 million litres of milk per day. • The total milk production in 2008-2009 was 3.05
- 20. PRESENTED BY :- NAMES SAKINABHARMAL BINDIYA CHOTRANI AKASH HINDUJA SURBHI JOSHI MANISHA MELWANI NIKHIL NAGPAL MANIK SINGAL NAMRATA VALECHA ROLL NOS. 09 13 20 24 40 47 57 58