Shri Mahila Griha Udyog Lijjat Papad is an Indian women's cooperative started in 1959 with an initial investment of Rs. 80. It manufactures fast moving consumer goods and has an annual turnover of Rs. 1600-1800 crore with exports of Rs. 80 crore. The cooperative employs women across 69 centers in 31 Indian states and its objective is to provide dignified employment. It is known for its famous Lijjat papads and other products like snacks and detergents.

2.  Shri Mahila Griha Udyog Lijjat Papad, popularly
known as ‘Lijjat’ is an Indian women’s
cooperative involved in manufacturing of
various fast moving consumer goods (FMCG).
 Started in the year 1959 with an initial
investment of Rs.80 and it has an annual
turnover of around Rs.1600-1800crore with
Rs.80crore in exports (as of 2018).
 Spread all over India in 69 centres and 31
divisions in different states

3.  The objective of the institution
is to provide employment to
the ladies to enable them to
earn decent and dignified
livelihood
 The vision of the organisation
is to enable women to become
self-reliant and self-confident

4.  Shri Mahila Udyog, the makers of the famous
Lijjat Papad, is an organisation which symbolises
the strength of a woman. Only women can
become the members of the organisation. It
focuses of 3 different concepts:-
 The concept of business (Production of quality goods
at reasonable prices)
 The concept of family (Mutual family affection,
concern and trust)
 The concept of devotion (Work isWorship)

5. Key Policies
 Stringent Sourcing policies
 Imports from where the best quality is found
 Transparency policies
 Managing committee selected with common
consent
 No inside politics
 Standard Operating Procedure
 Proper quality check and assurance

6.  Business based on
 Gandhian Principles (Sarvodaya
and collective ownership)
 Profit Sharing Model
(Profits are shared among the
Members of the organization)
 Cooking skills into business model
 No equity only debt
 Debt from banks @ 12%
interest(8% paid by KVIC)
 No credit method
 Less capital expenditure and high operating expenditure
(Labour-intensive technique)

7.  Product mix
 Papad (Fourteen flavours, including
lasan, moong, mirch, Punjabi and udad
 Khakhra
 Appalam
 Masala
 Vadi
 Gehu Atta (Wheat flour)
 Bakery products
 Chapati
 SASA Detergent Powder. SASA Detergent Cake (Tikia), SASA
Nilam Detergent Powder and SASA Liquid Detergent

8.  Market segment and pricing
 Target to middle and lower class society at affordable
price
 Cost + Pricing (RM, Rolling, Packaging, Sell & Distr.)
 Prices vary from Rs. 15 (100 gm) to Rs. 300 (2.5 kg)
 Market Share
 90% in case of Papad and 15-20% in case of others
 Packaging
 Packing bags manufactured by organisation itself.
 By doing this they ensure high standards and maintain
quality.
 Also this prevents duplication of the product.

9.  Promotion
 Believed that best promotion will be
verbal.
 Concentrated more on
cost effectiveness and quality.
 Used both electronic and print
 media.
 Motivation factors for distributors.
 Advertising
 Communicated its crispiness
and quality through ads
 Maximum advertising is done
by airing on various channels.

10.  Organization structure and Production

11.  Strength
 Sincere Hard work
 Maintaining the same standard over last 60 years
 Have a unique strength
 Weakness
 Space crunch and rainy season
 Water
 Opportunity
 Tie up with Mumbai Dabbawala for distribution
 ExpandChapati into full fledged meal service
 Threats
 In competition major threat by Ganesh Papad (capital intensive)
 Other products: Spices – Haldiram and MDH, Detergent – P&G
 Fake Lijjat Papad

12.  They are planning to diversify its product
portfolio by adding new products like instant
noodles and adopt automation.
 They will try to bring more innovation like
more varieties, sizes and different
combination.
 Improvement of Packaging

13.  The important thing to learn from this
organization is that, “sticking to its core
values the past sixty years”.The institution
make women more self- confident and self-
dependent and provides platform to improve
their status in society.

14.  “Successful women Entrepreneurs: Shri
MahilaGriha Udyog Lijjat Papad (Lijjat)”,
ICFAI Centre for Management Research.
Retrieved 8 Jan 2007.
 www.lijjat.com
 https://youtu.be/PCDqFafx9o4
 https://retail.economictimes.indiatimes.com/
news/food-entertainment/personal-care-pet-
supplies-liquor/minister-proposes-product-
diversification-for-lijjat/60706517